Civil service officials last week attempted to quell the second uproar of the year from private sector digital ID app providers in a behind-closed-doors meeting, while this week (Monday 13 October) new technology secretary Liz Kendall attempted to face down MPs from all parties in a House of Commons debate as they expressed their concerns and protestations at the plans.
Kendall was correct when she told MPs: “There is a lot of misinformation out there about this proposal.” But she did not acknowledge that any misinformation was largely a result of the government’s poor communication around the original announcement.
As fintech industry body Innovate Finance – a supporter of digital identity – put it: “The reaction, frankly, has been to focus on the worst-case scenario – ‘compulsory digital ID’ is being framed as an erosion of civil liberties, a gateway to mass surveillance, and a tool of digital exclusion. It’s all fear and no finesse.”
Based on discussions with industry insiders, however, it may in fact be the case that Starmer’s mandatory national digital ID scheme will prove to be neither mandatory nor national.
However, the language used in the Commons by Kendall was subtly different. She talked about “making ID checks both mandatory and digital for all employers”. Her speech tried to focus on the wider benefits of digital identity, citing the need to modernise public services and make them easier to access in a digital age.
Years from now, having your ID on your phone will feel like second nature, putting more power directly into people’s hands and giving them more control over how they interact with government services. That is worth striving for Liz Kendall, technology secretary
“Years from now, when we look back, I believe that having your ID on your phone will feel like second nature, putting more power directly into people’s hands and giving them more control over how they interact with government and the whole range of services. That is something worth striving for,” she said.
As shadow technology secretary Julia Lopez pointed out, the previous Conservative government had already introduced mandatory right-to-work checks for employers and launched a mechanism whereby a digital identity app can be used, voluntarily, to prove an individual’s right to work in the UK. Most UK citizens will have had to prove their right to work (RTW) using physical documents such as a passport.
Any apps used as part of RTW checks have to be approved through the government-backed Digital Identity and Attributes Trust Framework (DIATF), which was given a statutory basis through the Data (Use & Access) Act (DUA), which received Royal Assent in June.
Run by the Office for Digital Identities and Attributes (OfDIA), nearly 50 third-party identity service providers (IDSPs) have received approval under DIATF for their apps to be used for RTW and other statutory government checks, such as age verification or registering as a company director.
Kendall confirmed to MPs that the government will bring legislation during this Parliament – so, before 2029 – for “making ID checks mandatory and digital”. She said there will not be a central database of digital identities, and there will be no sanction or penalty for people if they do not have a digital ID – only for employers that do not conduct RTW checks.
The only legal change the government has proposed so far is that RTW checks will have to be conducted digitally. There will be a government digital identity app that people can use to digitally prove their right to work, but the question remains: will they be compelled to use the government app, or will any app from a DIATF-approved IDSP be acceptable?
The first attempt came after the announcement of the Gov.uk Wallet and its proposed use for age verification – for example, when buying alcohol or accessing age-restricted online services. Many IDSPs specialise in age verification and have spent millions of pounds developing, testing and proving their capability to determine someone’s age using facial verification through a smartphone app.
So, when Starmer announced that the government would be further treading on the IDSPs’ turf, there was understandable outrage.
At the meeting last week, civil service officials outlined how Starmer’s plans would be brought to fruition.
IDSPs were told that OfDIA chief executive Hannah Rutter would be moving into a new role, leading development of the policy and overseeing a consultation planned for early 2026. They heard that Rutter would be replaced at OfDIA by John Peart, who is seen by suppliers as supportive of the private sector’s role. When asked by Computer Weekly, DSIT would not confirm or deny the appointments.
The consultation process – calling for, and responding to, submissions – is likely to take about a year. Draft legislation would then be put before Parliament in 2027, with the new government digital ID scheme likely to be in place by mid-2028, about a year before the next general election.
The legislative process will not be easy. As David Crack, chair of industry body the Association of Digital Verification Professionals, told Computer Weekly, many Labour MPs are opposed to the concept of mandatory digital identity, opposition parties are lining up against it, and because the policy was not included in Labour’s manifesto, the House of Lords may find it constitutionally acceptable to delay or even deny its approval. If millions of voters are against the proposals too, it’s not a policy likely to be enacted in a general election year.
“There is a plan – for a plan for a national ID scheme – but not an [actual] plan. Realpolitik will prevail,” said Crack.
