Fashion
Zalando expands its offering in Spain, introducing its beauty division to the market
Published
October 10, 2025
Zalando beauty has arrived in the Spanish market. The German online platform is expanding its offering in the country with what it describes as a “strategic” launch, making its beauty range available to local customers, including facial, body and hair care, nail care, make-up and fragrances.
With the addition of Spain, Zalando beauty is now available in 14 markets. The company, which only a few weeks ago launched in Portugal, aims to step up its Iberian expansion.
“This is a great opportunity for organic growth, in line with the strategy we are following to be a leading platform and destination for Spanish consumers in fashion and lifestyle,” said Eloisa Siclari, the company’s general manager for Southern Europe (Spain, Italy and Portugal), at the presentation of Zalando beauty in Madrid on Thursday.
“Spain is the 14th country in which we are launching this category. And we know from our experience in other markets that beauty builds customer loyalty, increases share of spend and boosts engagement with the platform. After 13 years of operating in the country, it was time for this launch. This is an opportunity to grow with customers, but also with the brands and partners we work with,” added the executive.
For its rollout in the country, Zalando beauty has opted to partner with local brands such as 3ina, a firm whose hallmarks include cruelty-free products, the use of colour and a keenly priced proposition.
“We are a German platform. But we say we want to be Spanish in Spain. And it’s not just a slogan; it’s a growth strategy. In other words, to be able to offer what is on-trend and what is in demand here, we need to work with local partners,” Siclari added.
“The Spanish market is very powerful in fashion, with very strong local pride and top-tier design talent. So being Spanish in Spain is also about quality. We don’t just look at the volume of brands we collaborate with; we focus on iconic, prestigious labels and cult products,” the Italian underlined.
Zalando’s work with brands is, according to the German company, a two-way street, not merely transactional.
“In B2B, our goal is to support brands; we want to be their partners at a strategic level, so that they grow internationally,” the company noted, referring to the visibility that brands get on the German e-commerce platform, which serves as a showcase for labels in markets beyond those in which they usually operate (the company is present in 26 countries, with a customer base of 52 million users, according to its figures).
From beauty as a gateway to exclusive agreements
According to Zalando’s internal figures, 70% of customers who purchase beauty items add fashion items to their basket.
“Therefore, beauty is an entry point for many consumers,” Siclari said.

But what barriers has the company encountered when launching its beauty division in the Spanish market?
“Exclusivity with some retailers is one of them,” said Virginie Duigou, head of beauty buying at Zalando, referring to the agreements that national and international brands may have with retail chains.
“How do we solve this? One thing we do is approach U.S. brands and say, ‘Hey, Zalando is here; we can help you in Europe, we’re strong in those markets.’ Many U.S. brands know how to handle distribution in the UK, but not in the rest of Europe, which is a very fragmented region. Another lever is to focus on product niches, as we do with Korean beauty,” Duigou explained.
The executive also pointed to the role that collaborations with beauty-focused content creators play in driving business growth, to foster consumer identification — especially among Generation Z.
“Obviously, it’s a very digital generation; 70% buy online or via apps, including beauty. They even buy colognes without smelling them!” she joked.
As part of the presentation of Zalando beauty in Spain, Duigou also outlined some of the trends set to shape the sector. “Minimalist routines, beauty-on-the-go products, make-up with built-in skincare and, in fragrances, the use of very creative bottles and gourmet scents — aromas that are almost edible,” she said.
Founded in 2008 and headquartered in Berlin, Zalando posted revenue of €2.835 billion in the second quarter of 2025 and net profit of €96.6 million in the period, according to its latest published figures.
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Fashion
War-linked energy shock pushing inflation higher in Europe: IMF expert
In a blog post, Alfred Kammer, director of the IMF’s European department, said his organisation sees growth slowing down in the continent. Initial data point already to weaker private investment and consumption.
The energy shock that has hit Europe due to the Middle East conflict, though smaller than in 2022, is weighing on growth and pushing inflation higher, an IMF expert recently cautioned.
IMF sees growth slowing down in the continent.
Initial data point already to weaker private investment and consumption.
Central banks must remain laser focused on keeping inflation expectations anchored, he wrote.
The outlook for euro area growth is projected at just 1.1 per cent in 2026, for the European Union it is 1.3 per cent; and this forecast comes with a high degree of uncertainty.
In a more severe scenario as described in the World Economic Outlook—a persistent supply shock compounded by tightening financial conditions—the EU could come close to recession with inflation approaching 5 per cent. No European country is spared, Kammer observed.
Policymakers face intense pressure—to act fast, visibly and for all, which results in policies that have more long-term downsides than short-term benefits, he wrote.
Targeted support is much more effective. Europe’s response to this shock should be shaped by two imperatives, he suggested. First, robust macroeconomic policy that is fit for a world with unpredictable and frequent shocks, and second, resilience built without wasting fiscal resources or getting in the way of markets.
The first imperative involves getting monetary and fiscal policy right. Central banks must remain laser focused on keeping inflation expectations anchored, the IMF expert wrote.
