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The senior living market can’t keep up with demand as boomers age

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The senior living market can’t keep up with demand as boomers age


A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox.

Senior living has long been a somewhat under-the-radar real estate play, with a somewhat unappealing reputation. But it’s on the edge of a boom — a baby boom, to be exact. 

More than 4 million boomers will hit 80 in the next five years, and occupancy at both active adult and assisted living communities is already rising fast. This comes as annual inventory growth in senior housing just dropped below 1%, the first time that’s happened since the National Investment Center for Seniors Housing and Care began tracking the metric in 2006. 

Ventas, a senior living real estate investment trust with a $31 billion market cap, is betting big on what CEO Deb Cafaro calls the longevity economy. 

“We’re buying billions of dollars a year in senior living, and we’re seeing returns in the sevens going in, with low to mid-teens, unlevered IRRs [internal rates of return], so there’s significant growth in assets, and we’re buying below replacement costs,” said Cafaro, who has been at the helm of the company for over 25 years. “I’ve never seen that combination of investment characteristics in my long career in real estate, and so we’re fully taking advantage of all of that.”

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Cafaro said growth in the senior living demand pool is expected to be 28% over the next five years. She called the demand tailwinds “incredibly strong and durable.”

“Think about 2000 in the real estate investment trust business — office was over 20% of the overall REIT pie, and health care was 2%. Now when you look at the pie, office is 5%, and what is it now? It’s health care, senior living. It’s data centers. It’s cell towers. Why? Because that’s where the demand is,” she said.

Cafaro said Ventas, which purchases properties but doesn’t develop them, benefits from the deep lack of supply in the senior living sector, from active adult to assisted living to memory care facilities. 

The Sunrise of Lincoln Park senior living community, owned by Ventas, in Chicago, Illinois.

Courtesy of Ventas

“As an owner with one of the largest footprints of senior housing, of existing stock in the U.S., we’re benefited by the higher cost of development, because we have an installed base and we’re acquiring assets actually at below replacement cost, and, right now, that’s part of our strategy,” Cafaro said. “We feel really good about our base of 850 senior living communities, where occupancies are increasing. And we also feel good about the multibillions of dollars we’re investing every year in existing assets.”

Why no supply?

Aegis Living is a developer and operator of senior living facilities in Washington, California and Nevada. The massive supply-demand imbalance weighs heavily on its founder and CEO, Dwayne Clark.

“There’s a problem brewing, and the only metaphor I can think of, it’s like putting a party balloon on the end of a fire hose and watching it increase with great velocity. Velocity without being able to do anything until it pops,” Clark said.

According to NIC data, there will be just about 4,000 new senior living units developed this year and next year, but demand growth would necessitate 100,000 new beds each year through 2040.

“It’s the lowest amount of units we’ve seen since 2009, the lowest. And, again, I’ve done this for 40 years. I’ve never seen such a lack of construction starts,” Clark said.

Average rents at Aegis are around $12,000 a month, but that includes utilities, transportation, food, activities and differing levels of care. Clark said most residents are covering costs in part by using the proceeds from the sale of their homes, which have appreciated dramatically in the past five years.

Higher interest rates, he said, are the primary roadblock to new development. 

“We have six buildings waiting to get refinanced. We never, in our 28-year history, have had more than two. We’ve got six, and soon to be seven, and it’s all on floating debt. So that is a catastrophic problem for the industry. And again, we’re not catching up with the demand,” he said. 

Investor interest 

Harrison Street is an alternative real estate investment management firm with $55 billion in assets under management. Its U.S. Core Senior Housing strategy posted a more than 30% increase in same-location net operating income last year, according to a company spokesperson. Harris Street has maintained that with new supply constrained and demand durable, this could be the strongest entry point for alternative real estate investment in its 20-year history. 

“Frankly, over the course of the past 20 years, I can’t identify another period where we were more excited about the current setup within the sector,” said Mike Gordon, global CIO of Harrison Street, which invests in the independent and assisted living segments, as well as memory care. 

Gordon said severe uncertainty in the first years of the pandemic — when there were horror stories of infections and fatalities in senior living facilities — has largely been resolved. He said now more seniors are living in these communities than there were pre-Covid. 

Harrison Street acquired about 20 senior communities during 2020-2021, at the start of the pandemic, when there was virtually no liquidity in the sector. Over the past few years, growing demand and tight supply have resulted in annual average rent increase of nearly 5% across the sector and high single digits in certain markets, according to Harrison Street. 

Despite high interest rates overall, Gordon said private investors have new interest in the sector, thanks to that strong rent growth.

“What we’re seeing right now is a real quick return of liquidity into the sector,” Gordon said.



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Dick’s Sporting Goods raises guidance after second-quarter earnings beat

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Dick’s Sporting Goods raises guidance after second-quarter earnings beat


A Dick’s Sporting Goods store is shown in Oceanside, California, U.S., May 15, 2025.

