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Topshop returns to the high street, but can it get its cool back?

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Topshop returns to the high street, but can it get its cool back?


Karwai Tang/WireImage) Model Cara Delevingne walks in a straight line of several women along a catwalk, surrounded by crowds either side.Karwai Tang/WireImage)

Cara Delevingne, thought to be appearing at the first Topshop catwalk in seven years on Saturday, seen here at a previous Topshop event in 2014

For teenage girls like me in the 2000s and 2010s, going into a Topshop store was like being transported into a fantasy world.

There was music! Makeup! And fashion! All under one roof – with Topshop clothes often found on the pages of Vogue alongside high-end couture.

But somewhere along the way, things went wrong.

“Topshop lost its cool,” said fashion journalist Amber Graafland.

“And when that happens, it’s hard. Fashion is a fickle beast, people move on quickly.”

Then in 2020, its owner, Sir Philip Green’s Arcadia group, collapsed. All of Topshop’s physical stores shut soon after.

But Topshop is now launching a major comeback.

Standalone stores are returning to the High Street, Michelle Wilson, managing director of Topshop and Topman, confirmed to BBC News.

And on Saturday, Topshop is hosting its first catwalk show for seven years in Trafalgar Square. We’ve been told long-time brand muse model Cara Delevingne will be there.

It seems absence (and nostalgia) makes the heart grow fonder. As rumours of Topshop’s imminent return have been met by a wave of affection on social media, particularly among millennials and Gen-Z.

But industry experts say it will take more than nostalgia to make Topshop 2.0 a success.

‘They need to entice younger girls’

Shutterstock A picture of Kate Moss in front of a Topshop signShutterstock

Kate Moss has also been a face of Topshop in the past

One of the challenges that Topshop will face is attracting a new wave of shoppers through the doors.

Its previous core following are now women in their late 20s and 30s, but it can’t just rely on them, says Graafland.

“They will need to work hard to entice younger girls in,” she said.

What might help, though, is the nostalgia trend that has taken over social media feeds and High Streets in recent months (Joni jeans, anyone?)

Topshop’s team, for their part, think they can attract both older and newer groups.

“We want to deliver for those that are nostalgic for a brand that they felt like they lost,” Wilson said.

“But we absolutely want to appeal to a new demographic as well.”

Then, there’s the fashion. For me, shopping in Topshop as a teenager made me feel like the ‘it girl’.

On Saturdays, you’d breeze through racks to find the one item that justified taking money out of your barely-there bank balance.

When you bought it, you’d act nonchalant. “Oh this old thing? It’s from Topshop,” you’d tell your school friends, as if you could afford it all the time.

And I wasn’t the only one. Huge crowds would throng to the London landmark store to witness the launch of new ranges from A-listers like Beyoncé and Kate Moss.

Getty Images Crowds at the launch of Kate Moss' collection for Topshop at Topshop, Oxford StreetGetty Images

The launch of a new Kate Moss Topshop collection would always draw large crowds to the flagship Oxford Street store

In the 90s and 00s, designers “used to laugh at High Street fashion”, said Wayne Hemingway, a designer and co-founder of Red or Dead.

“They couldn’t keep up with the trends. Topshop was the only one that did.”

Hemingway, who worked with Topshop through its heyday, said a large part of its success was down to the team behind it, including Jane Shepherdson, its hugely influential brand director.

“They brought in second hand clothes for example, that’s normal now, but back then it was seen as absolutely radical to have a shopping department store doing that,” he said.

“You had the collaborations, the London Fashion Walk catwalk, all this design and excitement at High Street prices. It was so fresh, everyone wanted to be part of it.”

But over time, what people were looking for changed – and Topshop didn’t always keep up, said Graafland.

“They offered that unique London look. Then the girls who shopped there grew up, and they didn’t want that look anymore,” she said.

“You cannot afford to take your finger off pulse for one minute in fashion.”

She added that Topshop 2.0 would benefit from the fact its core aesthetic – the London girl look – is back in style, and that not many other retailers are offering it.

“If you look at the High Street now, there’s a strong Spanish presence, with the likes of Zara, and also a Swedish presence with H&M. When Arcadia collapsed, we lost that Britishness,” she said.

She added that a lot of the High Street is “playing it safe right now”, and that could also work in Topshop’s favour if can “get that cool edge back”.

Topshop’s team is confident that it can still win over shoppers with its trademark London-based swagger.

“We still think there’s a huge gap in the market for that,” Wilson said.

“The most important thing that we won’t forget, and maybe got forgotten about towards the end of the previous era, is that product is everything.

“It has to be the best quality product, the most fashionable product for our customer base, and bringing that at good value.”

And then there are the prices

Getty Images Kate Moss is seen in the window of Top Shop on Oxford Street as she launches the Kate Moss collection on April 30, 2007 in London
Getty Images

Few people will forget the buzz around the Kate Moss collection in 2007, and the red dress she wore in the window for the launch

Topshop’s popularity peaked in the heady years before the cost of living crisis. Its team are aware of the stiff competition it now faces.

