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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand


Editor’s Note: The views expressed in this commentary are solely those of the writers. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.



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Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London’s last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

READ MORE: Sex, love and companionship … with AI? Why human-machine relationships could go mainstream

In recent years, many have re-evaluated Hefner’s legacy and relationships with women. The 2022 docuseries “The Secrets of Playboy” (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hugh Hefner and Pamela Anderson during Playboy's 50th Anniversary Celebration at New York Armory in New York City.

Hefner and Playboy’s relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline “Tula” Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.

Meanwhile Hefner’s personal relationship with his much younger girlfriends reportedly followed patterns of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her “like a glorified pet” in her 2015 memoir, “Down the Rabbit Hole.”

Hefner’s passing meant he evaded reckoning with the #MeToo movement. Playboy, however, responded, releasing a statement in which it affirmed support for the women featured in “The Secrets of Playboy” and called Hefner’s actions “abhorrent.”

The statement declared that the brand was no longer affiliated with the Hefner family and would be focusing on aspects of the company’s legacy that align with values of sex positivity and free expression.

READ MORE: The ‘milf’: a brief cultural history, from Mrs Robinson to Stifler’s mom

Today, Playboy is a very different company from the one Hefner launched nearly 70 years ago. Roughly 80% of Playboy staff identify as women, according the company, and its motto has changed from “Entertainment for Men” to “Pleasure for All.” Shares in the company are publicly traded and 40% of its board and management are women.

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call “bunnies.”

Playboy

On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands. Perhaps Playboy’s future is no longer in serving the male gaze, but instead the very audience Hefner dismissed in his first letter from the editor:

“If you’re a man between the ages of 18 and 80 Playboy is meant for you … If you’re somebody’s sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion.”

The stars of Playboy’s mid-2000s reality series, Holly Madison and Bridget Marquardt, are also enjoying a resurgence among fans.

“The Girls Next Door” launched in 2004. The show focused on the lives of Hefner’s three girlfriends, Madison, Marquardt and Kendra Wilkinson. It became E’s best performing show and cultivated a new female audience for Playboy.

“The Girls Next Door” was a story of complicated empowerment despite patriarchal interference. Its three female protagonists went from being known solely as some of Hefner’s many blonde girlfriends, to celebrities in their own right.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers.

The show’s depiction of Madison, Marquardt and Wilkinson as empowered, fun-loving and complex individuals, who found joy and agency through expressing their sexuality was perhaps what drew so many female fans to the show. However, amid the girls’ fight for agency, Hefner retaliated.

Bridget Marquardt and Hugh Hefner with Holly Madison and Kendra Wilkinson in 2008.

The series shows that he maintained final say in every Playboy photograph of the girls, as well as imposing strict curfews and spending allowances.

In Madison and Wilkinson’s memoirs, “Down the Rabbit Hole,” and “Sliding into Home,” they claim that production consistently undermined them. They refused to pay them for the first season, didn’t credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

READ MORE: #MeToo in space: We must address the potential for sexual harassment and assault away from Earth

Fan interest in “The Girls Next Door” remains strong. In August 2022 Madison and Marquardt launched their podcast “Girls Next Level,” where they interview previous playmates and interact with fans. They also recap episodes from their own points of view, unpacking their experiences of working on the show.

Having reached 10 million downloads as of February 2023, the success of the podcast — 14 years after the last episode of “The Girls Next Door” — speaks to the cultural legacy of the Playboy brand. It also shows that despite Hefner’s original editor’s note, Playboy resonates with some women.

Playboy is now in a post-Hefner era, where the imagery of women found within old issues of Playboy can serve as inspiration for others to enjoy their own sexuality. Whatever the future has for the company, the concept of Playboy has become public property — be that in the appearance of Playboy bunny costumes each Halloween, the popularity of cheeky Playboy logo tattoos or branded lingerie and clothing.

In a post-#MeToo era, the women of Playboy are speaking up and taking over. With the mansion gates closed, the bunnies are finally reclaiming the brand as their own.

Top Image: Hugh Hefner with Playboy “bunnies” in London in 1966.



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Trump moves to limit US stays of students, journalists

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Trump moves to limit US stays of students, journalists



US President Donald Trump’s administration moved on Thursday to impose stricter limits on how long foreign students and journalists can stay in the United States, the latest bid to tighten legal immigration in the country.

Under a proposed change, foreigners would not be allowed to stay for more than four years on student visas in the US.

Foreign journalists would be limited to stays of just 240 days, although they could apply to extend by additional 240-day periods — except for Chinese journalists who would get just 90 days.