During the meeting with IDSPs, DSIT officials reiterated that measures introduced by the DUA Act will still be implemented.
Significantly, this includes the launch of an “information gateway” which will allow IDSPs to access government-held data as part of the process of confirming people’s identities digitally – for example, passport or driving licence checks – greatly expanding the range of public data that non-government apps can use as credentials to prove that app users are who they say they are.
Well before the likely launch of a government digital ID scheme in 2028, therefore, there will already be a wide variety of digital identity apps and services on the market and already in use by people choosing voluntarily to prove their right to work digitally.
If use of those apps numbers in the millions by 2028, will legislation really force them to move to a government-developed app instead?
Crack said DSIT officials told suppliers they are open to ideas on how to implement mandatory digital RTW checks. “Note, mandatory RTW checks, but not necessarily a mandatory digital ID scheme,” he said. Crack believes that “government is listening”.
Others in the industry are less convinced. “The truth is out – a confirmation that the government made a policy decision to go ahead and do this stuff themselves. We are told the DUA Act will be continued, but my sense is that they see the private sector as interim or peripheral,” said one supplier executive, who asked to remain anonymous.
However, stakeholders across the digital identity sector agree on two things.
First, that Starmer’s announcement has propelled digital identity into a topic for national debate – something even the most worried suppliers have welcomed.
And second, that the manner of Starmer’s announcement – linking digital ID to tackling illegal immigration – means the public will need to be educated on what digital identity really means.
Dispelling the myths
With nearly three million signatories, the petition against the government proposal is one of the largest such online protests, but the statement people sign up to support says, “We demand that the UK government immediately commits to not introducing a digital ID card”.
Furthermore, critics have lined up to attack the use of a centralised government database – but Kendall confirmed there is no such plan, there never was, and as anybody familiar with how digital identity works would explain, the technology relies on the secure sharing of credentials, not large amounts of personal data or referencing an identity database.
For example, an age verification app simply confirms that the holder is over 18 when buying alcohol. It shares a digital credential saying “yes” when asked, “Is this person over 18?” – the app does not need to identify the person to the retailer in any way.
Lurid newspaper headlines have warned of US tech companies getting their hands on UK citizens’ personal data, with particular fears over the involvement of Palantir, the controversial data integration supplier that works closely with US military and intelligence services, as well as the NHS. One MP in the Commons debate warned of “writing Fujitsu a blank cheque” – a reference to the shamed IT services supplier that developed the Horizon system at the heart of the Post Office scandal.
However, Kendall confirmed that the government app will be developed in-house, by the Government Digital Service – there are no plans to award a contract to a single supplier to develop the digital ID software from scratch.
The software will be a continuation of existing developments – notably, Gov.uk One Login, the digital identity system that will become the standard way to log in to online public services and is already in use by many government websites.
It’s likely that the digital ID system will use the Gov.uk Wallet to store digital credentials, provided by the government, that prove the holder is who they say they are and that they have the right to work in the UK – much the same as the existing private sector apps that are used for the same purpose today.
By the time any legislation is passed, the amount of further development needed for One Login and the digital wallet is likely to be comparatively minimal – and certainly not require a huge new software development project.
DSIT will need to be far more transparent about how it has solved those problems before public trust in the system can be established.
Industry trade association TechUK has called on the government to help address the concerns its announcement has provoked, and to work together to explain the benefits that digital identity can offer the public, citing the “uncertainty for citizens and the private sector alike” that came as a result of Starmer’s announcement.
[Keir Starmer’s announcement] inappropriately positions digital ID as a silver bullet for a multifaceted and nuanced issue, rather than focusing on the benefits that digital ID can actually deliver, meaning its broader benefits are currently missing from the current political narrative TechUK report
“The announcement primarily centred on immigration enforcement, with government linking digital ID to the reduction of illegal working – and without acknowledgement that digital ID solutions, provided under the DIATF, were already being used for this purpose,” said TechUK, in a new report, Digital ID & the UK: Empowering citizens, enabling growth.
“It inappropriately positions digital ID as a silver bullet for a multifaceted and nuanced issue, rather than focusing on the benefits that digital ID can actually deliver, meaning its broader benefits are currently missing from the current political narrative.”
The report added: “Government must work alongside the digital ID sector, civil society, citizens, and other key stakeholders to build public trust, support innovation, and drive adoption. Indeed, the digital ID sector is prepared for a sustained period of engagement, where long-term decisions on digital ID infrastructure, governance, and market design will need to be carefully considered. Clearer communication around future plans is imperative for citizens and the digital ID sector alike.”
