Fashion
Underwear and lingerie producer Trucco Tessile buys rights to Italian homewear brand Happy People
Translated by
Nicola Mira
Published
January 13, 2026
Major developments are on the cards in 2026 for Trucco Tessile, the Cuneo-based Italian producer of pyjamas, underwear and loungewear. Trucco Tessile has bought, for an undisclosed amount, Italian homewear brand Happy People, renowned for its cheerful, insouciant, creative and colourful style. “The acquisition marks a new chapter in the history of [Trucco Tessile], as the group aims to continue to grow and innovate while abiding by its values of quality, creativity and care for people,” said Agostino Trucco, CEO of Trucco Tessile since January 1, speaking to FashionNetwork.com.
Happy People was created with the goal of fostering joy and good cheer, and is well-known for its family-oriented collections and its distinctive depictions of two characters, a wolf and a sheep, that have become symbols of affection, close familiarity and good humour. “Happy People is much more than a brand, it’s a way of looking at life with joy,” said Trucco. “Welcoming [Happy People] into our family means believing in the value of emotions, in the power of a smile, and in the strength of stories that unite people. It’s a development that looks to the future with confidence, and goes hand in hand with our desire to keep innovating without losing our sense of humanity,” he added.
“[Happy People] is a label that has made history in its segment, so it cropped up on our radar. Let me underline that the company wasn’t going through a rough patch, business was buoyant, the owners simply decided to sell,” said Trucco. “As a result, we’re dealing with a brand (since we bought just the brand name – and only the rights relating to the apparel, pyjamas and underwear categories – we didn’t buy the company that produces Happy People) that is sound and well-established. It has an extremely strong identity, and is an interesting complement to our portfolio,” he added.
Trucco Tessile’s new acquisition is vertically integrated and has a strong product focus, complementing the Cuneo group’s nightwear know-how. The group’s portfolio also includes Julipet, a high-end men’s underwear brand, Boglietti, a women’s lingerie brand whose positioning was recently elevated from the market’s mid-range to the premium segment, and Alpina, a mid-range women’s and men’s underwear brand. “Style-wise, Happy People is entirely different from Boglietti, which targets elegant, understated and sophisticated women. Happy People’s brand narrative is fun, amusing and family-friendly,” said Trucco. “Besides, Happy People is a concept that goes beyond a mere product, pyjamas, and tells a love story – a strictly platonic one – between a wolf and a sheep.”

Happy People’s household linen range remains instead, as before, the property of Italian Textile Company, based in Ferno, near Varese. Trucco Tessile is planning to expand Happy People’s retail footprint both in Italy and abroad through the wholesale and e-tail channels. The brand is currently distributed via some 400 stores in Italy, Belgium, Spain, Germany and Greece.
In 2024, Trucco Tessile generated a revenue of €9 million, with e-tail sales growing and accounting for 10% of the total. “Through the new three-year business plan I have drawn up,” said Trucco, “we’ll try to align our three channels, i.e. e-commerce, the DTC channel consisting of our physical stores (we have a dozen) and the wholesale business, to become as much as possible an omni-channel company.”
As for Trucco Tessile’s other brands, Boglietti has developed a range that utilises natural fabrics like cotton, cotton-linen and cotton-bamboo blends, characterised by an “elegant, pared-down style consistent with the brand identity strategy we have implemented for the underwear and nightwear lines,” said Trucco.

Julipet’s new nightwear is an ode to colour: “we’re well aware that blue is the colour of the night and of Julipet, and is synonymous with elegance, but we’re bringing alternatives to the market. Our watchwords this year are colour, colour, colour. The same goes for [Julipet] swimwear, and of course there’s a whole range of Julipet apparel, chiefly travelwear, featuring ultra-resistant, breathable, fresh and lightweight high-tech fabrics. Our new Oxford line, with a dozen SKUs, is absolutely innovative. It’s a highly streamlined range in a wide variety of colours, whose key feature is the use of high-tech fabrics with specific functions. The garments are comfortable, extremely functional, and highly suitable for people who travel a lot,” said Trucco.
Alpina, which operates a handful of monobrand stores in Piedmont and is designed for everyday use, has functionality as its key feature. The brand’s hero products are its signature pyjamas, but Trucco Tessile is working to expand Alpina’s assortment to include sportswear, starting from the Fall/Winter 2026-27 season.
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Fashion
2026 growth in Africa to drop by up to 0.2% due to Iran war: Report
The report titled ‘Impacts of the Conflict in the Middle East on African Economies’, cautions that African economies, which were slowly recovering from the severe consequences of COVID-19, the Russia-Ukraine war and rising trade tariffs, could be among the most affected by the ongoing conflicts in the Middle East.
Growth in African countries is projected to decline by up to 0.2 per cent this year due to the Middle East crisis, according to a joint policy document by the African Union Commission, the African Development Bank Group, the UN Economic Commission for Africa and the UN Development Programme.
