Business
The firms looking to destroy harmful ‘forever chemicals’

Technology Reporter

“There’s a lot of destruction that needs to be done,” sums up Parker Bovée of Cleantech Group, a research and consulting firm.
He is referring to PFAS (Perfluoroalkyl and Polyfluoroalkyl Substances), also known as “forever chemicals”.
These man-made chemicals can be found in items such as waterproof clothing, non-stick pans, lipsticks and food packaging.
They are used for their grease and water repellence, but do not degrade quickly and have been linked to health issues such as higher risks of certain cancers and reproductive problems.
The extraordinarily strong carbon-fluorine bonds they contain gives them the ability to persist for decades or even centuries in nature.
PFAS can be detected and removed from water and soil and then concentrated into smaller volumes of high strength waste.
But what to do with that waste?
Currently, concentrated PFAS waste is either put in long-term storage which is expensive, or incinerated (often incompletely, leading to toxic emissions), or sent to landfills for hazardous waste.
But now clean-tech companies are bringing techniques to market that can destroy them.
These are being tested in small-scale pilot projects with potential customers including some industrial manufacturers, municipal wastewater treatment plants and even the US military.
There’s a “large and growing” market opportunity for PFAS destruction companies notes Mr Bovée.
While it is mostly currently centred in the US, others are dipping their toes, he says.
In the UK, funding for water companies to look into PFAS destruction has been provided by water regulator Ofwat, with Severn Trent Water leading a project to examine the potential technologies and suppliers.
One factor driving the market forward in the US is legal risk. Thousands of lawsuits claiming PFAS-related contamination and harm have been filed with some large chemical manufacturers, notably 3M, having already paid out billions in class-action settlements.
Regulation is also beginning to tighten worldwide.
Legal limits for two PFAS in drinking water are now scheduled to take effect in the US in 2031.
PFAS remains a bipartisan issue, says Mr Bovée, and many expect that future US regulation will expand beyond drinking water to cover industrial discharge and other sources.
The EU also has legal limits for PFAS in drinking water, which member states must begin enforcing from next year.

There are a variety of technologies for destroying PFAS – each with their own advantages and limitations.
According to Mr Bovée, one technology that is almost commercially ready is electrochemical oxidation (EO) technology.
Electrodes are placed in water contaminated by PFAS and a current is passed through, resulting in the chemicals’ breakdown.
While energy intensive, it doesn’t require high temperature or pressure, and is easy to operate and integrate into existing treatment systems for concentrating PFAS, says Mark Ralph, CEO of Canadian-based start-up Axine Water Technologies.
Last year, following a successful pilot project, it sold its first commercial-scale unit to a Michigan-based producer of automotive components. It is now up and running and the customer is planning to purchase additional systems for other sites.

Another technology not far behind is Supercritical Water Oxidation (SCWO).
It relies on heating and pressurising water to such a high degree that it enters a new state of matter: a so-called supercritical state. When the PFAS waste stream is introduced, it breaks the carbon-fluorine bonds.
One advantage is that it can process both solid and liquid PFAS waste, says Chris Gannon, CEO of North Carolina-based 374Water.
He says his technology can even destroy PFAS in plastics if they are ground up.
It can be expensive to buy and maintain – the process is so intense it requires a complex reactor and regular cleaning. But it can be more cost effective if the PFAS is first concentrated before it enters the process.
Currently the City of Orlando in Florida is testing 374Water’s technology at its largest wastewater treatment plant.
The City is trying to get ahead of the curve, explains Alan Oyler, its special projects manager for public works.
Levels of PFAS in sewage sludge aren’t currently regulated, but he expects them to be in the future.
So far, Mr Oyler is pleased with the destruction capability he has seen, but is also waiting to see how reliable the system is.
The scale of 374Water’s current technology is small: it can handle just a fraction of the tonnes of wet sludge the facility produces daily.
But the company is in the process of scaling up, and Mr Oyler imagines in a few years it will be able to handle all the facility’s material “ready for when the regulations require”.
Other technologies on their way to being commercially ready include hydrothermal alkaline treatment (HALT), which uses high temperature, high pressure, and an alkaline chemical to destroy PFAS; and plasma-based technology, which involves making an ionized gas (called a plasma) to attack and degrade the PFAS molecules.

