Fashion
Arena launches swimwear collection with LYCRA ecomade fibre
arena, one of the leading brands in the world of swimming, is presenting its first collection of swimsuits made with the renewable LYCRA EcoMade fibre, raising the bar of innovation with an absolute novelty. This project celebrates the connection between the body and nature, transforming every movement into a gesture of awareness and style.
Arena has launched its first swimsuit collection made with renewable LYCRA EcoMade fibre, featuring the sustainable Vitalife fabric with 70 per cent plant-based elastomer.
Offered in three women’s styles and nature-inspired colours, the line blends performance and eco-responsibility.
Supported by athlete Sahika Ercumen, it promotes mindful, environmentally respectful swimming.
The Vitalife Fabric: Performance and Sustainability
At the heart of this collection is Vitalife, a revolutionary fabric that combines high performance with a profound commitment to sustainability. Its uniqueness lies in the use of an innovative LYCRA elastomer composed of 70% plant-based materials, primarily corn, a renewable resource harvested annually. The new fibre offers a concrete and sustainable alternative to traditional fossil raw materials, while guaranteeing the same performance as the original LYCRA and proven resistance to degradation caused by chlorine, UV rays, and sun creams.
Style and Functionality for Every Woman
The collection is aimed primarily at those who do not compromise between style and performance, with a particular focus on sustainability. The swimsuits are offered in three distinct models, designed to enhance every silhouette and perfectly adapt to the needs of every woman:
- Single shoulder: for a femininity expressed with elegance.
- O back: a comfortable and trendy design for those seeking a modern look.
- Swim pro-back: ideal for swimmers facing intense training, without sacrificing style.
Colors that Tell the Story of Nature
The color palette is an ode to nature, with ethereal and pastel shades that evoke lightness and elegance, mixed with intense and dusty colors, an echo of earthly strength. Deep blues, on the other hand, recall the hidden life of the ocean, creating a harmonious dialogue between the aquatic and terrestrial worlds.
Each model is available in three color variations, in a mix of shades that combines earth tones and pastel hues: Morocco-Valencia, Film-Stone blu, and Caviar-Valencia.
“Since I was little, I had to deal with asthma, a condition that limited my breathing and my freedom – said Sahika Ercumen Turkish freediver who hold several records. “To overcome this challenge, I started practicing swimming and, later, freediving. Water was not just a sport for me, but real therapy and salvation. Immersing myself transformed my relationship with breathing, allowing my respiratory problems to progressively improve until they almost disappeared. But water also became the stage for a continuous challenge with myself, a challenge that pushed me beyond my limits and allowed me to achieve many world records. It is proof that what seems like a weakness can become our greatest strength.
Today, I am honored and profoundly happy to have become an ambassador for the ‘Vitalife’ swimwear line, because the values embodied in these designs are also my own. The dedication to protecting nature and in particular the care and respect for water are the same ones I firmly believe in. I love how their colors vibrate and are inspired by the Earth’s palette, with shades ranging from the deep sea to the horizon, ideally uniting the sky and the water. For me, Vitalife’. is a manifesto that celebrates life, the environment, and well-being. They are values that I will carry with me in every dive”.
“At arena, we are committed to creating high-performance swimwear that is durable, chlorine-resistant, and safe”. stated Peter Graschi, CEO of arena.” Many of our products already feature recycled fibres such as nylon and polyester, and our collaboration with the LYCRA Company, marks a further step towards sustainability. By introducing bio-derived elastane—sourced from renewable materials—we reduce reliance on virgin fossil-based resources without compromising on quality.
Using responsible fibers, such as recycled, organic or bio-based, is part of our broader commitment to environmental protection and responsible innovation.
This choice reflects our long-term vision as a Società Benefit, where business success goes hand in hand with social and environmental responsibility. Through trusted partnerships and rigorous testing, we ensure that sustainable materials continue to meet our exacting standards of performance, while contributing to meaningful, lasting change”.
“The LYCRA Company, always at the forefront of innovation in the textile world, is actively committed to reducing greenhouse gas emissions throughout the value chain. We believe that every player in the supply chain—from suppliers to brands, up to the final consumer—has a fundamental role. Only through shared commitment can we build a truly sustainable future for future generations,” declared Alistair Williamson, Vice President EMEA & South Asia of The LYCRA Company.
This collection, therefore, goes beyond a simple swimsuit, celebrating a new way of experiencing sport and fashion, in harmony with the environment. Vitalife is not only a cutting-edge technical proposal but also an invitation to swim while respecting the environment around us, transforming every stroke into a gesture in favor of the planet. The collection will be available online starting December 4th. In 2026, the collection will also be available in the best sports stores.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
Fashion
Indian textile players hail Budget’s ESG & circularity thrust
Industry stakeholders said the Budget signals a transition away from volume-driven growth towards a value-led, low-carbon and traceable textile ecosystem, supported by initiatives such as the Text-ECO initiative, the National Fibre Scheme, Samarth 2.0, and sustainability-linked capacity building.
Indian textile industry has welcomed the Budget for its strong focus on sustainability, circularity and responsible manufacturing.
Industry leaders said the measures signal a shift towards value-led, low-carbon and traceable growth.
Initiatives such as Text-ECO, Samarth 2.0 and the National Fibre Scheme are seen as strengthening competitiveness, skills and sustainable sourcing across the value chain.