The main effects of the conflicts on Africa include surging prices of hydrocarbons, food products and fertilisers.
Kevin Urama, chief economist and vice president for economic governance and knowledge management at AfDB who presented the report on the sidelines of the Spring Meetings of the International Monetary Fund and the World Bank in Washington, DC, recently, urged African governments not to panic or take hasty decisions that could harm their fiscal balances.
The main effects of Middle Eastern conflicts on African economies include surging prices of hydrocarbons, food products and fertilisers, noted the report.
“Eighty per cent of the oil imported into Africa comes from this region, as well as 50 per cent of refined petroleum,” said ECA executive secretary Claver Gatete.
The report recommends, in particular, strategic inflation management to ensure short-term price stability expectations. It cautions oil-exporting countries to adopt strict fiscal discipline by managing windfall revenues prudently, while strengthening debt-monitoring, and using energy reserves strategically.
Where fiscal space allows, it advises that temporary and targeted social protection measures be deployed to shield the most vulnerable populations from the crisis, added the report.
However, the report urged governments to avoid broad-based subsidies that could worsen long-term fiscal deficits, and to diversify sources of energy, inputs and food supplies.
It also recommends that African governments strengthen regional and intra-African trade in oil and fertiliser markets to enhance resilience; and ensure smooth inter-institutional coordination to harmonise strategic monetary and fiscal policies.
At the same time, the report calls upon development partners, multilateral banks and development finance institutions to provide emergency support to African countries through crisis response measures and technical assistance.
It also recommends a speedy operationalisation of the African Continental Free Trade Area (AfCFTA), while strengthening large-scale domestic capital mobilisation.
The report also suggested Africa to diversify its energy mix by accelerating investments in renewable energy and the gas sector.
Fibre2Fashion News Desk (DS)
Fashion
Indian reforms strengthen DGFT norms committees’ functioning: Ministry
The measures aimed at improving turnaround time, enabling early approvals and enhancing transparency and predictability under the Advance Authorisation (AA) scheme.
The Indian Ministry of Commerce & Industry has undertaken a series of targeted reforms to strengthen the functioning of norms committees under the Directorate General of Foreign Trade, it recently said.
The measures—aimed at improving turnaround time, enabling early approvals and enhancing transparency and predictability under the Advance Authorisation scheme—have resulted in improved outcomes.
DGFT administers the AA scheme and the Duty-Free Import Authorisation (DFIA) scheme under the Foreign Trade Policy. These schemes allow duty-free import of inputs that are physically incorporated in export products.
Authorisations are generally issued against notified standard input-output norms (SION). In cases where SION is not available, authorisations are issued based on self-declared input-output norms by applicants, which are subsequently examined and finalised by sector-specific NCs.
At present, seven NCs are operational under DGFT, covering a range of export sectors. These comprise technical authorities and domain experts from relevant ministries and departments. They are responsible for fixation of SION and ad-hoc norms, recommending SION notifications and facilitating issuance of authorisations in accordance with the Foreign Trade Policy and handbook of procedures.
The functioning of NCs had been affected by capacity constraints due to a limited number of technical authorities. As of early February 2026, only twelve technical members were associated with the committees, including five serving government officers, resulting in increasing pendency due to overlapping responsibilities.
To address these challenges, a series of reforms have been introduced. These include strengthening of governance and processes; augmentation of technical capacity; and a special disposal drive for expeditious disposal of pending applications.
Detailed guidelines have been issued to ensure uniformity and consistency in the functioning of NCs. These include institutionalised scheduling of meetings on a fixed fortnightly cycle, prioritisation of long-pending cases, time-bound finalisation of meeting minutes and systematic monitoring of pendency and case ageing.
Efforts have also been made to identify recurring cases for conversion into SION to reduce repetitive approvals.
Line ministries have been requested to nominate additional technical officers to the committees to enhance sectoral expertise and reduce dependence on a limited pool of members.
As part of capacity augmentation, ten additional technical members have been nominated from various ministries, increasing the total number of technical authorities from 12 to 22.
The reforms have resulted in improved outcomes, a release from the ministry said. Between January 2026 and 7 April 2026, a total of 38 NC meetings were held, in which 3,925 cases were taken up and 1,770 cases were disposed of.
Fibre2Fashion News Desk (DS)
Fashion
Tiruppur gains from FTA: Zero UK, EU duty to boost exports
In February, Fibre*Fashion reported, citing an Investment Information and Credit Rating Agency report, that the India–EU FTA pushes for eliminating the duties on shipments from India and giving the country a competitive edge against competitors such as Bangladesh and Vietnam, who have so far enjoyed free entry into the EU region.
The FTA between India and the EU is expected to come into effect sometime in early January and with the United Kingdom in June or July this year. CEO of The Synerg, Karthikeyan Shanmugam, said in an interview with Fibre*Fashion that the future is quite good for India’s textile industry as the FTAs come into place.
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