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The unexpected rise of Keaton Wagler at Illinois

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The unexpected rise of Keaton Wagler at Illinois


Editor’s note: This story first ran on Feb. 26, before the NCAA tournament began and Illinois punched its ticket to the Final Four.

CHAMPAIGN, Ill. — There was a hint of exasperation in Brad Underwood’s voice as he ran through the well-worn tropes about Keaton Wagler. The Illinois coach is sensitive to minimizing Wagler’s journey, or separating him from the group of freshmen who have taken over the men’s college basketball season and will be the talk of the 2026 NBA draft.

“I’m tired of hearing about his high school [recruiting] ranking, I’m tired of hearing about he’s 170 pounds when he got here, and he’s physically skinny and weak,” Underwood told ESPN. “He’s none of those things anymore. If the story is that everybody missed on him, we didn’t. I’m tired of hearing that, too. We found him. He fit us.

“This is what college sports is all about, this type of situation.”

Wagler’s path to stardom didn’t start like that of Kansas’ Darryn Peterson, BYU’s AJ Dybantsa, Duke’s Cameron Boozer or North Carolina’s Caleb Wilson. They were top-five recruits. Wagler didn’t crack the SC Next 100. They were expected to make immediate impacts. Wagler joined an Illinois team that spent the offseason touting its European stars, not a wispy 6-foot-6 freshman guard from Kansas.

But four months into the season, Wagler has earned his way into the company of the nation’s elite players. He leads No. 10 Illinois in scoring (18.2 per game), assists (4.3), steals (0.9) and minutes (33.3) entering Friday’s home showdown against No. 3 Michigan. He delivered one of the best single-game performances in Big Ten history with a 46-point effort in the Jan. 24 road win against then-No. 4 Purdue — the most points by any Big Ten freshman over the past 30 seasons. He’s No. 6 on ESPN’s latest NBA draft big board, a potential lottery pick just like the other ballyhooed freshmen.

“Everyone has to run their own race,” said Illinois assistant coach Tyler Underwood, Brad’s son and Wagler’s primary recruiter. “It’s a very unique story.”

Wagler’s story is one of a youngest child who grew up in a basketball-obsessed family that sharpened his game. A story of an accelerated basketball mind with a late-blooming body that delayed interest from high-major programs. A story of loyalty to the teams and coaches who believed in him.

A story of proving he belongs.

“He’s just a good, wholesome Midwest kid,” Brad Underwood said. “He has the simplest values, loves life and loves basketball.”


OF COURSE KEATON loves basketball. He’s a Wagler (pronounced WAH-gler). He grew up in a home where the sport is a connective tissue.

Keaton’s parents, Logan and Jennifer, met while playing basketball at Hutch, or Hutchinson Community College in central Kansas. His older sister, Brooklyn, won a junior college national championship with Kansas City Kansas Community College then played at MidAmerica Nazarene University. His older brother, Landon, began his college career at Hutch and now plays for MidAmerica Nazarene.

The basketball bloodlines stretch back even further. Keaton’s great-grandfather played at Hutch and then TCU, and later ran the national junior college basketball tournament. His grandfather played at Hutch in the mid-1960s. His uncle helped Hutch to the juco national title in 1994.

“[Basketball] has a deep meaning in our family,” Keaton said.

The Wagler kids tried other sports, but as they each approached middle school, they all “just drifted towards basketball,” Landon said. Basketball hoops were placed in the living room and the driveway, where games between family members would get cranked up.

“Someone was always mad at someone else,” Brooklyn said. “We would all get out there. Sometimes it was boys versus girls. We’d play knockout, we’d play PIG. We’d get 2-on-2, and if you lost, you got subbed out.

“It was never not competitive.”

Keaton was the youngest, in age and appearance. As a high school freshman, he was just 5-foot-8 and weighed somewhere between 110 and 125 pounds. He “just kind of looked like a little kid,” Landon said.

Keaton’s stature belied a basketball savant, which showed up early while he watched Brooklyn — 10 years older — compete on the court.

“Jen and I have talked about this: He was always so observant,” Logan Wagler said. “Most kids can’t even pay attention. He would really watch. He’d ask questions and just had a good grasp for the game. Even, like, in first and second grade, he’d be on the court directing people.”

Keaton’s basketball education accelerated at the Lenexa Rec Center in Lenexa, Kansas, where his father worked and now serves as the city’s director of parks and recreation. Logan organized high-level pickup games once or twice a week with people he met through the basketball world, including coaches and former college players.

