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With Trump’s tax bill set to dent giving by the wealthy, can middle-class donors make up the difference?

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With Trump’s tax bill set to dent giving by the wealthy, can middle-class donors make up the difference?


A woman puts money into a Salvation Army red kettle outside of Giant Supermarket in Alexandria, Virginia on November 22, 2023.

Eric Lee | The Washington Post | Getty Images

A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox.

New tax laws risk reducing charitable giving by the wealthy next year, economists and academic experts say, leaving less-wealthy Americans to make up the difference.

Under President Donald Trump’s “big beautiful bill,” signed into law in July, several tax benefits for wealthy donors will be reduced. Top earners will also have their effective tax benefit cut from 37% to 35%. The Indiana University Lilly Family School of Philanthropy estimates this cap alone will reduce giving by $4.1 billion to approximately $6.1 billion annually. 

In addition, the bill also limits tax incentives for itemizers, who will only be able to deduct donations in excess of 0.5% of their adjusted gross income.

At the same time, the bill also creates new incentives for middle- and lower-income filers to give. Starting next year, roughly 140 million taxpayers who do not itemize will still be able to deduct up to $1,000 in cash donations per filer. About 90% of taxpayers take the standard deduction since it was raised in 2017 during the first Trump administration.

While the tax changes may help broaden the base of giving, making it less dependent on the ultra-wealthy, experts are skeptical that the math will balance out.

Elena Patel, co-director of the Urban-Brookings Tax Policy Center, told Inside Wealth she is not optimistic that middle- and lower-income donors will be able to make up the shortfall as top earners give less.

“The nonprofit sector says that every dollar matters, and so incentivizing small donations from every household could have a meaningful impact for certain kinds of organizations. But the truth is that those kinds of contributions, however, just are not the bulk of charitable giving in the charitable sector,” she said. “That 2-percentage-point reduction [for top earners] might not seem like a big deal, but you have to keep in mind the scale of gifts that are being given among the highest-net-worth individuals in the United States.”

What the ‘K-shaped’ economy means for philanthropy

Charitable giving by American households continues to rise, reaching $392.45 billion last year, per the latest report by the Lilly School of Philanthropy for Giving USA. That’s up 52% since 2014. 

But while donations are increasing, fewer Americans are giving as wealthy donors make up an increasing share of philanthropy, according to the university’s research.

Amir Pasic, dean of the Lilly School of Philanthropy, said incentivizing Americans of all income levels to donate is valuable in and of itself. 

“We’ve had this general problem of dollars going up but the number of donors going down. This is a positive development because this could really increase the number of donors,” he said.

However, Pasic said, financial stress has limited everyday donors’ ability to give, while wealthier ones have been donating more. The share of Americans who donate dropped from 66.2% to 45.8% between 2000 and 2020, according to the university’s research. 

“Economic uncertainty is always worrisome for people’s giving planning,” Pasic said.

This lopsided, or “K-shaped,” economy shows signs of getting worse amid tariff hikes and inflation. Lower- and middle-income consumers are spending less on everything from McDonald’s burgers to flights, while wealthier Americans flex their spending power.

Will the new deduction move the needle?

Economist Daniel Hungerman said he questions whether the new deduction would spur a substantial number of donations or mainly reward taxpayers who would have given anyway. 

While the new deduction is larger, at $1,000 per single filer and $2,000 for married joint filers, a similar legislative effort in the ’80s failed to move the needle on charitable giving, he said. A temporary $300 deduction in 2020 spurred by the Covid pandemic only increased charitable donations by 5%, according to the Tax Foundation.

Trump’s tax bill also permanently raises the standard deduction, which significantly dampens charitable giving, Hungerman said. His study estimated that the higher deduction led to a permanent annual drop of $16 billion after the 2017 reforms.

However, raising the cap on the federal deduction for state and local taxes (better known as SALT) may provide some relief, he said. More taxpayers in high-cost states will benefit from itemizing, which encourages donations.

