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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand


Editor’s Note: The views expressed in this commentary are solely those of the writers. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.



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Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London’s last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

READ MORE: Sex, love and companionship … with AI? Why human-machine relationships could go mainstream

In recent years, many have re-evaluated Hefner’s legacy and relationships with women. The 2022 docuseries “The Secrets of Playboy” (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hugh Hefner and Pamela Anderson during Playboy's 50th Anniversary Celebration at New York Armory in New York City.

Hefner and Playboy’s relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline “Tula” Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.

Meanwhile Hefner’s personal relationship with his much younger girlfriends reportedly followed patterns of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her “like a glorified pet” in her 2015 memoir, “Down the Rabbit Hole.”

Hefner’s passing meant he evaded reckoning with the #MeToo movement. Playboy, however, responded, releasing a statement in which it affirmed support for the women featured in “The Secrets of Playboy” and called Hefner’s actions “abhorrent.”

The statement declared that the brand was no longer affiliated with the Hefner family and would be focusing on aspects of the company’s legacy that align with values of sex positivity and free expression.

READ MORE: The ‘milf’: a brief cultural history, from Mrs Robinson to Stifler’s mom

Today, Playboy is a very different company from the one Hefner launched nearly 70 years ago. Roughly 80% of Playboy staff identify as women, according the company, and its motto has changed from “Entertainment for Men” to “Pleasure for All.” Shares in the company are publicly traded and 40% of its board and management are women.

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call “bunnies.”

Playboy

On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands. Perhaps Playboy’s future is no longer in serving the male gaze, but instead the very audience Hefner dismissed in his first letter from the editor:

“If you’re a man between the ages of 18 and 80 Playboy is meant for you … If you’re somebody’s sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion.”

The stars of Playboy’s mid-2000s reality series, Holly Madison and Bridget Marquardt, are also enjoying a resurgence among fans.

“The Girls Next Door” launched in 2004. The show focused on the lives of Hefner’s three girlfriends, Madison, Marquardt and Kendra Wilkinson. It became E’s best performing show and cultivated a new female audience for Playboy.

“The Girls Next Door” was a story of complicated empowerment despite patriarchal interference. Its three female protagonists went from being known solely as some of Hefner’s many blonde girlfriends, to celebrities in their own right.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers.

The show’s depiction of Madison, Marquardt and Wilkinson as empowered, fun-loving and complex individuals, who found joy and agency through expressing their sexuality was perhaps what drew so many female fans to the show. However, amid the girls’ fight for agency, Hefner retaliated.

Bridget Marquardt and Hugh Hefner with Holly Madison and Kendra Wilkinson in 2008.

The series shows that he maintained final say in every Playboy photograph of the girls, as well as imposing strict curfews and spending allowances.

In Madison and Wilkinson’s memoirs, “Down the Rabbit Hole,” and “Sliding into Home,” they claim that production consistently undermined them. They refused to pay them for the first season, didn’t credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

READ MORE: #MeToo in space: We must address the potential for sexual harassment and assault away from Earth

Fan interest in “The Girls Next Door” remains strong. In August 2022 Madison and Marquardt launched their podcast “Girls Next Level,” where they interview previous playmates and interact with fans. They also recap episodes from their own points of view, unpacking their experiences of working on the show.

Having reached 10 million downloads as of February 2023, the success of the podcast — 14 years after the last episode of “The Girls Next Door” — speaks to the cultural legacy of the Playboy brand. It also shows that despite Hefner’s original editor’s note, Playboy resonates with some women.

Playboy is now in a post-Hefner era, where the imagery of women found within old issues of Playboy can serve as inspiration for others to enjoy their own sexuality. Whatever the future has for the company, the concept of Playboy has become public property — be that in the appearance of Playboy bunny costumes each Halloween, the popularity of cheeky Playboy logo tattoos or branded lingerie and clothing.

In a post-#MeToo era, the women of Playboy are speaking up and taking over. With the mansion gates closed, the bunnies are finally reclaiming the brand as their own.