When he didn’t have enough, he’d pull in his kids.

“[Keaton] would shock everybody,” Logan said. “He could defend. He could stay in front of people. He was scrappy. He had that fire in him where he could still grab rebounds, and he could just flat-out score. I still get texts and calls from friends that played with him in those pickup days when he was just a tiny little kid. They just laugh, watching him now.”

David Birch, an NAIA All-America selection who suited up for the Washington Generals on the Harlem Globetrotters tour, played in those pickup games.

“If I was on the opposite team, you’re getting pissed off at people like, ‘Hey, why are you letting this 11-year-old score?'” Birch said. “‘We’re trying to win here, we’re trying to stay on the court, and you’re letting this guy get 3s off and make layups.’ But as he got older and as we started playing more, it wasn’t that people were taking it easy on him. He was just that good.”

When Keaton reached Shawnee Mission Northwest High School, where Birch went on to coach, he immediately put the 5-8 freshman on varsity alongside his brother Landon. Birch saw the size on both sides of Wagler’s family — Logan is 6-5 and his father is 6-8, while Jennifer is 5-11 with a brother who stands 6-9 — and projected Keaton to sprout. It happened quickly. He grew four inches before his sophomore year and went through another spurt later in high school.

Whatever size Keaton ended up being, though, Birch knew he could play.

“He just always finds a way to contribute to winning,” Birch said.


VICTOR WILLIALS STILL gets the calls, usually two per day, from college coaches at major programs. They share the same message about Keaton Wagler.

“They apologize,” said Williams, a former Oklahoma State player who runs the Victor Williams Basketball Academy Elite program in Kansas City. “A who’s who of college basketball has called me at some point and said, ‘V, I should have listened to you. We missed that one, for sure.'”

Wagler played for VWBA Elite throughout high school. An independent AAU program, VWBA Elite participates in showcase events around the country and faces top competition, including teams affiliated with major shoe brands and circuits such as Nike’s Elite Youth Basketball League or Adidas’ 3Stripes Select Basketball.

Most five-star prospects play for affiliated clubs, such as Dybantsa (Oakland Soldiers of EYBL) and Peterson (Phenom United of 3SSB). The recruiting spotlight is directed there, but Wagler wasn’t an unknown.

“The narrative was he was playing basketball in some back gym, a box somewhere, but that’s not true,” Williams said. “We played a lot of high-level teams, and he’s dominated in those. People have seen Keaton Wagler play. They just didn’t trust what they’ve seen.”

Similar things happened in high school. Shawnee Mission Northwest annually made the state tournament, went undefeated and won a state title in Keaton’s junior season (2023-24), and it repeated as champ in his senior season (2024-25).

Keaton played his final three high school seasons with Ethan Taylor, a top-50 recruit in the 2026 class who signed with Michigan State and was courted by other high-major programs, including Kansas. The same attention didn’t come Keaton’s way.

“Everyone in the United States saw us play,” Birch said. “Most of the feedback [was], they pegged [Keaton] as a mid-major kid. They didn’t think he was quite strong enough, and they didn’t think he was an elite athlete, so they weren’t sure he was a Power 5 player.”

Wagler’s success did open potential alternative paths. Several prep schools reached out, but he never thought of leaving home. He considered shoe-brand-affiliated AAU teams in the area but stuck with VWBA Elite.

Loyalty is baked in for Wagler, who has had the same girlfriend since his freshman year of high school.

“That’s really what life is, building good relationships,” he said. “There’s no really better way of showing that you like someone other than staying loyal. I just believed in my AAU coach, knowing that I trust him and everything will work out fine. If you can play, the coaches are going to find you.”

Wagler didn’t appear on Illinois’ radar until the summer before his senior year. The Underwoods knew the area — Brad grew up in Kansas and finished college at Kansas State — and Tyler’s Kansas City-area contacts began blowing up his phone about Wagler after Shawnee Mission Northwest’s undefeated season.

Illinois scouts players through four pillars: positional size, basketball IQ, basketball character and no skill deficiencies.

“We thought he was 4-of-4, which is very rare,” Tyler Underwood said.

The first element had long been a hangup. Tyler Underwood told Wagler that he would need to add mass to play early on, but at 6-6, Wagler had the height to hold up in the Big Ten.

He had many other assets, too: a sparkling assist-to-turnover ratio, the ability to shoot over bigs who switched onto him and a knack for avoiding superman passes in favor of sensible ones.

