Fashion
Underwear and lingerie producer Trucco Tessile buys rights to Italian homewear brand Happy People
Translated by
Nicola Mira
Published
January 13, 2026
Major developments are on the cards in 2026 for Trucco Tessile, the Cuneo-based Italian producer of pyjamas, underwear and loungewear. Trucco Tessile has bought, for an undisclosed amount, Italian homewear brand Happy People, renowned for its cheerful, insouciant, creative and colourful style. “The acquisition marks a new chapter in the history of [Trucco Tessile], as the group aims to continue to grow and innovate while abiding by its values of quality, creativity and care for people,” said Agostino Trucco, CEO of Trucco Tessile since January 1, speaking to FashionNetwork.com.
Happy People was created with the goal of fostering joy and good cheer, and is well-known for its family-oriented collections and its distinctive depictions of two characters, a wolf and a sheep, that have become symbols of affection, close familiarity and good humour. “Happy People is much more than a brand, it’s a way of looking at life with joy,” said Trucco. “Welcoming [Happy People] into our family means believing in the value of emotions, in the power of a smile, and in the strength of stories that unite people. It’s a development that looks to the future with confidence, and goes hand in hand with our desire to keep innovating without losing our sense of humanity,” he added.
“[Happy People] is a label that has made history in its segment, so it cropped up on our radar. Let me underline that the company wasn’t going through a rough patch, business was buoyant, the owners simply decided to sell,” said Trucco. “As a result, we’re dealing with a brand (since we bought just the brand name – and only the rights relating to the apparel, pyjamas and underwear categories – we didn’t buy the company that produces Happy People) that is sound and well-established. It has an extremely strong identity, and is an interesting complement to our portfolio,” he added.
Trucco Tessile’s new acquisition is vertically integrated and has a strong product focus, complementing the Cuneo group’s nightwear know-how. The group’s portfolio also includes Julipet, a high-end men’s underwear brand, Boglietti, a women’s lingerie brand whose positioning was recently elevated from the market’s mid-range to the premium segment, and Alpina, a mid-range women’s and men’s underwear brand. “Style-wise, Happy People is entirely different from Boglietti, which targets elegant, understated and sophisticated women. Happy People’s brand narrative is fun, amusing and family-friendly,” said Trucco. “Besides, Happy People is a concept that goes beyond a mere product, pyjamas, and tells a love story – a strictly platonic one – between a wolf and a sheep.”
Happy People’s household linen range remains instead, as before, the property of Italian Textile Company, based in Ferno, near Varese. Trucco Tessile is planning to expand Happy People’s retail footprint both in Italy and abroad through the wholesale and e-tail channels. The brand is currently distributed via some 400 stores in Italy, Belgium, Spain, Germany and Greece.
In 2024, Trucco Tessile generated a revenue of €9 million, with e-tail sales growing and accounting for 10% of the total. “Through the new three-year business plan I have drawn up,” said Trucco, “we’ll try to align our three channels, i.e. e-commerce, the DTC channel consisting of our physical stores (we have a dozen) and the wholesale business, to become as much as possible an omni-channel company.”
As for Trucco Tessile’s other brands, Boglietti has developed a range that utilises natural fabrics like cotton, cotton-linen and cotton-bamboo blends, characterised by an “elegant, pared-down style consistent with the brand identity strategy we have implemented for the underwear and nightwear lines,” said Trucco.
Julipet’s new nightwear is an ode to colour: “we’re well aware that blue is the colour of the night and of Julipet, and is synonymous with elegance, but we’re bringing alternatives to the market. Our watchwords this year are colour, colour, colour. The same goes for [Julipet] swimwear, and of course there’s a whole range of Julipet apparel, chiefly travelwear, featuring ultra-resistant, breathable, fresh and lightweight high-tech fabrics. Our new Oxford line, with a dozen SKUs, is absolutely innovative. It’s a highly streamlined range in a wide variety of colours, whose key feature is the use of high-tech fabrics with specific functions. The garments are comfortable, extremely functional, and highly suitable for people who travel a lot,” said Trucco.