There is a path that Starmer and his government could follow, to back away from a badly received proposal and appear to be listening to public concerns, which would promote digital identity as the social and economic benefit it has proved to be in numerous other countries.
It would involve rescinding plans for a “national, mandatory” scheme, in favour of offering the public a wide choice of digital ID apps – both private sector and government-developed – that will enable a mandatory digital right-to-work check to be implemented nationwide. Who knows, maybe it might even have an impact on immigration?
But industry, the public and sceptical MPs alike can only wait and see whether Starmer is politically savvy enough to grasp the opportunity to turn a bad proposal into good policy.
First a confession: I own more MoonSwatches than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products—Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company’s dastardly plan all along, to lure us in, then, oh so gently, get watch fans hooked. The horological equivalent of boiling a frog. It’s worked, too—Swatch has, so far, netted hundreds of millions of dollars from MoonSwatch sales.
But while I’ve been a fan of the Omega X Swatch mashup since we reported on exactly how the hugely lucrative collaboration came to be in the first place, I have never liked the iterative Moonshine Gold versions. Employing a sliver of Omega’s exclusive 18K pale yellow gold alloy in marginally different ways on each design, they seemed almost cynical—a way of milking the MoonSwatch superfans on the hunt to complete the set.
A hidden Snoopy message on the Cold Moon’s dial is revealed under UV light.
Photograph: Courtesy of Swatch
The MoonSwatch comes with a rubber strap upgrade over the original launch models.
Photograph: Courtesy of Swatch
Now, though, just when I thought I was done with MoonSwatch—having gone as far as to upgrade all of mine with official $45 color-matching rubber straps—Swatch has managed to ensnare me once again, and with a Moonshine Gold model: the new MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon.
Clumsy moniker aside, this version takes the all-white 2024 Snoopy model (WIRED’s top pick of the entire collection), mixes it with the Earthphase MoonSwatches, and replaces the inferior original strap for a superior white and blue Swatch rubber velcro one. Aesthetically, it’s definitely a win, but this is not the Cold Moon’s party trick.
On each $450 Cold Moon MoonSwatch, a snowflake is lasered onto its Moonshine Gold moon phase indicator—and, just like a real snowflake, Swatch claims each one will be completely unique. When you consider the volumes of MoonSwatches Swatch produces each year, this is no mean feat.
The unique golden snowflakes appear on the moon phase dial of the Cold Moon.
Welcome to WIRED’s guide to the best Cyber Monday tech deals, where we can promise you two things: these devices are worth buying (we’ve tested and recommended every one of them), and these are actual discounts (not the year-round price). So, whether you need an upgrade, want to treat yourself, or are seeking a great gift, we have you covered.
Updated November 30: We’ve added deals on Samsung Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy S25, S25+, S25 Ultra, Lenovo Flex 5i Chromebook Plus, Apple AirPods Pro 2, and Apple Watch SE 3.
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
The Google Pixel 10 is one of the best Android phones you can buy. Easy to recommend at full price, the Pixel 10 is an absolute bargain with this discount. You get an excellent triple-camera system with a 5X optical zoom sensor, support for Qi2 wireless charging, so you can magnetically attach to wireless chargers and docks, and Google’s super smart software features (Call Screen to filter out spam calls is our favorite). Learn more in the Best Pixel Phones guide.
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
The Pixel 9a is our top smartphone choice for most people, and it’s now $50 cheaper than it was on Black Friday itself. At $349, you’re getting a smooth-performing smartphone with a reliable dual-camera system that’s unmatched at this price, not to mention day-long battery life and a completely flat camera lens system for anyone who hates giant camera bumps. Oh, and it’ll get 7 years of software updates.