The US, until now, has generally issued visas for the duration of a student’s educational programme or a journalist’s assignment, although no non-immigrant visas are valid for more than 10 years.

The proposed changes were published in the Federal Register, initiating a short period for public comment before they can go into effect.

Trump’s Department of Homeland Security alleged that an unspecified number of foreigners were indefinitely extending their studies so they could remain in the country as “‘forever’ students.”

“For too long, past administrations have allowed foreign students and other visa holders to remain in the US virtually indefinitely, posing safety risks, costing untold amount of taxpayer dollars and disadvantaging US citizens,” the department said in a press statement Wednesday.

The department did not explain how US citizens and taxpayers were hurt by international students, who according to Commerce Department statistics contributed more than $50 billion to the US economy in 2023.

The United States welcomed more than 1.1 million international students in the 2023-24 academic year, more than any other country, providing a crucial source of revenue as foreigners generally pay full tuition.

A group representing leaders of US colleges and universities denounced the latest move as a needless bureaucratic hurdle that intrudes on academic decision-making and could further deter potential students who would otherwise contribute to research and job creation.

“This proposed rule sends a message to talented individuals from around the world that their contributions are not valued in the United States,” said Miriam Feldblum, president and CEO of the Presidents’ Alliance on Higher Education and Immigration.

“This is not only detrimental to international students — it also weakens the ability of US colleges and universities to attract top talent, diminishing our global competitiveness.”

Backlash

The announcement came as universities were starting their academic years with many reporting lower enrollments of international students after earlier actions by the Trump administration.

But Trump also heard rare criticism within his base when he mused Monday that he would like to double the number of Chinese students in the United States to 600,000 as he hailed warm relations with counterpart Xi Jinping.

His remarks marked a sharp departure from Secretary of State Marco Rubio’s earlier vow to “aggressively” rescind visas of Chinese students.

The State Department said last week it had overall revoked 6,000 student visas since Trump took office, in part due to Rubio’s targeting of campus activists who led demonstrations against Israel.

Trump has also suspended billions of dollars in federal research funds to universities, with his administration contending they have not acted against antisemitism, and Congress has sharply raised taxes on private universities’ endowments.

In a speech before he was elected, Vice President JD Vance said conservatives must attack universities, which he described as “the enemy.”

Trump, at the end of his first term, had proposed curbing the duration of journalist visas, but his successor Joe Biden scrapped the idea.



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Row over Bosnia’s Jewish treasure raising funds for Gaza

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Row over Bosnia’s Jewish treasure raising funds for Gaza


Ticket sales to see the Sarajevo Haggadah, one of the most precious religious manuscripts of the Middle Ages, would be donated to support the people of Palestine, Bosnias national museum. — AFP
Ticket sales to see the Sarajevo Haggadah, one of the most precious religious manuscripts of the Middle Ages, would be donated to ‘support the people of Palestine’, Bosnia’s national museum. — AFP

Bosnia’s national museum has defended a decision to donate funds from the display of a precious Jewish manuscript to the people of Gaza.

It said ticket sales to see the Sarajevo Haggadah, one of the most precious religious manuscripts of the Middle Ages, would be donated to “support the people of Palestine who suffer systematic, calculated and cold-blooded terror, directly by the state of Israel”.

The move drew intense criticism earlier this month from Jewish organisations, with some abroad accusing the museum of antisemitism.

But museum director Mirsad Sijaric, 55, stood by the decision and said he had received numerous messages of support from Jewish people around the world.

“Did we choose one of the sides? Yes, we chose one of the sides,” Sijaric told AFP.

‘Politicisation’

The museum’s donation will also include sales from a book about the Haggadah.

Sijaric insisted the move was “absolutely not” directed against Jewish people, but was instead a message of opposition to what was happening in Gaza.

“Feigning neutrality is siding with evil. In my opinion, this is pure evil, and one must oppose it.”

The Haggadahs illuminated and well-preserved parchment pages narrate the creation of the world and the exodus of the Hebrews from Egypt. — AFP
The Haggadah’s illuminated and well-preserved parchment pages narrate the creation of the world and the exodus of the Hebrews from Egypt. — AFP

Several Jewish organisations criticised the museum’s announcement, including the New York-based Anti-Defamation League, which labelled it a “politicisation” of a “symbol of heritage, survival, and coexistence”.

Sitting in a glass cabinet in a specially designed room in the museum, the Haggadah has long been a treasured symbol of Sarajevo´s diversity.

The majority-Muslim city is also home to just under a thousand Jewish people.

Symbol of ‘shared life’

The Haggadah’s illuminated and well-preserved parchment pages narrate the creation of the world and the exodus of the Hebrews from Egypt.