“If you get wrapped up in numbers, then you probably could miss him,” Brad Underwood said. “If you get wrapped up in the context and the content of how he plays, you probably liked him a lot.”

Until his senior year of high school, Wagler had fielded offers from only mid-major programs such as Colorado State and Drake — until he received two high-major offers on the same day in August 2024, from Minnesota and Illinois. He committed to the Illini a month later.

“I was seen by the right people, the people that I wanted to be seen by,” Wagler said. “If this was my only high-major offer, I would be happy, because this is where I’m happy.”


ON THE MORNING of Feb. 13, Wagler achieved a milestone that rivaled his 46 points at Purdue and six Big Ten Freshman of the Week selections.

He ate a full pancake.

After avoiding robust breakfasts for much of his life — or any breakfast, outside of the occasional mid-morning Pop-Tart — the pancake signified progress.

“Keaton’s biggest hurdle was to just consume the amount of calories that he needed to,” said Adam Fletcher, Illinois’ strength and conditioning coach. “You go from half a pancake to a full pancake. To us, that’s the exact same thing as going from bench-pressing 95 pounds to 115 pounds. You have to train your stomach like you train your muscles.”

Wagler arrived at Illinois as a developmental prospect. The team had spent the offseason promoting its European standouts: 7-foot centers and twin brothers Tomislav Ivisic and Zvonimir Ivisic; forward David Mirkovic, guard Mihailo Petrovic and transfer guard Andrej Stojakovic, son of NBA All-Star Peja Stojakovic. The Ivisic twins, Mirkovic and Petrovic had played professionally overseas.

Underwood embraced the campaign, even briefly changing his X avatar to a meme showing him in an orange tracksuit, crouching before Balkanized apartment slabs.

Without a clear immediate need to fill, Wagler said he had “no clue” what his role would be, so he viewed the summer as a platform to prove himself. By mid-July, senior guard Kylan Boswell was sitting in Underwood’s office, praising Wagler.

“He used the term ‘cold,'” Underwood said. “He goes, ‘Coach, he’s really cold. There’s nothing he doesn’t have.'”

Boswell’s endorsement resonated, but Underwood needed to see more. Before the season, Illinois met Florida, the defending national champion, for a closed scrimmage in Orlando.

“The most physical [scrimmage], just brutal,” Underwood said. “He didn’t flinch. He was as good a player as there was on the court. Then it became: How do I trust him enough to use him in the right way?”

Illinois knew Wagler would need to add mass to hold up for the season. Fletcher had charted similar plans for other players, most recently Will Riley, a 2025 NBA first-round draft pick who spent one season with the Illini. Wagler went through weigh-ins multiple times per day, before and after meals. Breakfast wasn’t over until he weighed 2.5 pounds more than he did walking in.

Fletcher set small, incremental goals for Wagler, who went from 168 pounds to 182 when he returned home following the summer session. Illinois wanted Wagler to play the season around 185 pounds, accounting for five-pound fluctuations either way. Fletcher used a force plate system to assess how weight gain impacted Wagler’s vertical jump and overall explosiveness.

Despite the added mass, Wagler has increased his vertical by nearly three inches.

“My teammates are like, ‘Man, I can’t wait ’til you get up to 195,'” Wagler said. “‘Unstoppable,’ is what they say. That just boosts me to want to continue to get better.”

Wagler’s development continued on the court. He started Illinois’ opener, not even telling his family beforehand, and scored in double figures in each of his first four games. But he struggled in two of his next three outings, shooting well below his 45.6% season average, then played only 14 minutes in a loss to UConn at New York’s Madison Square Garden.

“I wasn’t using him right,” Brad Underwood said. “We had to get him on the ball.”

With more opportunities, Wagler went from averaging 13.5 points on 8.8 field goal attempts through his first eight games to 20.1 points on 12.9 attempts over the past 20.


BEFORE GAMES, Wagler’s teammates always check on him.

“They’ll be like, ‘Are you ready? Are you locked in?’ I’m just sitting there smiling, making jokes, having fun,” Wagler said. “I don’t like being too locked in. I try to stay loose, just keep my mind free.”

When the games begin, Wagler tries to remove emotion from his play. Williams, his AAU coach, calls it an “unbothered mentality,” regardless of setting or opponent.

“I’ve never been around a player who is as stoic, emotionless, and yet is just that silent killer,” Brad Underwood said.

