Fashion
Louis Vuitton unveils architectural and culinary landmark in Beijing
Published
January 14, 2026
LVMH is doubling down on China, having opened several major flagships in the country in December. Encouraged by early indicators of a luxury sales rebound, the group is weighing further expansion to capitalise on China’s economic recovery.
Following the success of its ship-shaped flagship in Shanghai opened mid-2025, the key LVMH brand has pivoted its strategic focus toward ‘hyper-physical’ immersive retail environments, deep-rooted cultural synergy, and the scaling of high-impact regional flagships. With the opening of its new emblematic building in the vibrant heart of Sanlitun, Beijing, Louis Vuitton has set another global benchmark for luxury retail and architecture.
Architecture and fashion dialogue
As Louis Vuitton’s long-standing architectural partner, Jun Aoki envisioned a space that harmoniously balances local cultural heritage with a sense of global openness. The initial inspiration for the façade was the Taihu Stone, which is central to traditional Chinese garden design.
“Beijing is a city of ‘transplanted’ nature, where the mountain’s spirit lives within the scholar’s rock,” architect Aoki Jun told FashionNetwork.com. “We envisioned this store as a stone found in such a garden, shaped by the four ancient principles of traditional Chinese scholar’s rock appreciation: the slenderness of Shòu(瘦) establishing the store’s upright and poised character; the rhythmic wrinkles of Zhòu(皱)imbuing the walls with a rugged, rock-like texture; the hollowed depth of Lòu(漏)creating intriguing pathways and framed vistas; and the luminous transparency of Tòu(透)ensuring the essential light and openness for a commercial space. It is more than a structure; it is a condensed landscape.”
The design also takes its inspiration from a Nicolas Ghesquière dress presented during a Louis Vuitton spring/ summer show in 2016, illustrating the fertile dialogue between architecture and fashion at the maison. The façade is treated as an elegant, sparkling, and translucent “garment” rather than a mere shell.
An immersive experience with gastronomy
The excellence of the building continues inside, where the retail space extends over four levels. It offers the entirety of the Louis Vuitton universe, including men’s and women’s leather goods, ready-to-wear, jewellery, shoes, perfumes, beauty, accessories, and the new Maison collection. Four private lounges are dedicated to the exclusive experience of Very Important Clients.

The interior architecture, conceived by the maison’s Architecture Studio, focused on sequencing spaces and creating superimposed voids to generate surprising vertical perspectives and total immersion in natural light. The customer’s journey is thus a constant mix of viewing the brand’s extensive product offer and contemplating the façade’s delicate lace.
Summiting the building is the very first Louis Vuitton Café in Beijing. This space, set to become a new urban meeting point and a place of openness to the city, is completed with a private dining room and a remarkable 250 square metres of outdoor spaces, including a rooftop event bar. The Café embodies the maison’s desire to offer guests a complete and immersive lifestyle experience, intertwining design, culture, and gastronomy.
Pivot to emotional retail
The era of pure acquisition has been superseded by a new focus in modern luxury, according to Bain & Company senior partner Bruno Lannes. He states that intangible experiences and deep emotional connections now hold the primary power to drive growth. As a result, physical retail requires a fundamental transformation: brands must concentrate resources on fewer, grander flagships that serve as sanctuaries for delivering powerful emotion, sensory immersion, and tailored personal engagement, rather than just being points of sale.
This philosophy is powerfully manifested in the architecture of Louis Vuitton’s new Beijing building. “Beijing represents a fascinating ‘centrality’- it accepts the world’s influences yet organises them into a logic that is purely its own,” said Aoki Jun. “As brands like Louis Vuitton move toward a holistic lifestyle offering, they must protect the ‘vibration’ of the destinations they inhabit.”
Betting on a market resurgence, Louis Vuitton is preparing for a bold new chapter in 2026. This vision was reinforced by LVMH CEO Bernard Arnault’s frequent presence in China in 2025, where he championed a strategy of cultural synergy. By scouting local craftsmanship and integrating Chinese heritage into its design DNA, the brand has transformed its flagships into emotive landscapes that offer more than just products-they offer a deep, immersive connection to the local soul.
Moving beyond its role as a traditional luxury supplier, Louis Vuitton is emerging as a pioneer of a comprehensive lifestyle offering. By weaving its heritage of travel into the realms of dining and cultural dialogue, the brand is embarking on a transformative second chapter in China.
By Sissi Chu
Copyright © 2026 FashionNetwork.com All rights reserved.
Fashion
ASEAN+3 nations must safeguard fiscal viability, rebuild buffers: AMRO
At the same time, growing demands on fiscal policy require governments not only to respond to immediate shocks, but also to support growth, facilitate structural transformation and reduce poverty and inequality over the medium to long term, it noted.
With fiscal positions weakened and policy space narrowed, ASEAN+3 policymakers must safeguard fiscal sustainability and rebuild buffers, the ASEAN+3 Fiscal Policy Report 2026 said.
