Fashion
Swedish H&M’s & Other Stories unveils new spirit for Fall 2025
“The Fall campaign celebrates real clothes for everyday experiences, designed to inspire individuality. The new brand identity combines nostalgia with modernity and signifies an exciting new chapter for & Other Storied,” said Jonathan Saunders, Chief Creative Officer, & Other Stories.
H&M’s & Other Stories unveils a refreshed brand identity under new CCO Jonathan Saunders, marked by a new logo, tone, and creative direction.
Debuting with the Fall 2025 collection, the campaign blends nostalgia with modernity, featuring 60s–90s-inspired silhouettes, playful colours, textured fabrics, and bold accessories, styled with youthful layering and ease.
Modern nostalgia
Dynamic, energetic, and empowered, the Fall 2025 collection has been created for individuals who embrace self-expression. Rooted in modern sensibilities with a feel of nostalgia, the September collection re-imagines everyday pieces with an elevated edge. Drawing on references from the 60s, 70s, and 90s, updated for today, the collection explores progressive silhouettes, vintage-inspired lived-in textures, and a fluid attitude, juxtaposed with technical fabrics.
How it’s worn
Individuality comes through in the styling, where youthful energy is expressed through laid-back layering and unexpected pairings. There’s an ease in how pieces are combined — elevated bomber jackets paired with corduroy trousers, layered knitwear with circle or pencil skirts, tailored miniskirts with revived variations of the bow blouse, and slouchy wool coats layered over even slouchier denim.
Colour palette
Exploring playful and contrasting colour combinations, the palette features punctuating pops of pink, intense ultramarine blue, and lemon yellow — bright accents that break up the autumnal spectrum of earthy browns, charcoal grey, burgundy, and black.
Silhouette
Characterised by movement, insouciant, slouchy tailoring is balanced by sharp cuts and short hemlines, merging the elegance of the 60s and 70s with the ease of the 90s.
Fabrics
A juxtaposition of textures provides depth and contrast. Vintage-inspired fabrics, such as fuzzy mohair, croc-effect leather, jacquard and corduroy, evoke a sense of nostalgia. Whilst directional tailoring in Italian wool and outerwear in technical nylon adds a modern edge.
Accessories
Subtle nostalgic elements find new expressions with 70s-tinged eyewear, chunky gold-tone necklaces, and leather bags inspired by bowling styles. Belts become a focal point, purposefully worn over miniskirts with knitwear tucked in.
Loafers and Chelsea boots pay homage to 60s Mod style, whilst oversized teddy bags add a soft touch to tougher looks.
Creative team
The September chapter comes to life in a campaign photographed by Oliver Hadlee Pearch, featuring models Thea Almqvist, Xaria Carter and Sihana Shalaj. The campaign is styled by Isabelle Sayer, with art direction by JL Studio, and executive production by Sylvia Farago.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
Fashion
Swarovski teams up with Erewhon for anniversary collaboration
Published
October 28, 2025
Swarovski has teamed up with luxury grocer Erewhon for a new collaboration marking the Austrian jeweller’s 130th anniversary and coinciding with the arrival of its “Masters of Light: Hollywood” exhibition in Los Angeles.
The collaboration will see the launch of two limited-edition items: a bespoke juice and a crystallized tote bag. The juice dubbed “Lemon 130”, combines organic mango, organic lemon, organic coconut water, organic coconut milk, organic ashwagandha, organic lion’s mane, organic turmeric, and organic vanilla, and comes packaged in Erewhon’s iconic clear bottle with an orange cap.
Likewise, the yellow cotton oversized tote features crystallized Erewhon and Swarovski logos on the front and back, as well as the Swarovski 130th anniversary logo on the interior pocket.
“One of the things I love about crystal is its relationship with light and how this interplay has the power to spark joy,” Giovanna Engelbert, Swarovski global creative director, who designed the tote bag for the collab.
“It’s a material that naturally complements the wellness space and aligns with the ethos that drives Erewhon; after all, who doesn’t need more joy and positivity in their life? Finding what feels good was my guiding principle when designing this tote. Yellow is the ultimate mood-boosting shade and, by incorporating crystallized logos on the exterior, we were able to find the perfect balance between extravagance and utility.”
The Swarovski X Erewhon tote bag will be available to purchase from October 29 to November 3, at the Swarovski Masters of Light – Hollywood pop-up store located at 6400 Hollywood Boulevard, LA. Limited quantities will also be available through November 10 at Swarovski’s Century City and Beverly Center locations.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Martine Rose and Nike launch gaming-inspired collection
Published
October 28, 2025
Martine Rose and Nike are expanding their ongoing partnership with a collection inspired by the world of gaming.