The approach helped Wagler after his move to point guard in December. He recorded his first 10-assist performance against Nebraska, and then matched the mark two games later against Southern. Since the switch, Wagler has scored in double figures in all 21 games, while recording five or more assists 11 times and two or fewer turnovers 15 times.

He had four 20-point games before the Jan. 24 visit to Purdue, but nothing resembling what would happen in West Lafayette. Wagler opened with a layup then hit four consecutive 3s, including one from 28 feet, scoring Illinois’ first 14 points.

“I was like, ‘OK, I’m not missing right now. Like, this is really happening,'” he said.

Wagler finished with 24 first-half points, singlehandedly keeping Illinois in a game Purdue would lead by 10. He opened the second half with a 3-pointer and had four points in the final 20 seconds as Illinois rallied for an 88-82 upset.

“When people talk about magical performances, that’s what they’re referring to,” Tyler Underwood said.

Keaton’s 46 points marked the most scored in a road win over an AP top-10 opponent, the most scored in a single game by a Big Ten freshman and the most by a visiting player at Mackey Arena. The performance cemented his status as a National Player of the Year candidate and top NBA prospect.

Pro scouts have mentioned to Brad Underwood some of the game’s top names when evaluating Wagler: Shai Gilgeous-Alexander, Tyrese Haliburton, even Stephen Curry. The Illini coach sees elements of those stars in Wagler’s game, but his path — especially how quickly he has risen — doesn’t have many comps.

“He’s one of the greatest stories in a long, long time,” Underwood said. “I had some guy tell me Tracy McGrady, 30 years ago, kind of showed up at a camp and blew up. That’s what this is about.”

There are several examples of one-and-done international players who weren’t rated as SC Next 100 recruits and became NBA lottery picks because they didn’t go to high school in the United States, but few Americans who weren’t on that top-100 radar went on to crack the lottery. Since the 2008 draft, Dennis Smith Jr. (2017) and Bub Carrington (2024) are the only U.S.-born players to have made the jump, according to ESPN Research.

“Everyone has their own past, no matter if you’re the best player growing up or you’re not, if you’re a late bloomer,” Wagler said. “You work hard, you get better, and then you get to the point where you know you’re as good as these players.

“It just shows that there’s not one path. There’s not a set way for you to go.”



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2026 NASCAR Odds: Denny Hamlin Favored At Coca-Cola 600, Tyler Reddick Second

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2026 NASCAR Odds: Denny Hamlin Favored At Coca-Cola 600, Tyler Reddick Second


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When the NASCAR Cup Series went to Charlotte for the Coca-Cola 600 in 2025, Ross Chastain got into Victory Lane after closing at +1800 to be the outright winner.

Chastain’s impressive win came after leading only eight laps on the day.

Which driver will take the checkered flag when the series goes back to Charlotte Motor Speedway on Memorial Day Weekend for one of NASCAR’s Crown Jewels?

Here are the odds at DraftKings Sportsbook as of May 24.

This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports.

NASCAR Cup Series Coca-Cola 600

Denny Hamlin: +380 (bet $10 to win $48 total)
Tyler Reddick: +500 (bet $10 to win $60 total)
Kyle Larson: +800 (bet $10 to win $90 total)
Christopher Bell: +800 (bet $10 to win $90 total)
Chase Briscoe: +1000 (bet $10 to win $110 total)
William Byron: +1100 (bet $10 to win $120 total)
Carson Hocevar: +1100 (bet $10 to win $120 total)
Ryan Blaney: +1400 (bet $10 to win $150 total)
Chase Elliott: +1400 (bet $10 to win $150 total)
Brad Keselowski: +1800 (bet $10 to win $190 total)
Ty Gibbs: +2000 (bet $10 to win $210 total)
Ross Chastain: +2200 (bet $10 to win $230 total)
Chris Buescher: +2500 (bet $10 to win $260 total)
Bubba Wallace: +2800 (bet $10 to win $290 total)
Alex Bowman: +2800 (bet $10 to win $290 total)
Austin Dillon: +4000 (bet $10 to win $410 total)
Joey Logano: +4500 (bet $10 to win $460 total)
Connor Zilisch: +4500 (bet $10 to win $460 total)

