Connect with us

Politics

How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

Published

on

How Playboy cut ties with Hugh Hefner to create a post-MeToo brand


Editor’s Note: The views expressed in this commentary are solely those of the writers. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.



The Conversation
 — 

Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London’s last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

READ MORE: Sex, love and companionship … with AI? Why human-machine relationships could go mainstream

In recent years, many have re-evaluated Hefner’s legacy and relationships with women. The 2022 docuseries “The Secrets of Playboy” (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hugh Hefner and Pamela Anderson during Playboy's 50th Anniversary Celebration at New York Armory in New York City.

Hefner and Playboy’s relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline “Tula” Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.

Meanwhile Hefner’s personal relationship with his much younger girlfriends reportedly followed patterns of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her “like a glorified pet” in her 2015 memoir, “Down the Rabbit Hole.”

Hefner’s passing meant he evaded reckoning with the #MeToo movement. Playboy, however, responded, releasing a statement in which it affirmed support for the women featured in “The Secrets of Playboy” and called Hefner’s actions “abhorrent.”

The statement declared that the brand was no longer affiliated with the Hefner family and would be focusing on aspects of the company’s legacy that align with values of sex positivity and free expression.

READ MORE: The ‘milf’: a brief cultural history, from Mrs Robinson to Stifler’s mom

Today, Playboy is a very different company from the one Hefner launched nearly 70 years ago. Roughly 80% of Playboy staff identify as women, according the company, and its motto has changed from “Entertainment for Men” to “Pleasure for All.” Shares in the company are publicly traded and 40% of its board and management are women.

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call “bunnies.”

Playboy

On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands. Perhaps Playboy’s future is no longer in serving the male gaze, but instead the very audience Hefner dismissed in his first letter from the editor:

“If you’re a man between the ages of 18 and 80 Playboy is meant for you … If you’re somebody’s sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion.”

The stars of Playboy’s mid-2000s reality series, Holly Madison and Bridget Marquardt, are also enjoying a resurgence among fans.

“The Girls Next Door” launched in 2004. The show focused on the lives of Hefner’s three girlfriends, Madison, Marquardt and Kendra Wilkinson. It became E’s best performing show and cultivated a new female audience for Playboy.

“The Girls Next Door” was a story of complicated empowerment despite patriarchal interference. Its three female protagonists went from being known solely as some of Hefner’s many blonde girlfriends, to celebrities in their own right.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers.

The show’s depiction of Madison, Marquardt and Wilkinson as empowered, fun-loving and complex individuals, who found joy and agency through expressing their sexuality was perhaps what drew so many female fans to the show. However, amid the girls’ fight for agency, Hefner retaliated.

Bridget Marquardt and Hugh Hefner with Holly Madison and Kendra Wilkinson in 2008.

The series shows that he maintained final say in every Playboy photograph of the girls, as well as imposing strict curfews and spending allowances.

In Madison and Wilkinson’s memoirs, “Down the Rabbit Hole,” and “Sliding into Home,” they claim that production consistently undermined them. They refused to pay them for the first season, didn’t credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

READ MORE: #MeToo in space: We must address the potential for sexual harassment and assault away from Earth

Fan interest in “The Girls Next Door” remains strong. In August 2022 Madison and Marquardt launched their podcast “Girls Next Level,” where they interview previous playmates and interact with fans. They also recap episodes from their own points of view, unpacking their experiences of working on the show.

Having reached 10 million downloads as of February 2023, the success of the podcast — 14 years after the last episode of “The Girls Next Door” — speaks to the cultural legacy of the Playboy brand. It also shows that despite Hefner’s original editor’s note, Playboy resonates with some women.

Playboy is now in a post-Hefner era, where the imagery of women found within old issues of Playboy can serve as inspiration for others to enjoy their own sexuality. Whatever the future has for the company, the concept of Playboy has become public property — be that in the appearance of Playboy bunny costumes each Halloween, the popularity of cheeky Playboy logo tattoos or branded lingerie and clothing.