Yet there is one potential issue with the technologies now coming through, says Jay Meegoda, a professor of civil and environmental engineering at the New Jersey Institute of Technology: nasty PFAS degradation byproducts.
For example, in the case of EO, highly corrosive hydrogen fluoride vapor. Each needs a “complete study” accounting for all their inputs and outputs, he says.
The companies have claimed they either don’t produce PFAS degradation products or deal with them adequately.
One important partner for many of the PFAS destruction companies in testing their technologies in the real world has been the US Department of Defence (DOD).
PFAS contamination at US military sites is a big, below-the-radar problem. It stems particularly from the use of older formulations of firefighting foam, used for example during training exercises or emergencies, but other routes too such as the cleaning of military equipment.
More than 700 sites are known or suspected to be contaminated, posing a threat to surrounding communities. A judge recently cleared the way for PFAS contamination and harm lawsuits against the military to proceed.
Clean up efforts are where the destruction companies could come in, and projects have been undertaken or are under way at various sites to assess the performance and cost effectiveness of many of their solutions.
One start-up, Aquagga, which specialises in HALT technology, recently completed a demonstration project for the DOD which involved destroying a firefighting foam mixture amongst other concentrated PFAS-containing liquids.
Immense volumes of the foam are currently stockpiled in all sorts of places, not just at military sites.
Like others, Aquagga sees a big opportunity over the next few years for both destroying the foam and remediating the environmental damage associated with its use.
And outside the military, there’s a tantalizing new PFAS waste stream on the horizon. The US is actively expanding domestic computer chip manufacturing – a process that uses PFAS in massive amounts. “We can destroy that,” says Mr Gannon, of 374Water.
Business
AI demand means data centres are worsening drought in Mexico

Suzanne BearneTechnology Reporter, Querétaro, Mexico

Located in the middle of Mexico, Querétaro is a charming and colourful colonial-style city known for its dazzling stone aqueduct.
But the city, and state of the same name, is also recognised for a very different reason – as Mexico’s data centre capital.
Across the state companies including Microsoft, Amazon Web Services and ODATA own these warehouse-like buildings, full of computer servers.
No one could supply an exact number, but there are scores of them, with more being built.
Ascenty, which claims to be the largest data centre company in Latin America, has two in Querétaro, both around 20,000 sq ft in size, with a third under construction.
It is forecast that more than $10bn (£7.4bn) in data centre-related investment will pour into the state in the next decade.
“The demand for AI is accelerating the construction of data centres at an unprecedented speed,” says Shaolei Ren, associate professor of electrical and computer engineering at the University of California Riverside.
So, what’s the attraction of Querétaro?
“It’s a very strategic region,” explains Arturo Bravo, Mexico country manager at Ascenty.
“Querétaro is right in the middle [of the country], connecting east, west, north and south,” he says.
That means it is relatively close to Mexico City. It is also connected to high-speed data cables, so large amounts of data can be shifted quickly.
Mr Bravo also points out that there is support from the municipality and central government.
“It’s been identified as a technology hub,” he says. “Both provide a lot of good alternatives in terms of permits, regulation and zoning.”
But why are many US companies choosing this state over somewhere closer to home?
“The power grid capacity constraint in the US is pushing tech companies to find available power anywhere they can,” says Shaolei Ren, associate professor of electrical and computer engineering at the University of California Riverside, adding that the cost of land and energy, and business-friendly policies are also attractive.

