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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand


Editor’s Note: The views expressed in this commentary are solely those of the writers. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.



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Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London’s last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

READ MORE: Sex, love and companionship … with AI? Why human-machine relationships could go mainstream

In recent years, many have re-evaluated Hefner’s legacy and relationships with women. The 2022 docuseries “The Secrets of Playboy” (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hugh Hefner and Pamela Anderson during Playboy's 50th Anniversary Celebration at New York Armory in New York City.

Hefner and Playboy’s relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline “Tula” Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.

Meanwhile Hefner’s personal relationship with his much younger girlfriends reportedly followed patterns of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her “like a glorified pet” in her 2015 memoir, “Down the Rabbit Hole.”

Hefner’s passing meant he evaded reckoning with the #MeToo movement. Playboy, however, responded, releasing a statement in which it affirmed support for the women featured in “The Secrets of Playboy” and called Hefner’s actions “abhorrent.”

The statement declared that the brand was no longer affiliated with the Hefner family and would be focusing on aspects of the company’s legacy that align with values of sex positivity and free expression.

READ MORE: The ‘milf’: a brief cultural history, from Mrs Robinson to Stifler’s mom

Today, Playboy is a very different company from the one Hefner launched nearly 70 years ago. Roughly 80% of Playboy staff identify as women, according the company, and its motto has changed from “Entertainment for Men” to “Pleasure for All.” Shares in the company are publicly traded and 40% of its board and management are women.

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call “bunnies.”

Playboy

On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands. Perhaps Playboy’s future is no longer in serving the male gaze, but instead the very audience Hefner dismissed in his first letter from the editor:

“If you’re a man between the ages of 18 and 80 Playboy is meant for you … If you’re somebody’s sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion.”

The stars of Playboy’s mid-2000s reality series, Holly Madison and Bridget Marquardt, are also enjoying a resurgence among fans.

“The Girls Next Door” launched in 2004. The show focused on the lives of Hefner’s three girlfriends, Madison, Marquardt and Kendra Wilkinson. It became E’s best performing show and cultivated a new female audience for Playboy.

“The Girls Next Door” was a story of complicated empowerment despite patriarchal interference. Its three female protagonists went from being known solely as some of Hefner’s many blonde girlfriends, to celebrities in their own right.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers.

The show’s depiction of Madison, Marquardt and Wilkinson as empowered, fun-loving and complex individuals, who found joy and agency through expressing their sexuality was perhaps what drew so many female fans to the show. However, amid the girls’ fight for agency, Hefner retaliated.

Bridget Marquardt and Hugh Hefner with Holly Madison and Kendra Wilkinson in 2008.

The series shows that he maintained final say in every Playboy photograph of the girls, as well as imposing strict curfews and spending allowances.

In Madison and Wilkinson’s memoirs, “Down the Rabbit Hole,” and “Sliding into Home,” they claim that production consistently undermined them. They refused to pay them for the first season, didn’t credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

READ MORE: #MeToo in space: We must address the potential for sexual harassment and assault away from Earth

Fan interest in “The Girls Next Door” remains strong. In August 2022 Madison and Marquardt launched their podcast “Girls Next Level,” where they interview previous playmates and interact with fans. They also recap episodes from their own points of view, unpacking their experiences of working on the show.

Having reached 10 million downloads as of February 2023, the success of the podcast — 14 years after the last episode of “The Girls Next Door” — speaks to the cultural legacy of the Playboy brand. It also shows that despite Hefner’s original editor’s note, Playboy resonates with some women.

Playboy is now in a post-Hefner era, where the imagery of women found within old issues of Playboy can serve as inspiration for others to enjoy their own sexuality. Whatever the future has for the company, the concept of Playboy has become public property — be that in the appearance of Playboy bunny costumes each Halloween, the popularity of cheeky Playboy logo tattoos or branded lingerie and clothing.

In a post-#MeToo era, the women of Playboy are speaking up and taking over. With the mansion gates closed, the bunnies are finally reclaiming the brand as their own.

Top Image: Hugh Hefner with Playboy “bunnies” in London in 1966.



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Europeans launch UN sanctions process on Iran, says letter

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Europeans launch UN sanctions process on Iran, says letter


Nuclear symbol and Iran flag are seen in this illustration, July 21, 2022. — Reuters
Nuclear symbol and Iran flag are seen in this illustration, July 21, 2022. — Reuters
  • Britain, France, Germany send letter to UN Security Council.
  • E3 hopes move will push Iran to make commitments.
  • “E3’s commitment to diplomatic solution remains steadfast.”

Britain, France and Germany launched a 30-day process to reimpose UN sanctions on Iran over its nuclear programme on Thursday, a step likely to stoke tensions two months after Israel and the United States bombed Iran, according to a letter sent by E3 to the UN Security Council seen by Reuters.

