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Ted Baker preps for November launch of performance sport line

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Ted Baker preps for November launch of performance sport line


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October 15, 2025

Ted Baker may not be a name immediately associated with sport but owner Authentic Brands Group is hoping it will be from next month when the new Ted Baker Sport line debuts.

Ted Baker Sport

And no, it’s not simply sporty pieces that are more about the ‘leisure’ element of the word ‘athleisure’ than the ‘ath’ bit. This is a full-on performance selection mixed in with a strong dose of trend and a very Ted Baker look (the use of archive Ted Baker prints helps here).

Launching on 13 November across the UK and Western Europe, the company’s offering men’s and women’s “performance apparel with British style”.

It added that the collection “redefines sportswear by blending innovative design, functional performance, and the brand’s signature British DNA”. 

What we’re talking about here are pieces designed for the gym, for running, for the yoga mat, for the tennis court and more. And of course, as is the case with any modern active collection, the pieces can also work for any everyday activity the wearer chooses.

Ted Baker Sport

“Ted Baker has always been synonymous with quality, detail, and personality. With Ted Baker Sport, we’re bringing those values into a new space, where movement and performance meet effortless style,” said Henry Stupp, Authentic’s president, EMEAI.

Women’s highlights include supportive yoga bras and sculpt leggings with Vapour Dry and Aeroflow technology. There are layering pieces such as studio sweatshirts and wrap cardigans, and performance-driven tennis dresses and skorts in seasonal colours and prints. 

For men, the range features Aeroflow performance tees, woven shorts with hidden storage, lightweight hybrid jackets, and warm-up track separates designed to “balance comfort with functionality”.

Fashion elements include peekaboo cuts on sweaters or scalloped trims on bras and leggings, reflective details and those aforementioned print accents. And an on-trend wine tone is a key colour. 

As also mentioned, this is a performance collection so it uses fabrics like nylon-elastane blends, scuba knits, and lightweight wovens with technical benefits like stretch, shape retention, moisture management, and thermal comfort. 

Its premium positioning sees pricing that starts at £35 for essentials and rises to £250 for layering pieces and outerwear.

Authentic acquired the once-high-flying brand back in 2022 and has been reviving it with new license agreements globally. And this latest move is clearly a big deal for the label.

Ted Baker Sport

It will be supported by PR and plenty of online activity plus influencer links (with an influencer event planned for next month, we’re told).

It said “this launch cements Ted Baker’s evolution into lifestyle performance, ensuring every detail echoes Ted Baker’s legacy while meeting the needs of the modern, active consumer”. 

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Top Vietnamese, Chinese leaders hold talks on advancing cooperation

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Top Vietnamese, Chinese leaders hold talks on advancing cooperation



China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.

China will step up building a higher-level China-Vietnam community with a shared future that carries strategic significance, Chinese President Xi Jinping said while holding talks with visiting Vietnamese President To Lam.

China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.
President Xi Jinping recently held talks with visiting Vietnamese President To Lam.
During the visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.

Xi said both countries should work together in their modernisation drive, accelerate the alignment of development strategies and prioritise infrastructure connectivity.

While meeting Chinese Minister of Commerce Wang Wentao during the state visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.

Wang said both sides should focus on implementing the high-level common perceptions, including raising bilateral trade turnover to $500 billion in future.

Hung urged China to expand imports of Vietnamese goods, broaden the list of products eligible for tariff preferences and further open its market. He also called for the mutual recognition of quarantine results for agro-forestry-fishery products, facilitation of Vietnamese exports via cross-border e-commerce, and expansion of Vietnam’s trade promotion offices across Chinese localities, according to a Vietnamese news agency.

China will continue to support Vietnam in setting up additional trade promotion offices, following those already established in Chongqing, Hangzhou and Haikou, Wang responded.

China also expressed readiness to support Vietnam’s stronger exports through cross-border e-commerce, encouraging greater visibility of the Vietnam National Pavilion on Chinese e-commerce platforms beyond JD.com to better promote Vietnamese products to Chinese consumers.

China has consistently been Vietnam’s largest trading partner and second-largest export market, while Vietnam continues to be China’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN).

Fibre2Fashion News Desk (DS)



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Hong Kong apparel imports stabilise after sharp dip last year

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Hong Kong apparel imports stabilise after sharp dip last year












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Burberry unveils High Summer 2026 lido-inspired campaign

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Burberry unveils High Summer 2026 lido-inspired campaign



Burberry presents the High Summer 2026 campaign: a film and portfolio of images capturing life at the lido, celebrating Britain’s culture of open-air pools that come alive with families, friends and neighbours every summer.

British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.

Burberry’s High Summer 2026 campaign captures Britain’s nostalgic lido culture through a sunlit film featuring Simone Ashley and Tom Blyth.
Blending heritage check with pastel tones, the collection spans swimwear, relaxed tailoring, raffia bags and lightweight layers, evoking effortless, poolside summer style.
Directed by Francis Plummer, the campaign reflects a warm, communal British summer mood.

The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun. The film is underscored by the TONE remix of ‘Beating’ by Tirzah.

‘A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge with friends.’ said Daniel Lee Chief Creative Officer, Burberry.

Key styles

The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine purple and cornflower blue.

The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.

Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival

tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.

For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink.

The classic cotton piqué polo shirt comes in a spectrum of vivid and neutral colours. Burberry Check is subtly placed at the placket and trims the collar of T-shirts in soft cotton jersey.

Lightweight hooded jackets are ideal for cooler evenings and unexpected showers, the new-season designs woven in aubergine purple and cornflower blue check.

In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry Check slides and Pavilion sandals are made for the beach.

Lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry Check. Accessories include crocheted bucket hats and wraparound sunglasses, designed to shield from the sun.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (JP)



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