Fashion
US tariff blow puts Indian MSMEs on the brink
The United States’ decision to impose an additional 25 per cent tariff on Indian imports, raising the total duty to 50 per cent, is sending shockwaves through India’s business landscape.
The US’ imposition of 25 per cent additional tariff on Indian imports has raised the total duty to 50 per cent, creating deep uncertainty for the MSMEs.
As per reports, Panipat and Ludhiana are amongst the hardest hit by the US tariffs.
However, the latest media reports suggest the government is now planning dedicated outreach programmes in 40 countries to counter the steep US tariffs.
Reports indicate nearly 50 per cent of India’s exports to the United States, valued at around $87.3 billion, will face the steep 50 per cent tariff. This will significantly impact the key sectors, including textiles and apparel, gems and jewellery, seafood, and leather goods.
Meanwhile, analysts estimate a GDP reduction between 0.2 per cent and 1 per cent in FY26, with a potential economic contraction of $7 billion to $25 billion, depending on price adjustments and finding new markets while a CRISIL report highlighted that higher US tariffs will have a significant impact on India’s MSME sector, which accounts for approximately 45 per cent of the country’s total exports. Among the hardest hit will be textiles and gems & jewellery, which together make up an estimated 25 per cent of India’s exports to the US.
In cities like Panipat and Ludhiana — two major industrial hubs and home to a large number of MSMEs— the abrupt escalation of US tariffs has triggered a fresh wave of uncertainty, particularly among MSMEs, which form the backbone of the export economy.
Known as India’s “Textile City,” Panipat in Haryana is globally recognised for its production of yarn, home textiles, and recycled fabrics. However, since the imposition of the initial 25 per cent reciprocal tariff by the US, Panipat’s supply chains had been facing serious disruptions, and now, with the additional 25 per cent tariff coming into effect, the implications are going to be devastating expressed fears some industry stakeholders interacting with Fibre2Fashion.
Panipat’s yarn industry, which boasts an annual turnover of about ₹60,000 crore, relies on exports worth ₹20,000 crore — 60 per cent of which are destined for the US, as per some estimates. This makes the city one of the most exposed to Washington’s aggressive trade stance. Already strained by ongoing global crises such as the Russia-Ukraine conflict, high freight costs, and inflation in key international markets like Europe and South America, the industry is struggling to absorb yet another external shock.
For the city’s yarn spinners, exporters, and small-scale crafters, the implications are dire. Increased duties mean Indian products will be significantly less competitive in the US market. Order volumes are expected to drop drastically as American buyers seek cheaper alternatives in other countries. Local businesses, especially the smaller ones, are worried about payment delays, the spectre of cancelled contracts and mass layoffs.
Meanwhile, Ludhiana, an important export hub in the state of Punjab, is also said to be facing its own set of challenges. The city, which exports a wide range of goods including textiles, hosiery, auto parts, hand tools, and machinery, is said to be staring at a revenue loss of over ₹10,000 crore because of the US tariffs, as per some estimates.
According to reports, more than 300 companies in Ludhiana are directly engaged in trade with the American market, and the sudden cost escalation will only push them into crisis mode. With roughly ₹6,000 crore worth of textile and hosiery goods shipped annually to the US, as per some estimates, the stakes for Ludhiana’s manufacturers could not be higher.
The tariffs come at a time when exporters in Ludhiana are already under pressure from fluctuating demand, rising input costs, and stiff global competition. The industry now faces the grim prospect of large-scale order cancellations, job loss and even existential threat for some.
However, there now appears to be a glimmer of hope. According to the latest media reports, the Government is now planning dedicated outreach programmes in 40 countries to counter the steep US tariffs. The list reportedly includes key markets such as Australia, Belgium, Canada, France, Germany, Italy, Japan, Mexico, Poland, Russia, Spain, South Korea, Turkiye, the Netherlands, the United Arab Emirates, and the United Kingdom.
Experts have long emphasised that diversifying into new markets and exploring alternative geographies is crucial for survival, and with the Government’s active help, hopefully the industry is able to navigate its way out of the crisis soon.
Fibre2Fashion News Desk (DR)
British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.
Burberry’s High Summer 2026 campaign captures Britain’s nostalgic lido culture through a sunlit film featuring Simone Ashley and Tom Blyth.
Blending heritage check with pastel tones, the collection spans swimwear, relaxed tailoring, raffia bags and lightweight layers, evoking effortless, poolside summer style.
Directed by Francis Plummer, the campaign reflects a warm, communal British summer mood.
