Tech
All Hail the Surprisingly Versatile Packing Cube! These Are Our Favorites
Other Great Packing Cubes
Photograph: Kat Merck
Hulken Schlep Stack for $95: This set of five cubes (three all-clear PVC, two with PVC lids only) is made to fit inside Hulken’s unique rolling carry-on tote. I liked the fact they nest for storage, and I loved being able to see the contents of each cube at a glance. The zippers have a leak-proof seal, which is a nice touch, though they did leak a little during my spill test. The cubes have a very structured shape, which makes sense in the lightweight Hulken tote but takes up too much real estate in a regular suitcase. And the three clear cubes were too small to store much of what I needed.
GoRuck Packing Cube for $20 (for 1, 10L flat): I loved the 15 x 10 x 3-inch size I tested of this rugged, 200-denier nylon cube with a mesh front. It fit almost anything I needed for any occasion, with a convenient carry handle and signature GoRuck American flag patch on the front. However, they are pricey, and unless you need them to match your GoRuck gear, there’s nothing about them that stands out above comparably priced cubes.
Amazon Basics for $24 (set of 4): This four-pack of cubes with sturdy-mesh windows and ripstop-like fabric was comparable in quality to brands four times the price. However, Bagsmart’s cubes cost less and are even sturdier, so they just edged these out for the top Amazon slot.
Courtesy of Dagne Dover
Dagne Dover Roma Packing Cubes From $30: When I first saw these shallow, all-mesh packing cubes with their stiff wire edging and little label windows, I admit I wasn’t initially impressed, given that they cost upwards of $30 per cube. But then I tested them. Not only do they hold more than they initially seem like they will, but I ended up loving how they kept their shape, allowing me to fit more in my bag and for my clothes to arrive at their destination perfectly wrinkle-free. The mesh is also breathable yet sturdy, private, and slightly padded, so I felt safe adding even hard items like jewelry. To be sure, these aren’t space savers, but if you want to ensure your items don’t move around or get overly squished or wrinkled, these are a great option, and they come in four stylish colors.
Away the Insider Packing Cubes for $45 (set of 4): I like that these come in 10 trendy colors, many of which match Away’s luggage. However, after testing over 20 different brands and types at various price points, these cubes just didn’t stand out. The material was very thin and was indistinguishable from those of some of the cheaper Amazon brands, and the zippers were unbranded and small.
Shacke Pak Packing Cubes for $27 (set of 6): These were pretty good quality for an Amazon brand; there’s a sturdy handle and the material is slightly thicker than other packing cubes at this price point. I like the mix of mesh for breathability and opaque fabric for privacy. They come in nine colors, but the colors are clownishly bright and the four-paneled mesh design reminds me of a jock strap. Shacke says it uses YKK zippers on all its packing cubes, but I peeled back the covering on the zipper and could not find a YKK insignia anywhere.
Photograph: Kat Merck
Calpak Packing Cubes Set for $68 (set of 5): This is the first set of packing cubes I ever owned, and it’s what kicked off my obsession with travel organization to begin with. There’s just something generally satisfying about the size and layout of these lightweight-polyester cubes with a mostly mesh front for visibility and breathability. There’s a little window where you can put a label for the contents (which is far more useful than you might think, especially when packing cubes are around the same size), and I love that they come in 18 different colors and prints.
Gorilla Grip Packing Cubes for $17 (set of 8): These were the least expensive packing cubes I tested, and unfortunately, it showed. The material was very thin, and the zippers were janky. I do like that they come with a shoe and laundry bag, however, and when not being used they fold down quite small. They come in a range of colors, with nice mesh panels, and the fabric is not totally see-through. Hand wash only.
Great Suitcases for Packing Cubes
Photograph: Kat Merck
Travelpro VersaPack+ Carry-On for $298: This expandable soft-sided spinner from luggage stalwart Travelpro (maker of our favorite budget carry-on) comes with two approximately 9″ x 2″ packing cubes on a divider that clips in or out. Thick straps in the main compartment can be cinched down to provide compression, and there’s also an included laundry bag and two shoe bags. I was actually quite impressed with how much I could fit into this carry-on, especially when using other compression packing cubes. Which is kind of necessary, as the included packing cubes hold little more than a few T-shirts and some underwear. Also be aware that when the bag is expanded, it’s still slightly front-heavy, even though it’s designed to be tip-resistant. A test of rolling it upright while running through the airport to catch the car rental shuttle found it does still have a tendency to tip over front-first.
