Connect with us

Fashion

Topshop & THG Studios launch world-first AI shoppable catwalk

Published

on

Topshop & THG Studios launch world-first AI shoppable catwalk



THG Studios and British fashion brand Topshop have announced a landmark partnership to stage the world’s first AI-driven immersive, shoppable catwalk, certified by the World Record Certification Agency.

THG Studios and Topshop will host the world’s first AI-driven immersive, shoppable catwalk on February 26, 2026 in Manchester.
Supported by PayPal and Google Cloud, the ‘Runway to the Future’ merges physical and digital experiences, featuring instantly shoppable looks.
Timed between London Fashion Week and the BRIT Awards, the event brings together leaders in fashion, retail, tech and culture.

The ‘Runway to the Future’ event will take place on February 26, 2026, at THG Studios’ state-of-the-art Manchester facility, supported by headline sponsor PayPal and technology partner Google Cloud.

Strategically positioned between London Fashion Week and the BRIT Awards, the show aims to establish a new global benchmark for fashion experiences while spotlighting the North West’s growing role in the UK creative economy. Topshop has been confirmed as the fashion house leading the production, underscoring its renewed momentum in British fashion, THG Ingenuity said in a release.

“The world’s first AI-driven immersive, shoppable catwalk is more than a runway, it’s a reimagining of fashion’s future, where creativity meets technology and culture. We’re excited to be part of a movement that’s redefining how fashion is experienced, shared and shopped, and to be leading this new era from the heart of Manchester,” Moses Rashid, global marketing director, Topshop & Topman, said.

Designed as an interactive journey, the runway merges physical and digital environments through Google Cloud’s immersive and shoppable technology. Attendees will move through a series of futuristic zones showcasing AI-generated models, real-time fulfilment innovations and instantly shoppable looks, turning every moment into a point of discovery and engagement.

Curated for an exclusive guest list of top creators, industry leaders and cultural influencers, the event aims to spark new dialogue at the intersection of retail, technology and creativity. THG Studios plans to reveal additional partners in the coming months, positioning ‘Runway to the Future’ as a must-attend moment on the global fashion calendar.

“In collaboration with a global leader in digital payments PayPal, we are creating a new global benchmark for fashion experiences, fusing physical and digital to build connections that matter. The future of fashion is being designed right here in Manchester, and this event is a testament to the creative and technological power of the North, proving that innovation is thriving outside traditional capitals,” Hannah Pym, chief brand and marketing officer, THG Ingenuity, added.

Fibre2Fashion News Desk (HU)



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Italy’s inflation rises to 2.8% in April on energy spike

Published

on

Italy’s inflation rises to 2.8% in April on energy spike



Italy’s consumer price inflation accelerated sharply in April 2026, with the national index (NIC) rising 2.8 per cent year on year (YoY), up from 1.7 per cent in March, according to provisional estimates from Italian National Institute of Statistics (Istat). On a month-on-month (MoM) basis, prices increased 1.2 per cent.

The rise was largely driven by a rebound in energy costs. Prices of non-regulated energy products surged from a 2 per cent decline to a 9.9 per cent increase, while regulated energy prices rose 5.7 per cent after previously contracting, Istat said in a press release.

Italy’s inflation rose to 2.8 per cent YoY in April 2026 from 1.7 per cent in March, driven by a sharp rebound in energy prices, Istat said.
Monthly inflation stood at 1.2 per cent.
Goods inflation strengthened, while services inflation eased.
Transport costs increased notably.
The harmonised index (HICP) rose 2.9 per cent YoY, reflecting higher prices and seasonal factors.

In contrast, services inflation showed signs of moderation. Prices for recreation-related services eased to 2.6 per cent YoY, while transport services slowed sharply to 0.5 per cent. Overall services inflation decelerated to 2.4 per cent from 2.8 per cent in March.

Goods inflation, however, strengthened significantly, rising 3.2 per cent YoY compared with 0.8 per cent in the previous month. This narrowed the inflation gap between goods and services to -0.8 percentage points, down from +2 percentage points in March.

The monthly increase in the index was primarily led by higher prices for non-regulated energy (+5.7 per cent), transport services (+1.6 per cent), and recreation-related services (+1.4 per cent).

Among major consumption categories, water, electricity and fuels recorded a sharp 5.3 per cent annual increase, while transport prices rose 3.8 per cent.

Italy’s harmonised index of consumer prices (HICP), which allows comparison across the euro area, rose 2.9 per cent YoY in April, up from 1.6 per cent in March. On a monthly basis, HICP increased 1.7 per cent, partly reflecting the end of seasonal discounts in clothing and footwear.

Fibre2Fashion News Desk (SG)



Source link

Continue Reading

Fashion

Climate is now in the cost sheet

Published

on

Climate is now in the cost sheet



The apparel climate story has moved out of the ESG report and into the cost sheet. In ********, climate risk is showing up as cotton quality loss, import dependence, energy volatility, cooling capex, carbon-price exposure and mandatory textile-waste fees. For brands and suppliers, the question is no longer whether climate action is ‘responsible’. It is whether delay will make product margins uncompetitive.

The latest data makes the shift visible. Textile Exchange says global fibre production reached *** million tonnes in **** and could hit *** million tonnes by **** if business continues as usual. Polyester alone now makes up ** per cent of global fibre output, with ** per cent still fossil-based. That scale gives apparel a low-cost material engine, but it also ties the sector to fossil energy, petrochemical volatility and future carbon accounting.



Source link

Continue Reading

Fashion

Nylon chips & CPL drop over 5% in final week of April, chain follows

Published

on

Nylon chips & CPL drop over 5% in final week of April, chain follows



Caprolactam (CPL) prices initially held near $*.***.**/kg with minimal movement, while nylon chips saw uptick to ~$*.***/kg (+*.* per cent WoW) driven by short-term restocking. Nylon filament yarn (DTY **D/**F) prices remained stable at ~$*.***.**/kg, supported by existing inventory and steady downstream textile operations.

By the second week (April * to April **), benzene stabilised, but caprolactam began to weaken to ~$*.***.**/kg (−*.* per cent WoW), signalling the start of broader chain pressure. Nylon chips responded with a mild correction to ~$*.***/kg (−* per cent WoW), while filament yarn prices continued to hold steady due to inventory buffers and ongoing execution of prior textile orders. In the third week (Apr ****), caprolactam stable to ~$*.*/kg, and chips followed to ~$*.***/kg (Stable WoW).



Source link

Continue Reading

Trending