Connect with us

Fashion

US brand Abercrombie YPB launches first collab with TJ & Dani Watt

Published

on

US brand Abercrombie YPB launches first collab with TJ & Dani Watt



Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), announced the debut of a multi-season partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. The first release of the co-designed collection for Abercrombie’s activewear brand, Your Personal Best (YPB), will be available beginning Thursday, August 21, 2025.

Marking Abercrombie’s first-ever collaboration for the YPB activewear line, the collection will roll out in three seasonal drops – Fall 2025, Spring 2026 and Summer 2026 – and will feature styles for both men and women.

For men, the first drop of the collection will contain various styles including shorts, tees, tanks and hoodies. The women’s line will feature an additional assortment inclusive of leggings, sports bras and sweatshirts. Pricing ranges from $29 – $90 and will be available on www.abercrombie.com and in stores.

Abercrombie & Fitch’s YPB activewear brand has launched its first collaboration, a multi-season partnership with Pittsburgh Steelers linebacker TJ Watt and his wife Dani Watt.
The co-designed collection will drop in Fall 2025, Spring 2026 and Summer 2026, featuring men’s and women’s performance-inspired apparel priced $29–$90, available online and in stores.

“TJ and Dani always bring their personal best, on and off the field, so they are the perfect partners as we embark on this pivotal next step for our YPB activewear line,” said Chief Marketing Officer at Abercrombie & Fitch Co., Carey Collins Krug. “They bring authenticity and athletic insight to every stage of the process, helping us create a collection that performs as well as they do, without sacrificing style.”

TJ Watt first discovered Abercrombie’s Your Personal Best line when his wife, Dani, added it to his training wardrobe. Impressed by the quality, he began wearing the items consistently throughout his entire training routine – from warmups to recovery. The authentic connection sparked a deeper partnership and conversations with Abercrombie about creating a collection together.

“Working with such a great design and marketing team at Abercrombie and being able to do this alongside my wife has been absolutely incredible,” TJ Watt said. “Whether you’re an athlete or not, we wanted to create something for everyone that was versatile enough to take you from a workout to running errands, with a polished, performance-inspired look that works seamlessly on or off the field. Dani and I are proud of what we created and excited for people to experience it.”

YPB launched in 2022 and aims to empower customers to be their personal best – from high-intensity workouts to low-key moments and everything in between. The performance products feature super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, studio outer layers and trending fashion details like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

ITA to continue till Advanced Framework Agreement ratified: EU, Chile

Published

on

ITA to continue till Advanced Framework Agreement ratified: EU, Chile



The European Union (EU) and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement (ITA), which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.

A review of the trade and sustainable development provisions of the ITA is under way.

EU high representative for foreign affairs and security policy Kaja Kallas recently met Chilean Minister of Foreign Affairs Alberto van Klaveren. Both co-chaired the first EU-Chile Joint Council under the Advanced Framework Agreement in Brussels.

The EU and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement, which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments.

The first EU-Chile Trade Council meeting was held under the new ITA, according to an EU release.

The EU is Chile’s third-largest trade partner and the top source of foreign direct investment (FDI).

Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments, a joint statement issued said.

Chile welcomed the interest of the EU in establishing a dialogue with the member countries of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Both parties affirm their ambition to translate this dialogue into a shared agenda.

Both sides remain committed to ensuring the effective implementation of the Advanced Framework Agreement, and to achieving its full ratification.

The provisional application of the EU-Chile Advanced Framework Agreement began on June 1, 2025.

Fibre2Fashion News Desk (DS)



Source link

Continue Reading

Fashion

Chanel debuts A$AP Rocky as ambassador, with Margaret Qualley teaser video

Published

on

Chanel debuts A$AP Rocky as ambassador, with Margaret Qualley teaser video


Published



November 30, 2025

Chanel has appointed A$AP Rocky as a new brand ambassador and debuted his tenure with a teaser video shot in New York co-starring Margaret Qualley.

Courtesy

The video appeared Sunday just 48 hours before Chanel’s couturier Michel Blazy will stage his debut collection of Métiers d’Art also in New York. It’s a unique line first created by Karl Lagerfeld that highlights the unique stable of artisans Chanel has assembled in such skills as embroidery, pleating, glove-making and costume jewelry.
 
Directed by Michel Gondry, the 2.49-minute short opens with the stars waking up in the bed of a walkup apartment in Williamsburg. Where, after a quick peck on her lover’s forehead, Qualley disappears into a tiny bathroom, before magically changing out of her blue nightie and reappearing in a red, white and blue houndstooth Chanel jacket, paired with pale blue pants, her hair in a chignon.

https://www.youtube.com/watch?v=live

Chanel

No sooner than she has disappeared, than A$AP leaps out of bed and descends the tenement building’s outside steel stairs and sets off on a mad dash after Qualley. This leads to him swimming under the Brooklyn Bridge, and running north through the Lower East Side, before finally catching up with Qualley at Astor Place station. All the action backed up my moody ambient music courtesy of Le Motel.
 
In between, the rapper and husband of Rihanna, manages to find time to stop in two discount stores to acquire pants and a blazer. Arriving just in time, to genuflect onto one knee, and hold out a small white Chanel box, containing one assumes a diamond engagement ring, at the station entrance. The sight of which leads the actress to leap into the air in paroxysm of joy, before the happy couple march arm and arm back into the subway.
 
And off one assumes to attend the Métiers d’Art show, which will be revealed on Tuesday, 8 p.m. NYC time.
 

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Canada’s Lululemon revamps commercial strategy with new global leader

Published

on

Canada’s Lululemon revamps commercial strategy with new global leader



lululemon athletica inc. (NASDAQ:LULU) announced that Celeste Burgoyne, President of the Americas and Global Guest Innovation, has decided to leave the company for a new opportunity outside of the industry. She will remain with lululemon until the end of December 2025 to ensure a smooth transition.

Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion.

Lululemon Athletica has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will leave at the end of December 2025 after 19 years with the brand.
The company will consolidate regional leadership and has appointed André Maestrini as president and chief commercial officer, giving him global oversight of stores, regions, digital channels and commercial strategy.

“We are grateful for Celeste’s leadership and significant contributions to lululemon’s business and culture over the past 19 years. She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization,” said Calvin McDonald, Chief Executive Officer, lululemon. “I deeply appreciate her partnership and friendship, and we wish her all the best in the future.”

“My time at lululemon has been both inspiring and rewarding beyond belief,” said Ms. Burgoyne. “I am so proud of what we have accomplished as an organization since I joined in 2006 and know the team will take the company to even greater heights in the years to come. I look forward to continuing to support the brand as a lifelong fan.”

In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately. Mr. Maestrini will continue to report directly to Mr. McDonald.

In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America.

Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues.

“André has demonstrated a proven ability to unlock opportunities, advance our global expansion, and deliver growth across multiple markets,” said Mr. McDonald. “Leveraging operational discipline, deep guest insights, and extensive brand-building experience, André is the ideal person to lead our business across all markets, including North America, as we remain focused on delivering value for our guests, employees, and shareholders.”

Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



Source link

Continue Reading

Trending