Data centres host thousands of servers – a specialised type of computer for processing and sending data.
Anyone that’s worked with a computer on their lap will know that they get uncomfortably hot. So to stop data centres melting down, elaborate cooling systems are needed which can use huge amounts of water.
However, not all data centres consume water at the same rate.
Some use water evaporation to dissipate the heat, which works well but is thirsty.
A small data centre using this type of cooling can use around 25.5 million litres of water per year.
Other data centres, like those owned by Ascenty, use a closed-loop system, which circulates water through chillers.
Meanwhile, Microsoft told the BBC it operates three data centres in Querétaro. They use direct outdoor air for cooling approximately 95% of the year, requiring zero water.
It said for the remaining 5% of the year, when ambient temperatures exceed 29.4°C, they use evaporative cooling.
For the fiscal year 2025, its Querétaro sites used 40 million litres of water, it added.
That’s still a lot of water. And if you look at overall consumption at the biggest data centre owners then the numbers are huge.
For example, in its 2025 sustainability report Google stated that its total water consumption increased by 28% to 8.1bn gallons between 2023 to 2024.
The report also said that 72% of the freshwater it used came from sources at “low risk of water depletion or scarcity”.
In addition, data centres also indirectly consume water, as water is needed to produce electricity.

The extra water consumption by data centres is a big problem for some in Querétaro which last year endured the worst drought of a century, impacting crops and water supplies to some communities.
At her home in Querétaro, activist Teresa Roldán tells me residents have asked the authorities for more information and transparency about the data centres and the water they use but says this has not been forthcoming.
“Private industries are being prioritised in these arid zones,” she says. “We hear that there’s going to be 32 data centres but water is what’s needed for the people, not for these industries. They [the municipality] are prioritising giving the water they have to the private industry. Citizens are not receiving the same quality of the water than the water that the industry is receiving.”
Speaking to the BBC in Querétaro, Claudia Romero Herrara, founder of water activist organisation Bajo Tierra Museo del Agua, wouldn’t comment directly on the data centres due to a lack of information but says she’s concerned about the state’s water issues.
“This is a state that is already facing a crisis that is so complex and doesn’t have enough water for human disposal. The priority should be water for basic means…that’s what we need to guarantee and then maybe think if there are some resources available for any other economic activity. There has been a conflict of interest on public water policy for the last two decades.”
A spokesperson for the government of the state of Querétaro defended their decision saying: “We have always said and reiterated that the water is for citizen consumption, not for the industry. The municipality has zero faculties to water allocation and even less to assign water quality. Nor the state, nor the municipality can water allocate to any industry or the primary sector, that’s a job for the National Water Commission.”

Another concern for those living near data centres is air pollution.
Prof Ren says data centres typically rely on diesel backup generators that release large amounts of harmful pollutants.
“The danger of diesel pollutants from data centres has been well recognised,” he says, pointing to a health assessment of the air quality surrounding local data centres by the Department of Ecology at the state of Washington.
Mr Bravo responded to those concerns by saying: “We operate under the terms and conditions specified by authorities, which, in turn, in my perspective, are the ones taking care of the fact that those conditions are acceptable for the communities around and the health of everybody.”
As for the future, Ascenty is planning more data centres in the region.
“I do see it just kind of progressing and progressing, with a new data centre there every few years,” says Mr Bravo.
“The industry will continue to grow as AI grows. It’s a great future in terms of what is coming.”
Business
Ulta Beauty raises full-year forecast after reporting growth in all major categories