Alpina, which operates a handful of monobrand stores in Piedmont and is designed for everyday use, has functionality as its key feature. The brand’s hero products are its signature pyjamas, but Trucco Tessile is working to expand Alpina’s assortment to include sportswear, starting from the Fall/Winter 2026-27 season.
Copyright © 2026 FashionNetwork.com All rights reserved.
Switzerland’s apparel imports rose 11.7 per cent year on year (YoY) to $1.523 billion in January–February 2026, signalling steady demand.
Growth builds on 2025 momentum, led by knitwear and comfort-led segments.
China, Bangladesh and Italy remain key suppliers.
Strong purchasing power and stable retail trends continue to support consistent sourcing activity.
Source link
Chairman’s Collection reflects Raymond’s seamless transition from a heritage textile pioneer to a modern luxury menswear destination, now stepping into a more rarefied, couture-led space. One of the most ambitious expressions of luxury menswear retail, this new retail store is a sartorial experience for globally aware Indian consumers. Drawing from Renaissance and Baroque influences, layered with a contemporary European sensibility, the space is rooted in Indian craftsmanship while reflecting a distinctly global identity of the new-age India.
Raymond has unveiled its Chairman’s collection flagship in Bandra, marking its evolution into luxury menswear.
The 11,000 sq ft, two-level space offers couture fashion, fine jewellery, fragrances, and bespoke services.
Blending Indian craftsmanship with global design, it delivers an immersive, appointment-led experience with curated art, collectibles, and personalised styling.
THE COLLECTION: THREE DISTINCT WORLDS
Modern Opulence – Casual Couture
Elevated casualwear, reimagined through the grandeur of Renaissance motifs and the ornate richness of Baroque detailing on printed silk shirts, embroidered denim, and statement separates, offers a refreshing take on couture sensibility in the art of dressing.
Power Dressing – Contemporary Heirlooms
Power Dressing, elevated to an art form. Each suit is crafted in exquisite fabrics from across the world, offering impeccable fit and finished with the artisanal depth that is uniquely and unmistakably Indian.
Embellished jackets. Indo-Western silhouettes. Velvets, silks, and jewel tones that speak before you do. Every piece in the Chairman’s Collection reflects power dressing and is an act of self-expression, conceptualized for moments that demand presence, individuality, and the kind of authority that needs no introduction.
Art, Heritage & Experimentation – Indian Renaissance
A deeply artisanal expression combining Renaissance-inspired prints with traditional Indian techniques such as zardozi and hand embroidery, creating garments that transcend fashion to become collectible pieces.
BEYOND FASHION: A COMPLETE LUXURY EXPERIENCE
The Chairman’s Collection extends gracefully beyond apparel, embracing a far more holistic vision of modern luxury. Fine jewellery for men, lab-grown diamond pieces of exceptional provenance, and a curated edit of the world’s most coveted fragrance and watch brands – each chosen with the same discernment that defines every corner of this space.
A natural evolution of Raymond’s legacy, this launch marks a thoughtful foray into new luxury categories where style meets substance, and each coveted offering is a reflection of a life lived with intention. The store operates on an appointment-led model, ensuring a personalised experience from concept to execution. Be it bespoke tailoring or personalised styling, each element is designed to offer exclusivity.
A SPATIAL EXPERIENCE DESIGNED LIKE A JOURNEY
Spanning across two levels, the store unfolds through carefully designed environments:
- A lounge-inspired setting with leather armchairs and bespoke trunks, evoking exclusivity
- Gallery-style displays, where apparel and finest fabrics are presented as collectible pieces
- A refined tailoring zone, celebrating Raymond’s legacy in craftsmanship
- Curated display zones, where collectibles and design products add depth and narrative
Every detail of the space reflects a shift in luxury retail from transactional to experiential, immersive, and deeply personal.