Photograph: Sony
Sony’s A7 IV is the best mirrorless camera on the market (for most people). It’s a 33-megapixel, full-frame camera with a brilliant autofocus system, impressive dynamic range, and crisp images. There’s an expansive range of 4K video options as well, along with customizable buttons to set up your preferences, so you don’t have to always rummage through the menus. Reviewer Scott Gilbertson found the grip to be super comfortable and the camera to be light enough to endure for long periods without any back strain. —Boutayna Chokrane
Photograph: Ryan Waniata
Soundcore by Anker
Aeroclip
If you’re shopping for open earbuds so that you can enjoy your music but still be aware of your surroundings, the Soundcore Aeroclip is the best we’ve tested so far. Reviewer Ryan Waniata praises the comfort, sound quality, usability, and value. The sound is wide and balanced, and the built-in controls are ideal for runs. Waniata likes to use them during outdoor activities, like hiking or biking, but he finds them especially helpful when he’s cooking dinner and needs to stay alert for his newborn’s cries. —Boutayna Chokrane
Photograph: Adrienne So
Editor Adrienne So says the Fitbit Ace LTE is the first fitness tracker she’s gotten her kids to use. It’s a fitness tracker (designed with Fitbit’s health sensors), gaming device, and location tracker. The $10/monthly subscription includes both LTE connectivity and Fitbit Arcade, which has a variety of movement-based games that get children on their feet and incentivize them to keep their watches on. They can call and text their guardians (and other approved contacts) through the Fitbit Ace app, and their location is trackable via Google Find My. —Boutayna Chokrane
Photograph: Philips
This is a rare and tasty deal on my favorite Xmas lights. They work indoors or out, can be scheduled, and support a bunch of lovely animated effects. While I’m mentioning Philips Hue and its excellent but horribly expensive wares, you might want to check out some of its other Cyber Monday deals. My picks would be the wall washers ($316), TV lightstrip ($129), and HDMI sync box ($270).
Photograph: Simon Hill
The Asus RT-BE58U is perhaps the ideal Wi-Fi 7 upgrade for modest homes and apartments still struggling with the crappy router their internet service provider sent, and that’s why it tops our Best Wi-Fi Routers guide. It’s easy to set up and use, can cover up to 2,000 square feet, and boasts plenty of ports. As a dual-band router, it lacks the 6-GHz band, but has all the other advantages of Wi-Fi 7. There’s also support for VPN service, separate IoT or guest networks, and Ai Mesh.
Photograph: Eric Ravenscraft
Don’t ask me why they keep taking our ports away. God forbid you should want to plug something into your laptop. Well, you can stick it to those minimalist designers with the best laptop docking station. This one doubles as a wedge to prop your laptop up and has a storage slot.
Courtesy of Sony
These wireless noise-canceling headphones may not be the latest release from Sony, but they are still an excellent pair of cans with a far deeper discount. The Sony WH-1000XM5 are relatively light and comfortable, producing accomplished sound in every scenario, and have great control options.
Photograph: Ryan Waniata
You can spend a lot on a TV, but you can also get a great screen without breaking the bank, and the TCL QM6K proves it. This is the best TV for most people right now as it offers excellent color and processing, all the apps you want, and great performance, even in bright rooms. There are discounts across the range of screen sizes.
Photograph: Parker Hall
Roku
Streaming Stick Plus (2025)
If you want to get the latest streaming apps on an older TV, the Roku Streaming Stick Plus is for you. It’s easy to set up, works reliably, and has a handy voice remote that makes finding content easier than ever. It slots neatly behind most TVs, and Roku’s interface is nice and clear.
Photograph: Brenda Stolyar
Photograph: Brenda Stolyar
Apple doesn’t really do sales, but other retailers do. This is the lowest price we’ve seen on a solid iPad the whole family can enjoy. The Apple iPad (A16, 2025) performs great for most tasks, looks pretty nice, and has a 12-megapixel camera. It is honestly all the iPad most folks need for surfing the web and streaming shows in bed. With iPadOS 26 and the new windowing apps feature, you can even comfortably do some work if you pair it with a Bluetooth keyboard and mouse.
Photograph: Simon Hill
Handy as they are for keeping you connected when your phone dies unexpectedly, portable chargers can be very same-y. The reason the Nimble Champ tops our Best Power Banks guide is Nimble’s focus on the environment. It’s made from 90 percent certified recycled plastic and comes in fully biodegradable packaging. It also works well, with capacities starting from 5,200 mAh, with USB-A and USB-C ports, and up to 15-watt charging.
Photograph: Nena Farrell
Photograph: Nena Farrell
Courtesy of Amazon
Amazon
Kindle Paperwhite (2024, 12th Generation)
Yes, you should read more, and Amazon’s Kindle e-readers make it easier to do exactly that. Our current favorite is the Kindle Paperwhite (12th generation). It has a sharp 7-inch display, auto-adjusting warm light, three-month battery life, snappy performance, and it’s slim and light, making it comfortable to hold. It even has integration with Overdrive for your library books and support for several languages.