Royce & Rocket Castle (With Packing Cubes) for $630: This bag is bound to be a godsend for anyone who’s ever ended a trip with half their suitcase contents on the floor from days’ worth of rummaging. It looks like a normal clamshell hard-side, but open it to reveal two fold-down shelves that are the perfect size if you use packing cubes. Royce & Rocket’s Castle comes in carry-on size, mid-size, or full-size with a matching set of packing cubes ($75 if you buy separately). Or, buy the suitcase alone and use your own packing cubes. (Though I have done this, and noted that only medium and small sizes will be able to fit.) Do note, however, that this shelf feature adds a considerable amount of weight to the bag. I tested the mid-size version, and when I went to weigh it at Alaska Airlines’ bag drop, I was shocked to find it was just a hair under the 50-pound weight limit, despite my only packing lightweight clothes and travel-sized toiletries.
Other Travel Accessories We Like
Photograph: Kat Merck
WanderFull HydroBag for $59: WIRED Reviews team members are no strangers to water bottle bags. Even though I’m a member of the Dehydrated Generation, I’ve become fully accustomed to having a water bottle nearby at all times. Unless I’m carrying a backpack, I am indeed carrying my Owala in a water bottle bag, especially when traveling. My favorite is from WanderFull, as the wide strap is comfortable enough for hikes and extra-long walks. If metallic green isn’t your jam, there are dozens of other fabrics, colors, and styles to choose from.
Calpak Luka Zippered Passport Wallet for $35: Whether you’re traveling internationally or just neglected to update your driver’s license before the US Real ID deadline (guilty), a passport wallet is a must. This stylish, puffy number from Calpak holds not only your passport, but cash, cards, and even your phone in a pocket on the front. The only down side is that it is quite large, about the size of a contemporary paperback book (7.5 x 5.5 inches), and it doesn’t have a handle or loop, so it is awkward to carry if you don’t have a purse large enough to accommodate it.
Aer Street Sling for $69: Many passport wallets, like the Luka above, are quite large. Unlike a belt bag, Aer’s unisex crossbody is tall, so it will fit any passport wallet that’s 8 x 5.5 inches or less. It’s a great option for anyone who still wants to travel light but not have to keep their passport in their backpack or pocket.
Courtesy of Dosey
Dosey Pill Compact for $26: This 7- by 3-inch pastel pill compact (it also comes in blue and pink) features a mirror and seven labeled day compartments finished in shiny gold. It’s very Valley of the Dolls, but I found its slim profile to be surprisingly practical to travel with, slipping unobtrusively into even smaller toiletry bags while staying securely closed even during rough handling.
GuruNanda Ready-to-Go Disposable Mini Travel Toothbrushes for $30: Obviously bringing your own toothbrush is the most eco-friendly choice, but this is what my family uses for camping or other trips where we don’t want to risk having to reuse a dirty toothbrush. They’re soft enough for even the most sensitive gums, and the handle side doubles as a toothpick.
Gorilla Grip Luggage Straps for $14 (set of 4): If you tend to travel with your hard-sided checked bag while it’s expanded, you might have noticed the somewhat alarming lack of structure. Both hard sides contain their own strapped-down loads, flopping around while connected only by a thin fabric zipper. I rely on these straps to hold my precariously packed suitcase together when it’s being launched off the scale onto the conveyor belt or thrown around on the tarmac. And as a bonus, the bright color (the company has nine to choose from) makes your bag easy to spot on the baggage claim carousel.
Kusshi Travel Jewelry Organizer for $49 (Medium): I don’t know how I lived so long just throwing jewelry willy-nilly into a toiletry bag; I don’t advise this unless you want to spend your first night on vacation untangling necklaces. For the ultimate in space-saving organization, you can’t top this hanging pocket bag that folds down to be perfectly flat. The medium size features three tiers of soft-lined, PVC-fronted zippered pockets for earrings rings, bracelets, watches, and whatever else you might need, plus a nifty necklace holder with loops and snaps. The large size has the same, but with twice as many sections. When closed, it folds up flat about the size of an iPad.
FAQs
How Does WIRED Test Packing Cubes?
I’ve been testing toiletry bags and adjacent accessories for the past seven months, using them daily in my bathroom and taking them on trips every few months. I choose packing cubes based on luggage brands we like or what seems to be trending or popular; some are samples from the companies themselves, but many I buy myself and expense.
I inspect each cube or set of cubes for features and materials. I test how smoothly the zippers zip open and closed, and how easy it is to use any compression feature. I pack various cubes with bulky sweatshirts and sweatpants to see how many pieces I can fit in the largest cube, and see how they fit in a carry-on bag, backpack, and full-sized suitcase. When I travel, I pack a cube from each set in three suitcases and assess how easy they are to pack or unpack, and note if anything about them bothered my family or me amid the stress and unpredictability of travel.