In a post-#MeToo era, the women of Playboy are speaking up and taking over. With the mansion gates closed, the bunnies are finally reclaiming the brand as their own.

Top Image: Hugh Hefner with Playboy “bunnies” in London in 1966.



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Politics

Trump says killings in Iran subsiding as experts warn on military intervention

Published

on

Trump says killings in Iran subsiding as experts warn on military intervention


US President Donald Trump looks on as he signs executive orders and proclamations in the Oval Office at the White House, in Washington, DC on May 5, 2025. — Reuters
US President Donald Trump looks on as he signs executive orders and proclamations in the Oval Office at the White House, in Washington, DC on May 5, 2025. — Reuters
  • Trump says “we are going to watch” process in Iran.
  • Gulf Arab countries concerned about US strikes.
  • Trump aides reviewing a range of options, says source.

US President Donald Trump said on Wednesday that killings in Iran’s crackdown on nationwide protests were subsiding and he believed there was no plan for large-scale executions of protesters, as analysts and diplomats warned of possible risks from a US military intervention.

Trump’s comments during an Oval Office event come as fears have escalated in the Middle East that the United States could launch strikes on Iran, following the US president’s repeated threats to intervene on behalf of protesters. He did not rule out possible US military intervention, however.

Some experts and regional diplomats warn that military intervention could backfire by smothering protests, fueling an intensified crackdown on those who participated and triggering retaliatory Iranian missile attacks on US bases in the Middle East.

In a more extreme scenario, several said, US strikes might hasten the government’s collapse, possibly unleashing chaos across the nation of 90 million, encouraging insurgencies by minority Kurdish and Baluch separatists and leaving Iran’s nuclear and missile programs unsecured.

Still, several US intelligence assessments earlier this week concluded that while the protests posed a serious challenge, the government did not appear close to collapsing, according to four knowledgeable sources.

“We have restive ethnic minorities. We have loose undeclared fissile materials. We have dispersed missile stocks with no command and control, and we have had for over a decade refugee flows … and significant atrocities are happening,” said Behnam Ben Taleblu, an analyst with the Foundation for the Defense of Democracies. “All the fears that would come with regime change would be expedited.”

Meanwhile, Iranian Foreign Minister Abbas Araqchi said “there is no plan” by Iran to hang people, when asked about the anti-government protests in the Middle Eastern nation.

“There is no plan for hanging at all,” the foreign minister told Fox News in an interview on the “Special Report with Bret Baier” show. “Hanging is out of the question,” he said.

The protests appear to be the biggest domestic challenge Iran’s clerical establishment has faced since it took power in the 1979 Islamic Revolution, with massive crowds demanding the government’s ouster and clashing with security forces.

An Iranian official has said more than 2,000 people have died since the protests erupted on December 28. A rights group put the number of deaths at more than 2,600. Many experts believe the toll is much higher.

The White House and the Iranian delegation to the United Nations did not immediately respond to a request for comment.

Trump on Wednesday said “very important sources on the other side” had reported that killings in Iran’s crackdown were subsiding, and that he believed there was currently no plan for large-scale executions.

He did not rule out potential US military action, saying “we are going to watch what the process is” before noting the US administration received a “very good statement” from Iran.

Concern in the Middle East

Gulf Arab governments “are freaking out” over possible US strikes, said a regional diplomat, speaking on condition of anonymity. “In every conversation they are having with the Americans and Iranians, (the Gulf governments) have been asking them to calm down.”

Trump’s earlier warnings of intervention assumed fresh weight on Wednesday as the US began withdrawing some personnel in the region after a senior Iranian official said neighboring countries had been told that American bases would be struck in retaliation.

Not everyone expressed concern over possible US strikes.

Abdullah Mohtadi, the leader of the Komala Party of Iranian Kurdistan, a leading Kurdish party that advocates a secular democracy, dismissed the threat of separatism and said only significant US strikes can halt widespread killings of protesters by the security forces.

