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Expert weighs in on Meghan Markle’s branding strategy

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Expert weighs in on Meghan Markle’s branding strategy


Meghan Markle’s branding strategy captures the attention of an expert

Meghan Markle has just been hailed for the way she’s been handling her business, pricing and the allure that she’s creating around her creations.

Everything has been brought to light and explained by branding expert Chad Teixeira.

He spoke to the Daily Mail for this breakdown of Meghan’s efforts, which “plays” to promote her branding, all while defying what people consider “traditional retail logic.”

According to the expert, this year’s Christmas collection is what is the most important because the newly released video prompting the Christmas collection features things like decked halls, a glazed turkey, which has been done with her own brand of honey, as well as clips of desserts that she’s prepping using her own jams.

He also touched on the method behind the shocking pricing of her products. For example things like the raspberry spread and orange marmalade retail for $12 apiece, and the trio of the Fruit Spread Trio and Signature Fruit Spread Gift set go for $36 and $42 respectively in their keepsake boxes.

To the branding expert, this pricing is a “deliberate play on perceived value” compared to “traditional retail logic” because it places them as a luxury good.

Furthermore As Ever seems to be focusing more on Meghan’s “story, taste, and aesthetic” creating it more as an “emotional purchase rather than a rational one” which “is common in celebrity-led or heritage-inspired brands.”

“It’s a strategic move where exclusivity and narrative hold more weight than practical value”, he also noted.

Even Meghan’s handwriting “aligns with that premium positioning” he said before calling it a “’subtle connection to her personal touch is the luxury” to her fans.

“While some consumers may be momentarily surprised that the set isn’t cheaper, this kind of pricing psychology can actually strengthen brand allure if handled with consistency”as it “signals confidence and exclusivity” he said a bit later into the chat.

However, “the key will be in storytelling,” he said before concluding. “If the focus remains on craftsmanship, heritage, and intention rather than quantity, most of her audience will interpret the pricing as part of the brand’s aspirational identity rather than a misstep.”





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Sarah Ferguson issues apology in personal note to royals after downfall

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Sarah Ferguson issues apology in personal note to royals after downfall


Sarah Ferguson issues apology in personal note to royals after downfall

Sarah Ferguson appears to reeling from the humiliation of being completely cut off from the royal family and is now trying to grovel her way into gaining back some sympathy.

The former Duchess of York was also ousted after King Charles removed all the royal honours and titles from her ex-husband Andrew Mountbatten-Windsor. They both were found to have a shady connection to the paedophile financier Jeffery Epstein forcing the monarch to take a severe action after public backlash.

Previously, Sarah and Andrew had a tradition to send Christmas cards to family and friends. This year, with Christmas around the corner, Fergie had been signing the festive cards alone to send out to the royals, per DailyMail author Barbara Davies.

Princess Beatrice and Princess Eugenie’s mum had been slowly earning the trust and favour of the royals and had even attended the Sandringham Walk in 2023. However, all of that fell apart when the controversies lined up against the Yorks.

They are also set to vacate the Royal Lodge in the first half of 2026 which would officially (and hopefully for royals) mark the end of the chapter.

“With the long-divorced couple finally preparing to go their separate ways, 66-year-old Sarah, it is understood, has been signing her cards alone,” a source revealed.

They added that the cards which are addressed to members of the Royal Family have “a gushing personalised apology” written for causing the trouble through her past bad decisions.

In what is being termed as a ‘desperate’ attempt, Fergie is making a plea to the royals to somehow prove a little contrition that she feels. The source shared that she had forlornly written on the cards: “I hope we’ll meet again”.

It is suggested that Sarah will be along with Andrew for Christmas this year as they are also banned from all royal family private celebrations. Meanwhile, their eldest daughter Beatrice is going abroad with her family and friends.

Princess Eugenie is yet to decide, but it is likely that she would follow her sister’s strategy to avoid drama.





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Amanda Seyfried is ‘going to keep campaigning’ for ‘Mamma Mia 3′

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Amanda Seyfried is ‘going to keep campaigning’ for ‘Mamma Mia 3′


Amanda Seyfried teases making of ‘Mamma Mia 3’

Amanda Seyfried is not letting go of her hopes for a third Mamma Mia! film and says she’s more motivated than ever to see it happen. 

