Fashion
Wacoal opens premium lingerie store at Oberoi Mall in Mumbai
Strategically located in one of Mumbai’s most visited lifestyle hubs, the new store is set to cater to the dynamic preferences of women in the Goregaon region, ranging from busy professionals to modern brides and style-conscious shoppers preparing for the festive and wedding season.
Wacoal has opened a 780 square feet store at Oberoi Mall, Goregaon, strengthening its Mumbai presence after recent launches at Phoenix Palladium and Sky City Mall.
Featuring everyday essentials, bridal lingerie, seasonal fashion, sleepwear, and AW’25 collections, the store blends premium design, comfort, and fit, with trained experts offering personalised assistance.
“Wacoal is more than just lingerie, it’s about empowering women through confidence and comfort,” said Ms. Pooja Merani, COO, Wacoal India. “Our presence at Oberoi Mall brings us closer to a vibrant, urban audience that seeks thoughtful designs, and superior fit. With the festive and bridal season approaching, this store allows us to better serve women looking for everyday comfort as well as indulgent, occasion-specific pieces.”
“We are delighted to open yet another store in Mumbai, a city that continues to inspire us with its diversity and dynamism,” shared Mr. Hirokuni Nagamori, CEO, Wacoal India. “The new Oberoi Mall store reflects Wacoal’s core promise of offering premium lingerie with unmatched comfort, quality, and fit. We are committed to providing every woman with an elevated innerwear experience, one that empowers her daily and celebrates her individuality.”
Spanning 780 sq. ft., the store has been thoughtfully designed to enhance customer flow and provide a seamless shopping experience. Beyond its private fitting rooms and sleek interiors, the layout includes intuitive product zoning and digital displays highlighting the latest collections and campaign visuals, adding a layer of visual storytelling to the space. Dedicated assistance from trained fit experts ensures each woman finds her ideal size and style with ease.
The Oberoi Mall store will showcase an elevated selection of Wacoal’s everyday essentials and signature collections, including BASICS, bridal lingerie, seasonal fashion drops, sleepwear, and loungewear. With an emphasis on luxurious fabrics, innovative design, and fit-first philosophy, the brand continues to offer something for every body type, mood, and moment. The store also features the latest Autumn/Winter 2025 (AW’25) season launches, giving shoppers early access to the newest styles and trends.
Wacoal’s retail strategy in India remains focused on deepening its presence in key metros while expanding across emerging cities. With 18 exclusive stores now operational across the country and more in the pipeline, the brand is steadily expanding its reach while complementing its strong digital and multi-brand outlet presence.
As it strengthens its footprint in India, Wacoal remains committed to delivering intimate wear that celebrates individuality, craftsmanship, and the evolving lifestyles of modern Indian women.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
The factory is likely to create 2,000 direct jobs and export nine-tenths of its production abroad.
SCZONE chairman Waleid Gamal El-Dien said the Qantara West Industrial Zone now hosts 34 projects with investments worth $859.3 million, providing over 48,000 direct jobs.
Egypt’s Suez Canal Economic Zone has signed a deal with Turkiye’s Nil Orme to set up a $35-million textile-clothing unit in the former’s Qantara West Industrial Zone.
Meanwhile, Turkiye’s Sahinler Holding Group is planning to expand its operations in Egypt, investing over $41 million to expand its garment manufacturing and planning to complete its third sportswear factory in Egypt by the yearend.
Meanwhile, Turkish conglomerate Sahinler Holding Group is planning to expand its operations in Egypt with investments exceeding $100 million, according to an Egyptian media outlet. It is now investing over EGP 2 billion (~$41 million) to expand its ready-to-wear garment manufacturing.
This includes the completion of its third sportswear factory in Egypt by the end of 2026. It will raise production lines to 34 from the current 10.
A fourth garment factory for the Zara brand is also being planned in the third phase of Robbiki City, east of Cairo.
Founded in 1982, Sahinler now operates two sportswear factories in Egypt with a total investment of $50 million, alongside five additional facilities in Turkiye, Bulgaria, Germany and France.
Fibre2Fashion News Desk (DS)
Published
August 28, 2025
Expect big changes in how consumers shop. Oh, and move over Baby Boomers, because Gen X-ers are now the biggest spenders.
This year, Generation X (born between 1965 and 1980) consumers will outspend Baby Boomers (1946-1964) for the first time globally, and will remain the biggest spenders until at least 2033, according to home delivery giant Parcelhero.
It says the passing of the baton “will mean big changes on the High Street, online and even to society in general”.
New figures revealed by the data analyst and consumer researcher NeilsenIQ show Gen X consumers will spend £11.28 trillion this year worldwide, eclipsing the Baby Boomers’ £10.02 trillion. In fact, Baby Boomers are also likely to be outspent by Millennials (born between 1981 and 1996) this year.
Millennials’ spending could reach £10.91 trillion, knocking Boomers into third place.
Parcelhero’s head of Consumer Research, David Jinks, said: “While the postwar Boomer generation has seen the values of their houses and pensions soar, leaving many comfortably off, many of them are now retired. That means Generation Xs… are now the UK’s biggest spenders.
“There are approximately 13.7 million people in the UK who belong to Generation X, making up about 20% of the total population. [They] are now the biggest earners and highest contributors of tax, despite being a smaller cohort than the 14.1 million Millennials.”
Jinks added: “The new dominance of Gen X is going to mean significant changes, both on the High Street and online, as their preferences start to lead many retail trends. Gen X-ers have been called ‘the latch key generation’ as many grew up with both their parents working and/or divorced, letting themselves in when they returned home from school. Consequently, Gen X-ers became one of the most self-reliant of recent generations, as well as the last to grow up without the support of mobile phones and the internet.
“Whereas Boomers still preferred to make their biggest spending commitments in-store, Gen X is equally happy to splash the cash online. They may be the last analogue generation but they are also enthusiastic digital adopters.
He also noted that brand loyalty is highest among Gen X consumers, “who respond best to transparency, product performance and customer reviews, rather than flashy advertising”, according to research by the customer engagement platform Salesfloor.
The report said Gen X are also the most omnichannel of all generations. They research carefully online, reading experts’ and consumers’ reviews, but are equally likely to make their final purchase online or in-store.
“It’s also a generation less likely to be swayed by the opinions or promotions of online influencers. Indeed, Gen X may be the last generation willing to pay significantly more for proven quality and reliability.”
Copyright © 2025 FashionNetwork.com All rights reserved.
By
DPA
Translated by
Nazia BIBI KEENOO
Published
August 28, 2025
The Austrian luxury hosiery manufacturer Wolford reported a 23.4% drop in sales for the first half of the year on Thursday.
Compared to the previous year, revenue decreased by €10.1 million to €33.0 million (H1 2024: €43.1 million). The company attributed this mainly to the lingering impact of delivery delays and store closures that had been initiated in the previous year. Although Wolford stated that these issues were structurally resolved by the end of 2024, their effects continued to impact sales during the first quarter of 2025.
Despite the steep revenue decline, the company reduced its cost base, resulting in a relatively stable EBIT compared to last year. Recent streamlining and efficiency measures contributed to this outcome. Wolford did not disclose specific figures and plans to publish its full half-year report on 19 September.
The results should be viewed “in the context of the expected ongoing transition phase in which the company is actively implementing a comprehensive operational transformation aimed at restoring long-term resilience and profitability.” The company expects the first signs of recovery to appear in the second half of the year.
Looking ahead to 2025, Wolford — part of the Lanvin Group — said it does not anticipate trade policy or the broader economic environment to have a significant negative impact on earnings or sales for the second half or the full year.
FNW with dpa
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