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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand


Editor’s Note: The views expressed in this commentary are solely those of the writers. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.



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Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London’s last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

READ MORE: Sex, love and companionship … with AI? Why human-machine relationships could go mainstream

In recent years, many have re-evaluated Hefner’s legacy and relationships with women. The 2022 docuseries “The Secrets of Playboy” (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hugh Hefner and Pamela Anderson during Playboy's 50th Anniversary Celebration at New York Armory in New York City.

Hefner and Playboy’s relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline “Tula” Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.

Meanwhile Hefner’s personal relationship with his much younger girlfriends reportedly followed patterns of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her “like a glorified pet” in her 2015 memoir, “Down the Rabbit Hole.”

Hefner’s passing meant he evaded reckoning with the #MeToo movement. Playboy, however, responded, releasing a statement in which it affirmed support for the women featured in “The Secrets of Playboy” and called Hefner’s actions “abhorrent.”

The statement declared that the brand was no longer affiliated with the Hefner family and would be focusing on aspects of the company’s legacy that align with values of sex positivity and free expression.

READ MORE: The ‘milf’: a brief cultural history, from Mrs Robinson to Stifler’s mom

Today, Playboy is a very different company from the one Hefner launched nearly 70 years ago. Roughly 80% of Playboy staff identify as women, according the company, and its motto has changed from “Entertainment for Men” to “Pleasure for All.” Shares in the company are publicly traded and 40% of its board and management are women.

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call “bunnies.”

Playboy

On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands. Perhaps Playboy’s future is no longer in serving the male gaze, but instead the very audience Hefner dismissed in his first letter from the editor:

“If you’re a man between the ages of 18 and 80 Playboy is meant for you … If you’re somebody’s sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion.”

The stars of Playboy’s mid-2000s reality series, Holly Madison and Bridget Marquardt, are also enjoying a resurgence among fans.

“The Girls Next Door” launched in 2004. The show focused on the lives of Hefner’s three girlfriends, Madison, Marquardt and Kendra Wilkinson. It became E’s best performing show and cultivated a new female audience for Playboy.

“The Girls Next Door” was a story of complicated empowerment despite patriarchal interference. Its three female protagonists went from being known solely as some of Hefner’s many blonde girlfriends, to celebrities in their own right.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers.

The show’s depiction of Madison, Marquardt and Wilkinson as empowered, fun-loving and complex individuals, who found joy and agency through expressing their sexuality was perhaps what drew so many female fans to the show. However, amid the girls’ fight for agency, Hefner retaliated.

Bridget Marquardt and Hugh Hefner with Holly Madison and Kendra Wilkinson in 2008.

The series shows that he maintained final say in every Playboy photograph of the girls, as well as imposing strict curfews and spending allowances.

In Madison and Wilkinson’s memoirs, “Down the Rabbit Hole,” and “Sliding into Home,” they claim that production consistently undermined them. They refused to pay them for the first season, didn’t credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

READ MORE: #MeToo in space: We must address the potential for sexual harassment and assault away from Earth

Fan interest in “The Girls Next Door” remains strong. In August 2022 Madison and Marquardt launched their podcast “Girls Next Level,” where they interview previous playmates and interact with fans. They also recap episodes from their own points of view, unpacking their experiences of working on the show.

Having reached 10 million downloads as of February 2023, the success of the podcast — 14 years after the last episode of “The Girls Next Door” — speaks to the cultural legacy of the Playboy brand. It also shows that despite Hefner’s original editor’s note, Playboy resonates with some women.

Playboy is now in a post-Hefner era, where the imagery of women found within old issues of Playboy can serve as inspiration for others to enjoy their own sexuality. Whatever the future has for the company, the concept of Playboy has become public property — be that in the appearance of Playboy bunny costumes each Halloween, the popularity of cheeky Playboy logo tattoos or branded lingerie and clothing.

In a post-#MeToo era, the women of Playboy are speaking up and taking over. With the mansion gates closed, the bunnies are finally reclaiming the brand as their own.

Top Image: Hugh Hefner with Playboy “bunnies” in London in 1966.



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Australian airline Qantas says millions of customers’ data leaked online

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Australian airline Qantas says millions of customers’ data leaked online


Workers are seen near Qantas Airways, Australias national carrier, Boeing 737-800 aircraft on the tarmac at Adelaide Airport, Australia, August 22, 2018. — Reuters
Workers are seen near Qantas Airways, Australia’s national carrier, Boeing 737-800 aircraft on the tarmac at Adelaide Airport, Australia, August 22, 2018. — Reuters
  • Major cyberattack hits global firms via Salesforce.
  • Sensitive customer details exposed, no financial data.
  • Global tech and airline giants targeted in breach.

