Fashion
So.Shell nail and brow bar expansion further in London
Published
September 19, 2025
So.Shell continues its rapid London expansion with the luxury nail & brow bar business announcing its sixth location, this time in Covent Garden, following on from openings in Wimbledon (August), Westfield White City (May) plus Chelsea, Battersea Power Station and Carnaby.
The new 1,600 sq ft salon will open mid-November on Shorts Gardens with the latest strategic expansion “solidifying the brand’s position as a rapidly growing force in the UK beauty sector”.
The new store, featuring 12 manicure stations, five pedicure chairs and two stations for brows and lashes, “will provide a truly luxurious and relaxing experience, offering simultaneous services to ensure customers can have a full manicure and pedicure in a single, time-saving visit”.
Using “Ukrainian techniques”, So.Shell said it “delivers its signature time and quality ethos through simultaneous manicure, pedicure, and eyebrow treatments in just 90 minutes”.
The brand’s wide range of treatments includes nail extensions, intricate nail art, gel manicures, pedicures and men’s nail and brow services. Prices for manicures start from £53.
Owners Yana Galiyeva & Maria Sharova said: “To have grown from one to six successful salons in such a short time is a testament to our team’s hard work and our unique business concept. Each new location… has been carefully chosen to bring our premium service to key destinations across London.”
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