Fashion
Nike eyes China growth, with outdoor sports revamp at the centre
By
Reuters
Published
August 22, 2025
Nike‘s push into the booming outdoor recreation market- which will kick off on Monday with the launch of a new trail running shoe- will test whether it can turn a little-known sub-brand into a meaningful growth engine.
The sportswear giant plans to unveil a version of its Ultrafly trail running shoe – branded under its outdoor sub-brand, ACG – at the Ultra-Trail du Mont-Blanc, an ultramarathon in France that begins on Monday, Nike spokesman Jay Paavonpera said.
It is part of Nike’s push to reposition ACG as a serious player in performance trail running. More broadly, the move is in line with CEO Elliott Hill’s strategy to refocus the Nike brand around core sports like running at a time when its dominance is being challenged by smaller rivals.
Nike is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way. The company’s lagging performance in both markets goes some way toward explaining why its share of the global sportswear market has ebbed in recent years, analysts said. Outdoor recreation includes a range of activities including hiking and camping.
Nike-sponsored runners like Anthony Costales will race in the shoe, dubbed the ACG Ultrafly, which is set to hit shelves in spring 2026, Nike said. A similarly rebooted, ACG-branded version of the Zegama trail runner will launch later in 2025.
Brands like Salomon and Hoka “have broken out and done well” in trail running, said Morningstar analyst David Swartz, and “Nike needs to fight back.”
Doing it with ACG – short for All Conditions Gear – will not be easy. The unit, which debuted in 1989 with a focus on hiking and biking, is now associated with “gorpcore,” a fashion trend that incorporates functional gear into stylish wardrobes. It is usually relegated to a shelf or two at Nike stores, often next to “a picture of a guy walking up a mountain, or something like that,” said Swartz.
But with China and ACG, Nike may be playing a long game as it plans to expand its businesses across that market. It established its ACG team as a sub-brand in October and put Angela Dong, vice president for all of Greater China, in charge of the unit. In June, Hill said its biggest opportunity in China is “from a brand perspective, to inspire and invite the 1.3 billion consumers into the world of sport, lifestyle sport and to fitness.”
Sales of outdoor apparel nearly doubled in China between 2019 and 2025, with outdoor footwear ticking up 65% over the same period, according to Euromonitor International data. Nike, though, has logged double-digit sales declines in China in each of the last three quarters.
“China has remained a challenging market for Nike,” wrote Zacks Equity Research. The company has faced heavy competition in China from other retailers, and the nation’s own economic struggles and high youth unemployment have inhibited spending. Nike’s share of the global sportswear market has fallen to 26% from 29% in 2021, according to Euromonitor, as competitors like Hoka, the title sponsor of the Ultra-Trail du Mont-Blanc, use trail running to fuel growth. That company’s shoes were also once a niche brand before going mainstream, Swartz said.
Launching at a Hoka-sponsored event may be Nike’s attempt to steal some of its rival’s thunder, said Jessica Ramirez, co-founder of retail industry consultancy the Consumer Collective. It is a way for Nike to “flex its financial muscle” over smaller brands, Ramirez said.
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Fashion
IMF to give specific attention to low-income, vulnerable nations
Such countries include fragile and conflict-affected states and small developing states, especially where debt and financing pressures are mounting, he noted in his statement.
The IMF will continue to support countries in their efforts to promote stability and growth, including through sound macroeconomic policies, domestic resource mobilisation and better governance.
The chair of its International Monetary and Financial Committee said this support will include specific attention to low-income and vulnerable countries.
The committee called for enhanced debt transparency.
“We remain committed to further improving debt restructuring processes, including under the Common Framework, building on the progress already achieved, and advancing the work at the Global Sovereign Debt Roundtable (GSDR) to ensure debt restructurings are delivered in a predictable, timely, orderly and coordinated manner,” he said.
The committee called for enhanced debt transparency from all stakeholders, including private creditors.
“We will advance structural reforms to enable private sector-led investment, increase productivity, safeguard energy security, and elevate medium-term growth prospects,” added Aljadaan.