SYDNEY: Australian airline Qantas said Sunday that data from 5.7 million customers stolen in a major cyberattack this year had been shared online, part of a leak affecting dozens of firms.

Disney, Google, IKEA, Toyota, McDonald’s and fellow airlines Air France and KLM are also reported to have had data stolen in a cyberattack targeting software firm Salesforce, with the information now being held to ransom.

Salesforce said this month it was “aware of recent extortion attempts by threat actors”.

Qantas confirmed in July that hackers had targeted one of its customer contact centres, breaching a computer system used by a third party now known to have been Salesforce.

They secured access to sensitive information such as customer names, email addresses, phone numbers and birthdays, the blue-chip Australian company said.

No further breaches have taken place since and the company is cooperating with Australian security services.

“Qantas is one of a number of companies globally that has had data released by cyber criminals following the airline’s cyber incident in early July, where customer data was stolen via a third party platform,” the company said in a statement.

Most of the data leaked was names, email addresses and frequent flyer details, the firm said.

But some of the data included customers’ “business or home address, date of birth, phone number, gender and meal preferences”.

“No credit card details, personal financial information or passport details were impacted,” Qantas said.

It also said it had obtained a legal injunction with the Supreme Court of New South Wales, where the firm is headquartered, to prevent the stolen data being “accessed, viewed, released, used, transmitted or published”.

Cybersecurity expert Troy Hunt told AFP that it would do little to prevent the spread of the data.

“It’s frankly ridiculous,” he said.

“It obviously doesn’t stop criminals at all anywhere, and it also really doesn’t have any effect on people outside of Australia.”

In response to questions about the leak, tech giant Google pointed AFP to an August statement in which it said one of its corporate Salesforce servers had been targeted. It did not confirm if the data had been leaked.

“Google responded to the activity, performed an impact analysis and has completed email notifications to the potentially affected businesses,” Melanie Lombardi, head of Google Cloud Security Communications, said.

Cybersecurity analysts have linked the hack to individuals with ties to an alliance of cybercriminals called Scattered Lapsus$ Hunters.

Research group Unit 42 said in a note the group had “asserted responsibility for laying siege to customer Salesforce tenants as part of a coordinated effort to steal data and hold it for ransom”.

The hackers had reportedly set an October 10 deadline for ransom payment.

‘Oldest tricks in the book’

The hackers stole the sensitive data using a social engineering technique, referring to a tactic of manipulating victims by pretending to be a company representative or other trusted person, experts said.

The FBI last month issued a warning about such attacks targeting Salesforce.

The agency said hackers posing as IT workers had tricked customer support employees into granting them access to sensitive data.

“They have been very effective,” expert Hunt said.

“And it hasn’t been using any sophisticated technical exploits… they have exploited really the oldest tricks in the books.”

The hack of data from Australia’s biggest airline comes as a string of major cyberattacks in the country has raised concerns about the protection of personal data.

Qantas apologised last year after a glitch with its mobile app exposed some passengers’ names and travel details.

And major ports handling 40% of Australia’s freight trade ground to a halt in 2023 after hackers infiltrated computers belonging to operator DP World.





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Sheikh Hasina’s Awami League turns to flash protests ahead of polls

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Sheikh Hasina’s Awami League turns to flash protests ahead of polls


Sheikh Hasina, then Prime Minister of Bangladesh, gestures during a meeting with foreign observers and journalists at the Prime Ministers residence in Dhaka, Bangladesh, January 8, 2024. — Reuters
Sheikh Hasina, then Prime Minister of Bangladesh, gestures during a meeting with foreign observers and journalists at the Prime Minister’s residence in Dhaka, Bangladesh, January 8, 2024. — Reuters

DHAKA: Once Bangladesh’s largest political party, the Awami League has been outlawed since its leader, Sheikh Hasina, was overthrown in a mass uprising last year.

Now, its supporters — encouraged by Hasina’s social media calls to “resist” — are staging flash mob protests defying the ban as the country prepares for elections from which the party is barred.

In the capital, Dhaka, 45-year-old cleaner Mohammad Kashem described witnessing around 25 Awami League loyalists being chased, beaten, and detained by police at one such rally.

“It’s happening all over Dhaka,” Kashem told AFP, saying videos of such spontaneous demonstrations appear constantly on social media.

“We see it every day on Facebook.”

The elections, expected in February 2026, will be the first since Hasina fled into exile in India as crowds stormed her palace, ending her 15-year rule.

