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Who owns TikTok now and how could it change for US users?

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Who owns TikTok now and how could it change for US users?


Liv McMahonTechnology reporter

Getty Images A smartphone held in someone's hand displays the TikTok logo, with a backdrop of the company's logo behind itGetty Images

TikTok has announced a deal allowing it to continue operating in the US.

But with the platform’s future in the country seemingly secured, its 200 million American users are expected to see some changes.

What is the US TikTok deal?

A majority-American board now owns and operates a separate entity controlling TikTok in the US.

Backed by mostly US investors, the newly established TikTok USDS Joint Venture LLC is governed by a board of seven directors.

TikTok chief executive Shou Zi Chew is among them, and its Chinese owner ByteDance will retain a 19.9% stake in the business.

The content recommendation algorithm at the heart of TikTok – determining which videos show up on the app’s For You feed – has been licensed to tech firm Oracle.

Headed by Trump ally Larry Ellison, Oracle already oversees TikTok US user data under a previous arrangement set up over security concerns called Project Texas.

But the company will now secure more of the app, including by retraining and updating its recommendation algorithm based on US user data.

TikTok says both the algorithm and US user data will be protected in “Oracle’s secure US cloud environment”.

The deal may be done, but it is likely to receive continued scrutiny. Some Democrats have already voiced concern that the ties between Trump and TikTok’s new investor group could end up limiting what gets shared on the platform.

“Americans won’t be any better off if a TikTok sale ends up with the company in the hands of Trump cronies backed by foreign funding,” Democrat Senator Ron Wyden said in December ahead of the deal being finalised.

Meanwhile Senator Ed Markey reportedly said on Friday Congress should investigate the agreement, citing a “lack of transparency” and detail.

Will I have to download a new app?

Something TikTok and those behind its new US joint venture will be keen to avoid is too much disruption – so making users download a new app seems unlikely.

The US is believed to be the platform’s largest global market, with 200 million users, according to TikTok.

It faces growing competition from Instagram and its short form video feature Reels – which parent firm Meta has boosted within its apps used by billions.

And experts and analysts have warned changing TikTok too much or requiring users to move to a new app could put users and advertisers off.

“Behind the scenes, TikTok is likely working hard to assure advertisers it will remain business as normal,” says Jasmine Enberg, co-CEO of Scalable, a media company and podcast focused on the creator economy.

“While the need for users to download a new app seems unlikely, brand partners will want to know that their TikTok strategies won’t be disrupted.”

Have TikTok US terms and conditions changed?

TikTok updated its terms of service for US users as the deal closed on Thursday.

It says the contract users agree to is now between themselves and the platform’s new US entity, TikTok USDS Joint Venture.

There are several changes. One new rule says children under the age of 13 cannot use TikTok outside of its specific “Under 13 Experience”.

Another point says the new US entity “does not endorse any content” on the platform, nor does it reflect its views.

US users who continue to use TikTok from 22 January also must agree to the limitations of generative AI – such as its potential to generate inaccurate, misleading, inappropriate or unlawful content.

“By using the platform, including its generative AI-enabled features, you recognise and assume this risk,” it says.

Will the algorithm get worse for US TikTok users?

Exactly what changes US users will see to their TikTok app and feeds, as a result of the deal, remains unclear.

The BBC has asked TikTok what will change in its American experience, and when.

But we know its recommendation algorithm will be retrained on US user data – sparking concern for some over whether highly personalised content it serves could change.

Enberg says algorithm tweaks could affect what people see or even create, potentially “leading to a different look and feel” for US users.

Dr Kokil Jaidka of the National University of Singapore previously said while the app is “unlikely to suddenly feel different” for most, “changes are plausible”.

Differences that do appear to US users are likely to be “subtle and gradual” – such as weaker personalisation.

But locally-controlled, user-facing features such as TikTok’s short videos, influencer culture and livestream shopping may not change, she said.

“There is a big incentive here to keep what works,” social media expert Matt Navarra told the BBC.

He said changes to an algorithm can bring “short-term tuning issues” such as less reach, repetitive content or random recommendations, and TikTok would want to maintain its algorithm as its “crown jewel”.