Mike Blake | Reuters

Dick’s Sporting Goods raised its full-year sales and earnings guidance after delivering fiscal second-quarter results that beat expectations.

The company is now expecting comparable sales to grow between 2% and 3.5%, up from a previous range of 1% and 3% and ahead of analyst estimates of 2.9%, according to StreetAccount. 

Dick’s said its earnings per share are now expected to be between $13.90 and $14.50, up from a previous range of $13.80 to $14.40. Analysts were expecting $14.39 per share, according to LSEG.

Here’s how the company performed compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:

  • Earnings per share: $4.38 adjusted vs. $4.32 expected
  • Revenue: $3.65 billion vs. $3.63 billion expected

The company’s reported net income for the three-month period that ended Aug. 2 was $381 million, or $4.71 per share, compared with $362 million, or $4.37 per share, a year earlier. Excluding one-time items related to its acquisition of Foot Locker and other costs, Dick’s posted earnings per share of $4.38.

Sales rose to $3.65 billion, up about 5% from $3.47 billion a year earlier. During the quarter, comparable sales also grew 5%, well ahead of expectations of 3.2%, according to StreetAccount. 

“Our performance shows how well our long-term strategies are working, the strength and resilience of our operating model and the impact of our team’s consistent execution,” CEO Lauren Hobart said in a news release. “Our Q2 comps increased 5.0%, with growth in average ticket and transactions, and we drove second quarter gross margin expansion.”

While Dick’s comparable sales guidance came in ahead of expectations, its full-year revenue outlook was slightly below estimates. The company said it’s expecting revenue to be between $13.75 billion and $13.95 billion, below estimates of $14 billion, according to LSEG.

Dick’s said its raised profit guidance includes the impact of tariffs that are currently in effect. In an interview with CNBC’s Courtney Reagan, Dick’s executive chairman Ed Stack said the company has implemented some price increases to offset the impact of higher duties but has been “surgical” in its approach.

“We’ve been able to do what we need to from a pricing standpoint, whether that’s from the national brands or from our own brands, and then other places where we’ve held price, we’ve been able to do that, and we’ve offset it someplace else, which is what you have to do in these in these situations, and the team’s done a great job doing that,” Stack said.

Hobart said during Thursday’s call with analysts that the retailer hasn’t seen its shoppers balking at the “small-level” price increases that have gone into effect.

Hobart said broadly Dick’s hasn’t seen any signs of a consumer spending slowdown as a result of tariffs. She said Dick’s saw growth across all of its key segments during the quarter.

Foot Locker tie-up

The company said its guidance doesn’t include any potential impact from its acquisition of Foot Locker, such as costs or results from the planned takeover, which is expected to close on Sept. 8. 

In May, Dick’s announced it would be acquiring its longtime rival for $2.4 billion, giving it a competitive edge in the wholesale sneaker market, most importantly for Nike products, along with a bigger global presence.

Nike is a critical brand partner for both Dick’s and Foot Locker and, at times, their performance is reliant on how well the sneaker brand is doing. During the quarter, Stack said new drops from Nike’s revamped running portfolio, including the Pegasus Premium and the Vomero Plus, are performing so well, it can’t keep the shoes in stock.

“Anything that’s new, innovative and kind of the cool factor, is blowing out,” Stack said.

However, the acquisition also comes with risks. Foot Locker’s business has been in the midst of an ambitious turnaround under CEO Mary Dillon but the company is still struggling.

In the quarter ended Aug. 2, Foot Locker’s sales fell 2.4% and it posted a loss of $38 million. The company faces a range of existential challenges, including its heavy mall footprint, its small online business and a core consumer that often has less discretionary income than the core Dick’s consumer. 

Once the businesses are combined, Foot Locker’s struggles could ultimately weigh on Dick’s overall results. On the other hand, the combined company will become the No. 1 seller of athletic footwear in the U.S., which will allow it to better compete against its next biggest rival, JD Sports. 

Stack acknowledged to CNBC that Foot Locker’s earnings “were not great” but said the company has a strategy.

“We have a game plan of how to turn this around,” Stack told Reagan. “We think that we can return Foot Locker to its rightful place in the top of this industry and we’re excited to roll up our sleeves and get started with that.”

Dick’s plans to operate Foot Locker as a separate entity. Moving forward, Stack said the company plans to break out details on how each brand is performing when releasing quarterly results. It’ll provide separate details on how Dick’s performed and how Foot Locker performed so investors can get a sense of what’s going on in each part of the business.

Hobart said during Thursday’s earnings call that as part of the acquisition, Dick’s plans to invest in Foot Locker stores and marketing. She also said Dick’s sees opportunities in merchandising and bringing in a new assortment of products.