Speaking with PEOPLE at the Los Angeles premiere of The Testament of Ann Lee on Dec. 14, the actress made it clear she’s ready to keep pushing for Mamma Mia 3, especially if it allows her beloved character Sophie to step into a new phase of life.

When asked what Sophie’s future might look like if the franchise returns, Seyfried immediately imagined motherhood. 

“Oh, with kids. I mean, I love being a mother,” the 40-year-old said, drawing a parallel between her own life and Sophie’s journey. 

“I love playing a mother, and I would love to dive into the curiosities of motherhood and raising children on a Greek island, just like Donna did with Sophie.” 

Meryl Streep famously played Donna, Sophie’s free-spirited mother, in the original 2008 musical.

Seyfried believes that exploring Sophie as a parent could open up fresh emotional ground for the story. 

“I think that would be really interesting,” she said, adding that while she doesn’t know exactly where the plot would go, she’s confident the heart of the franchise would remain the same. 

“I have no idea where the story is going to go, but I know there’s going to be a lot of singing and dancing.”

Her enthusiasm doesn’t stop there. Seyfried made it clear she’s not quietly waiting on the sidelines. 

“I’m going to keep campaigning for that movie until I’m blue in the face,” she said, emphasizing just how committed she is to seeing the third installment made.

There is reason for optimism. 

Producer Judy Craymer has confirmed that a script for Mamma Mia 3 has already been completed and that the film remains in development as a follow-up to 2018’s Mamma Mia! Here We Go Again

“Well, we know what we want to do with the movie, and it will happen,” Craymer told Deadline in May, while also discussing the possibility of Sabrina Carpenter joining the cast alongside Seyfried and Streep.

Off screen, Seyfried brings real-life experience to the idea of motherhood.

She shares daughter Nina, 8, and son Thomas, 5, with her husband, actor Thomas Sadoski. 

The couple got engaged in 2016, eloped the following year, and now live with their children on a farm in upstate New York. 

For Seyfried, both on screen and off, motherhood seems like a story she’s more than ready to keep telling.





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Actor James Ransone, known for his roles in “The Wire” and “It: Chapter Two,” dies at 46

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Actor James Ransone, known for his roles in “The Wire” and “It: Chapter Two,” dies at 46


James Ransone, the actor who played Ziggy Sobotka in the HBO series “The Wire” and appeared in many other TV shows and movies, has died. He was 46.

The Los Angeles County Medical Examiner’s office said in online records that Ransone died by suicide on Friday.

Ransone’s film credits include “It: Chapter Two,” “The Black Phone” and “Black Phone 2,” and he appeared in TV shows including the cop drama “Bosch” and “Poker Face.”

CBS News reached out to representatives of Ransone on Sunday, as well as to a spokesperson for the medical examiner’s office, for comment.

James Ransone attends the premiere of Warner Bros. Pictures “It Chapter Two” at Regency Village Theatre on Aug. 26, 2019, in Westwood, California.

Emma McIntyre/FilmMagic


Ransone, a Maryland native, told Interview Magazine in 2016 that he had realized he was a full-blown actor while shooting “Generation Kill,” a 2008 HBO mini-series also starring Alexander Skarsgård and Jon Huertas. He also spoke about struggling with addiction for several years before he sobered up ahead of filming the series.

According to the interview, Ransone’s passion for performing arts was cultivated when he was a teenager in Baltimore.

“Baltimore breeds a really specific type of weirdo,” he told Interview Magazine. “Animal Collective is from Baltimore. Dan Deacon, John Waters. There’s a through line of weirdness and a hard edge that I see when I meet people from that area.”

Ransone is survived by his wife and their two children.

If you or someone you know is in emotional distress or a suicidal crisis, you can reach the 988 Suicide & Crisis Lifeline by calling or texting 988. You can also chat with the 988 Suicide & Crisis Lifeline here.

For more information about mental health care resources and support, The National Alliance on Mental Illness (NAMI) HelpLine can be reached Monday through Friday, 10 a.m.–10 p.m. ET, at 1-800-950-NAMI (6264).



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