“What’s important here is you’re still using the same app, the same account and broadly the same recommendation engine,” he said

“I think the goal is continuity not reinvention.”

Will I see less global content on TikTok?

Using a licensed version of TikTok’s algorithm to power its US version could also present “constraints around data access, update frequency, and integration with TikTok’s global systems,” Jaika said.

But she said changes could impact the For You feed – which “learns from massive, cross-regional feedback loops” to surface relevant content – as well as how videos are ranked and moderated.

However she said many unknowns remain, with much depending “on how ByteDance tweaks the weaker links – such as data separation, update frequency, and oversight mechanisms – without degrading performance”.

TikTok meanwhile says the joint venture will be able to make the app compatible with other apps and regions to give US users “a global experience”.

Its press release claims US creators will still be discoverable and businesses will be able to maintain global reach.

“It’s not that the world disappears, more that domestic content could crowd out international content over time,” Navarra said.

“In other words, global content stays – but the balance may suddenly shift.”

What about CapCut and Lemon8?

CapCut and Lemon8 are two other popular apps owned by ByteDance accessed by US users.

Previously, it was slightly unclear what the law requiring TikTok’s sale or ban in the US could mean for its sister apps and their users.

But both “went dark” in the US alongside TikTok when the ban briefly took effect in January 2025.

Their future in the US now appears to be secured, with TikTok saying “safeguards provided by the Joint Venture will also cover CapCut, Lemon8, and a portfolio of other apps and websites in the US”.

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From Manufacturing To Infra And AI: Capex Boost Flags Off Budget 2026 ‘Reforms Express’

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From Manufacturing To Infra And AI: Capex Boost Flags Off Budget 2026 ‘Reforms Express’


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Budget 2026: FM Nirmala Sitharaman gives a strong push to manufacturing, infrastructure and job creation, while proposing a simpler tax and customs system.

Finance Minister Nirmala Sitharaman presents the Union Budget 2026-27.

Finance Minister Nirmala Sitharaman presents the Union Budget 2026-27.

Budget 2026 Takeaways: Finance Minister Nirmala Sitharaman on Sunday presented the Union Budget 2026-27, giving a strong push to manufacturing, infrastructure and job creation, proposing a simpler tax and customs regime, and hailing the government’s modernisation drive as a “reforms express”.

The Budget 2026 is anchored around three ‘kartavyas’ — driving growth by enhancing productivity and competitiveness, building people’s capacity, and ensuring inclusive development under the vision of Sabka Saath, Sabka Vikaas.

In her ninth consecutive Budget in Parliament, Sitharaman laid out a multi-pronged strategy to sustain growth amid global uncertainty, including expanding domestic electronics and semiconductor capabilities, de-risking infrastructure projects, skilling India’s youth for emerging technologies, and easing compliance for taxpayers and importers.

Here are the key takeaways from Budget 2026 across manufacturing, infrastructure, skills, AI, taxation and customs duty.

Manufacturing Gets A Boost

Budget 2026 put a special emphasis on the manufacturing landscape in India. The outlay for electronics components manufacturing was raised sharply to Rs 40,000 crore, while new schemes for rare earth magnets, chemical parks, container manufacturing and capital goods seek to reduce import dependency, and strengthen domestic supply chains. Textiles got an integrated, employment-oriented package covering fibres, clusters, skilling and sustainability.

Infrastructure-Led Growth

Infrastructure got a boost with a higher capex allocation and initiatives like a risk guarantee fund to de-risk projects for private developers, new dedicated freight corridors and national waterways, dedicated REITs (real estate investment trusts) for recycling of significant real estate assets of central public sector enterprises (CPSEs), and a seaplane VGF (viability gap funding) scheme.

The Centre’s capital expenditure (capex) target has been increased to Rs 12.2 lakh crore for FY27, up from Rs 11.2 lakh crore earmarked for the current financial year. Moreover, maintaining the fiscal discipline, Sitharaman said the government expects the fiscal deficit to be at 4.3 per cent of the GDP in 2026-27, lower than 4.4 per cent projected for the current financial year.