“As Foot Locker becomes part of the Dick’s family, we are an even more important brand to our wholesale partners, and that’s part of the thesis,” Hobart said.

Earlier this week, Dick’s said it had received all regulatory approvals associated with the transaction. It’s unclear if it had to divest any stores to satisfy the FTC’s requirements.

— CNBC’s Ali McCadden contributed to this report.



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Ex-WH Smith finance boss delays Greggs board appointment amid accounting probe

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Ex-WH Smith finance boss delays Greggs board appointment amid accounting probe



Greggs has delayed the appointment of incoming board director Robert Moorhead due to a review into a major accounting error at his previous firm, WH Smith.

The high street bakery chain said Mr Moorhead – the former finance chief at WH Smith – had asked to delay his appointment until a review by Deloitte into the blunder at WH Smith is completed.

He had been due to start at Greggs on October 1 as an independent non-executive director and chair of the audit committee.

Mr Moorhead left WH Smith in 2024 after more than 20 years at the chain.

The delay to his appointment comes after WH Smith saw nearly £600 million wiped off its stock market value last week when it revealed a review of its finances had discovered trading profits in North America had been overstated by about £30 million.

It warned that annual profits would be lower than expected as a result, sending shares down by more than 40% at one stage during the day.

WH Smith said it had found an issue in how it calculated the amount of supplier income it received – leading it to be recognised too early.

It means the group is now expecting a trading profit for the US of about £25 million for the year to August – a cut from the previous £55 million forecast.

As a result, the company lowered its outlook for annual pre-tax profits to around £110 million.

Greggs said Kate Ferry will remain as a non-executive director and will continue as chair of the audit committee in the interim.



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Electric cars eligible for £3,750 discount announced

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Electric cars eligible for £3,750 discount announced


Pritti MistryBusiness reporter, BBC News

Ford A bright yellow Ford Puma parked beside a street. A person in a red jacket, black shorts, and white sneakers walks on the pavement in front of a green building with horizontal white slats. The car faces right, and its license plate reads 'HOI108'.Ford

The first electric vehicles (EV) eligible for the £3,750 discount under the government’s grant scheme have been announced.

The Department for Transport confirmed Ford’s Puma Gen-E or e-Tourneo Courier would be discounted as part of plans to encourage drivers to move away from petrol and diesel vehicles.

Under the grant scheme, the discount applies to eligible car models costing up to £37,000, with the most environmentally friendly ones seeing the biggest reductions. Another 26 models have been cleared for discounts of £1,500.

Carmakers can apply for models to be eligible for grants, which are then automatically applied at the point of sale.

More vehicles are expected to be approved in the coming weeks and the DfT said the policy would bring down prices to “closely match their petrol and diesel counterparts”.

The government has pledged to ban the sale of new fully petrol or diesel cars from 2030.

But many drivers cite upfront costs as a key barrier to buying an EV and some have told the BBC that the UK needs more charging points.

According to Ford’s website, the recommended retail price (RRP) for a new Puma Gen-E starts from £29,905 while a petrol equivalent is upward of £26,060. With the reduction applied, buyers would be looking in the region of £26,155 for the EV version.

The grants to lower the cost of EVs will be funded through the £650m scheme, and will be available for three years.

There are around 1.3 million electric cars on Britain’s roads but currently only around 82,000 public charging points.

Full list of EVs eligible for the £1,500 discount

  • Citroën ë-C3 and Citroën ë-C3 Aircross
  • Citroën ë-C4 and Citroën ë-C4 X
  • Citroën ë-C5 Aircross
  • Citroën ë-Berlingo
  • Cupra Born
  • DS DS3
  • DS N°4
  • Nissan Ariya
  • Nissan Micra
  • Peugeot E-208
  • Peugeot E-2008
  • Peugeot E-308
  • Peugeot E-408
  • Peugeot E-Rifter
  • Renault 4
  • Renault 5
  • Renault Alpine A290
  • Renault Megane
  • Renault Scenic
  • Vauxhall Astra Electric
  • Vauxhall Combo Life Electric
  • Vauxhall Corsa Electric
  • Vauxhall Frontera Electric
  • Vauxhall Grandland Electric
  • Vauxhall Mokka Electric
  • Volkswagen ID.3

The up-front cost of EVs is higher on average than for petrol cars.

According to Autotrader, the average price of a new battery electric car was £49,790 in June 2025, based on manufacturers’ recommended prices for 148 models.

The equivalent for a petrol car was £34,225, but the average covers a broad range of prices.

Transport Secretary Heidi Alexander said the grant scheme was making it “easier and cheaper for families to make the switch to electric”.

Edmund King, president of the AA, said drivers “frequently tell us that the upfront costs of new EVs are a stumbling block to making the switch to electric”.

“It is great to see some of these more substantial £3,750 discounts coming online because for some drivers this might just bridge the financial gap to make these cars affordable.”



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