A pair of Topshop jeans will easily set you back about £50. Chinese fast fashion giant Shein offers them for about £17.

“If we’re just comparing Shein, then yes, I think most brands on the planet are at a higher price point than Shein,” Wilson said.

But she added: “We know that when we offer great fashion and great value for money then the product does sell very well, so absolutely no concerns about that to be honest.”

While Topshop might not churn out new pieces at the breakneck speed of its online-only rivals, in the past, it’s still faced questions over its environmental record.

For younger shoppers, this can be an important factor in deciding where to go.

Wilson, however, indicates the higher prices reflect a more sustainable model.

The firm’s focus, she said, is very much “on the livelihoods of people within the supply chain that we partner with and also the environmental impacts of the brand”.

‘There’s got to be a buzz around it’

PA Media Cara Delevingne arrives at the Topshop catwalk show. She is wearing a purple leather jacket and posing in front of a red London bus.PA Media

Cara Delevingne has long been associated with Topshop and attended Saturday’s event

After Sir Green’s retail empire collapsed, the Topshop brand was bought by Asos.

You can still buy the items online on their website – but now, in-store shopping is coming back.

Topshop’s return to the High Street starts this month, with products set to be available to buy in certain stores.

But of course, the real interest is in the standalone stores which Wilson said are “definitely” coming back.

She wouldn’t give a date for their return, but said the aim was to open stores across the nation.

Topshop is choosing to relaunch at a time when the High Street continues to struggle. Just days ago, fashion accessories chain Claire’s collapsed into administration.

But Wilson said lessons have been learnt after what happened to Topshop 1.0.

“We’re just making sure we do it in the right way so that we don’t over-expand ourselves,” she said.

As for the stores themselves, it remains to be seen if they’ll have the same vibe as before.

For me, it was where I met friends after school, tried on eye shadow for the first time, and listened to DJs pumping out dance music.

In some stores you were able to order skinny caramel lattes, get your hair and nails done, and maybe even get a piercing or two if your mum wasn’t watching.

“Fashion is only part of the story. It’s about selling a lifestyle and an experience,” Graafland said. “There’s got to be that buzz around it.”

Topshop’s team say they won’t necessarily be replicating what it used to do, but rather, “finding ways to bring that into 2025 and do interesting things”.

Overall, the hopes are high.

“They will get the girls to the stores, I don’t doubt it,” Graafland said.

“The question is whether they can keep them there.”



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Key Financial Deadlines That Have Been Extended For December 2025; Know The Last Date

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Key Financial Deadlines That Have Been Extended For December 2025; Know The Last Date


New Delhi: Several crucial deadlines have been extended in December 2025, including ITR for tax audit cases, ITR filing and PAN and Aadhaar linking. These deadlines will be crucial in ensuring that your financial affairs operate smoothly in the months ahead.

Here is a quick rundown of the important deadlines for December to help you stay compliant and avoid last-minute hassles.

ITR deadline for tax audit cases

The Central Board of Direct Taxes has extended the due date of furnishing of return of income under sub-Section (1) of Section 139 of the Act for the Assessment Year 2025-26 which is October 31, 2025 in the case of assessees referred in clause (a) of Explanation 2 to sub-Section (1) of Section 139 of the Act, to December 10, 2025.

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Belated ITR filing deadline

A belated ITR filing happens when an ITR is submitted after the original due date which is permitted by Section 139(4) of the Income Tax Act. Filing a belated return helps you meet your tax obligations, but it involves penalties. You can only file a belated return for FY 2024–25 until December 31, 2025. However, there will be a late fee and interest charged.

PAN and Aadhaar linking deadline

The Income Tax Department has extended the deadline to link their PAN with Aadhaar card to December 31, 2025 for anyone who acquired their PAN using an Aadhaar enrolment ID before October 1, 2024. If you miss this deadline your PAN will become inoperative which will have an impact on your banking transactions, income tax return filing and other financial investments.



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Stock Market Live Updates: Sensex, Nifty Hit Record Highs; Bank Nifty Climbs 60,000 For The First Time

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Stock Market Live Updates: Sensex, Nifty Hit Record Highs; Bank Nifty Climbs 60,000 For The First Time


Stock Market News Live Updates: Indian equity benchmarks opened with a strong gap-up on Monday, December 1, touching fresh record highs, buoyed by a sharp acceleration in Q2FY26 GDP growth to a six-quarter peak of 8.2%. Positive cues from Asian markets further lifted investor sentiment.

The BSE Sensex was trading at 85,994, up 288 points or 0.34%, after touching an all-time high of 86,159 in early deals. The Nifty 50 stood at 26,290, higher by 87 points or 0.33%, after scaling a record intraday high of 26,325.8.

Broader markets also saw gains, with the Midcap index rising 0.27% and the Smallcap index advancing 0.52%.

On the sectoral front, the Nifty Bank hit a historic milestone by crossing the 60,000 mark for the first time, gaining 0.4% to touch a fresh peak of 60,114.05.