Fibre2Fashion News Desk (DS)
Fashion
Germany firms raise investment plans, uncertainty persists: ifo
“The improved order situation in industry has brightened sentiment somewhat. However, as a result of the Iran war, energy costs have risen sharply, and uncertainty among companies has also increased. That runs counter to a stronger economic recovery,” said Timo Wollmershauser, head of forecasts at ifo.
Firms in Germany have raised investment plans, with ifo expectations rising to 0.2 points in March from -3.1 in December 2025.
Industry led gains, especially non-energy sectors, while energy-intensive segments and chemicals remained weak.
Services showed modest optimism, but trade stayed pessimistic.
Rising energy costs and geopolitical uncertainty temper recovery.
The most notable rise in the willingness to invest was in industry. Expectations rose to +0.1 points in March, up from -6.9 points in December. The outlook improved particularly strongly in non-energy-intensive industries, where significantly more companies were planning to expand their investments this year, ifo said in a press release.
In energy-intensive industries, however, the willingness to invest remains subdued. At -9 points in March, the balance remained virtually unchanged from December (-8.9 points). In the chemical industry, investment expectations even declined further, from -15.8 to -16.2 points.
Overall, the corresponding balance in manufacturing rose from -4.1 to +1.2 points. “Companies across all sectors also want to invest more in software. The growing use of artificial intelligence is likely to play a role in that,” said ifo economic expert Lara Zarges.
In trade, companies remain the most pessimistic. The balance of investment expectations stood at -9.6 points in March, virtually unchanged from the level in December. Service providers, on the other hand, confirmed their slightly positive outlook from December: Their investment expectations improved from +1.1 to +2.8 points.
The points for the ifo investment expectations indicate the percentage of companies that intend to increase their investments on balance.
Fibre2Fashion News Desk (SG)
Fashion
Global energy growth slows to 1.3% in 2025: Report
The report highlighted that although overall energy demand growth slowed compared with 2024 and remained slightly below the previous decade’s average, electricity demand rose by around 3 per cent, driven by increased usage across buildings, industry, electric vehicles, and data centres.
Global energy demand growth slowed to 1.3 per cent in 2025, while electricity demand rose around 3 per cent, driven by EVs, industry, and data centres, according to IEA.
Solar PV led supply growth for the first time.
Oil demand grew modestly, and coal growth slowed.
CO2 emissions rose slightly.
Renewables and nuclear expansion highlighted an accelerating shift towards cleaner energy systems.
Solar photovoltaic (PV) emerged as the largest contributor to global energy supply growth for the first time, accounting for over 25 per cent of the increase. Natural gas followed with a 17 per cent share, while renewables and nuclear together met nearly 60 per cent of additional demand.
Global oil demand rose modestly by 0.7 per cent, reflecting the continued expansion of electric vehicles, with sales surpassing 20 million units in 2025. Coal demand growth slowed overall, with declines in China offset by increases in the United States due to high natural gas prices.
“Global energy demand continued to increase in 2025 against a complex economic and geopolitical backdrop, with one trend unmistakeable: the expanding electrification of economies,” said Fatih Birol, IEA executive director.
He added that electricity consumption was growing much faster than overall energy demand, with one energy source outpacing all others. He noted that solar PV accounted for over a quarter of global energy demand growth for the first time, followed by natural gas, and added that countries prioritising resilience and diversification would be better placed to manage volatility and ensure secure, affordable energy.
Regional trends varied significantly. Energy demand growth in the United States rose sharply, supported by industrial activity, data centre expansion, and colder weather, while China’s growth slowed to 1.7 per cent due to rising renewable adoption and improved efficiency.
Global energy-related CO2 emissions increased marginally by around 0.4 per cent. Emissions declined in China and remained flat in India, aided by renewable deployment and favourable weather conditions, while advanced economies recorded higher emissions growth due to colder winter conditions.
In the power sector, solar PV generation surged by a record 600 terawatt-hours, marking the largest annual increase for any electricity generation technology. Battery storage emerged as the fastest-growing segment, with around 110 gigawatts of new capacity added, while nuclear energy also saw renewed momentum with over 12 gigawatts of new reactors under construction.
The IEA noted that cumulative deployment of low-emissions technologies since 2019 now offsets fossil fuel consumption equivalent to the entire energy demand of Latin America, underscoring the accelerating transition towards cleaner energy systems.
Fibre2Fashion News Desk (SG)
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