Dating back to 1350, the intricately illustrated manuscript is believed to have been written near Barcelona, and brought to Sarajevo by Jews who were expelled from Spain in 1492.

It survived Nazi occupation and was kept safe during intensive shelling in the Bosnian War of the 1990s.

Jakob Finci, president of the Bosnian Jewish community, described the move as “bizarre” and “a bit offensive”.

“It tarnishes Sarajevo´s reputation and that of the Sarajevo Haggadah, the book that for many years has borne witness to Sarajevo´s multiethnic character and our shared life,” Finci said.

Museum director Mirsad Sijaric stood by the decision and said he had received numerous messages of support from Jewish people around the world. — AFP
Museum director Mirsad Sijaric stood by the decision and said he had received numerous messages of support from Jewish people around the world. — AFP

“I’ve heard a lot of criticism [of the move]… I have not seen any praise.”

Long kept in a safe and rarely displayed, the book has been more accessible since the special room opened in 2018 after a renovation paid for by France.

Its rich history and rarity continue to draw visitors and academics to the museum.

“I think it’s a way to support the situation of the Palestinians in Gaza,” said Italian Egyptologist Silvia Einaudi after viewing the manuscript.

“Gaza, why not?” said French visitor Paul Hellec. “It’s a tough topic at the moment. But there are also many other places where people are suffering.”

The war in Gaza was sparked by Hamas’s October 2023 attack on Israel, which resulted in the deaths of 1,219 people, mostly civilians, according to an AFP tally based on official figures.

Out of 251 hostages seized by Hamas, 49 are still held in Gaza, including 27 the Israeli military says are dead.

Israel’s retaliatory offensive has killed at least 62,819 Palestinians, most of them civilians, according to figures from the health ministry in Hamas-run Gaza that the United Nations considers reliable.

Media restrictions in Gaza and difficulties in accessing many areas mean AFP is unable to independently verify the tolls and details provided by the civil defence agency or the Israeli military.





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Putin, Kim Jong Un to attend Chinese parade in show of defiance to the West

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Putin, Kim Jong Un to attend Chinese parade in show of defiance to the West


Photo collage shows Russian President Vladimir Putin, Chinese President Xi Jinping and North Korean leader Kim Jong Un. — Reuters
Photo collage shows Russian President Vladimir Putin, Chinese President Xi Jinping and North Korean leader Kim Jong Un. — Reuters
  • Xi to review troops, military hardware at Tiananmen Square.
  • Parade marks Japan’s WWII surrender anniversary on Sept 3.
  • Belarus, Iran, Indonesia, Serbia leaders amongst attendants.

BEIJING: Russian President Vladimir Putin and North Korea’s Kim Jong Un will attend a military parade in Beijing, marking the first public appearance of the two leaders alongside President Xi Jinping in a show of collective defiance amid Western pressure.

No Western leaders will be among the 26 foreign heads of state and government attending the parade next week with the exception of Robert Fico, prime minister of Slovakia, a European Union member state, according to the Chinese foreign ministry on Thursday.

Against the backdrop of China’s growing military might during the “Victory Day” parade on September 3, the three leaders will project a major show of solidarity not just between China and the Global South, but also with sanctions-hit Russia and North Korea.

Russia, which Beijing counts as a strategic partner, has been battered by multiple rounds of Western sanctions imposed after its invasion of Ukraine in 2022, with its economy on the brink of slipping into recession. Putin, wanted by the International Criminal Court, last travelled in China in 2024.

North Korea, a formal treaty ally of China’s, has been under United Nations Security Council sanctions since 2006 over its development of nuclear weapons and ballistic missiles. Kim last visited China in January 2019.

Those attending the parade marking the formal surrender of Japan during World War II will include Belarus President Aleksandr Lukashenko, Iran’s President Masoud Pezashkian, Indonesian President Prabowo Subianto and South Korea’s National Assembly Speaker Woo Won-shik, said Chinese Assistant Foreign Minister Hong Lei at a news conference.

Serbia’s President Aleksandar Vucic will also attend the parade.

The United Nations will be represented by Under-Secretary-General Li Junhua, who previously served in various capacities at the Chinese foreign ministry, including time as the Chinese ambassador to Italy, San Marino and Myanmar.

On the day, President Xi Jinping will survey tens of thousands of troops at Tiananmen Square alongside the foreign dignitaries and senior Chinese leaders.

The highly choreographed parade, to be one of China’s largest in years, will showcase cutting-edge equipment like fighter jets, missile defence systems and hypersonic weapons.





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