Fashion
Zalando expands its Discovery Feed
Published
October 16, 2025
On the way to becoming a social network: following the launch of Cultural Ties a year ago, Zalando is expanding its AI-powered Discovery Feed to sixteen additional markets and is now live in a total of 22 markets. The new feed aims to transform the shopping experience from the very first moment users open the app, making it easy and intuitive to discover personalised content.
Zalando is simultaneously gradually introducing the option of a public customer profile across all markets. This will give users a central hub to save content, follow brands, curated boards, and creators, and express their own style through personal boards that they can share on Zalando.
All new features are initially only available to selected customers with iOS devices, but are expected to be rolled out quickly to other operating systems and wider audiences.
“The launches mark a pivotal moment in our journey to evolve from a primarily transactional platform into a dynamic, inspiring ecosystem for fashion and lifestyle,” said Robert Gentz, co-founder and co-CEO of Zalando.
“We combine the convenience of e-commerce with the entertainment value of social media, the inspiration of high-quality editorial content, and the community features of idea-sharing platforms in a single experience.”
The aim is to make the shopping experience more exciting, relevant and personal – and to ensure that Zalando remains the central destination for fashion.
Launched in six markets in July, the Discovery Feed brings together the key features for a seamless shopping experience. These include curated boards, personalised product recommendations, videos and live streams with direct purchase options, as well as campaigns and high-quality content from brands, creators, and Zalando itself.
The new features are intended to underscore how important it is for Zalando to respond to the changing needs of its customers. By presenting varied, relevant, and interactive content, Zalando creates fresh incentives for users to open the app. This strengthens customer relationships while putting the best offers from Zalando and its partners centre stage.
Another new feature is that personal boards can now be shared both within and beyond Zalando. This not only allows users to share inspiration for their personal style with others, but also fosters a community on Zalando that is connected by shared interests and style preferences.
“With the option to share boards, we are making customers visible to one another on Zalando for the first time. In doing so, we are digitising an everyday, analogue experience: people asking each other for advice and sharing their outfit recommendations,” said Anne Pascual, SVP Product Design at Zalando.
This is a milestone: “We are going beyond the traditional e-commerce model and are also responding to a profound shift in shopping behaviour: digital natives discover and shop differently today – driven by emotions, inspiration, and community,” Pascual concluded.
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Published
January 16, 2026
New addition at Interjeans: following last year’s arrival of German athletic-luxury brand Bogner, the San Marino-based company in Rovereta, founded in 1992 by Andrea Belletti, is expanding its brand portfolio and has outlined its growth plans to FashionNetwork.com.
“Last November we signed a distribution agreement for the Italian market with Belstaff: a storied brand with motorcycling roots, founded in England in 1924, which I am sure will be a must-have once again. For 2026 we expect encouraging results, driven in particular by this addition,” said Belletti.
“As for Interjeans, we are not considering any company-owned stores beyond the one in Riccione,” the manager continued. “We remain true to our roots, focusing on distribution, but we would like to develop a shop-in-shop format with key customers that would allow us greater control over the product assortment, layout and communication. We are currently present with Lyle & Scott and Superdry in Rinascente and Coin, via concessions, but we would like to extend this format to include Belstaff as well,” Belletti continued.
Interjeans, which closed 2025 with turnover of €39 million, distributes in Italy the brands G-Star Raw, Lyle & Scott, Dr Denim, Karl Lagerfeld (three lines), Bogner, O’Neill, the Greek womenswear brand BSB, and Superdry.
Julian Dunkerton, CEO of the British clothing brand he founded in 2003 in Cheltenham—a label that blends American preppy-vintage style with English elegance—presented the new Superdry collection. It stands out for its clean lines, perfect balance and refined functionality.
Speaking to FashionNetwork.com, the entrepreneur revealed he is very pleased with the results achieved after a major reorganisation.
Dunkerton described it as a “massive shake-up” that has returned the company to profit.
“We have worked hard on the collections and distribution, reviewed the structure, and delisted from the stock market. Today, I feel we are on the right path: there is consistency and a clear awareness of who we are. Our presence at Pitti is fundamental; it is the most important international event in the industry and for us it truly represents the place to be. Next year, I would like to double the size of our space and bring our womenswear offer to Florence as well, which now accounts for 50 per cent of the total. In addition, we plan to open 24 Superdry stores in 2026 with a completely revamped store format that emphasises our British heritage and offers a lighter, brighter, higher-quality aesthetic. We will operate through both franchise agreements and direct management, predominantly in the UK,” concluded the Superdry founder.
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Published
January 16, 2026
Pierpaolo Piccioli seems intent on exploring how far the relationship between sport and tailoring can be pushed. On Thursday, the French fashion house unveiled and launched for sale, on its website and in its boutiques, a collaboration with the NBA, the U.S. basketball league. At the same time, ahead of the Milan and Paris Fashion Weeks, it presented its lookbook for Autumn 2026.
“I believe that sport is one of the most powerful ways of expressing values such as excellence, integrity and respect. On a pitch or court, people from different backgrounds, cultures and abilities come together under the same rules and with the same goals,” said the creative director of the Kering group house, in a press release.
“This shared space creates a heightened sense of connection and focus, reminding us of the discipline, commitment and intensity that define sport at its highest level.”
For the NBA line, that commitment is expressed through key sportswear pieces reinterpreted in materials such as leather, satin, cotton poplin and Japanese denim, and, in addition to black, in the NBA’s historic colours: red, blue and white. The brand adopts sporting codes by marking T-shirts and coach jackets with the number 10, a nod to the address of its headquarters on Avenue George V in Paris, or with a stylised “B” on the back or over the heart.
But sport permeates the Balenciaga universe well beyond this. The brand’s Autumn 2026 proposal, captured in the streets and métro of Paris by photographer Robin Galiegue, explores the potential of imposing tailored pieces, echoing the house’s past designs, such as cashmere capes and neo-gazar coats, which the creative director is working to revive.
Today, Piccioli goes further and pairs them with techwear pieces. Heavy wool coats and oversized leather jackets are worn over a shorts-and-leggings duo crafted from Probody fabric, which offers moisture-wicking, breathability and antibacterial properties. In the age of wellbeing, this trend runs through most of the looks in the Autumn 2026 collection.
The designer has not forgotten the importance of accessories, either. While these creations are designed for training or yoga, they are also accompanied by a new bag model, the 7, patinated crystal jewellery and exceptional shoes from a collaboration with Manolo Blahnik.
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