WHERE FASHION MEETS ART & COLLECTIBLES
Woven seamlessly into the store are museum-worthy displays of rare collectibles, from Formula 1-inspired models to precision-crafted masterpieces that are a true reflection of the Chairman’s lifelong devotion to the art of the automobile, both vintage and contemporary. Impossible to overlook, the curated Art Deco-inspired pieces and handpicked artworks that grace the space have each been chosen with extraordinary intentionality, with every element in coherence with the store’s design language.
This layered, considered approach transforms the Chairman’s Collection into something far greater than a fashion destination, unraveling a world unto itself. Every corner, every curation, every carefully chosen object speaks to a man’s taste, his sensibility, and the life he has chosen to lead. The effect is singular and unmistakable – a space that does not merely dress a man, but defines him. Not just a philosophy of style, but a complete philosophy of living.
A NEW CHAPTER FOR RAYMOND
Speaking on the occasion, Satyaki Ghosh, CEO, Raymond Lifestyle Limited, said; “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. Raymond being the pioneers in menswear, this is a logical brand evolution towards launching a first of its kind couture experience in India. Consumer centricity is at the core of Raymond and this latest endeavour is an affirmative step in the same direction.”
With Chairman’s Collection, moves forward not as a heritage brand resting on its century-old legacy, but as India’s homegrown brand paying homage to luxury that understands the new Indian identity, which is making its formidable presence being felt in the world.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
ASEAN+3 comprises the members of the Association of Southeast Asian Nations (ASEAN), China, South Korea and Japan.
Macroeconomic stabilisation in the ASEAN+3 nations has progressed while navigating the new energy shock triggered by the Middle East conflict.
Structural adjustments continue, according to the latest ASEAN+3 Regional Economic Outlook.
While vulnerabilities remain, the pace and direction of policy adjustment have improved significantly in the region.
In Singapore and Malaysia, strong institutional credibility, financial stability and well-developed investment frameworks support relatively stable economic management.
In Vietnam and Cambodia, manufacturing and services continue to underpin economic activity despite external headwinds.
Adjustment is also visible in economies that have faced more acute macroeconomic pressures, where policy measures to stabilise exchange rates, recalibrate fiscal policy and strengthen debt management have contributed to a marked improvement in macroeconomic conditions compared with earlier periods of stress, the report released by the ASEAN+3 Macroeconomic Research Office (AMRO) said.
While vulnerabilities remain, the pace and direction of policy adjustment have improved significantly, it noted.
Taken together, these experiences suggest that economic management in the region has evolved around a pragmatic combination of policy approaches rather than a single doctrinal model, the report remarked.
Regional economies are placing greater emphasis on strengthening flexibility and resilience in trade, foreign direct investment and financial flows.
At the same time, many economies across the region are investing in digitalisation, advanced manufacturing and emerging technologies.
Rather than narrow sectoral targeting, industrial strategies often emphasise foundational capabilities—human capital development, digital infrastructure and technological capacity. These efforts support adaptation to shifting global conditions while maintaining long-term competitiveness, it added.
Fibre2Fashion News Desk (DS)
Switzerland’s apparel imports grow double-digit in Jan–Feb 2026
No vote after NCAA urges further study of age eligibility changes to college sports
Taylor Swift on bond with Dakota Johnson: ‘Curious’
-
Fashion1 week agoIndia’s exports face reset as EU links trade to carbon metrics: EY
-
Entertainment1 week agoQueen Elizabeth II emotional message for Archie, Lilibet sparks speculation
-
Entertainment1 week agoLamar Odom shocking response to Khloé Kardashian account of his overdose
-
Tech1 week agoAzure customers up in arms over ‘full’ UK South region | Computer Weekly
-
Tech1 week agoAs the Strait of Hormuz Reopens, Global Shipping Will Take Months to Recover
-
Fashion1 week agoCII submits 20-pt agenda to Indian govt to back firms hit by Iran war
-
Tech7 days agoThis AI Button Wearable From Ex-Apple Engineers Looks Like an iPod Shuffle
-
Politics6 days agoIndian airlines hit hardest after Dubai limits foreign flights until May 31