Hungerman said encouraging everyday donors to get in the habit of giving now could lead to higher levels of donating later if they increase their wealth.

“Maybe what is even more compelling to me is the long game, if we can send a message that everybody should give like this, and we change some of these people’s giving behavior,” he said. “Somewhere out there is the Bill Gates of tomorrow.”

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What donors can do now

Currently, taxpayers who plan to take the standard deduction would benefit from waiting until 2026 to make donations. However, itemizers and high-income donors will get more bang for their buck by giving before the end of the year.

Robert Westley, senior vice president and regional wealth advisor at Northern Trust, said he is recommending that clients accelerate their donations to this year if they were planning to donate over the next four years.  

Filers can only deduct up to 60% of their adjusted gross income for cash donations to public charities per year. The percentage drops to 30% for contributions of long-term appreciated assets like stock or real estate.

However, taxpayers can generally carry forward excess deductions over five years, he said. Still, it’s unclear how much bang they will get for their buck as the IRS has yet to specify whether excess deductions will be subject to the new floor and ceiling on charitable deductions, according to Westley.

For donors who want to give more now but are unsure of how to do so, he said he suggests giving to a donor-advised fund, or DAF. With a DAF, donors get an upfront deduction but can wait to allocate those funds to specific charities. For donors wanting to offload appreciated assets, it is much simpler to donate stock to a DAF than directly to a nonprofit.

Given this year’s stock run up, Westley said many of his clients are looking to donate appreciated stock, especially in tech, to offset gains as well as rebalance their portfolios.

“Their equities have appreciated, and some of them might now represent a higher percentage of the portfolio than their target asset allocation,” he said. “When you donate those risk assets to charity, you get the tax benefit, you don’t realize the gain, and when it’s done you’ve lowered your risk-asset allocation.”

Lawyers and tax planners are still waiting for guidance from the IRS on a bevy of issues stemming from the changes. For instance, it’s still unclear whether deductions will be capped for non-grantor trusts that make charitable donations, according to Westley.

But high-income donors still have many tools at their disposal, he said. Top earners who are 73 and older can effectively reduce their taxable income dollar-for-dollar by giving their required minimum distributions from an IRA to charity. 

Westley said this tactic is popular among his retirement-age clients and likely to become even more so with the raised SALT cap. Filers can lower their income to qualify for the enhanced SALT deduction, which maxes out at $40,000 for taxpayers with incomes of $500,000 or less.

“You’re not even dealing with any of the itemized deduction rules,” he said. “There’s no ceiling on the tax benefit and there’s no floor or hurdle to get over for the deduction.”



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RFK Jr.’s peptide policy could boost Hims & Hers as its GLP-1 business evolves

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RFK Jr.’s peptide policy could boost Hims & Hers as its GLP-1 business evolves


Piotr Swat | Lightrocket | Getty Images

As its high-margin compounded GLP-1 business evolves, Hims & Hers Health may be finding a new opportunity in peptides.

Shares of the telehealth company jumped Thursday after HHS Secretary Robert F. Kennedy Jr. announced Wednesday that the FDA plans to convene a Pharmacy Compounding Advisory Committee meeting to review peptides for potential inclusion on the 503A bulk list, a designation that allows drugs to be compounded on an individual prescribed basis rather than mass producing.

For Hims, the bigger story is how expanding compounding for peptides could unlock new revenue streams as it directs members toward branded rather than more profitable compounded GLP-1 drugs. The telehealth company has been building toward a peptide business for years.

Peptides are short chains of amino acids — think of them as small building blocks of proteins — that are being explored for a wide range of health and wellness uses. They’re controversial because scientific evidence on their long-term safety and effectiveness is limited, and their production remains largely unregulated.

Hims & Hers made a significant move into the space in February 2025 when it acquired a California-based peptide facility. At the time, CEO Andrew Dudum called peptide demand “future-facing innovation.”