Meanwhile, the Metal and PSU Bank indices climbed 0.8% each in early trade.

Global cues

Asia-Pacific markets were mostly lower on Monday as traders assessed fresh Chinese manufacturing data and increasingly priced in the likelihood of a US Federal Reserve rate cut later this month.

According to the CME FedWatch Tool, markets are now assigning an 87.4 per cent probability to a rate cut at the Fed’s December 10 meeting.

China’s factory activity unexpectedly slipped back into contraction in November, with the RatingDog China General Manufacturing PMI by S&P Global easing to 49.9, below expectations of 50.5, as weak domestic demand persisted.

Japan’s Nikkei 225 slipped 1.6 per cent, while the broader Topix declined 0.86 per cent. In South Korea, the Kospi dropped 0.30 per cent and Australia’s S&P/ASX 200 was down 0.31 per cent.

US stock futures were steady in early Asian trade after a positive week on Wall Street. On Friday, in a shortened post-Thanksgiving session, the Nasdaq Composite climbed 0.65 per cent to 23,365.69, its fifth consecutive day of gains.

The S&P 500 rose 0.54 per cent to 6,849.09, while the Dow Jones Industrial Average added 289.30 points, or 0.61 per cent, to close at 47,716.42.



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Global Conflicts Drive Arms Industry to $679 Billion Record Revenues – SUCH TV

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Global Conflicts Drive Arms Industry to 9 Billion Record Revenues – SUCH TV



Sales by the world’s top 100 arms makers reached a record $679 billion last year, as conflicts in Ukraine and Gaza fueled demand, according to researchers. Production challenges, however, continued to hamper timely deliveries.

The figure represents a 5.9 percent increase from the previous year, and over the 2015–2024 period, revenues for the top 100 arms makers have grown by 26 percent, according to a report by the Stockholm International Peace Research Institute (SIPRI).

“Last year, global arms revenues reached the highest level ever recorded by SIPRI, as producers capitalized on strong demand,” said Lorenzo Scarazzato, a researcher with the SIPRI Military Expenditure and Arms Production Programme.

Regional Trends

According to SIPRI researcher Jade Guiberteau Ricard, the growth is mostly driven by Europe, though all regions saw increases except Asia and Oceania.

The surge in Europe is linked to the war in Ukraine and heightened security concerns regarding Russia.

Countries supporting Ukraine and replenishing their stockpiles have also contributed to rising demand.

Ricard added that many European nations are now seeking to modernize and expand their militaries, creating a new source of demand.

US and European Arms Makers

The United States hosts 39 of the world’s top 100 arms makers, including the top three: Lockheed Martin, RTX (formerly Raytheon Technologies), and Northrop Grumman. US companies saw combined revenues rise 3.8 percent to $334 billion, nearly half of the global total.

European arms makers (26 companies in the top 100) recorded aggregate revenues of $151 billion, a 13 percent increase.

The Czech company Czechoslovak Group recorded the sharpest rise, with revenues jumping 193 percent to $3.6 billion, benefiting from the Czech Ammunition Initiative, which supplies artillery shells to Ukraine.

However, European producers face challenges in meeting increased demand, as sourcing raw materials has become more difficult.

Companies like Airbus and France’s Safran previously sourced half of their titanium from Russia before 2022 and have had to identify new suppliers.

Additionally, Chinese export restrictions on critical minerals have forced firms such as France’s Thales and Germany’s Rheinmetall to restructure supply chains, raising costs.

Russian Arms Industry

Two Russian arms makers, Rostec and United Shipbuilding Corporation, are among the top 100, with combined revenues rising 23 percent to $31.2 billion, despite component shortages caused by international sanctions.

Domestic demand largely offset the decline in exports. However, Russia’s arms industry faces a shortage of skilled labor, limiting its ability to sustain production rates necessary for ongoing military operations.

Israeli weapons still popular

The Asia and Oceania region was the only region to see the overall revenues of the 23 companies based there go down — their combined revenues dropped 1.2 percent to $130 billion.

But the authors stressed that the picture across Asia was varied and the overall drop was the result of by a larger drop among Chinese arms makers.

“A host of corruption allegations in Chinese arms procurement led to major arms contracts being postponed or cancelled in 2024,” Nan Tian, Director of SIPRI’s Military Expenditure and Arms Production Programme, said in a statement.

Tian added that the drop deepened “uncertainty” around China’s efforts to modernise its military.

In contrast, Japanese and South Korean weapons makers saw their revenues increase, also driven by European demand.

Meanwhile, nine of the top 100 arms companies were based in the Middle East, with combined revenues of $31 billion.

The three Israeli arms companies in the ranking accounted for more than half of that, as their combined revenues grew by 16 percent to $16.2 billion.

SIPRI researcher Zubaida Karim noted in a statement that “the growing backlash over Israel’s actions in Gaza seems to have had little impact on interest in Israeli weapons”.



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