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US tariff blow puts Indian MSMEs on the brink

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US tariff blow puts Indian MSMEs on the brink



The United States’ decision to impose an additional 25 per cent tariff on Indian imports, raising the total duty to 50 per cent, is sending shockwaves through India’s business landscape. 

The US’ imposition of 25 per cent additional tariff on Indian imports has raised the total duty to 50 per cent, creating deep uncertainty for the MSMEs.
As per reports, Panipat and Ludhiana are amongst the hardest hit by the US tariffs.
However, the latest media reports suggest the government is now planning dedicated outreach programmes in 40 countries to counter the steep US tariffs.

Reports indicate nearly 50 per cent of India’s exports to the United States, valued at around $87.3 billion, will face the steep 50 per cent tariff. This will significantly impact the key sectors, including textiles and apparel, gems and jewellery, seafood, and leather goods.

Meanwhile, analysts estimate a GDP reduction between 0.2 per cent and 1 per cent in FY26, with a potential economic contraction of $7 billion to $25 billion, depending on price adjustments and finding new markets while a CRISIL report highlighted that higher US tariffs will have a significant impact on Indias MSME sector, which accounts for approximately 45 per cent of the countrys total exports. Among the hardest hit will be textiles and gems & jewellery, which together make up an estimated 25 per cent of India’s exports to the US.

In cities like Panipat and Ludhiana — two major industrial hubs and home to a large number of MSMEs— the abrupt escalation of US tariffs has triggered a fresh wave of uncertainty, particularly among MSMEs, which form the backbone of the export economy.

Known as India’s “Textile City,” Panipat in Haryana is globally recognised for its production of yarn, home textiles, and recycled fabrics. However, since the imposition of the initial 25 per cent reciprocal tariff by the US, Panipat’s supply chains had been facing serious disruptions, and now, with the additional 25 per cent tariff coming into effect, the implications are going to be devastating expressed fears some industry stakeholders interacting with Fibre2Fashion. 

Panipat’s yarn industry, which boasts an annual turnover of about ₹60,000 crore, relies on exports worth ₹20,000 crore — 60 per cent of which are destined for the US, as per some estimates. This makes the city one of the most exposed to Washington’s aggressive trade stance. Already strained by ongoing global crises such as the Russia-Ukraine conflict, high freight costs, and inflation in key international markets like Europe and South America, the industry is struggling to absorb yet another external shock.

For the city’s yarn spinners, exporters, and small-scale crafters, the implications are dire. Increased duties mean Indian products will be significantly less competitive in the US market. Order volumes are expected to drop drastically as American buyers seek cheaper alternatives in other countries. Local businesses, especially the smaller ones, are worried about payment delays, the spectre of cancelled contracts and mass layoffs. 

Meanwhile, Ludhiana, an important export hub in the state of Punjab, is also said to be facing its own set of challenges. The city, which exports a wide range of goods including textiles, hosiery, auto parts, hand tools, and machinery, is said to be staring at a revenue loss of over ₹10,000 crore because of the US tariffs, as per some estimates. 

According to reports, more than 300 companies in Ludhiana are directly engaged in trade with the American market, and the sudden cost escalation will only push them into crisis mode. With roughly ₹6,000 crore worth of textile and hosiery goods shipped annually to the US, as per some estimates, the stakes for Ludhiana’s manufacturers could not be higher.

The tariffs come at a time when exporters in Ludhiana are already under pressure from fluctuating demand, rising input costs, and stiff global competition. The industry now faces the grim prospect of large-scale order cancellations, job loss and even existential threat for some.

However, there now appears to be a glimmer of hope. According to the latest media reports, the Government is now planning dedicated outreach programmes in 40 countries to counter the steep US tariffs. The list reportedly includes key markets such as Australia, Belgium, Canada, France, Germany, Italy, Japan, Mexico, Poland, Russia, Spain, South Korea, Turkiye, the Netherlands, the United Arab Emirates, and the United Kingdom.

Experts have long emphasised that diversifying into new markets and exploring alternative geographies is crucial for survival, and with the Government’s active help, hopefully the industry is able to navigate its way out of the crisis soon.

Fibre2Fashion News Desk (DR)



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Xreal files patent suit against rival smart glasses maker Viture

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Xreal files patent suit against rival smart glasses maker Viture


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Bloomberg

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January 15, 2026

Xreal Inc., a Chinese pioneer in smart glasses, is suing Viture Inc. for patent infringement in the US, arguing its rival has unfairly capitalized on Xreal’s extensive research and investment in the segment.

A pair of smart glasses – Bloomberg

The lawsuit, filed Thursday in federal court in eastern Texas, accuses San Francisco-founded Viture of unlawfully incorporating Xreal’s patented inventions into smart glasses such as the Luma Pro, Luma Ultra, and a high-end pair called The Beast.

Both Xreal and Viture manufacture augmented reality, or AR, glasses that plug into devices like smartphones and laptops, offering viewers a large virtual display for watching movies or handling productivity tasks. Technical specifications like display resolution and field of view- the size of the augmented world you can see at any given time- are often very similar between the two brands. 