The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun. The film is underscored by the TONE remix of ‘Beating’ by Tirzah.
‘A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge with friends.’ said Daniel Lee Chief Creative Officer, Burberry.
Key styles
The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine purple and cornflower blue.
The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.
Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival
tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.
For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink.
The classic cotton piqué polo shirt comes in a spectrum of vivid and neutral colours. Burberry Check is subtly placed at the placket and trims the collar of T-shirts in soft cotton jersey.
Lightweight hooded jackets are ideal for cooler evenings and unexpected showers, the new-season designs woven in aubergine purple and cornflower blue check.
In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry Check slides and Pavilion sandals are made for the beach.
Lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry Check. Accessories include crocheted bucket hats and wraparound sunglasses, designed to shield from the sun.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (JP)
According to the Drewry WCI index, the spot rates from Shanghai to New York and Los Angeles decreased by 3 per cent to $3,552 and $2,810, respectively, per 40-foot container. As per Drewry’s Container Capacity Insight, 9 blank sailings have been announced on the Transpacific trade route for next week to maintain capacity. A few carriers have announced a Peak Season Surcharge (PSS) of around $2,000 per 40ft container, effective May 1. Drewry expects freight rates to remain relatively stable in the coming weeks before the implementation of the announced PSS.
Drewry WCI snapped a six-week rally, falling 2.72 per cent to $2,246 per FEU amid easing freight rates.
Declines on Asia–Europe and Transpacific routes drove the drop, though carriers plan PSS hikes from May.
Despite Middle East tensions, rates are expected to remain relatively stable, with capacity shifts and blank sailings influencing movements.
Spot rates on the Shanghai–Rotterdam trade route decreased 3 per cent to $2,229 per 40ft container, while rates on Shanghai–Genoa fell 2 per cent to $3,343 per 40ft container. Carriers are increasing effective capacity on this trade route, with only one blank sailing announced so far. Meanwhile, ZIM has announced a new bunker factor (NBF) of $850 per container, effective May 1, but for now Drewry expects freight rates to remain stable in the coming week.
Rates from New York to Rotterdam decreased 4 per cent to $1,022 per FEU, while Rotterdam to New York increased 3 per cent to $2,030 per FEU. Rotterdam-Shanghai rose 1 per cent to $599 per FEU, and Los Angeles–Shanghai steadied at $762 per 40-foot container.
The US-led naval blockade around the Strait of Hormuz has halted or restricted ships linked to Iran, with multiple vessels turned back. The disruption has strongly impacted global oil supply chains and pushed oil prices even higher. If ongoing negotiations fail, shippers should prepare for reduced schedule reliability, potential port omissions, longer lead times and upwards pressure on freight rates.
Fibre2Fashion News Desk (KUL)
The country has ensured import of refined fuel from alternative sources despite the global situation, and there will be no adverse impact on oil supply due to ERL’s low feed operations, Energy Division joint secretary Monir Hossain Chowdhury was cited as saying by domestic media outlets.
Bangladesh’s Energy Division recently said the capacity of Eastern Refinery Limited (ERL) would affect little the fuel supply system as the unit contributes only a fifth of the country’s petroleum supply system while the rest is imported in refined form.
It has ensured import of refined fuel from alternative sources, and there will be no adverse impact on oil supply due to ERL’s low feed operations.
The facility is now operating two of its four units to refine oils with ‘dead stocks’ and is expected to make two other units operational again, he said. The process to import crude is under way.
Chowdhury said production slowdowns at two ERL units due to crude oil shortages would not disrupt the nation’s fuel supply as over 255,000 metric tonnes of refined fuel is in stock now.
The Strait of Hormuz has been almost closed since February 28 preventing scheduled arrival of 2,00,000 metric tonnes of crude oil to Bangladesh during that period, he noted.
A ship carrying 100,000 tonnes of crude was supposed to arrive from Saudi Arabia in March, but is currently stuck at Rastanura Port as it could not cross the Hormuz Strait, he informed reporters at a press conference. Another ship from the United Arab Emirates (UAE) also met the same fate.
A third ship carrying 100,000 tonnes of Arabian light crude is scheduled to depart from the UAE on April 20 and expected to reach Chattogram via an alternative route on May 2 or 3, he said.
The government has also requested Saudi Arabia to provide another 100,000 tonnes of crude oil in May, he added.
A work order has been issued with the approval of the cabinet to import 100,000 tonnes of crude oil through direct purchase to meet urgent needs.
Fibre2Fashion News Desk (DS)
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