The trio, known as the E3, said in a statement they had decided to trigger the so-called snapback mechanism before they lose the ability in mid-October to restore sanctions on Tehran that were lifted under a 2015 nuclear accord with world powers.

They have held several rounds of talks with Iran since Israel and the United States struck its nuclear installations in mid-June, aiming to agree to defer the mechanism but they deemed that talks in Geneva on Tuesday did not yield sufficiently tangible commitments from Iran.

The E3 have pressed ahead now over accusations that Iran has violated the 2015 deal that aimed to prevent Tehran from developing a nuclear weapon. The United States, which was party to that deal, pulled out under President Donald Trump in 2018, and held failed indirect negotiations earlier this year with Tehran.

The E3, whose ministers informed US Secretary of State Marco Rubio of their decision on Wednesday, said they hoped that Iran would engage by the end of September to provide commitments over its nuclear programme that will convince them to defer concrete action.

“The E3 are committed to using every diplomatic tool available to ensure Iran never develops a nuclear weapon. That includes our decision to trigger the ‘snapback’ mechanism today through this notification,” they said in the letter.

“The E3’s commitment to a diplomatic solution nonetheless remains steadfast. The E3 will fully make use of the 30-day period following the notification in order to resolve the issue giving rise to the notification.”

Meanwhile, Britain, France, and Germany’s move to reimpose all UN sanctions on Iran is “illegal and regrettable”, a senior Iranian official told Reuters, adding that Tehran was reviewing its options including withdrawing from the Non-Proliferation Treaty.

“The move is an action against diplomacy, not a chance for it … However, Iran will continue diplomacy with the E3 … (But) Iran will not concede under pressure,” added the senior official.

The E3 had offered to extend the snapback for as much as six months to enable serious negotiations if Iran resumes full UN inspections — which would also seek to account for Iran’s large stock of enriched uranium that has not been verified since the June strikes — and engages in talks with the United States.

Growing frustration in Iran

The UN process takes 30 days before sanctions that would cover Iran’s financial, banking, hydrocarbons and defence sectors are restored.

Growing fears of renewed United Nations sanctions under the snapback mechanism are fuelling frustration in Iran, where economic anxiety is rising and political divisions are deepening, three insiders close to the government said.

As the prospect of tighter international restrictions threatens to further isolate the Islamic Republic, officials in Tehran remain split — with hardliners urging defiance and confrontation, while moderates advocate diplomacy.

Iran’s rial weakened sharply since Wednesday after a Reuters report about the E3 moving to trigger the return of United Nations sanctions.

Iran has been enriching uranium to up to 60% fissile purity, a short step from the roughly 90% of weapons-grade, and had enough material enriched to that level, if refined further, for six nuclear weapons, before the strikes by Israel started on June 13, according to the IAEA.

Actually producing a weapon would take more time, however, and the IAEA has said that while it cannot guarantee Tehran’s nuclear programme is entirely peaceful, it has no credible indication of a coordinated weapons project.

The West says the advancement of Iran’s nuclear programme goes beyond civilian needs, while Tehran denies it is seeking nuclear weapons.





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Trump moves to limit US stays of students, journalists

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Trump moves to limit US stays of students, journalists



US President Donald Trump’s administration moved on Thursday to impose stricter limits on how long foreign students and journalists can stay in the United States, the latest bid to tighten legal immigration in the country.

Under a proposed change, foreigners would not be allowed to stay for more than four years on student visas in the US.

Foreign journalists would be limited to stays of just 240 days, although they could apply to extend by additional 240-day periods — except for Chinese journalists who would get just 90 days.

The US, until now, has generally issued visas for the duration of a student’s educational programme or a journalist’s assignment, although no non-immigrant visas are valid for more than 10 years.

The proposed changes were published in the Federal Register, initiating a short period for public comment before they can go into effect.

Trump’s Department of Homeland Security alleged that an unspecified number of foreigners were indefinitely extending their studies so they could remain in the country as “‘forever’ students.”

“For too long, past administrations have allowed foreign students and other visa holders to remain in the US virtually indefinitely, posing safety risks, costing untold amount of taxpayer dollars and disadvantaging US citizens,” the department said in a press statement Wednesday.

The department did not explain how US citizens and taxpayers were hurt by international students, who according to Commerce Department statistics contributed more than $50 billion to the US economy in 2023.

The United States welcomed more than 1.1 million international students in the 2023-24 academic year, more than any other country, providing a crucial source of revenue as foreigners generally pay full tuition.

A group representing leaders of US colleges and universities denounced the latest move as a needless bureaucratic hurdle that intrudes on academic decision-making and could further deter potential students who would otherwise contribute to research and job creation.

“This proposed rule sends a message to talented individuals from around the world that their contributions are not valued in the United States,” said Miriam Feldblum, president and CEO of the Presidents’ Alliance on Higher Education and Immigration.