Top Image: Hugh Hefner with Playboy “bunnies” in London in 1966.



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Rubio sees progress in Florida talks with Ukraine, but more work needed to reach deal

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Rubio sees progress in Florida talks with Ukraine, but more work needed to reach deal


US Secretary of State Marco Rubio, US Special Envoy Steve Witkoff, and US President Donald Trumps son-in-law Jared Kushner meet with a Ukrainian delegation in Hallandale Beach, Florida, US, November 30, 2025.— Reuters
US Secretary of State Marco Rubio, US Special Envoy Steve Witkoff, and US President Donald Trump’s son-in-law Jared Kushner meet with a Ukrainian delegation in Hallandale Beach, Florida, US, November 30, 2025.— Reuters
  • Rubio says progress has been made on peace deal with Russia.
  • Umerov leads Ukraine’s delegation after Yermak’s resignation.
  • Kushner, Witkoff also present for Florida round of negotiations.

US and Ukrainian officials held what both sides called productive talks on Sunday about a peace deal with Russia, with Secretary of State Marco Rubio expressing optimism about progress despite challenges in ending the more than 3-year-long war.

“We continue to be realistic about how difficult this is, but optimistic, particularly given the fact that as we’ve made progress, I think there is a shared vision here that this is not just about ending the war … it is about securing Ukraine’s future, a future that we hope will be more prosperous than it’s ever been,” Rubio said in Florida, where the talks were being held.

Rubio said the aim is to create a pathway that leaves Ukraine sovereign and independent. The discussions follow roughly two weeks of negotiations that began with a US blueprint for peace. Critics said the plan initially favoured Russia, which started the Ukraine conflict with a 2022 invasion.

Special envoy Steve Witkoff and US President Donald Trump’s son-in-law, Jared Kushner, were also present representing the US side. Witkoff is expected to meet Russian counterparts later this week.

“There are a lot of moving parts, and obviously there’s another party involved here that will have to be a part of the equation, and that will continue later this week, when Mr Witkoff travels to Moscow,” Rubio said.

Trump has expressed frustration at not being able to end the war. He pledged as a presidential candidate to do so in one day and has said he was surprised it has been so hard, given what he calls a strong relationship with Russian President Vladimir Putin, who has largely resisted concessions to stop the fighting.

Trump’s team has pressured Ukraine to make significant concessions itself, including giving up territory to Russia.

The talks shifted on Sunday with a change in leadership from the Ukrainian side. A new chief negotiator, national security council secretary Rustem Umerov, led the talks for Kyiv after the resignation on Friday of previous team leader Andriy Yermak, chief of staff to Ukrainian President Volodymyr Zelenskiy, amid a corruption scandal at home.

As the meeting began, Umerov thanked the United States and its officials for their support. “US is hearing us, US is supporting us, US is walking beside us,” Umerov said in English.

After the meeting, he declared the talks productive. “We discussed all the important matters that are important for Ukraine, for the Ukrainian people, and the US was super supportive,” Umerov said.

The Sunday talks took place near Miami at a private club, Shell Bay, developed by Witkoff’s real estate business.

Zelenskiy had said he expected the results from previous meetings in Geneva would be “hammered out” on Sunday. In Geneva, Ukraine presented a counteroffer to proposals laid out by US Secretary of the Army Dan Driscoll to leaders in Kyiv some two weeks ago.

Ukraine’s leadership, facing a domestic political crisis fueled by a probe into major graft in the energy sector, is seeking to push back on Moscow-friendly terms as Russian forces grind forward along the front lines of the war.

Last week, Zelenskiy warned Ukrainians, who are weathering widespread blackouts from Russian air strikes on the energy system, that his country was at its most difficult moment yet, but pledged not to make a bad deal.

“As a weatherman would say, there’s the inherent difficulty in forecasting because the atmosphere is a chaotic system where small changes can lead to large outcomes,” Kyiv’s first deputy foreign minister, Sergiy Kyslytsya, also part of the delegation, wrote on X from Miami on Sunday.