Austin Hill: +4500 (bet $10 to win $460 total)
Austin Cindric: +5500 (bet $10 to win $560 total)
Ryan Preece: +9000 (bet $10 to win $910 total)
Ricky Stenhouse Jr.: +9000 (bet $10 to win $910 total)
Michael McDowell: +9000 (bet $10 to win $910 total)
Corey Heim: +9000 (bet $10 to win $910 total)
Erik Jones: +10000 (bet $10 to win $1,010 total)
Shane van Gisbergen: +13000 (bet $10 to win $1,310 total)
AJ Allmendinger: +15000 (bet $10 to win $1,510 total)
Daniel Suarez: +17000 (bet $10 to win $1,710 total)
Josh Berry: +18000 (bet $10 to win $1,810 total)
John Hunter Nemechek: +25000 (bet $10 to win $2,510 total)
Zane Smith: +35000 (bet $10 to win $3,510 total)
Ty Dillon: +50000 (bet $10 to win $5,010 total)
Noah Gragson: +50000 (bet $10 to win $5,010 total)
Todd Gilliland: +60000 (bet $10 to win $6,010 total)
Riley Herbst: +60000 (bet $10 to win $6,010 total)
Cole Custer: +80000 (bet $10 to win $8,010 total)
Katherine Legge: +90000 (bet $10 to win $9,010 total)
Timmy Hill: +100000 (bet $10 to win $10,010 total)
Cody Ware: +100000 (bet $10 to win $10,010 total)

Here’s what to know about the oddsboard:

The Favorite 

Denny Hamlin is coming in hot off an All-Star Race win at Dover. And while it wasn’t a points race, coming into Charlotte after starting from the pole and leading 103 laps in last week’s exhibition could give him the momentum he needs to grab the checkered flag at the Coke 600. His first and only win at this race came in 2022. In 2025, he started 20th but finished 16th after posting the best lap of the day at 29.37 and leading 53 laps.

One to Watch

Tyler Reddick is having an incredible season. He’s gotten into Victory Lane five times, including the first three races of the year. Cup qualifying got rained out, so Reddick will start from the pole today at Charlotte in accordance with league rules. On the season, Reddick has led 201 laps and has eight finishes in the top five. In 2025, he finished the Coca-Cola 600 26th after leading only one lap.



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WWE Hall of Famer Nikki Bella opens up about what she wants fans to remember her for when she retires

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WWE Hall of Famer Nikki Bella opens up about what she wants fans to remember her for when she retires


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One of the best things to debate amongst friends is where professional athletes of a particular sport rank all time. Some make top 10 lists, others go by the Mount Rushmore rule.

Pro wrestling fans are no different. Championships, legacy and impact on the sport matter to those who take the time to watch wrestling 3-6 times per week for decades. How pro wrestlers are remembered by their fans is important to them.

ZERO BS. JUST DAKICH. TAKE THE DON’T @ ME PODCAST ON THE ROAD. DOWNLOAD NOW!

Nikki Bella confronts Becky Lynch during Monday Night RAW at Barclays Center in Brooklyn on Aug. 4, 2025. (Michael Marques/WWE)

For WWE Hall of Famer Nikki Bella, she suggested in an interview with Fox News Digital that her championship accolades should be put aside. Using her voice to have an effect on someone watching her in an arena or at home is more important.

“I would love definitely to be remembered as fearless, as someone who wasn’t scared to use her voice, someone who wasn’t scared to pave the ways, someone who wasn’t scared to stand up to all the hate, who can still be her even when people try to tear you down,” Bella said, who became the Chief Margarita Officer for Madam Paleta Tequila earlier in the week. “What I’ve realized, and this is in any industry and this is throughout time, it’s never easy to be first or be the loudest about something. And there’s so many people who helped pave the way before us but when you’re at the forefront or when you’re at the face of that, you take on everything that comes with it – hate, love, support, everything.

WWE STAR LIV MORGAN OPENS UP ABOUT HER LEGACY, WHAT SHE WANTS TO BE REMEMBERED FOR

Nikki Bella standing in the ring at Monday Night RAW in Phoenix, Arizona

Nikki Bella returns to Monday Night RAW at PHX Arena in Phoenix, Ariz., on June 9, 2025. (Craig Ambrosio/WWE)

“I think that’s where I truly live up to being ‘Fearless’ Nikki, I just don’t stop. Even when I’m not at my best or when I’m at my greatest. I hope at the end of the day, people can look back and respect that too – even the ones who can be so disrespectful. They see things in such a different way and they really just don’t know. I hope to be remembered as that over anything.”