“Many use cases have yet to be launched,” said Dudum. “Peptide innovation is at the forefront of so many categories we’re excited to start offering.”

Following Kennedy’s announcement on Wednesday, Hims Chief Medical Officer Dr. Patrick Carroll applauded the news as a move away from the “gray market,” saying the goal is to bring peptide therapy into regulated, physician-led care.

“Our medical team believes certain peptide therapies hold meaningful potential in helping Americans live healthier lives, and we are actively exploring how to expand access in a way that will be aligned with FDA guidance,” Carroll said.

Leerink Partners called the news that the FDA will review peptides for the compounding list a positive outcome that could give Hims a clearer regulatory path to scale peptide therapies. Even so, the firm said it will take time for peptides to boost the company’s bottom line.

“This would not immediately translate into revenue, but would seemingly be a growth avenue that HIMS would push hard on,” said Leerink analyst Michael Cherny, who has a hold-equivalent rating on the stock and a $25 price target. It was trading around $26 a share Thursday.

For now the opportunity is still early, and clinical evidence supporting many peptide therapies is still limited.

Of the dozen peptides listed by Kennedy for consideration on the compounding bulk list, one — MK-677 — is often treated as an illegal drug when sold for human consumption. The growth hormone has also been banned by the World Anti-Doping Agency.

Other peptides on the list, such as GHK-Cu and Semax, which are used for cosmetic or cognitive enhancement, are generally viewed as less controversial, but still lack robust scientific backing.

Kennedy — who has supported many medical treatments and food options outside of those backed by mainstream science — was asked about his plans for expanding peptide therapies during a House Ways and Means Committee hearing Thursday.

“Peptides were not supposed to be regulated,” Kennedy said, arguing the Biden administration restricted the use of peptides due to safety concerns that he considers unfounded.

The FDA process is just beginning, and the July meeting will be advisory only, so change is not expected to be immediate.

Even so, investors are already focusing on what replaces GLP-1 driven growth for Hims, and peptides are emerging as one of the clearest candidates so far.

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Netflix reports earnings after the bell. Here’s what to expect

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Netflix reports earnings after the bell. Here’s what to expect


The Netflix logo is seen on an office building in Los Angeles, California, on Feb. 5, 2026.

Michael Yanow | Nurphoto | Getty Images

Netflix kicks off earnings season for media companies on Thursday with a quarterly report that Wall Street hopes will give more updates on the company’s path forward after walking away from its proposed deal for Warner Bros. Discovery.

Here’s how Netflix is expected to perform when it reports results for the first quarter of 2026, according to estimates from analysts polled by LSEG:

  • Earnings per share: 76 cents estimated
  • Revenue: $12.18 billion estimated

Last quarter Netflix’s management focused much of its earnings call with investors on its interest in WBD’s streaming and film assets, as well as progress in its advertising business.

Just weeks after the January earnings update, however, Netflix dropped its pursuit for WBD after Paramount Skydance put forth a superior offer for the entirety of WBD.

“Heading into earnings, Netflix finds itself in a very different spot than many expected just a month and a half ago. We were supposed to be talking about the company’s progress toward closing the Warner Bros. deal,” said Mike Proulx, vice president and research director at Forrester. “Instead, the question now is how Netflix competes in a streaming market that’s likely to get more crowded at the top.”

While Netflix’s stock has made considerable gains since walking away from its WBD deal — a more than 25% rally — it has raised questions about the path forward for the streaming giant.

In withdrawing from the acquisition of WBD, Netflix “avoided a substantial increase in debt, extensive regulatory scrutiny, and a long, complex integration process,” according to a Deutsche Bank research note on Monday.

The note added this will allow Wall Street to return its focus to Netflix’s engagement, pricing and advertising.

Outside of the WBD deal and Netflix’s potential aspirations in the broader media landscape, Wall Street’s attention has most often been on the advertising business, which has made considerable gains since launching in late 2022.