Tier-II and Tier-III cities were placed at the centre of urban growth via City Economic Regions, backed by reform-linked funding.

“We shall continue to focus on developing infrastructure in cities with over 5 lakh population (Tier II and Tier III), which have expanded to become growth centres,” Sitharaman said in her Budget Speech.

Greater Emphasis On Skilling

The Budget placed renewed emphasis on the services economy as a jobs engine. A high-powered Education-to-Employment and Enterprise Committee will realign skilling with market needs, including the impact of emerging technologies.

Content creation and creative industries get a boost through AVGC labs in schools and colleges, support for animation, gaming and comics, and new institutional capacity for design and hospitality. Tourism-linked skilling, from guides to digital heritage documentation, signals a clear intent to convert culture and content into employment and exports.

“I propose to support the Indian Institute of Creative Technologies, Mumbai in setting up AVGC Content Creator Labs in 15,000 secondary schools and 500 colleges,” FM Sitharaman said. AVGC stands for animation, visual effects, gaming and comics.

AI & Semiconductors Push

Artificial intelligence (AI) was positioned as a cross-sector force multiplier rather than a standalone theme. The Budget provided a push to artificial intelligence (AI) by promoting adoption with governance, agriculture, education and skilling, including proposals for AI-enabled advisory tools for farmers and AI integration in education curricula.

On hardware, the semiconductor strategy expanded decisively under ISM 2.0 (India Semiconductor Mission 2.0), with focus on domestic equipment manufacturing, materials, research centres and workforce development, signalling a long-term commitment to building a resilient chip ecosystem in India.

Taxation, ITR, TDS, TCS

A major structural reform comes with the Income Tax Act, 2025, effective April 1, 2026, containing simpler rules and redesigned forms.

Budget 2026 provided compliance relief for individuals, including extended timelines for revising returns to March 31 from December 31 earlier, staggered ITR due dates, and easier filing of Form 15G/15H through depositories.

Individuals with ITR-1 and ITR-2 returns will continue to file till July 31, and non-audit business cases or trusts are proposed to be allowed time till August 31, according to the Budget Speech 2026-27.

“I propose to extend time available for revising returns from 31st December to up to 31st March with the payment of a nominal fee. I also propose to stagger the timeline for filing of tax returns. Individuals with ITR 1 and ITR 2 returns will continue to file till 31st July and non-audit business cases or trusts are proposed to be allowed time till 31st August,” Sitharaman said.

TDS (Tax deducted at source) rules were clarified for manpower services, while a rule-based system for lower or nil TDS certificates is proposed. TCS rates were cut to 2% for overseas tour packages, education and medical expenses under liberalised remittance scheme (LRS). Litigation is targeted through integrated assessment and penalty orders, lower pre-deposit requirements, and wider immunity provisions.

TDS on the sale of immovable property by a non-resident will be deducted and deposited through resident buyer’s PAN (Permanent Account Number)-based challan instead of requiring TAN (Tax Deduction and Collection Account Number), Sitharaman said.

Customs Duty Tweaks

Customs duty rationalisation continued with a clear focus on domestic manufacturing, energy transition and ease of living. Exemptions have been extended or introduced for capital goods used in lithium-ion batteries, critical minerals processing, nuclear power projects and aircraft manufacturing.

Personal imports will become cheaper with a reduction in duty on goods for personal use from 20% to 10%. Seventeen cancer drugs and additional rare-disease treatments were exempted from customs duty. Process reforms aimed at trust-based, tech-driven clearances, faster cargo movement and lower compliance costs, especially for exporters and MSMEs (micro, small, medium and enterprises).

STT On F&O Hiked

The Budget increased securities transaction tax (STT) on futures trading from 0.02% to 0.05% and on options trading from 0.10% to 0.15%, a move that upset the capital markets with the BSE Sensex crashing more than 2,300 points from the day’s high and the NSE Nifty dropping to 24,571.75.

Securities Transaction Tax (STT) is a direct tax imposed on the buying and selling of securities in India.