Photograph: Nena Farrell
The reMarkable 2 is one of the best digital notebooks, offering a paperlike writing experience, intuitive software, and several weeks of battery life. This is a budget model, so it lacks front light and color, but it’s still a decent device. Bundles where you choose both a marker and folio are heavily discounted right now, and they’re not often on sale, so it’s a good time to snap one up.
Photograph: Julian Chokkattu
Keychron boards are popular here at WIRED, and the Q6 HE is our current pick of the best mechanical keyboards. Sturdy, satisfying to type on, with a lovely retro aesthetic, what more do you need? Well, the Q6 HE also boasts hot-swappable Hall Effect switches, four macro keys, and is relatively easy to customize or repair.
Photograph: Julian Chokkattu
Nomad
65W Slim Power Adapter
The great thing about Nomad’s 65-watt charger is that it’s incredibly slim, with flip-out prongs, so it can slip easily into small pockets in your bag or purse. You get dual USB-C ports, and can pull 45 watts out of the left port and 20 out of the right. Or, if you’re just charging one device, the full 65 watts is enough for any phone, most tablets, and even some MacBooks or Windows laptops (though they may not charge at top speed).
Photograph: Simon Hill
Photograph: Simon Hill
Photograph: Simon Hill
Photograph: Simon Hill
You know what I don’t miss in the slightest? Mowing the lawn. A good robot mower, like this relatively affordable one from newcomer Anthbot, will do it for you, quietly. No wire required; it recharges itself, you just set a schedule and relax. OK, it sometimes leaves a verge, but the only model I’ve tried that doesn’t is more than twice the price.
Photograph: Simon Hill
Photograph: Simon Hill
Sharp 2K video, color night vision, a wide 160-degree field of view, and clear two-way audio make the Arlo Pro 5S easy to recommend for folks seeking a security camera. You also get AI recognition for people and pets, a siren to scare intruders, and the quick-loading Arlo app. But you need Arlo Secure ($8 per month for one camera or $13 per month for unlimited cameras) for subject recognition, smart alerts, and cloud storage. The Arlo Pro 5S is our pick of the best outdoor security cameras.
Photograph: Simon Hill
Photograph: Simon Hill
I love my Oura Ring 4. It accurately tracks my sleep, activity, and stress levels and offers insights that I find genuinely useful. It’s also very comfortable, the app is super slick, with new features being added all the time, and it’s far less obtrusive than any other kind of tracker you could wear. The catch is a subscription, but this is still the best of the best smart rings.
Photograph: Simon Hill
It’s the thoughtful design that elevates the Backbone One above the rest of the best mobile controllers. Slot your phone into the compact cradle, with a USB-C jack for speedy connectivity, and you get satisfyingly clicky and responsive controls plus a 3.5-mm headphone port. You can also customize it for different games, or even use Backbone’s software as a one-stop gaming hub, if you’re willing to pay a subscription.
Photograph: Adrienne So
Ray-Ban
Meta Smart Glasses
Yes, there is a new version of the Ray-Ban Meta Wayfarers, but the good news is that the old pair is now on sale. If you can stomach Meta AI’s privacy policies, there’s a strong argument that it has won the smart glasses race already (at least, so far). The best smart glasses must be easy to wear, and these look great and help offload things from your phone, so you don’t have to dip into that pocket quite as much.
Photograph: Ryan Waniata
Photograph: Ryan Waniata
Photograph: Ryan Waniata
The JBL Flip 7 is the Bluetooth speaker that has it all. It’s durable, it has stamina, it produces a punchy sound, and it comes in fun colors. As the best Bluetooth speaker you can buy, this deal is for real.