“The chaos is already there. The most important thing is to stop the massacre of people,” said Mohtadi, who lives in exile in London, adding that he believes opposition groups could work together to replace the theocratic government with democratic rule.

Trump, who ordered strikes on three Iranian nuclear sites in June during a 12-day war between Israel and Iran, has declined to reveal what action he would take.

One source said that Trump aides have been reviewing a range of options, including limited strikes on symbolic military targets.

Some experts said that with his repeated vows to act, Trump may have left himself little choice but to intervene should the security forces pursue their harsh crackdown.

Otherwise, they said, he risks losing credibility.

The key question, said Taleblu, is what targets would be hit.

“The nature of the target can impact the next round of protests or dampen them altogether if the population senses that Washington’s strikes are merely symbolic … and will have no meaningful impact on the security forces,” he said.

Trump could have a greater impact by interrupting Iran’s cash flows and waging cyber-attacks, giving the protests more time to play out, said Jon Alterman of the Center for Strategic and International Studies think tank.

“A military action would make everyone expect an instant result or complain it wasn’t working,” he said.

Trump has been intent on keeping up pressure on Iran after strikes on its nuclear sites in June, a White House official said. His campaign against Tehran, including both actions and the latest rhetoric, is also intended to show US adversaries that he is not shy about using US military might, the official said, citing the attack on Venezuela that toppled the country’s authoritarian leader Nicolas Maduro in early January.





Source link

Continue Reading

Politics

Iran rejects reports of protesters’ executions

Published

on

Iran rejects reports of protesters’ executions


Iranian Foreign Minister Abbas Araqchi adjusts glasses during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, December 17, 2025. — Reuters
Iranian Foreign Minister Abbas Araqchi adjusts glasses during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, December 17, 2025. — Reuters

WASHINGTON: Iranian Foreign Minister Abbas Araqchi said on Wednesday that “there is no plan” by Iran to hang people, when asked about the anti-government protests in the Middle Eastern nation.

“There is no plan for hanging at all,” the foreign minister told Fox News in an interview on the Special Report with Bret Baier show. “Hanging is out of the question,” he said.

According to the Norway-based Iran Human Rights Society, hangings are common in Iranian prisons.

In an interview with CBS News on Tuesday, US President Donald Trump said he would take “very strong action” if Iran started hanging protesters, but did not elaborate on his comments. “If they hang them, you’re going to see some things,” Trump said.

Trump said on Wednesday that he was told that killings in the Iranian government’s crackdown on the protests were subsiding and that he believed there was currently no plan for large-scale executions.

Trump has been weighing a response to the situation in Iran, which is seeing its biggest anti-government protests in years.

Iran had a 12-day war with US ally Israel last year and its nuclear facilities were bombed by the US military in June. Trump has been piling pressure on Iran’s leaders, including threatening military action.

The protests posed one of the gravest tests of clerical rule in the country since the Islamic Revolution in 1979, as they evolved from complaints about dire economic hardships to defiant calls for the fall of the deeply entrenched clerical establishment.

The US-based HRANA rights group said it had so far verified the deaths of 2,403 protesters and 147 government-affiliated individuals. HRANA reported 18,137 arrests so far.

Iran’s government blames foreign sanctions for economic difficulties and alleges that its foreign enemies are interfering in domestic affairs.





Source link

Continue Reading

Politics

Denmark says White House talks failed to alter US designs on Greenland

Published

on

Denmark says White House talks failed to alter US designs on Greenland


Danish Foreign Minister Lars Lokke Rasmussen (left) and Greenlandic Foreign Minister Vivian Motzfeldt speak to the media at the Danish Embassy on January 14, 2026 in Washington, DC. — AFP
Danish Foreign Minister Lars Lokke Rasmussen (left) and Greenlandic Foreign Minister Vivian Motzfeldt speak to the media at the Danish Embassy on January 14, 2026 in Washington, DC. — AFP
  • Danish, Greenland ministers meet Vance and Rubio at White House.
  • Trump insists Nato to back United States’s bid to control Greenland.
  • Copenhagen boosts military presence, launches Arctic exercises.