Ulta Beauty on Thursday raised its full-year forecast, after reporting growth in all major categories and topping Wall Street’s quarterly sales expectations.
The beauty retailer said it expects net sales of between $12 billion and $12.1 billion, up from its previous range of $11.5 billion and $11.7 billion, representing an increase from last fiscal year’s net sales of $11.3 billion. It expects earnings per share of $23.85 to $24.30, up from its previous range of $22.65 to $23.20.
It expects comparable sales, a metric that takes out one-time factors like store openings and closures, to grow between 2.5% to 3.5%, up from projections of as much as 1.5%. The company had raised its annual profit forecast and the upper end of its full year sales range in May.
In the company’s news release, CEO Kecia Steelman said its outlook for the year “reflects both the strength of our year-to-date performance and our caution around how consumer demand may evolve in the second half of the year.”
Shares of Ulta gained about 3% in extended trading, after earlier hitting a 52-week during the regular session.
Here’s what the company reported for the fiscal second quarter compared with what Wall Street expected, according to LSEG:
- Earnings per share: $5.78. It was not immediately clear if that was comparable to the $5.08 expected by analysts.
- Revenue: $2.79 billion vs. $2.67 billion expected
In the three-month period that ended August 2, Ulta’s net income rose to $260.88 million, or $5.78 per share, from $252.6 million, or $5.30 per share, in the year-ago period. Revenue increased from $2.55 billion in the year-ago quarter.
Beauty has remained a hot category for consumers, even as they pull back or watch their spending in other discretionary categories. Yet that’s fueled tougher competition for Ulta Beauty as specialty players like LVMH-owned Sephora, big-box retailers like Walmart and department stores like Kohl’s have all bulked up their beauty businesses.
For investors, tariffs have been a closely watched challenge for retailers, too. Compared to other retailers, Ulta is not as directly exposed. Only about 1% of the company’s merchandise last fiscal year was direct imports, then-CFO Paula Oyibo said in May on the company’s earnings call. She said at the time most of Ulta’s exposure to the higher duties was minor, such as store fixtures and supplies.
Even in tumultous economic times, Steelman said beauty and wellness tend to fare better because they “offer a unique sense of comfort and escape.”
“Our insight suggests consumers continue to prudently manage their day-to-day spending and are watchful of pricing trends in response to tariffs,” she said on the earnings call. “At the same time, beauty enthusiasts tell us that they’re prioritizing their beauty regimens and remain strongly engaged within the category.”
In the second quarter, Ulta’s comparable sales grew 6.7% year over year, more than double analysts’ expectations, according to StreetAccount.
Customers visited more and spent more when they shopped on Ulta’s website and in its stores compared to the year-ago quarter. Transactions rose by 3.7% and average ticket increased by 2.9%.
Ulta added new brands and products that drove purchases in the quarter, including more products from Sol de Janeiro, exclusive Korean beauty brand Peach & Lily and Shakira’s hair care brand, Isima, Steelman said on the company’s earnings call.
Plus, she said, it’s trying to reach more of its existing and prospective customers in new ways. It had an activation at the Coachella and Lollapalooza music festivals and was the official beauty retail partner of Beyonce’s Cowboy Carter Tour.
In a growing number of Ulta stores, it is dedicating space to wellness-related products, such as supplements. It has opened a wellness shop in about 370 stores and plans to expand them to more stores this quarter, Steelman said.
Along with attracting more customers in the U.S., Ulta has looked internationally for growth. It announced in July that had acquired Space NK, a British beauty retailer, from Manzanita Capital. The deal allows Ulta to enter a new international market, since Space NK has 83 stores in the United Kingdom and Ireland.
Ulta did not disclose the price of the acquisition, saying it funded the transaction with cash on hand and Ulta’s existing credit facility and that it would not be material to financial results for the fiscal year.
For Ulta, Space NK offered a less expensive way to enter a new market, Steelman said. Its business, which will continue to operate independently, could offer learnings that could shape Ulta’s strategy, she said. Compared to Ulta, its shops tend to be smaller, located on main streets in cities and sell primarily prestige beauty merchandise.
The company is expanding in other international markets, too. Ulta recently marked the soft opening of its first Ulta store in Mexico and it plans to open its first store in the Middle East later this year, Steelman said Thursday on the company’s earnings call.
Ulta is also introducing a third-party marketplace, which Steelman said will launch in the third quarter. A growing number of retailers, including Best Buy, are launching the marketplaces a way to expand the mix of merchandise they carry without needing more store shelf space or buying more of their own inventory.
At the same time, Ulta recently announced the end of one of its efforts to expand reach. It cut ties with Target, which had opened mini Ulta shops in more than 600 big-box stores. The licensing deal, which will end in August 2026, allowed Target to sell a smaller and rotating assortment of makeup, skincare, hair care products and more that are carried by the full Ulta stores. Target carried those items on its website, and it staffed the shops.
For Ulta, however, the Target deal contributed little to its finances, Steelman said. Royalty revenue from the deal last fiscal year “was well below 1% of net sales,” she said on the company’s earnings call.
Ulta is looking for a new CFO as well. The company’s former CFO, Oyibo, left Ulta in late June after about a year in the role. Ulta has not yet announced her permanent successor.
Business
White House says Trump has fired CDC Director Susan Monarez, will name replacement soon

