Fashion
Trident accelerates European home textiles expansion
One of India’s leading integrated home textile manufacturers, is strengthening its presence in Europe as it showcases its latest collections at Heimtextil 2026, the world’s largest trade fair for home and contract textiles, being held in Messe’ Frankfurt from January 13–16, 2026. The participation underlines Trident’s focus on expanding its European footprint amid improving trade prospects driven by proposed Free Trade Agreements (FTAs between India, the UK and the European Union)
Trident is strengthening its European presence by showcasing its TG ‘Visible Invisible’ collection at Heimtextil 2026, highlighting sustainability, AI and design-led innovation.
Backed by proposed India-UK-EU FTAs and new Directors in Germany and France, the company is deepening ties with European retailers and gaining strong buyer interest.
At Heimtextil, Trident is presenting its TG collection, built around the theme “Visible Invisible”, which brings together contemporary design, sustainability and innovation. The showcase highlights how everyday home textiles are shaped by thoughtful design choices, responsible sourcing and advanced manufacturing, aligned with the evolving expectations of European consumers. This year at Heimtextil – sustainability and AI in Home Textile would be in focus.
Commenting on the company’s European strategy, Abhishek Gupta CEO Strategy & Marketing Trident Group, said, “Europe is a strategic market for our home textiles business. With favourable trade developments on the horizon, we are investing in local leadership and showcasing collections that reflect European preferences for sustainability, quality and design. Our participation at Heimtextil reinforces our commitment to long-term growth in the region.” He furthered “Europe continues to be a key market for Trident, supported by mature retail ecosystems, growing demand for sustainable products and increasing diversification of sourcing. The global home textiles market is estimated at USD 136–140 billion, with steady growth expected over the coming years. Against this backdrop, Trident is positioning itself to deepen partnerships with European retailers and scale its business responsibly”.
To support this expansion, Trident has strengthened its local presence with the appointing of dedicated Directors for Germany and France, enabling closer engagement with customers, faster response times and stronger on-ground relationships across key markets.
Trident’s Heimtextil showcase draws inspiration from Indian aesthetics and modern global trends, translating emotions such as comfort, joy and strength into bath and bed linen collections. The TG range features responsibly sourced cotton, performance-led finishes and contemporary colour palettes, and has received encouraging interest from buyers across Germany, France, the UK and other European markets during the fair
With favourable trade tailwinds, a strong design-led offering at Heimtextil, and enhanced European leadership, Trident is well placed to accelerate its growth journey in the European home textiles market.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
Published
January 16, 2026
British luxury streetwear brand Represent has a new country president to lead its North American ambitions. Jim Anfuso, described as a veteran of the footwear and streetwear industry with “pivotal experience” managing the high-profile Adidas Yeezy business, has joined Represent’s executive leadership team.
He’s tasked with accelerating Represent’s foothold in the US, “currently the brand’s fastest-growing market”. In his new role, Anfuso will oversee all countrywide operations, including retail expansion, wholesale partnerships, and the scaling of its performance line 247.
The role will also leverage Anfuso’s “deep experience in the footwear sector to refine Represent’s footwear strategy, a category the brand has identified as a key growth pillar”.
Represent noted the appointment “comes at a critical inflection point”, following the opening of the brand’s West Hollywood flagship and the “rapid adoption” of the 247 label.
As the brand “shifts from a cult British label to a global powerhouse”, it said Anfuso “brings a rare dual expertise in high-heat product strategy and operational infrastructure, a skillset honed during his tenure managing one of the most significant footwear partnerships in history”.
CEO Paul Spencer added: “As we enter our next phase of global expansion, the US market represents our most significant opportunity.
“Jim’s track record speaks for itself. From the minute we met… we knew he would be a great cultural fit with the wider leadership team and with [co-founder] George [Heaton] working side by side in our LA. office. Jim’s ability to navigate complex operational landscapes while maintaining brand integrity is exactly what Represent needs right now.”
George Heaton also said: “We have built Represent on ‘Relentless Effort’, and to crack the US market, we needed a leader who understands both the culture of streetwear and the mechanics of a billion-dollar operation. Jim shares our obsession with product and precision. This is a critical piece of the puzzle for the US business”
Anfuso said of his appointment: “Represent has achieved something rare: a hyper-loyal community that spans luxury, streetwear, and performance. My focus is now on operationalising that energy for the US market building the infrastructure, the team, and the strategy to take us from a ‘cult favourite’ to a dominant market leader.
“We are going to execute with the same level of precision and ambition that defined my previous work in this space.”
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The collection features distinct women’s and men’s capsules designed for movement, comfort and self-expression.
H&M India has launched its official Lollapalooza India 2026 merchandise collection, marking its second year as festival sponsor.
The limited-edition drop features bold graphics, vibrant colours and relaxed silhouettes.
With separate women’s and men’s capsules, the range includes graphic tees, caps and tote bags designed for comfort, movement and self-expression from day to night performances.
“Lollapalooza India is a strong cultural moment, and a natural space for H&M to connect with a younger generation. Fashion today is about self-expression and confidence, and through this collaboration we reinforce our commitment to creating accessible, culturally relevant fashion that empowers individuality,” said Helena Kuylenstierna, Director, H&M India.
The range features graphic merchandise tees for both women and men, along with festival essentials such as caps and tote bags. Each piece is designed to move seamlessly from day sets to night performances.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Apparel imports (code **) eased to Au$*.*** billion (~$*.*** billion), compared with Au$*.*** billion a year earlier. In November ****, imports fell sharply by **.** per cent year on year to Au$*.*** billion (~$*.*** billion) from Au$*.*** billion. The November contraction points to retailers delaying replenishment amid weak consumer confidence, promotional stock overhangs, and a preference for tighter inventory management ahead of the peak sales season.
Imports of textile yarn, fabrics, and made-up articles (code **) increased *.** per cent to Au$*.*** billion (~$*.*** billion) from Au$*.*** billion in the same period last year. However, November **** shipments under this category slipped to Au$*** million, down from Au$*** million in November ****, indicating short-term moderation after earlier restocking by manufacturers and converters.
Represent names former Adidas Yeezy boss as its North America president
H&M India unveils official Lollapalooza India 2026 collection
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