In January, Netflix management said the cheaper, ad-supported option was hitting its stride after being “slower out of the gate” in its early years on the market. Netflix reported more than $1.5 billion in advertising revenue in 2025, or about 3% of its total full-year revenue — which it expects to double this year.

For years, Wall Street was focused on subscriber growth for streaming platforms. However, since Netflix reported its first subscriber loss in 10 years in 2022, investors have shifted their focus to profitability. In response, media companies are focusing less on reporting subscriber numbers and more on other business initiatives, such as advertising and pricing increases.

Netflix once again hiked prices in late March, which analysts expect will add to overall 2026 revenue growth. The company did provide a subscriber update in January, when it said it had reached 325 million global paid customers, a new milestone since it had last reported membership numbers the year prior.

This story is developing. Please check back for updates.

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Royal Mail set to scrap second class post on Saturdays

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Royal Mail set to scrap second class post on Saturdays


Royal Mail is poised to scrap Saturday second-class letter deliveries across the UK by December, having reached an agreement with the staff trade union on the nationwide implementation of the changes.

This significant overhaul, which will see second-class post no longer delivered on Saturdays and the service adjusted to every other weekday, brings an end to a lengthy dispute with unions. The reforms will initially extend to 240 delivery offices as part of a wider trial, before being fully implemented across the entire 1,200-strong UK network by the end of the year.

The deal struck with the Communications Workers Union (CWU) includes a 4.75% pay rise for staff, alongside improved terms for those who joined Royal Mail on or after 1 December 2022. Employees on legacy contracts will receive a 3% salary increase. Additionally, Royal Mail has agreed that new starters will be offered contracts based on standard 37-hour working weeks, and around 6,000 part-time postal workers will have the option to increase their average weekly hours as part of the changes.

CWU members are now set to be consulted on the agreement.

Alistair Cochrane, chief executive of Royal Mail, said: “This agreement with the CWU paves the way for Universal Service reform rollout and represents a significant investment in our people.

“Moving ahead with reform will make a real difference to Royal Mail’s quality of service, supporting the delivery of a reliable, efficient and financially sustainable postal service for our customers across the UK.”

Regulator Ofcom last year gave the green light to Royal Mail’s plans to scale back second class letter deliveries, starting from July 28.

It launched the changes across 35 delivery offices as a pilot, but has yet to expand this nationwide due to a disagreement with the union.

It kicked off intensive talks with the CWU at the beginning of February to resolve the dispute.

A post box in a wall at Grasmere, Lake District (Anna Gowthorpe/PA)

Under the Universal Service Obligation, Royal Mail must keep Monday to Saturday deliveries for first class post and maintain the target for second class letters to arrive within three working days.

The group has argued the changes to second class deliveries are crucial to helping it maintain the letter delivery service and ensure it is sustainable for the future.

It comes as Royal Mail has continued to fail to meet delivery targets set by Ofcom and amid MP concerns over practices in the postal service and worries that parcels are being prioritised over letters.

In a cross-party Commons committee session last month, the CWU told MPs the postal service had become “chaotic” with Royal Mail workers being told to leave doctors’ and hospital letters on racks to prioritise parcels.

Royal Mail’s owner Daniel Kretinsky, who was also giving evidence to the committee, insisted there was no “management decision” for parcels to be prioritised over letters and argued the service cannot be fixed until plans for reform of the USO are put in place.

On the agreement with Royal Mail, the CWU said in a statement to its members: “It is now imperative that all branches, representatives and members have the opportunity and time to fully consider this agreement properly, not only on the basis of how we have moved the company significantly on all the key issues, but also in its wider context around why USO reform is necessary and why we must shift our focus to changing the role of Ofcom and create a level playing field with our competitors.

“Delivering change will always be difficult but we are clearly in a stronger position to support our members under the terms of this agreement.”



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