Launching globally on October 30, the Nike x Martine Rose collection reimagines esports as an arena of athleticism, style, and self-expression.
Eight years into their creative collaboration, Martine Rose and Nike have consistently blurred the boundaries between sport, culture, and identity. This latest chapter celebrates the inclusivity and individuality of gaming communities.
“It’s the idea that anyone can be a hero, and I love that, that anyone can find a place in gaming where they’re celebrated for skill, it’s not about your physical prowess, it’s about something else,” explained Rose. “There’s a place where you can be celebrated for those aspects that you might be rejected for in mainstream culture and I think that’s really heartening.”
The collection includes relaxed, functional silhouettes such as football kits, ski jackets, hoodies, and track pants. The oversized hoodie and joggers nod to Martine Rose’s Spring/Summer 2015 collection, while a red colourway channels early-2000s grime culture.
Other highlights include a reinterpreted football kit featuring a new Nike x Martine Rose crest, and a ski parka referencing retro “nerdwear”. Accessories include a reissued cross-body bag adapted from Nike’s archives, a subtle nod to UK street style.
Lastly, the collection introduces two new colourways of the Shox MR4 — the hybrid dress shoe-sneaker first launched in 2022. The silhouette, notable for its squared-off toe and heeled Shox columns, will now be available in white and silver.
It launches with a campaign featuring elite gamers ANa, Billy Mitchell, Scarlett, SonicFox, and TenZ.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
WRAP resets Textiles Pact Roadmap 2030 challenge as soaring textile volumes derail progress
Published
October 28, 2025
Eco group Waste & Resources Action Programme (WRAP) has released the latest results of the industry’s progress towards the ‘UK Textiles Pact’ which targets a 50% reduction in carbon and 30% reduction in water by 2030. And those results don’t make good reading.
While it shows carbon’s down 6% and water’s down 9% per tonne compared to 2019, “the progress made at a per tonne level has been eradicated by the continued growth in the production of new products – something WRAP has issued stark warnings about”, the report highlighted.
So with 17% more textiles for sale in 2024 compared to 2019, the Pact’s total carbon footprint is up 10% while water use is 7% higher, highlighting the “radical transformation [that] will be needed to meet… crucial milestones”.
But following “urgent talks with signatories”, there’s now a new Roadmap to meet 2030 targets, “having identified the barriers preventing the scale and speed of progress needed to achieve the Pact’s goals and turn the tide on the impact of the textiles industry”, the report said.
That means a new UK Textiles Pact Roadmap is “setting a new direction for the sector through collaboration”.
This will include focusing attention on the most impactful actions through the introduction of new indicators, “enabling signatories to reduce time deciding what to do and increase time acting; encouraging greater flexibility by providing a framework for signatories “allowing them to lean harder into some indicators relative to others in accordance with their individual business needs, which collectively will add up to the Pact’s shared targets”; and tackling upstream emissions through the introduction of a new workstream on ‘Supply Chain Decarbonisation’.
Catherine David, CEO at WRAP, said: “The Textiles sector is as fizzing with innovation and new thinking as ever. As a sector we face a huge challenge: how to decouple commercial growth from the use of carbon and water-intensive primary materials, and make the transition to Circular Living – with better products and services for consumers.
“Through the UK Textiles Pact, we’ve seen game-changing advances in the technologies and business models of the future with new collaborations challenging old assumptions and turning what was niche into mainstream consumer behaviour.
“Our new Roadmap provides updated tools and pathways for the next phase of circular growth in our textiles sector – together we’ll crack the systemic challenges that prevent the scale of change needed, and provide rocket fuel to the innovations which can accelerate the pace of change, in pursuit of our shared environmental goals, and a thriving and exciting textiles industry.”
Circular Economy Minister Mary Creagh added: “We are committed to moving towards a circular economy where waste is cut and resources are valued; fashion should not cost the Earth. Through our Circular Economy Strategy, we will support growth in the sustainable textiles sector, and I welcome the updated UK Textiles Pact Roadmap as a key step in driving climate action and circular innovation – as well as encouraging reuse and repair.
“WRAP’s new Roadmap sets a plan for achieving true circularity in the industry and we welcome the opportunity to work with as many businesses as possible to join us on this journey.”
Copyright © 2025 FashionNetwork.com All rights reserved.
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