In the euro area, where inflation is close to target and medium-term expectations are broadly anchored, the European Central Bank has some scope to wait and observe the shock evolve before acting. IMF now expects a cumulative 50 basis point increase in the policy rate by the end of this year, maintaining a broadly neutral monetary stance in light of higher near-term inflation expectations, Kammer noted.
A rise in core inflation or increasing medium-term expectations would warrant a more restrictive stance, he wrote.
“Europe must reform under pressure. The current shock is not an argument for delay. It is all the more reason to push forward the reform agenda,” Kammer added.
Fibre2Fashion News Desk (DS)
Fashion
India, US to resume BTA talks today
The text of the agreement was released on February 7.
India and the US will today resume talks on the first phase of their bilateral trade agreement in Washington, DC.
The three-day talks will discuss the situation that has evolved under the changed US tariff regime.
The two unilateral probes launched by the USTR against India may also be discussed at the meeting.
Darpan Jain, additional secretary in the department of commerce, is leading the Indian team.
Darpan Jain, additional secretary in the department of commerce, is leading the Indian team.
The three-day talks will discuss the situation that has evolved under the changed US tariff regime, according to Indian media reports.
Following the US Supreme Court decision against the sweeping tariffs imposed by President Donald Trump on several countries, the US administration imposed a 10-per cent tariff on all countries beginning February 24 for 150 days.
This led to a meeting between chief negotiators of both sides scheduled in February getting postponed to this month.
The two unilateral investigations launched by the US Trade Representative (USTR) against India may also be discussed at the meeting. India has rejected allegations made by the USTR in these two probes under its Section 301 of Trade Law and has called for termination of the probes as the initiation notice has failed to provide cogent rationale to substantiate the claims.
Fibre2Fashion News Desk (DS)
Fashion
Germany’s BOSS secures landmark Australian Open partnership
The partnership is rooted in a shared mindset: ambition, world-class performance, global relevance, and a bold confidence that defines both BOSS and the Australian Open. As a cornerstone of BOSS’s cultural strategy, the collaboration creates a powerful platform to connect with fans at scale, unlock new audiences, and showcase the full world of BOSS through its collections, ambassadors, and experiences.
BOSS will become Official Lifestyle Outfitter of the Australian Open from 2027, marking a key step in its sport and culture strategy.
The brand will dress up to 4,000 staff and elevate on- and off-court style through tailored looks, activations and merchandise, strengthening its global presence in tennis while redefining the tournament’s visual identity.
“We are absolutely excited to partner with the Australian Open, which is one of the most dynamic and globally followed sporting events worldwide,” stated Daniel Grieder, CEO of HUGO BOSS. “This collaboration is a natural fit for us, as it brings together two brands that share the same commitment to excellence, innovation, and creating extraordinary experiences. Tennis is part of BOSS’s DNA. The partnership therefore
marks an important step in our strategy to further drive the brand’s positioning at the intersection of sport, lifestyle, and global fan engagement.”
“The Australian Open has always been about more than just great tennis – it’s about atmosphere, innovation, and setting the benchmark for major sporting events worldwide,” Tennis Australia CEO Craig Tiley said. “BOSS is a global brand with impeccable credentials in sport and style, and together we will enhance how our tournament looks, feels, and connects with fans from around the world.”
In its new role as the tournament’s Official Lifestyle Outfitter, BOSS is set to transform the visual identity of the Australian Open like never before. Dressing up to 4,000 staff, officials, umpires, and ball kids, BOSS will make an unmistakable impact, setting its signature confident style from the very first moment. The result is a bold step change: a unified, elevated, and distinctly modern aesthetic that will be visible across every corner of Melbourne Park. A curated palette of refined shades, subtle nods to the brand’s tailoring expertise, and easy-wear silhouettes engineered for the Melbourne heat come together to signal a new era in tournament style – perfectly in tune with the fast-paced, high-energy spirit of the event.
BOSS branding will also be displayed around the venue, including inside the iconic Rod Laver Arena. Beyond the tournament’s courts, the collaboration will extend to exclusive replica teamwear, merchandise, and off-court capsules. Dedicated pop-up stores, immersive on-site fan activations, an elevated guest experience, and further special events will bring the BOSS attitude to every part of “The Happy Slam.” Online and in store, impactful storytelling and curated initiatives will also share the sunshine spirit of Melbourne with tennis fans around the globe.
In a powerful opening serve that ignites excitement and sets the tone for what’s to come, the brand has created bold visuals to accompany today’s announcement. Bridging the worlds of fashion and sport, the imagery reimagines tennis balls in tactile fabrics – from rich wool to soft alpaca – as a nod to BOSS’s roots in craft and tailoring.
The brand’s history in tennis dates back to the 1980s, when it embarked on a 15-year-long sponsorship of the Davis Cup, the world’s largest international team competition in men’s tennis. Most recently, BOSS has welcomed star players Taylor Fritz and Matteo Berrettini, as well as emerging talents Noma Noha Akugue and Ella Seidel, as brand ambassadors, and since 2022 has served as title sponsor of popular ATP 250 tournament the BOSS OPEN in Stuttgart. Through the Australian Open partnership, BOSS is cementing its presence in tennis at one of the world’s most prestigious tournaments and propelling its position as a leading global style authority at the intersection of sport and culture.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (JP)
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