Susan Monarez, President Donald Trump’s nominee to be the Director of the Centers for Disease Control and Prevention (CDC), arrives to testify for her confirmation hearing before the Senate Committee on Health, Education, Labor, and Pensions in the Dirksen Senate Office Building on June 25, 2025 in Washington, DC.
Kayla Bartkowski | Getty Images
The White House on Thursday said President Donald Trump has fired Centers for Disease Control and Prevention Director Susan Monarez after she refused to resign, and that a new replacement will be named soon.
“The president fired her, which he has every right to do,” White House press secretary Karoline Leavitt said during a briefing.
She said Trump has “the authority to fire those who are not aligned with his mission,” and that he or Health and Human Services Secretary Robert F. Kennedy Jr. will announce a new CDC director “very soon.”
In a statement, lawyers for Monarez said they were “not aware of anything new happening.”
Earlier Thursday, Monarez’s attorney Mark Zaid said Monarez would remain in the role because she is a presidential appointee and only Trump can fire her. Zaid said White House personnel had tried to fire her, not the president.
“Receiving an email from an HR staffer simply saying ‘you’re fired’ is insufficient as a matter of law to constitute the termination of a federal employee, especially one appointed by the president and confirmed by the Senate,” Zaid said.
He also said she “refused to rubber-stamp unscientific, reckless directives and fire dedicated health experts” and that “she chose protecting the public over serving a political agenda.”
“For that, she has been targeted,” he said.
Monarez and Kennedy were at odds over vaccine policy, The New York Times reported Wednesday, citing an anonymous administration official.
Kennedy, a prominent vaccine skeptic, has taken several steps to change immunization policy in the U.S.
Monarez was sworn in on July 31. A longtime federal government scientist, she is the first CDC director to be confirmed by the Senate following a new law passed during the pandemic that required lawmakers to approve nominees for the role.
Trump’s move to oust her is the latest in a leadership upheaval at the CDC.
At least four other top health officials announced Wednesday that they were quitting the agency shortly after HHS said Monarez was “no longer” the director of the CDC in a post on X.
In a Fox News interview Thursday morning, Kennedy declined to comment on “personnel issues.” But he said the agency “is in trouble, and we need to fix it, and we are fixing it, and it may be that some people should not be working there anymore.”
Kennedy said Trump has “very, very ambitious hopes for the CDC right now.” But he said the CDC “has problems,” claiming that the agency took the “wrong” approach when it came to social distancing, masking and school closures during the Covid pandemic.
“We need to look at the priorities of the agency, if there’s really a deeply, deeply embedded … malaise at the agency, and we need strong leadership that will go in there and that will be able to execute on President Trump’s broad ambitions for this agency, the gold standard science and to what it was when we were growing up, which was the most respected health agency in the world,” Kennedy said.
The leadership departures come at a tumultuous time for the agency, which is reeling from a gunman’s attack on the CDC’s Atlanta headquarters on Aug. 8. A police officer died in the shooting.
Correction: This article has been updated to reflect the correct day the White House said Trump fired Susan Monarez after she refused to resign, and to reflect the correct wording of Robert F. Kennedy Jr.’s last quote.
— CNBC’s Angelica Peebles contributed to this report.
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