Commenting on the Budget, Prime Minister Narendra Modi said, “The Union Budget reflects the aspirations of 140 crore Indians. It strengthens the reform journey and charts a clear roadmap for Viksit Bharat.”

News business economy From Manufacturing To Infra And AI: Capex Boost Flags Off Budget 2026 ‘Reforms Express’
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Air India resumes direct Shanghai-New Delhi flights after nearly six years

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Air India resumes direct Shanghai-New Delhi flights after nearly six years


Shanghai (China): The Consulate General of India in Shanghai welcomed the resumption of Air India’s direct flight services between Shanghai and New Delhi, marking a major step forward in restoring people-to-people, business and institutional connectivity between India and China.

According to an official release, the inaugural Shanghai-New Delhi flight departed today from Shanghai Pudong International Airport, carrying over 230 passengers on board the Boeing 787 aircraft. The relaunch comes after a gap of nearly six years and represents a significant milestone in normalising bilateral air connectivity following the suspension of services in early 2020.

Speaking on the occasion, Consul General Pratik Mathur said, “The resumption of direct flights between Shanghai and New Delhi is a tangible expression of the renewed momentum in India-China engagement. Enhanced air connectivity is essential for facilitating trade, tourism, academic exchanges and people-to-people contacts, particularly between India and East China. We are pleased to see Air India restoring this important link.”

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As per a release, Air India will operate the route four times a week using its Boeing 787-8 Dreamliner aircraft, featuring modernised cabins and enhanced onboard services. The restored service reflects the growing demand for travel between the two countries and the steady recovery of cross-border mobility. It will also support commercial, educational and cultural exchanges between India and the Yangtze River Delta region, one of China’s most economically dynamic clusters.

The Consulate General of India in Shanghai remains committed to supporting initiatives that strengthen connectivity and deepen cooperation across trade, investment, tourism, education and cultural exchange, the release stated.



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‘Holistic And Forward-Looking’: Piyush Goyal Says Budget 2026 Reflects Future-Ready India

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‘Holistic And Forward-Looking’: Piyush Goyal Says Budget 2026 Reflects Future-Ready India


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Piyush Goyal termed the Budget “economically and fundamentally very strong”, and stated that it “reflects the aspirations of the youth of the country”.

Minister of Commerce and Industry Piyush Goyal. (File photo)

Minister of Commerce and Industry Piyush Goyal. (File photo)

Union Minister Piyush Goyal on Sunday termed Budget 2026 “futuristic and holistic”, and stated that it “reflects the aspirations of the youth of the country and is forward-looking”.

Speaking exclusively to CNN-News18 on Budget 2026, presented by Finance Minister Nirmala Sitharaman, Goyal said, “This is a fabulous budget and it is very futuristic. The Budget 2026 has covered all sectors including technology, infrastructure, etc.”

“The technology sector has been given a thrust. The budget focuses on infrastructure. It is a holistic and forward-looking budget refecting future ready Bharat,” he said, adding, “The budget meets the aspirations of the youth and new India.”

Stating that the Budget is economically and fundamentally very strong, the Union Minister said, “Farmers, animal husbandry and labour-intensive sectors get a major push as this Budget focuses on investment, value addition and jobs.”

‘Budget 2026 Is Human-Centric’: PM Modi

Prime Minister Narendra Modi on Sunday said that the Union Budget 2026 is “human-centric and strengthens India’s foundation with path-breaking reforms.” The Prime Minister also described it as historic and a catalyst for accelerating the country’s reform trajectory and long-term growth.

Following the presentation of the Budget in Parliament, PM Modi said the proposals would energise the economy, empower citizens and give India’s youth fresh opportunities to scale new heights.

“This budget brings the dreams of the present to life and strengthens the foundation of India’s bright future. This budget is a strong foundation for our high-flying aspirations of a developed India by 2047,” he said.

Calling the government’s reform agenda a “Reform Express”, the Prime Minister added, “The reform express that India is riding today will gain new energy and new momentum from this budget.”

News business ‘Holistic And Forward-Looking’: Piyush Goyal Says Budget 2026 Reflects Future-Ready India
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