Last Updated:January 15, 2026, 08:37 IST

X decision came after facing outrage over the misuse of Grok, where the AI Chatbot was found to be complying with user requests to digitally undress images of real people.

Elon Musk’s Grok can no longer undress images of real people on X. (Representative Image)

Amid the rising concerns over the sexualised AI deepfakes in countries including the UK and US, Elon Musk’s Grok artificial intelligence chatbot will no longer edit “images of real people in revealing clothing” on X, the company confirmed Wednesday evening.

The company’s decision came after facing global outrage over the misuse of Grok, where the AI Chatbot was found to be complying with user requests to digitally undress images of adults and, in some cases, children.

“We have implemented technological measures to prevent the Grok account from allowing the editing of images of real people in revealing clothing such as bikinis. This restriction applies to all users, including paid subscribers,” X wrote via its Safety team account.

Within the last week xAi, which owns both Grok and X, restricted image generation for Grok on X to paying X premium subscribers

CNN reported that it has been observed that in the last few days, Grok’s X account had modified how it responded in general to users’ image generation requests, even for those subscribed to X premium.

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California’s top prosecutor has launched an investigation into the spread of sexualised AI deepfakes generated by Elon Musk’s AI model Grok.

Attorney General Rob Bonta said in a statement announcing the probe: “The avalanche of reports detailing the non-consensual, sexually explicit material that xAI has produced and posted online in recent weeks is shocking.”

xAI, which develops Grok, has previously said “anyone using or prompting Grok to make illegal content will suffer the same consequences as if they upload illegal content”.

California’s inquiry comes as British Prime Minister Sir Keir Starmer warns of possible action against X.

In Wednesday’s statement, Bonta said: “This material, which depicts women and children in nude and sexually explicit situations, has been used to harass people across the internet.”

The Democratic prosecutor urged xAI to take immediate action.

California Governor Gavin Newsom, a Democrat, posted to X on Wednesday that xAI’s decision to “create and host a breeding ground for predators… is vile”.

The BBC has contacted xAI for comment.

On Wednesday, Musk posted to X that he is “not aware of any naked underage images generated by Grok. Literally zero.”

“Obviously, Grok does not spontaneously generate images,” Musk wrote. “It does so only according to user requests.”

The tech billionaire, a Republican mega-donor, has also said that critics of X were politically motivated and using the Grok controversy as an “excuse for censorship”.

In November, Wired magazine reported that tools from other AI companies like OpenAI and Google have also been used to digitally undress people.

Last week, three US Democratic senators asked Apple and Google to remove X and Grok from their app stores.

Within hours of the request, X restricted its image generation tool so that it would only be available to paying subscribers.

X and Grok remain available on Apple’s App Store and Google Play.

It comes amid a debate over whether US tech companies are shielded from responsibility for what users post on AI platforms.

Section 230 of the Communications Decency Act of 1996 provides legal immunity to online platforms for user-generated content.

But Prof James Grimmelmann of Cornell University argues this law “only protects sites from liability for third-party content from users, not content the sites themselves produce”.

Grimmelmann said xAI was trying to deflect blame for the imagery on to users, but expressed doubt this argument would hold up in court.

“This isn’t a case where users are making the images themselves and then sharing them on X,” he said.

In this case “xAI itself is making the images. That’s outside of what Section 230 applies to”, he added.

Senator Ron Wyden of Oregon has argued that Section 230, which he co-authored, does not apply to AI-generated images. He said companies should be held fully responsible for such content.

“I’m glad to see states like California step up to investigate Elon Musk’s horrific child sexual abuse material generator,” Wyden told the BBC on Wednesday.

Wyden is one of the three Democratic senators who asked Apple and Google to remove X and Grok from their app stores.

The announcement of the probe in California comes as the UK is preparing legislation that would make it illegal to create non-consensual intimate images.

The UK watchdog Ofcom has also launched an investigation into Grok.

If it determines the platform has broken the law, it can issue fines of up to 10% of its worldwide revenue or £18m, whichever is greater.

On Monday, Sir Keir Starmer told Labour MPs that Musk’s social media platform X could lose the “right to self regulate” adding that “if X cannot control Grok, we will.”

The Chancellor has declined to rule out extending support for hospitality businesses hit by rising business rates, beyond the help she has promised pub owners.

Last week, the BBC reported that the Treasury was poised to announce further assistance for pubs which – like all hospitality businesses – are facing the end of Covid-era business rates relief in April.

That scheme will end at the same time as sharp increases in the rateable value of their premises take effect.

Earlier in the day Reeves had hinted she was resisting calls for more support for the rest of the hospitality sector and link.

However, speaking at a press conference later the chancellor said she was “working with the hospitality sector”.

Treasury officials told the BBC that a package to specifically help pubs would be announced “in the coming days” but also declined to rule out additional relief for the wider sector.

Opposition MPs and industry bodies have been pressing for any additional help to be extended to other businesses in the sector including hotels and restaurants.

Speaking to the BBC, Rachel Reeves said: “As that transitional relief comes to an end, although we’ve put in £4.3bn over the next three years, we need to make sure that we do that in a balanced way that particularly supports our pubs and the hospitality sector.”

The £4.3bn figure refers to the value of caps placed on rate rises in the next three years to smooth out increases that will eventually see rates bills for pubs rise 76% in three years, while hotels face rises of 115% over the same period.

Kate Nicholls from the trade body Hospitality UK said she was encouraged that the door appeared to be open for non-pub businesses also facing steep rises in business rates.

“It’s good to see recognition of wider hospitality and that she is talking about support beyond pubs,” she said.

Reeves told BBC Breakfast on Wednesday that she is “particularly concerned” about the impact of business rates on pubs, but hinted she was resisting calls for more support for the rest of the hospitality sector.

Asked what support other smaller hospitality businesses would get, Reeves said: “I think that people can see that the biggest impact and the biggest concern right now is around pubs.

“Some of the smallest businesses, particularly some cafes, don’t pay any business rates at all because they’re not big enough to do so.”

Businesses have warned they will struggle to pay higher rates, after Covid-era relief ends in April and sites are revalued.