Their US legal battle comes ahead of what is expected to be a pivotal moment for the segment, with Apple Inc. expected to make its category debut as soon as this year, Bloomberg has reported.

Xreal holds over 800 patent and patent applications worldwide, including dozens in the US and Europe, it said in a statement Thursday announcing the lawsuit. “By comparison, Viture owns approximately or fewer than 70 patent and patent applications globally, with none in the United States or Europe,” it added. 

“The lawsuit is not merely about enforcing a single patent,” Xreal said in the statement. “It is about stopping a pattern of intellectual property infringement that undermines the integrity of innovation and endangers continued technological development in this industry.”

Xreal holds more global market share than Viture in the AR eyewear category, according to research firm IDC. But both companies lag far behind Meta Platforms Inc., which has come the closest to mainstream success with its Ray-Ban line of smart glasses.

At the CES technology trade show earlier this month, Xreal unveiled a new entry-level pair of glasses and a co-branded set of glasses developed with Taiwan’s Asustek Computer Inc. It also announced that it’s extending a partnership with Alphabet Inc.’s Google.

Xreal said in the statement that these and other collaborators are “owed confidence that their co-developed products will not also be threatened by infringers attempting to benefit from infringement or undermined by unauthorized usage of IP.”



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Soshiotsuki wows with international debut at Pitti Uomo 109

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Soshiotsuki wows with international debut at Pitti Uomo 109


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January 15, 2026

Designer Soshi Otsuki won himself a huge ovation at the key gala show of Pitti Uomo on Thursday after presenting a brilliant collection that celebrated classic western tailoring, even as it subverted its codes.

Soshiotsuki’s take on tailoring at Pitti – FashionNetwork.com

 
A tour de force of draping, cutting, and silhouette, this fall 2026 collection from his brand Soshiotsuki was definitely a major fashion statement.
 
In a moment of volume in menswear, Otsuki opened the action with a perfectly judged trio of to-die-for double-breasted suits with peak lapels in crepe and fine wool in various shades of grey- cement, mud, or dove.

He cut his jackets to end well below the hip and his trousers were something else. Made with a half-dozen front pleats, they were elephantine but never outrageous. Otsuki is such a great natural tailor, the exaggeration merely added to the elegance.

Soshiotsuki
Soshiotsuki – FashionNetwork.com

 
Soshi is no slouch when it comes to leather either. From his copper-hued leather rock god suit to his cocoon style leather bomber jacket. And, just when you thought he was playing a little too safe, he sent out some fab jeans, so degraded they almost looked moth-eaten. Tokyo street style meets sartorial Italian.
 
Playing on couture techniques, the designer also whipped up several bias-cut green corduroy blazers and suits marrying Japanese eccentricity and British aplomb.
 
The show was the latest Italian/Japanese marriage at this edition of Pitti that began with a Sebiro Sanpo tailoring association Japanese suit march inside the Fortezza da Basso, the giant fortress where the salon is staged. Remarkably, Otsuki has never actually studied suiting formally, but he somehow understands it instinctively.

Soshiotsuki
Soshiotsuki – FashionNetwork.com

 
The soundtrack, culled from composer Joe Hisaishi’s soundtrack to Takeshi Kitano’s 2000 gangster movie Brother, featured a beautifully yearning saxophone solo. It would have felt just right for one of Douglas Sirk’s 1950s melodramas starring Rock Hudson. One almost expected Rock to take the final passage. 
 
Presented inside the beautiful Refetterio Santa Maria della Novella, a looming Gothic refectory at the back of the legendary Renaissance Basilica, this was a bravura display.
 
Altogether, a bases loaded, home run, smash hit collection. One could say it felt like a star is born moment in menswear, except that Soshi Otsuki was already acclaimed. He is the latest winner of the LVMH Prize. 
 
Talk about backing up winning an award with a great fashion statement.
 
 

Copyright © 2026 FashionNetwork.com All rights reserved.



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Skincare brand Genaura promotes marketer Young to MD

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Skincare brand Genaura promotes marketer Young to MD


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January 15, 2026

Luxury skincare brand Genaura has promoted Nicola Young to managing director, moving up from chief marketing officer following the brand’s product launch to market in September. 

Genaura

Young’s promotion is underscored by “an impressive career”, which has included senior positions at Carlton Screen Advertising, marketing director at Jazz FM and Magic 105.4FM, and group director of Marketing at radio conglomerate Global Player. 

Most notably, her beauty industry involvement included director of Media UK at Estée Lauder Co.

Young said the launch of Genaura “has the potential to revolutionise the beauty and wellness sector… my experience in this field has helped drive the marketing vision so far, and I look forward to progressing even further”. 

She added: “Looking to… the growth of Genaura, I am excited to scale and innovate whilst remaining authentic to the scientific background of the product, planning global recognition of this revolutionary ingredient exclusive to Genaura.”

Available in the UK currently, the business has “aspirations for 2026 and beyond… extending skincare products within the range.”  

Genaura claims to be a “world first in skincare”, with its Genaura Levagen + Smart Face serum “boasting a powerhouse formula alongside patented technology… creating an ‘age-proofing’ approach to the skin and supporting the skin’s natural barrier function”.

Copyright © 2026 FashionNetwork.com All rights reserved.



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