Bella said she understood that fans will look at her titles and accolades overall when she eventually decides to step away from action for good.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

She was a two-time Divas champion, including holding the championship for a record 300 days, and was inducted into the WWE Hall of Fame with her sister, Brie Bella, in 2020.

She stressed, however, that the impact she made was held in high regard above everything else.

“I get some people get hooked on champion numbers, like 13 time, 10 time, five time, you know, for me, it’s always been about impact,” she told Fox News Digital. “And if the people tuning in, I was able to change some people’s lives. Maybe they were being raised in a not great home and I gave them the ability to be fearless and to use their voice to know they could be someone great one day, to me, that’s being a champion and that’s what I’d love to be more than anything. I look at my Bella Army and they are my true accomplishment.

Nikki Bella speaking to crowd at Mortgage Matchup Center in Phoenix

Nikki Bella addresses the crowd during SmackDown at Mortgage Matchup Center in Phoenix, Ariz., on March 13, 2026. (Bradlee Rutledge/WWE)

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“That is better than any championship I could ever win, ever.”



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Australia cricket split over BBL future after selloff plan stalls

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Australia cricket split over BBL future after selloff plan stalls


Perth Scorchers players celebrate their win after the Big Bash League T20 final between Perth Scorchers and Sydney Sixers at the Optus Stadium in Perth, Australia, on January 25, 2026. (AFP)

SYDNEY: As Twenty20 cricket competitions explode around the world, Australia’s Big Bash League is struggling to chart a vision for the future, after plans to privatise its franchises stalled.

Cricket Australia chief Todd Greenberg is adamant that outside investment is necessary to shore up the game’s financial future and keep pace with a boom in other well-funded leagues played in a similar time slot.

They include the UAE’s ILT20, South Africa’s SA20, and New Zealand’s privately-backed NZ20 scheduled to start in December 2027, all bidding for the best local and overseas players.

“If those salary caps (of other leagues) are significantly higher than ours over the coming years, and players can earn more in those areas, then players will follow those. That’s a real risk to us,” Greenberg told local media.

“I want to make sure that for Australian cricket, our ambition is to have a league that runs at the key part of the year for us, which is the December-January window, and it’s the best T20 league in the world at that moment in time.

“To do that, we have to have a significant amount of money in our salary caps to attract not only the best players from overseas, but to retain and attract our own best players.”

He added: “The concept of bringing private capital to cricket is inevitable at some point.”

While not a direct competitor as it runs in a different window, the benchmark Indian Premier League has seen massive success thanks to wealthy benefactors, with England’s The Hundred also on a roll after an influx of private capital.

But it is a thorny issue in Australia with an initial proposal to sell stakes in each of BBL’s eight teams stalling last month amid concerns about a loss of control for the game’s local custodians.

While the Victorian, Western Australian and Tasmanian cricket associations voiced support and South Australia said it was open to the idea, New South Wales and Queensland rejected the move.

Queensland Cricket, which controls the Brisbane Heat, said it was worried about player payments skyrocketing to unsustainable levels, and that private owners may not be as invested in the grassroots game.

Cricket NSW, which operates the Sydney Sixers and Sydney Thunder, was similarly concerned that it could be detrimental to how the sport is governed and how local players are produced.

‘Sugar hit’

There are also fears about an Indian takeover, with the most likely buyers seen as the rich IPL team owners who have invested in other short-form competitions around the globe.

Former Australian captain Greg Chappell is in the “No” camp, arguing that the BBL belongs to the states and communities that have built it into a successful and well-attended product.

While acknowledging the commercial realities, he said selling it off was not the answer.

“The moment you introduce private ownership at scale, you introduce a set of priorities that may not always align with the long-term health of the game,” he wrote in the Sydney Morning Herald.

“Private investors, however well-intentioned, answer to shareholders, not to Australian cricket.”

Andrew Jones, a former head of strategy at Cricket Australia who was instrumental in the launch of the BBL, is similarly unconvinced.

“A one-off sale is a sugar hit, not a solution,” he said in The Australian newspaper, arguing that revenues can be better grown through sponsorships, wagering, ticketing, and more focus on commercialising the women’s game.

Despite scepticism, Greenberg remains confident and is now eyeing a hybrid ownership model.

This would allow the BBL franchises keen to sell stakes to do so while allowing those against to maintain complete ownership.

“If we end up not going together at the same time, can we still extract the same level of revenue, and can we extract the same level of value?” he said.

“I think we can, but I’ve got to do the work to satisfy a recommendation that would ultimately go to the members and our board.”





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