“This is not only detrimental to international students — it also weakens the ability of US colleges and universities to attract top talent, diminishing our global competitiveness.”

Backlash

The announcement came as universities were starting their academic years with many reporting lower enrollments of international students after earlier actions by the Trump administration.

But Trump also heard rare criticism within his base when he mused Monday that he would like to double the number of Chinese students in the United States to 600,000 as he hailed warm relations with counterpart Xi Jinping.

His remarks marked a sharp departure from Secretary of State Marco Rubio’s earlier vow to “aggressively” rescind visas of Chinese students.

The State Department said last week it had overall revoked 6,000 student visas since Trump took office, in part due to Rubio’s targeting of campus activists who led demonstrations against Israel.

Trump has also suspended billions of dollars in federal research funds to universities, with his administration contending they have not acted against antisemitism, and Congress has sharply raised taxes on private universities’ endowments.

In a speech before he was elected, Vice President JD Vance said conservatives must attack universities, which he described as “the enemy.”

Trump, at the end of his first term, had proposed curbing the duration of journalist visas, but his successor Joe Biden scrapped the idea.



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SCO Driving Regional Prosperity Through Cooperation

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SCO Driving Regional Prosperity Through Cooperation



When the Shanghai Cooperation Organization (SCO) was established in 2001, its primary mission was to enhance regional security and stability. Over the years, however, its scope has expanded significantly to encompass economic cooperation reflecting the reality that sustainable prosperity and enduring stability are inseparable.

Today, the SCO is the world’s largest regional organization in terms of geography and population. With a vast market, abundant resources, and immense growth potential, the bloc has become an important driver of regional and global development. One of its central objectives now is to facilitate trade and investment among member states. To this end, mechanisms such as the SCO Business Council and the Interbank Consortium have been set up to boost cross border commerce and financial cooperation.

The results are tangible. In 2024, trade volume between China and other SCO member states, observer states, and dialogue partners hit a record $890 billion, accounting for 14.4 percent of China’s total exports and imports. This surge underscores both the vitality and the prospects of intra regional trade.

SCO cooperation has also paved the way for greater infrastructure connectivity across Eurasia. Landmark projects like the China Central Asia West Asia Economic Corridor and the China-Kyrgyzstan-Uzbekistan Railway have significantly reduced trade barriers and shortened transport times. Energy security remains another pillar of cooperation. The China Central Asia Gas Pipeline and the Eastern Russia China Natural Gas Pipeline not only safeguard the region’s energy needs but also contribute to stabilizing global energy markets. Recently, SCO member states signed an MoU to jointly construct “Silk Road Stations” aimed at addressing critical infrastructure gaps along expanding trade routes.

Beyond physical connectivity, the SCO has played a pivotal role in aligning development strategies. China’s Belt and Road Initiative complements national strategies such as Kazakhstan’s Bright Road Initiative, Kyrgyzstan’s National Development Program, and Tajikistan’s National Development Strategy. This synergy highlights the SCO’s strength in fostering shared development models.

Sustainable development has become a new priority for the SCO, with green growth and digital transformation at its core. According to a report released at the SCO Energy Ministers’ Meeting in June, the bloc’s total renewable energy installed capacity reached 2.31 billion kW by the end of 2024 nearly half of the global total. The SCO Green Development Forum provides a dedicated platform for advancing these goals under the organization’s Green Development Agenda.

The digital sphere is another frontier. The SCO Digital Economy Forum and the Digital Silk Road initiative have accelerated Eurasia’s digital integration. In 2024, cross-border e-commerce between China and other SCO states surged 34 percent year-on-year. Moreover, the Action Plan for Digital Transformation of SCO Member States, adopted in June, is set to deepen collaboration in e-commerce, artificial intelligence, and smart infrastructure.

Despite remarkable achievements, the SCO faces hurdles in deepening integration. Externally, it remains under scrutiny and sustained pressure from the West, which often seeks to divide rather than unite. Internally, differences in development stages, economic models, cultural traditions, and lingering geopolitical disputes sometimes slow down cooperation. To address these challenges, the SCO must continue strengthening institutional mechanisms in five priority areas: policy, infrastructure, trade, finance, and people-to-people ties. By doing so, member states can align their competitive advantages, foster mutual trust, and create a more resilient framework for cooperation.

The upcoming SCO Summit in Tianjin, hosted by China as the organization’s rotating president, is expected to further unlock the group’s vast potential. At a time when protectionist tariffs, unilateral sanctions, and technological barriers threaten global growth, the SCO offers a counter-narrative championing openness, inclusivity, and shared prosperity.

As one of the pioneering regional organizations of the Global South, the SCO provides an alternative to exclusive Western clubs. Its model demonstrates that multilateralism, when inclusive and pragmatic, can deliver concrete benefits to all members. In doing so, the SCO continues to build not only a platform for cooperation but also a common home of stability, prosperity, and development for the Eurasian region and beyond.



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