Photograph: Kat Merck
Why Not Just Use a Ziplock Bag?
This is the question I see most from travelers suspicious of using packing cubes. Ziplock bags are inexpensive, and you can see everything inside. Why would one spend $25 or even $100 on a set of packing cubes when a box of 2.5-gallon bags costs $5? It’s a valid question, and one I set out to investigate by packing a couple of slide-lock Hefty bags along with my packing cubes for a weeklong trip. I discovered a few things.
Packing cubes are breathable. This is especially helpful on the way back home when most or all of your laundry is dirty. If your clothes smell like anything—anything at all—you will be hit in the face with that smell after they’ve been sitting in an airtight plastic bag.
Packing cubes are durable. Unlike a plastic bag, packing cubes won’t rip, burst, or develop unexpected holes.
(Some) packing cubes are compressible. Can you fit five days’ worth of pants and shirts in a plastic bag? Probably not. But you definitely can in a compressible packing cube, like some of the options above.
What Are We Testing Next?
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Tech
War Memes Are Turning Conflict Into Content
As ceasefire announcements between the US and Iran—and separately between Israel and Lebanon—dominated headlines over the past two weeks, they also prompted a look back at how war spread online: through memes.
There were jokes about conscription. Captions about getting drafted, but at least with a Bluetooth device. The song “Bazooka” went viral, with users lip-syncing to: “Rest in peace my granny, she got hit by a bazooka.” Military filters followed. So did posts about Americans wanting to be sent to Dubai “to save all the IG models.”
Across the Gulf, the tone was different but the instinct was the same. Memes joked that Iran was replying to Israel faster than the person you’re thinking about. Delivery drivers were shown “dodging missiles.” “Eid fits” became hazmat suits and tactical vests.
Dark humor is one of the oldest responses to fear, a way of reclaiming control, however briefly, over events that offer none. Variations of that idea appear across psychology and philosophy, including Freud’s relief theory, which frames humor as a release of tension.
But social media changes the scale and speed of that instinct.
A joke once shared within a small community can become a global template in minutes. Algorithms do not reward depth or accuracy; they reward engagement. The memes that travel fastest are usually stripped of context, easy to recognize and simple to remix.
Middle East scholar and media analyst Adel Iskandar traces political satire back centuries, from banned satirical papyri in ancient Egypt to cartoons during revolutions and gallows humor in modern wars. “Where there is hardship, there is satire,” he says. “Where there is loss of hope, there is hope in comedy.”
That tradition still exists online. But today it is fused with recommendation systems designed to keep attention moving.
Memes Spread Faster Than Facts
The word “meme” was coined by Richard Dawkins in his 1976 book The Selfish Gene, where he described how ideas replicate like genes. On today’s internet, replication follows platform logic.
Fitness means generality. A meme does not need to be accurate. It needs to feel familiar. It needs the right format, paired with trending audio and the right emotional shorthand.
“A meme is like a virus,” Iskandar says. “If it doesn’t travel, it’ll die.”
The most visible response online is not always the truest one. It is often just the easiest to spread. And once context disappears, one crisis can start to resemble any other.
Geography shapes humor too, and adds another level of tension. “If you live far away from the threat, you’re capable of producing content that ridicules it with an element of safety,” says Iskandar. “Whereas if you happen to be within close proximity, it is more of a fatalism.”
That divide matters. For some users, war exists mainly as mediated spectacle: clips, edits, graphics, headlines, and reaction posts. For others, it is sirens, uncertainty, disrupted flights, rising prices, and messages checking who is safe.
The same meme can function as entertainment in one country and emotional survival in another. Take the American experience of violence, which Sut Jhally, professor of communication at the University of Massachusetts Amherst, says “is very mediated.”
What much of the Western world has consumed instead is what cultural critic George Gerbner called “happy violence”: spectacular, consequence-free, and detached from the aftermath.
Jhally argues that the September 11 attacks remain the defining modern American experience of war-adjacent political violence. Much else has been cinematic: distant invasions, blockbuster destruction, video-game logic, apocalypse franchises.
The teenager from the Midwest joking about being drafted is drawing from zombie films and superhero apocalypses. “There is almost no discussion about what an actual Third World War would look like,” he says. “People do not have a perception of what that really looks like.”
Tech
Hyundai’s New Ioniq 3 Has Hot-Hatch Looks, but Can It Beat BYD?
