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Cracker Barrel scraps new logo after backlash

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Cracker Barrel scraps new logo after backlash


US restaurant chain Cracker Barrel has abandoned plans to adopt a new logo following fierce backlash.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a social media post.

Cracker Barrel received criticism after it unveiled a modern version of its logo which scrapped the “Old Timer” figure.

President Donald Trump, who was among those slamming the rebrand, applauded the reversal, saying: “Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it”.

The new version of the logo, which was unveiled along with a new menu on 19 August, removed the image of a man sitting in a chair and leaning against a barrel – known as the “Old Timer” – and replaced it with an emblem featuring only the chain’s name.

That sparked accusations that the company, known for its Southern-style comfort food and nostalgic atmosphere, was abandoning its roots.

President Trump urged the brand to return to its old logo, and “admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before”.

He said the chain has “got a Billion Dollars worth of free publicity if they play their cards right”, adding: “Make Cracker Barrel a WINNER again”.

David Johnson, CEO of branding agency Strategic Vision PR Group, told the BBC’s US partner CBS that the rebrand was a “flop”.

“What they did wrong is they went against their brand story, which was the old logo, that reflected the southern, whimsical atmosphere in the stores.”

Shares in the company nosedived by around 7% following the announcement.

In its statement on X announcing the reversal on Thursday evening, the company said: “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”

Founded in 1969 in Lebanon, Tennessee, there are now more than 600 Cracker Barrel restaurants across the US. Stores typically have a front porch with rocking chairs, and a gift shop.

Restaurants serve Southern-style food such as mashed potatoes, hash brown casserole and macaroni and cheese.



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OGRA Announces LPG Price Increase for December – SUCH TV

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OGRA Announces LPG Price Increase for December – SUCH TV



The Oil and Gas Regulatory Authority (OGRA) has approved a fresh increase in the price of liquefied petroleum gas (LPG), raising the cost for both domestic consumers and commercial users.

According to the notification issued, the LPG price has been increased by Rs7.39 per kilogram, setting the new rate at Rs209 per kg for December. As a result, the price of a domestic LPG cylinder has risen by Rs87.21, bringing the new price to Rs2,466.10.

In November, the price of LPG stood at Rs201 per kg, while the domestic cylinder was priced at Rs2,378.89.

The latest price hike is expected to put additional pressure on households already grappling with rising living costs nationwide.



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Private sector data: Over 2 lakh private companies closed in 5 years; govt flags monitoring for suspicious cases – The Times of India

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Private sector data: Over 2 lakh private companies closed in 5 years; govt flags monitoring for suspicious cases – The Times of India


Representative image (AI-generated)

NEW DELHI: The government on Monday said that over the past five years, more than two lakh private companies have been closed in India.According to data provided by Minister of State for Corporate Affairs Harsh Malhotra in a written reply to the Lok Sabha, a total of 2,04,268 private companies were shut down between 2020-21 and 2024-25 due to amalgamation, conversion, dissolution or being struck off from official records under the Companies Act, 2013.Regarding the rehabilitation of employees from these closed companies, the minister said there is currently no proposal before the government, as reported by PTI. In the same period, 1,85,350 companies were officially removed from government records, including 8,648 entities struck off till July 16 this fiscal year. Companies can be removed from records if they are inactive for long periods or voluntarily after fulfilling regulatory requirements.On queries about shell companies and their potential use in money laundering, Malhotra highlighted that the term “shell company” is not defined under the Companies Act, 2013. However, he added that whenever suspicious instances are reported, they are shared with other government agencies such as the Enforcement Directorate and the Income Tax Department for monitoring.A major push to remove inactive companies took place in 2022-23, when 82,125 companies were struck off during a strike-off drive by the corporate affairs ministry.The minister also highlighted the government’s broader policy to simplify and rationalize the tax system. “It is the stated policy of the government to gradually phase out exemptions and deductions while rationalising tax rates to create a simple, transparent, and equitable tax regime,” he said. He added that several reforms have been undertaken to promote investment and ease of doing business, including substantial reductions in corporate tax rates for existing and new domestic companies.





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Pakistan’s Textile Exports Reach Historic High in FY2025-26 – SUCH TV

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Pakistan’s Textile Exports Reach Historic High in FY2025-26 – SUCH TV



Pakistan’s textile exports surged to $6.4 billion during the first four months of the 2025-26 fiscal year, marking the highest trade volume for the sector in this period.

According to the Pakistan Bureau of Statistics (PBS), value-added textile sectors were key contributors to the growth.

Knitwear exports reached $1.9 billion, while ready-made garments contributed $1.4 billion.

Significant increases were observed across several commodities: cotton yarn exports rose 7.74% to $238.9 million, and raw cotton exports jumped 100%, reaching $2.6 million from zero exports the previous year.

Other notable gains included tents, canvas, and tarpaulins, up 32.34% to $53.48 million, while ready-made garments increased 5.11% to $1.43 billion.

Exports of made-up textile articles, excluding towels and bedwear, rose 4.17%, totaling $274.75 million.

The report also mentioned that the growth in textile exports is a result of improved global demand and stability in the value of the Pakistani rupee.



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