Denmark’s top diplomat said on Wednesday he failed to change the mind of US President Donald Trump’s administration on his threats to seize Greenland after flying to the White House for talks.

The foreign ministers of Denmark and Greenland, an autonomous territory of Copenhagen, met with Vice President JD Vance and Secretary of State Marco Rubio in what they hoped would clear up “misunderstandings” after Trump’s bellicose language toward the Nato ally.

“We didn’t manage to change the American position. It’s clear that the president has this wish of conquering over Greenland,” Danish Foreign Minister Lars Lokke Rasmussen told reporters after the meeting.

“And we made it very, very clear that this is not in the interest of the kingdom.”

The minister said a US takeover of Greenland, where Washington has long had a military base, was “absolutely not necessary.”

He said the issue was “very emotional” for the people of Greenland and Denmark, a steadfast US ally whose troops died alongside Americans in Afghanistan and, controversially, Iraq.

“Ideas that would not respect territorial integrity of the Kingdom of Denmark and the right of self-determination of the Greenlandic people are, of course, totally unacceptable,” Lokke said.

“We therefore still have a fundamental disagreement, but we also agree to disagree.”

He said the two sides would form a committee that would meet within weeks to see if there was possible headway.

Trump insisted hours before the talks that Nato should support the US effort to take control of Greenland, even though major European allies have all lined up to back Denmark.

Trump said Greenland was “vital” for his planned Golden Dome air and missile defense system.

“Anything less than that is unacceptable,” he wrote on his Truth Social network. “IF WE DON’T, RUSSIA OR CHINA WILL, AND THAT IS NOT GOING TO HAPPEN!”

Mocking tone

While the talks were underway, the White House posted on X: “Which way, Greenland man?”

The post included a drawing of two dogsleds — one heading towards the White House and a huge US flag, and the other towards Chinese and Russian flags over a lightning-bathed Kremlin and Great Wall of China.

Neither country has claimed Greenland, and Lokke said no Chinese ship had been spotted there in a decade.

Denmark promised ahead of the meeting to ramp up military presence further in the vast, sparsely populated and strategically located island.

Trump has derided recent Danish efforts to increase security for Greenland as amounting to “two dogsleds.” Denmark says it has invested almost $14 billion in Arctic security.

The row over Greenland has deeply shaken transatlantic relations. Both Denmark and Greenland insist only Greenlanders should decide the autonomous island’s fate.

In the quiet streets of the capital Nuuk, red and white Greenlandic flags were flying in shop windows, on apartment balconies, and on cars and buses, in a show of national unity as the talks got underway.

“We are standing together in these times when we might feel vulnerable,” the Nuuk municipality wrote on Facebook.

Greenland’s leader said on Tuesday that the island prefers to remain part of Denmark, prompting Trump to say “that’s going to be a big problem for him.”

Vance, who slammed Denmark as a “bad ally” during a visit to Greenland last year, is known for a hard edge, which was on display when he publicly berated Ukrainian President Volodymyr Zelensky in the Oval Office last February.

The meeting, however, was closed to the press, meaning there was no on-camera confrontation.

Emboldened by Venezuela

Danish Defence Minister Troels Lund Poulsen told AFP earlier Wednesday his country was boosting its military presence in Greenland and was in talks with NATO allies.

The Danish defence ministry then announced that it would do so “from today,” hosting a military exercise and sending in “aircraft, vessels and soldiers.”

Swedish officers were joining the exercise at Denmark’s request, Stockholm said.

Trump has appeared emboldened on Greenland — and on what he views as the US backyard as a whole — since ordering a deadly January 3 attack in Venezuela that removed president Nicolas Maduro.

The White House has repeatedly said military action against Greenland remains on the table.





Source link

Continue Reading

Trending