Entertainment
Veronica Beard: Two women, one vision, and the jacket that changed their lives
In the bustling heart of Manhattan, the women behind the luxury fashion label Veronica Beard are running a brand that has become synonymous with modern American style. And in a twist of fate, they share more than just their company; they share a name.
Veronica Swanson Beard and Veronica Miele Beard first met at a wedding, where they were seated next to each other. That day, Swanson Beard made two important connections.
“I met my husband and my work wife all at that wedding,” she told CBS Saturday Morning with a laugh.
Their their lives began on opposite coasts: Miele Beard grew up in North Caldwell, New Jersey, raised by a single mother, while Swanson Beard was raised in California as an heir to the Swanson frozen-food fortune. The two became sisters-in-law when they married brothers. As their families grew, so did their careers. Swanson Beard pursued fashion, while Miele Beard thrived in finance. What the women shared was a passion for style.
“Since I was four years old, that’s been my dream,” said Swanson Beard. “Fashion was the greatest expression of yourself. You could wake up and be whoever you wanted to be.”
For Miele Beard, even on Wall Street, what she wore was a statement of confidence and authority in a male-dominated environment.
CBS Saturday Morning
But when it came to dressing for work, both women noticed something missing: a staple piece that could anchor a modern woman’s wardrobe. Their answer was inspired by history. In the 1840s, detachable shirtfronts known as “dickeys” gave men the appearance of a full shirt beneath their waistcoat without the bulk. Reimagining that idea, the duo designed a tailored blazer with an interchangeable insert.
In 2010, their namesake label, Veronica Beard, was born, along with its now-iconic Dickey Jacket. The early days were anything but glamorous. Swanson Beard set up a makeshift showroom in her apartment, juggling young children and a dog, while Miele Beard announced mid-launch that she was pregnant with her fifth child. Between the two, they had eight children and a fledgling business.
Their breakthrough came with Saks Fifth Avenue, which gave the brand its first major retail platform. From there, Veronica Beard rapidly grew, and today boasts 42 stores worldwide, including a flagship location on Madison Avenue in New York City.
“It was the most thrilling moment of our career,” Swanson Beard said of the store opening. “It was the physical manifestation of all of our hopes and dreams.”
CBS Saturday Morning 
Fifteen years later, the brand has evolved into a full lifestyle label, offering ready-to-wear, denim, shoes, and handbags, while still promoting the power of a great blazer.
“We love the idea of the uniform being your blazer with jeans,” said Miele Beard. “Get your best pair of jeans, throw on a white tank and a jacket, and you’re done. You’ve just elevated your style.”
The Dickey Jacket remains the brand’s signature piece. When Gwyneth Paltrow featured it on Goop, the Beards knew they had made it.
“For us, that was like being on Oprah’s list,” Swanson Beard said.
Beyond fashion, the duo is committed to giving back. Their philanthropic initiative, Veronica Beard Gives Back, supports causes including Feeding America, the American Heart Association, and the Council of Fashion Designers of America.
Their mission resonates with the women who choose their clothes. Recently, Katherine, Princess of Wales wore a Veronica Beard dress to announce she had completed her cancer treatment.
“She could have chosen a power suit to say, ‘I’m strong,'” said Swanson Beard. “Instead, she chose something feminine and earthy. I was so emotional about it.”
At its heart, Veronica Beard is more than a label; it’s a mantra.
“We always say our battle cry is ‘make it happen,'” Swanson Beard explained. “For us, being the clothes on a woman’s back when she’s making it happen is the greatest thing in the world.”
Hailie Jade has opened up about the “craziest thing” of her life, revealing that she has officially become an aunt following the birth of her sister’s first child.
Speaking on the 24 April episode of her Just a Little Shady podcast, Eminem’s 30-year-old daughter shared the happy news that her sister, Alaina Marie Scott, welcomed a baby girl named Scottie Marie earlier this month.
The newborn arrived on 14 April to Scott and her husband, Matt Moeller, with the couple later sharing the first photos of their daughter in a custom knit onesie on Instagram.
During the episode, Jade couldn’t hide her excitement about the new addition to the family, admitting that holding a tiny baby feels like a surreal experience now.
She also noted how “cool” it is that her new niece and her own son, Elliot, were born exactly 13 months apart.
This timing means the cousins will grow up celebrating their birthdays just a month apart every single year, adding another layer of connection to the sisters’ shared journey into motherhood.
Jade is already well-acquainted with the life-changing nature of parenthood, having welcomed her son with husband Evan McClintock back in March 2025.
Since Elliot’s arrival, she has frequently updated her Instagram followers with glimpses of her life as a mum, including adorable snaps from his first Christmas.
Those close to the family say that Jade has been soaking up every moment of her son’s development, particularly as he reached the curious stage of exploring the world around him late last year.
The growing family is a new chapter for the household of Marshall Bruce Mathers III, better known as the legendary rapper Eminem.
In addition to Hailie and Alaina, the music icon is also father to 24-year-old Stevie Laine Scott, whom he adopted in 2005.
As the Mathers family expands with a new generation of grandchildren and nieces, Jade seems more than ready to embrace her latest role as an aunt, describing the experience as a joyful and slightly wild milestone in her increasingly busy life.
Charlie Sheen has admitted he still hasn’t reached out to his Two and a Half Men co-star Jon Cryer despite repeatedly saying he intends to, and took a playful swipe at his old friend for being “a little grudgy” more than a decade after their famous falling-out.
Sheen was speaking at a For Your Consideration event for the Netflix documentary aka Charlie Sheen in Los Angeles on 22 April, where he was asked about reconnecting with Cryer, who also participated in the film.
“Every time this comes up, I say I’m going to [reach out to him] and I never do,” he told PEOPLE. “I don’t like to bother people. But I think Jon would be open to that. Jon’s a lovely man and a very talented guy.”
During the panel portion of the evening, Sheen couldn’t resist a gentle jab at Cryer’s absence.
“Jon’s not here tonight, is he? No, he’s a little grudgy like a decade and a half later. I’m like, ‘Dude, what the f—? I got over it. What are we doing, Jon?'”
He quickly softened, expressing genuine appreciation for everyone who agreed to participate.
“They could have easily said, ‘Go f— yourself. I’m not interested. I lived it. I don’t need to talk about it again.’ And I would have been, ‘OK, that’s fine.’ But they didn’t, and they stepped up.”
The documentary and Sheen’s memoir The Book of Sheen both landed in the same week in September 2025, with Sheen describing the experience of finally documenting his story as a relief.
“It’s documented, and I think told beautifully, visually and, hopefully, decently. There’s stuff in the book that’s not in the doc and vice versa, because there are things I couldn’t capture with the written word that [director Andrew Renzi] did visually, because some things you just have to see to feel it.”
He also recalled being uncertain about taking part at first, until Renzi laid out his case.
“He said, ‘Because you have a story that is unlike anyone who’s ever just in the business, but also outside of it.’ And then he went through listing stuff, and I’m like, alright, OK.”
Renzi put it plainly: “There’s only one Charlie Sheen… and there’s just not many people that would have had the life that he had that would want to talk about it, or are alive to talk about it.”
Sheen, who has been sober for eight years, said he would not have taken on either project while still in the grip of addiction.
“I think it always sort of had a happy ending attached to it, regardless of where the story went.”
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