Hyundai has unveiled its Ioniq 3, a fully electric compact hatchback for urban driving designed to be as aerodynamically efficient as possible yet still offer up a surprisingly spacious interior—a trick the carmaker is loftily calling Aero Hatch. The 3 is intended to fill the gap between Hyundai’s Inster supermini and Ioniq 5 crossover.
In profile, the Ioniq 3 has a sleek front end that transitions into a roofline that stays straight over both front and rear occupants before dropping to merge with the rear spoiler. It’s this roofline that maximizes interior headroom for the rear passengers, but it also offers a supposed class-leading drag coefficient of 0.263.
The car has the same underpinnings as its sibling brand, Kia’s EV2. Two battery options will deliver a projected WLTP distance of 344 km (around 214 miles) for the Standard Range Ioniq 3; the Long Range version is supposedly good for a competitive 308-mile range. Built on the group’s Electric-Global Modular Platform (E-GMP), the car has a 400-volt architecture to lower costs rather than the 800-volt system of the Ioniq 5 N, 6, or 9 SUV. Still, this means that if you can find sufficiently fast DC charging, you can, in theory, top up from 10 to 80 percent in approximately 29 minutes (AC charging capability is up to 22 kW).
This is fine, but it is not a match for BYD’s new Blade 2.0 battery tech that WIRED tried, astonishingly allowing the Denza Z9 GT to charge its battery in just over nine minutes from 10 percent. True, that battery tech was in a $100,000 “premium” EV, but it’s coming to BYD’s wider models. And if BYD makes good on its plans to deliver a charging network to rival Tesla’s Supercharger, then very soon buyers will be expecting comparable charge times, and 30 minutes will quickly feel awfully long.
I asked José Muñoz, Hyundai Motor Company president and CEO, whether this new battery technology from BYD concerns him, whether Hyundai—leading the EV pack with 800-volt architectures for so long—needs to match the Blade 2.0’s performance. “We welcome the challenge,” Muñoz tells me. “Every challenge is an opportunity to do better. And I can tell you that, lately, we have a lot of opportunities to do better.”
“We are also working on fast charging,” Muñoz says, adding that Hyundai’s success will be built on not merely one leading technology but many. “There are not more elements that may be offered by the Chinese that we can offer. It’s only a matter of how you mix them. A lot of times, you get stuck into one indicator. I’m an engineer. And we always have the example of the airplanes: What is more important in an airplane, altitude or speed? There is only one answer. You need to achieve both.”
Tech
Prego Has a Dinner-Conversation-Recording Device, Capisce?
Prego, the pasta sauce company, is getting into hardware with a device that sits on your table and records dinner conversations. No, this isn’t April Fools’.
The Connection Keeper is a round puck that houses two microphones for recording around the table. The recorder was developed in partnership with StoryCorps, the 20-year-old nonprofit that has recorded conversations with more than 720,000 people about their lives.
The Connection Keeper is more of a publicity stunt than a readily available product. Fewer than 100 will be made. The pucks look more like a tuna can than what you’d associate with the pasta sauce brand—small and meant to be tucked aside so as not to attract attention. The whole goal here, Prego and StoryCorps say, is to advocate for keeping people off their phones during dinner.
“Everything now is AI, and everyone has their phones on the table,” says Elyce Henkin, a managing director of StoryCorps studios and brand partnerships. “It interrupts the conversation and the flow. We wanted to get rid of that and go back to the basics and have everyone talking to each other.”
The pucks come packaged with cards inspired by StoryCorps, designed to prompt conversations between family members. Some are aimed at kids; some are aimed at parents or other family members.
The device doesn’t record automatically. Press a button, and the device begins recording CD-quality audio. Push the button again to stop. It records all the audio on a 16-GB microSD card that can hold up to eight hours of audio at a time. Those recordings can then be saved on a StoryCorps microsite or the family’s own storage. There is no cloud connection, no Wi-Fi, and no artificial intelligence features whatsoever.
The more communal element of the project is that StoryCorps will allow users to share their recordings on its website (or keep them private). Anything that has been voluntarily shared will also be physically preserved as a recording along with the larger StoryCorps collection within the US Library of Congress.
Prego is a US company, named after the Italian word for “you’re welcome.” I’ll tell you this from experience growing up in an Italian-American extended family: The Connection Keeper is going to have a hell of a time keeping track of a conversation at a table full of loud uncles and your wine-drunk grandma, who all talk at the same time.
“I think it’s how a lot of families are,” Henkin says. “What StoryCorps does is that it reminds us of our similarities and the humanity that’s in us all, even though we are all different. I imagine that if someone were to go through and listen to the collection, there would be rowdy moments, and there would be kids laughing and moms saying, ‘Don’t eat with your mouth full.’ That’s all part of the truth of it.”
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