She has since defied court orders to attend her ongoing trial on charges amounting to crimes against humanity for allegedly ordering a deadly crackdown during the revolt.

Her party and its supporters have since been pushed underground.

More than 800 have been arrested in connection with the flash mobs, say officials, which have rattled the interim government of Nobel laureate Muhammad Yunus as he oversees the South Asian nation of 170 million until the polls.

‘Abandoned’

Still, they protest. Some rallies consist of only a handful of young men. Others draw more than 100, chanting slogans.

“Sheikh Hasina is coming!” they shout, waving small placards or unfurling banners. “Bangladesh is smiling!”

They gather for a few minutes before vanishing into the crowds.

Sometimes, multiple flash protests erupt simultaneously in different parts of Dhaka. On one day, police arrested 244 people, authorities said.

The risks are high. In the rally Kashem witnessed, several protesters were badly beaten.

“Stupid boys,” Kashem said. “The heavyweight leaders abandoned them… yet they’re risking their lives.”

The protests have unnerved Yunus’s government.

“The fascists have turned reckless, as they can see that the country is heading towards an election and the trial process (of Hasina) is progressing fast,” Yunus’s press secretary Shafiqul Alam told reporters last month.

“The government has decided to strengthen the monitoring of flash processions and other illegal gatherings.”

Hasina remains vocal on social media, issuing broadsides against Yunus and urging loyalists to “resist”.

Bangladeshi newspapers, quoting a senior party leader in hiding, reported at least 20 flash processions in the past month.

Dhaka police spokesman Md Talebur Rahman could not confirm the number of protests, but said “more than 800 people” had been arrested in connection with them.

Political analyst Zahed Ur Rahman, a member of the government’s electoral reform commission, said Hasina was risking protesters’ safety to maintain relevance.

“She is trying to earn sympathy by widely sharing the beatings, chases, dispersals and arrests of her party members,” Zahed told AFP.

‘Proper action’

Human Rights Watch has condemned the “draconian” ban on the Awami League.

“The interim government should not be engaging in the same partisan behaviour that Bangladeshis had to endure under Sheikh Hasina, whether it is stuffing the prisons with political opponents or shutting down peaceful dissent,” HRW’s Meenakshi Ganguly said.

But analysts say the protests could complicate election preparations.

Inspector General of Police Baharul Alam said “different interest groups” were trying to derail the election, including the “defeated axis”.

Tajul Islam, chief prosecutor in Hasina’s trial in absentia, said that a judicial probe was underway into the Awami League.

“Once the investigation report is ready, proper action will be taken,” Islam said.

The Awami League remains defiant.

Senior leader Khalid Mahmud Chowdhury, whose current whereabouts are unclear, insists that protesters were taking to the streets out of “love” for Hasina.

He told AFP that he revelled in the trouble they have caused.

“Have you noticed how these activities have robbed the government of sleep?”





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No survivors likely after Tennessee military blast, say officials

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No survivors likely after Tennessee military blast, say officials


Law enforcement officers guard a gate outside the Accurate Energetic Systems military explosives plant, after an explosion at the facility in Bucksnort, Tennessee, US October 10, 2025. — Reuters
Law enforcement officers guard a gate outside the Accurate Energetic Systems military explosives plant, after an explosion at the facility in Bucksnort, Tennessee, US October 10, 2025. — Reuters
  • Company calls blast “tragic accident”.
  • DNA testing to be used to identify remains.
  • Authorities slowly processing blast scene.

A huge blast at an explosives factory in Tennessee killed 16 people, authorities said Saturday, lowering the toll after locating two people who were previously missing and presumed dead.

The explosion on Friday in the town of Bucksnort took place at a factory owned by Accurate Energetic Systems, which makes explosives for both military and demolition purposes.

The blast destroyed an entire building at the plant’s large campus, shook homes miles away and sent debris flying, news reports said.

After initially reporting a toll of 18 people presumed dead, “we have been able to locate and determine the two other folks [were] not on the site,” Humphreys County Sheriff Chris Davis said.

Their vehicle and personal items were found at the scene, leading to the initial belief they were among the victims.

In a statement, the company called the blast “a tragic accident”.

But Brice McCracken, an official from the Bureau of Alcohol, Tobacco, Firearms and Explosives, told reporters late Saturday that authorities “are not any closer today to determining the origin and cause of this explosion”.

Davis had said earlier in the day: “Can I say we’re going to rule out foul play? We can’t answer that. That might be days or weeks or months before we can do that.”

Authorities were slowly processing the blast scene one foot at a time, the sheriff said, calling in bomb technicians every time they felt there was a risk of danger. DNA testing will be used to identify remains.





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