Fashion
PrimaLoft launches its UltraPeak insulation and Rerun circular platform
Published
October 29, 2025
Synthetic insulation specialist PrimaLoft has unveiled “UltraPeak,” a new padding technology that delivers a lofty profile for apparel. The manufacturer is also launching a new platform, “PrimaLoft Rerun,” designed to advance circularity through material recycling.
“UltraPeak” stands out from existing offerings with a structure that PrimaLoft likens to cathedrals’ flying buttresses. The interweaving of architectural fibres and microfibres delivers consistent loft while maintaining a soft handle for greater comfort.
The new solution will occupy a premium position within the PrimaLoft range, which is currently used by over a thousand international brands across outdoor, sport, lifestyle apparel, home wear, and workwear.
“Since 1984, we have developed deep expertise and knowledge in insulation, and UltraPeak brings a new approach, with an insulator that takes on the look and feel of down,” Andrea Paulson, PrimaLoft’s director of innovation and technology, told FashionNetwork. “The architectural fibres help guarantee this loft, creating space for the insulation without adding weight to the garment.”
“UltraPeak” is also produced from 100% recycled fibres, and manufactured using the “PrimaLoft Pure” process, which is said to reduce the carbon footprint by more than 50% compared with conventional manufacturing methods.
The choice of circularity for “UltraPeak” forms part of a broader expansion of the company’s recycling ambitions. The company is also launching “Rerun”, a new platform aimed at increasing the use of fibres recovered from apparel to create new ones.
“All the indicators suggest that textile-to-textile recycling is the future of the outdoor industry,” said Andrea Paulson. “Rerun is designed to break the linear consumption model and addresses the issue of textile waste. Rerun products are intended to be circular, deliver superior performance and be produced in responsible facilities.”
“Rerun” relies on chemical recycling processes, as with the insulation in the “Silver” range, or on mechanical recycling, as with “ThermoPlume”, the manufacturer’s technology that mimics natural down.
Other additions to the PrimaLoft range include “ThermaStretch”, an insulation offering 30% greater elasticity than the rest of the range to support sporting activities; “HeatSphere”, an intermediate insulation layer that enhances heat retention; and “Rise Sleeping Bag”, a high-performance insulation designed for sleeping bags.
Headquartered in Latham, New York, and owned by Compass Diversified Holdings (CODI), PrimaLoft counts Patagonia, Helly Hansen, Moncler, Adidas, Lululemon, Gap, and Sitka among its clients.
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Philippine President Ferdinand Marcos Jr expressed optimism that this will open new opportunities for e-commerce, trade and micro, small and medium enterprises (MSMEs).
The Second Protocol amending the ASEAN-Australia-New Zealand Free Trade Area entered into force recently.
At the ASEAN-New Zealand Commemorative Summit in Kuala Lumpur, Phillipine President Ferdinand Marcos Jr expressed optimism that this will open new opportunities for e-commerce, trade and MSMEs.
He highlighted New Zealand’s expertise in agritech, sustainable farming and value-chain integration.
He made the remarks during the ASEAN-New Zealand Commemorative Summit in Kuala Lumpur, one of the related summits of the 47th meeting of Association of Southeast Asian Nations.
“We hope this will expand market access, enhance regulatory certainty, and open new opportunities in e-commerce, sustainable trade, and MSME empowerment,” Marcos was quoted as saying by regional media outlets.
“I wish to reiterate the Philippines’ support for the ASEAN-New Zealand Comprehensive Strategic Partnership, as well as for the establishment of a biennial ASEAN–New Zealand Summit,” the President said.
New Zealand’s expertise in agritech, sustainable farming, and value-chain integration has enabled the regional bloc to “strengthen livelihoods, raise standards, and enhance food security across our communities,” he noted.
Fibre2Fashion News Desk (DS)
Published
October 29, 2025
Armani Beauty has opened a flagship store in Mumbai’s Phoenix Palladium Mall to bring its full range of makeup, skincare, and fragrance collections to the city’s shoppers as the brand debuts its first-ever Diwali campaign in India.
The new Armani Beauty store has a striking red, white, and gold colour scheme and is designed to create an immersive shopping experience. The label extended its festive decorations throughout the mall to celebrate both its launch and the Diwali season.
“Armani beauty’s first Diwali campaign in India builds on its vision to be locally and culturally relevant, aiming for experiences beyond commerce for Indian consumer,” said Charles-Alexandre Boczmak, general manager at L’oreal International Distribution SAPMENA, in a press release. “This milestone unites the brand vision together with our local partners and underscores the brand’s commitment to staying current with the evolving trends and expectations of Indian consumers.”
Inside the new Armani Beauty store, shoppers can browse makeup products ranging from foundation to lipsticks and eyeshadows along with its ‘Crema Nera’ skincare collection. The Armani/ Privé Haute Couture Fragrances collection has a dedicated segment in the store and other scents are also available.
“Having inspired a transformative beauty movement in the country, we bring Armani’s first-ever Diwali campaign to India,” said Global SS Beauty Brands’ CEO Biju Kassim. “This milestone reflects our vision to take experiential beauty beyond commerce and into the community. It unites the iconic heritage of Armani with our valued local partnership with Phoenix Palladium, Mumbai. As brand-to-consumer conversations evolve, we remain aligned with these changing dynamics of the Indian consumer.”
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