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Iran, Turkiye agree to build key trade rail link

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Iran, Turkiye agree to build key trade rail link


Turkiyes Foreign Minister Hakan Fidan (Left) and Irans Foreign Minister Abbas Araghchi holds a joint press conference in Tehran on November 30, 2025.— AFP
Turkiye’s Foreign Minister Hakan Fidan (Left) and Iran’s Foreign Minister Abbas Araghchi holds a joint press conference in Tehran on November 30, 2025.— AFP

Iran and Turkiye have agreed to begin constructing a new joint rail link to serve as a strategic gateway between Asia and Europe, Iranian Foreign Minister Abbas Araghchi said on Sunday.

The planned route, known in Iran as the Marand-Cheshmeh Soraya railway transit line and running towards Turkiye’s Aralik border region, will cover around 200 kilometres (120 miles).

It will cost roughly $1.6 billion and is expected to take three to four years to complete, Iranian authorities have said.

Earlier this month, Iran’s transport minister Farzaneh Sadegh said the rail line would transform the southern section of what was once the Silk Road into an “all-rail corridor ensuring the continuity of the network between China and Europe”.

It would also ensure “fast and cheap transport of all types of cargo with minimal stops”, she added.

At a joint press conference on Saturday with his Turkish counterpart Hakan Fidan, Araghchi said “emphasis was placed on the need to remove barriers to trade and investment between the two countries”.

“The two countries also stressed the importance of the rail link […] in the region and expressed hope that the construction of this line can start as soon as possible,” he added.

The ancient Silk Road was a vast system of trade routes that for centuries linked East Asia to the Middle East and Europe, facilitating the flow of goods, culture and knowledge across continents.

In 2013, China announced the construction of the “Belt and Road Initiative”, officially known as the “New Silk Road”— a project that aims to build maritime, road, and rail infrastructure to boost global trade.

Iran has been seeking to expand infrastructure and trade with neighbouring countries as part of efforts to revitalise an economy strained by decades of international sanctions.





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Here’s how Australian PM Anthony Albanese met his wife, Jodie Haydon

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Here’s how Australian PM Anthony Albanese met his wife, Jodie Haydon


Australian Prime Minister Anthony Albanese (L) and his new wife Jodie Haydon walk together during their wedding ceremony in Canberra on November 29, 2025.— AFP
Australian Prime Minister Anthony Albanese (L) and his new wife Jodie Haydon walk together during their wedding ceremony in Canberra on November 29, 2025.— AFP

In March 2020, Australian Prime Minister Anthony Albanese was speaking at a dinner event about his favourite South Sydney Rabbitohs — a rugby league team — when he heard Jodie Haydon call out, “Up the Rabbitohs.”

Albanese introduced himself after that encounter, but the real step forward came from Haydon. She later reached out to the premier on X, with a “hey, we’re both single”.

The Woodford Folk Festival event at Young Henry’s brewery in Newtown became the place of their first proper meeting, where Haydon had been invited by the Australian PM.

The couple found the Covid 19 as an opportunity to know each other and gave them room to grow their relationship.

The couple suddenly came under the spotlight after their pictures were dropped on social media, which their close friends described as a friendly relationship.

Albanese was involved in a serious car accident in 2021, after which Haydon said in an interview that she realised she loved him.

The Australian PM proposed to his girlfriend on Valentine’s Day 2024, saying he had found a partner “who I want to spend the rest of my life with”.

Following a year of dating, they tied the knot with Jodie Haydon in a private ceremony held in his office.

Albanese planned the proposal date, location, and even designed a custom diamond ring by Cerrone Jewellers in his electorate, Leichhardt.

Haydon was born in 1979, grew up to her grandparents in Avoca.

She spent her childhood in Avoca, bonding with her grandparents and juggling netball, part-time work at a fish-and-chip shop, and studies at Kincumber High before her family relocated to Sydney, according to the Sydney Morning Herald.

Although she belonged to a family of educators, Haydon viewed herself as a “powerhouse in her own right.”





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