Governments should also support growth, facilitate structural transformation and reduce poverty and inequality over the medium to long term, it noted.
Particular attention should be given to liabilities outside the budget.
ASEAN+3 comprises members of the Association of Southeast Asian Nations, along with China, South Korea and Japan.
These competing demands are compounded by sluggish revenue growth and rigid budget structures. Addressing these challenges will require stronger fiscal management frameworks, including improvements in risk management, fiscal aggregate management, strategic resource allocation, spending efficiency and revenue mobilisation.
The report also highlights the importance of comprehensive fiscal risk management, urging policymakers to strengthen the identification, assessment and disclosure of fiscal risks.
Particular attention should be given to liabilities outside the budget, including borrowing by off-budget public entities and government arrears.
Systematic monitoring and proactive management of contingent liabilities are essential, especially those related to government guarantees, public-private partnerships, state-owned enterprises and social security obligations, the report remarked.
Enhancing fiscal aggregate management, alongside improving strategic resource allocation and spending efficiency, will be critical to meeting rising expenditure demands in line with national priorities, while safeguarding fiscal sustainability and rebuilding buffers, it added.
The report further encourages policymakers to implement comprehensive and durable revenue-enhancing measures, including strengthening tax administration—particularly through digitalisation—rationalising tax expenditures and advancing structural reforms to major taxes.
Fibre2Fashion News Desk (DS)
Fashion
Trade bodies call for moving HR 4930 forward in US legislative process
The piece of legislation, aimed at addressing long-standing challenges to the enforcement of intellectual property rights (IPR) at US borders, was reported with unanimous, bipartisan support from the House Ways and Means Committee.
AAFA along with 18 other trade bodies recently wrote to Congressional leadership in the US House of Representatives seeking support to move HR 4930 forward in the legislative process.
The piece of legislation, aimed at addressing long-standing challenges to the enforcement of IPR at US borders, was reported with unanimous, bipartisan support from the House Ways and Means Committee.
“We encourage you to move swiftly in bringing the bill to the Floor,” the letter noted.
In fiscal 2023-2024, US Customs & Border Protection (CBP) seized over 32 million counterfeit and pirated items, valued in excess of $5 billion, across more than 300 ports of entry, the letter noted.
“More disconcerting though is the rate at which those figures are increasing. In just the past five years, the number of illicit goods seized by CBP has more than doubled, while the value of those goods has grown by more than 400 per cent,” the letter said.
“The cost of this criminal trafficking cannot be measured in dollars alone though, but in the injuries caused by often dangerous fakes that put consumers’ health and safety at risk, in diminished investments to drive the next wave of innovation by American businesses, in jobs lost
to unfair competition, and increasingly, by the threats such products pose to our national security,” the letter said.
The overwhelming volume of trade passing through U.S. ports, and the speed at which it moves, presents a significant obstacle to effective border enforcement, it noted.
While Congress has expressed a clear desire in recent years for greater partnership between the public and private sectors on these issues, CBP has raised concerns over both the scope of its authority to share information with, and to seek assistance from, its partners in the private sector in carrying out its IP enforcement mission, it said.
HR 4930 clarifies and expands the agency’s authority, offering practical tools to safeguard consumers and legitimate businesses.
“It is essential that CBP has the ability to work with relevant stakeholders throughout the supply chain, both to avoid the siloing of information that has often hindered the agency’s efficiency, and to ensure that the private sector can offer effective and timely assistance on matters of trade enforcement, thereby ensuring that bad actors and trade cheats are held accountable,” the letter added.
The trade associations which signed the letter include Baby Safety Alliance, International AntiCounterfeiting Coalition, International Intellectual Property Association, Personal Care Products Council and Transnational Alliance to Combat Illicit Trade.
Fibre2Fashion News Desk (DS)
Fashion
UK revises intellectual property fee structure effective April 2026
This marks the first comprehensive revision in decades, with the last fee increases recorded in 1998 for trademarks, 2016 for designs, and 2018 for patents. The IPO stated that the changes aim to address a 32 per cent rise in inflation since 2016 while supporting continued investment in digital systems and services.
The UK IPO has increased fees for trademarks, designs and patents from April 1, 2026 under new rules, marking the first major revision in years.
The move reflects a 32 per cent rise in inflation since 2016 and aims to support continued investment in digital systems and services, with transitional provisions applicable for certain filings and payments.
The updated fees apply to all applications and payments made on or after April 1, 2026. Transitional provisions have also been outlined for certain cases. For designs, deferred registration requests submitted from April 1 onwards will be subject to the new fees, even if the original application was filed earlier.
For trademarks, applicants using the permitted period of grace may still be eligible to pay the previous fee, provided the application was filed before April 1 and any outstanding payment is completed within the IPO’s deadline.
Separately, UKFT has submitted industry feedback to the IPO regarding the UK’s updated Design Framework, which is expected to be announced later this year.
Fibre2Fashion News Desk (JP)
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