Courtesy of Tonies
Toniebox is our favorite speaker for young kids, particularly ages three through seven. It’s essentially a squishy cube that plays stories and songs tied to different characters (aka Tonies). It’s activated when your child places the figurine on top of the speaker. There are so many Tonies to choose from. Peppa Pig, Moana, Winnie the Pooh, the list goes on. You can also buy Creative Tonies to record your own audio. Super easy to use, and the cutesy ears double as volume controls. —Boutayna Chokrane
Courtesy of Vintage
Bad Blood: Secrets and Lies in a Silicon Valley Startup
The best tech books unpack the rise and fall of the characters that invented the stuff that runs our lives. TheNew York Times and former Wall Street Journal reporter John Carreyrou writes about Elizabeth Holmes, as she miserably fails to build a blood testing machine that would allegedly eliminate the need for hypodermic needles. Her company raised hundreds of millions of dollars, but its technology was inaccurate. Rather than admit defeat, she pressed on, which is why Holmes was put on trial for fraud and sentenced to 11 years in prison. —Boutayna Chokrane
Photograph: Julian Chokkattu
Samsung
Galaxy S25, S25+, S25 Ultra
Samsung’s flagship Galaxy S25 has been heavily discounted all Cyber Weekend, probably because its successors are right around the corner (the Galaxy S26 series is expected to be announced in January). But we still love these excellent smartphones. The S25 is the smallest, the S25+ gets a few extra perks, plus a bigger screen and better battery life, and the Galaxy S25 Ultra has a dual telephoto camera system, integrated S Pen stylus, and a beefy battery. Be sure to check out the Best Samsung Phones guide for the full scoop. —Molly Higgins
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Samsung
Galaxy Z Fold7 and Galaxy Z Flip7
You’re not like other girls; you have a folding phone. In all seriousness, folding phones are not as fragile as they used to be, with durability improving while remaining slim. We love the Galaxy Z Fold7 because it’s amazingly slim and versatile. You can use the front screen like normal, and when you need extra real estate, open the device up. You can view apps on a much larger scale or easily split-screen two apps. If you’re not feeling a folding phone, the updated Galaxy Z Flip7 has a more usable front screen. Read our Best Folding Phones guide to decide which is best for you at the discounted price this Cyber Weekend. —Molly Higgins
Courtesy of Lenovo
Lenovo
Flex 5i Chromebook Plus
The Lenovo Flex 5i Chromebook Plus is super cheap and compact, with a small touchscreen for more versatility. Especially with the Cyber Monday discount, it’s one of the most affordable Chromebook Plus models you can find, plus WIRED reviewer Luke Larsen thinks it’s in a whole different league over standard Chromebooks at this price because of its improved screen with a 360-degree hinge and touchscreen, fast performance, more storage, and crisp webcam. —Molly Higgins
Photograph: Christopher Null
Apple
AirPods Pro 2 (With USB-C)
Even though they’re an older model, we like these AirPods because of their hearing aid feature, comfort, and outstanding streaming experience. If you’re an iPhone user, you should have some AirPods, and we still think these are a good choice for most people because of their active noise cancellation, sound quality, and easy pairing within the Apple ecosystem. Plus, it doesn’t hurt that they’re nearly 25 percent off for Cyber Monday. —Molly Higgins
Photograph: Adrienne So
We on the WIRED Reviews team still think this is the best Apple Watch for most people. With its newest upgrade, it now has the latest S10 chip, a Liquid Glass display, Workout Buddy, and wrist-flick gestures. If you have an iPhone, this accessory is a no-brainer. It makes a great gift for yourself or others, and is seriously discounted at only $200 right now. —Molly Higgins
Thuma knows what it’s doing when it comes to bed frames, which is why we’re so excited to see Thuma’s Black Friday deals. Two different frames from Thuma are the top picks in our Best Bed Frames guide, and our reviewers have reported how not only high-quality and and sturdy the brand’s frames are, but also how easy it is to put the frame together thanks to Japanese-style joinery.
While our top pick isn’t on sale, our second-favorite is on Thuma’s site during this Black Friday weekend, and it’s a great price for the quality you’ll get. And it’s not the only thing Thuma has on sale, either, if you’re looking for more Thuma goodness around your bedroom and home.
Thuma’s Signature Bed is one of our all-time favorite bed frames. It’s on the new side, launching back in February as Thuma’s first upholstered bed. It still uses Japanese wood joinery, but the frame is covered in two different fabric options, depending on what you choose. There’s a soft Italian felted wool and a performance linen; our reviewer tested the wool version for a few months with great results.
Even with the fabric covering, it still only takes minutes to assemble this bed, and there’s not a squeak to be heard since it was built. WIRED reviewer Martin Cizmar says the plush headboard feels pillow-soft, so much so that he’s tempted to try to lie directly on it. The frame can come with or without a headboard, and both variants are on sale right now.
If it’s still out of your budget, check out our guide to the Best Thuma Dupes to see if any on-sale options are a fit for you. But there’s really no better time to get a Thuma frame of your own than during this sale, especially since we’re such big fans of this model.
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