Shruti Singh, Country Director–India at Canopy Planet, said, “This Budget creates enabling conditions for India to lead in manufacturing of low carbon textile fibres and paper packaging. Investing in circular material ecosystems can meet business ESG goals, create domestic fibre security and global export competitiveness,” she said. Singh added that as demand grows across textiles, packaging and paper-based applications, the real test will lie in responsible sourcing. “For companies linked to forest-based supply chains, this is a moment to strengthen traceability, reduce deforestation risk, and move sustainability from intent to execution,” she noted.
From a fashion brand perspective, Amar Nagaram, co-founder of Virgio, said the Budget clearly links sustainability with innovation and design-led growth. “India’s next phase of growth will be driven by the convergence of design, technology and sustainability. The emphasis on sustainable textiles, MSME scale-up, AI-led innovation and design education reflects a long-term vision to move Indian manufacturing up the global value chain,” he said. Nagaram added that the policy direction supports responsible production, data-driven decision-making, and positions India as a credible global hub for future-ready fashion and lifestyle businesses.
At the manufacturing end, Sabhari Girish, chief sustainability officer at Sulochana Cotton Spinning Mills, Tiruppur, said that sustainability and circularity receiving prominence in the Budget is encouraging for the sector. “Circularity and sustainability taking a prominent spot in the Budget speech is a positive signal. The announcement of Text-ECON will help Indian textile companies showcase their environmentally friendly contributions to the world,” he said. Girish noted that upcoming FTAs with the UK and EU are expected to sharpen the focus on sustainability, adding that Samarth 2.0 will play a critical role in skilling the workforce with updated technologies across the value chain, from fibre to garments.
He also pointed out that the National Fibre Scheme could enhance the quality and global competitiveness of Indian-made fibres, though capital-intensive modernisation will require a clear funding roadmap. “Adopting best practices needs more support, and a proper roadmap will help indigenous fibres take centre stage,” Girish said, while welcoming the proposal to upgrade sports goods manufacturing as a boost for R&D and technical textiles.
Industry experts said the Budget’s sustainability-led approach aligns closely with stricter environmental regulations in markets such as the EU and UK, and could strengthen India’s positioning as a responsible, compliant and future-ready sourcing destination.
Fibre2Fashion News Desk (KUL)
Fashion
US inks reciprocal trade agreement with Guatemala
“President Trump’s leadership is forging a new direction for trade that promotes partnership and prosperity in Latin America, further strengthening the American economy, supporting American workers, and protecting our national security interests,” said Ambassador Greer in a USTR release.
USTR Jamieson Greer and Guatemala’s Minister of Economy Adriana Gabriela Garcia recently signed the US-Guatemala Agreement on Reciprocal Trade.
The agreement addresses trade barriers facing American workers and producers, expands and solidifies markets for US exports and strengthens strategic economic ties in the Western Hemisphere, Greer said.
US trade body NCTO welcomed the signing.
The agreement addresses trade barriers facing American workers and producers, expands and solidifies markets for US exports and strengthens strategic economic ties in the Western Hemisphere, he said.
“This agreement builds on our long-standing trade relationship and shared interest in reinforcing regional supply chains,” he added.
The key terms of the agreement includes breaking down non-tariff barriers for US industrial and exports, advancing trade facilitation and sound regulatory practices; protecting and enforcing intellectual property; preventing barriers for digital trade; improving labour standards; strengthening environmental protection; strengthening economic security alignment; and confronting state-owned enterprises and subsidies.
Guatemala has committed to take steps to restrict access to central level procurement covered by its free trade agreement commitments for suppliers from non-free trade agreement partners, permitting exemptions as necessary, in a manner comparable to US procurement restrictions.
Welcoming the announcement, National Council of Textile Organizations (NCTO) president and chief executive officer Kim Glas said the agreement marks an important step toward strengthening the US textile supply chain.
“Guatemala is a key partner in the CAFTA-DR [Dominican Republic-Central America-United States Free Trade Agreement] region, with nearly $2 billion in two-way textile and apparel trade. Together, the region operates as an integrated co-production platform that is essential to the US textile supply chain,” he noted.
The US-Western Hemisphere textile and apparel supply chain remains ‘a critical strategic alternative’ to China and other Asian producers, he added.
Fibre2Fashion (DS)
Fashion
Canada could lift GDP 7% by easing internal trade barriers
Canada could boost long-term economic output by nearly 7 per cent if it dismantles policy-related barriers that restrict the movement of goods, services, and labour across provinces, according to new analysis by the International Monetary Fund (IMF).
Despite being one of the world’s most open economies globally, Canada’s internal market remains fragmented, with non-geographic barriers equivalent to an average 9 per cent tariff nationwide.
Canada could raise long-term GDP by nearly 7 per cent by removing internal trade barriers that restrict interprovincial movement of goods, services, and labour, new analysis shows.
Policy-related frictions act like a 9 per cent internal tariff nationwide.
Liberalising high-impact sectors could deliver productivity-led gains worth about C$210 billion (~$153.04 billion).
Model-based estimates suggest that fully removing these barriers could add around C$210 billion (~$153.04 billion) to real GDP over time, driven largely by productivity gains rather than short-term demand, IMF said in a release.
While full liberalisation will be gradual, targeted reforms in high-impact sectors could deliver sizable benefits and improve economic resilience. Analysts argue that stronger federal–provincial coordination, wider mutual recognition of standards and credentials, and transparent benchmarking of internal trade barriers will be key to turning Canada’s fragmented domestic market into a more integrated national economy.
Fibre2Fashion News Desk (HU)
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