Business
Cracker Barrel scraps new logo after backlash
US restaurant chain Cracker Barrel has abandoned plans to adopt a new logo following fierce backlash.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a social media post.
Cracker Barrel received criticism after it unveiled a modern version of its logo which scrapped the “Old Timer” figure.
President Donald Trump, who was among those slamming the rebrand, applauded the reversal, saying: “Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it”.
The new version of the logo, which was unveiled along with a new menu on 19 August, removed the image of a man sitting in a chair and leaning against a barrel – known as the “Old Timer” – and replaced it with an emblem featuring only the chain’s name.
That sparked accusations that the company, known for its Southern-style comfort food and nostalgic atmosphere, was abandoning its roots.
President Trump urged the brand to return to its old logo, and “admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before”.
He said the chain has “got a Billion Dollars worth of free publicity if they play their cards right”, adding: “Make Cracker Barrel a WINNER again”.
David Johnson, CEO of branding agency Strategic Vision PR Group, told the BBC’s US partner CBS that the rebrand was a “flop”.
“What they did wrong is they went against their brand story, which was the old logo, that reflected the southern, whimsical atmosphere in the stores.”
Shares in the company nosedived by around 7% following the announcement.
In its statement on X announcing the reversal on Thursday evening, the company said: “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”
Founded in 1969 in Lebanon, Tennessee, there are now more than 600 Cracker Barrel restaurants across the US. Stores typically have a front porch with rocking chairs, and a gift shop.
Restaurants serve Southern-style food such as mashed potatoes, hash brown casserole and macaroni and cheese.
NI Affairs Committee told even if conflict ends immediately it will take time for supply chains to return to normal.
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Business
High-Skilled Immigration: US tightens screws on high-skilled immigration: Denial rates surge across key visa categories – The Times of India
For Indian tech and medical professionals, researchers and even global achievers eyeing to work in the US, the path is becoming increasingly uncertain. New data shows that even the most elite immigration routes, once seen as relatively stable, are now facing sharply higher rejection rates, signalling a broader tightening of legal migration pathways.The US has significantly increased denial rates for high-skilled immigration categories in fiscal 2025 (year ending Sept 30, 2025), reflecting a policy-driven shift to restrict legal migration even for highly qualified professionals according to a new analysis by the National Foundation for American Policy (NFAP).“The latest data show that Trump administration officials intend to make it difficult for even the most highly skilled individuals from around the world to work in the US,” said Stuart Anderson, executive director of NFAP.A change of this magnitude indicates a crackdown on approvals, the analysis noted, pointing to a sharp rise in rejection rates despite no formal regulatory changes.
Green card routes for top talent see sharpest rise
The steepest increases are in employment-based green card categories used by highly accomplished professionals. The increase in denials occurred within a single year, despite no new regulations indicating a shift in adjudication standards.
- EB-1 (extraordinary ability): Denial rates nearly doubled from 25.6% in Q4 FY2024 to 46.6% in Q4 FY2025
- EB-2 National Interest Waiver (NIW): Denials rose from 38.8% in Q4 FY2024 to 64.3% in Q4 FY2025
Over a longer period, the trend is even sharper: NIW denial rates rose from 4.3% in FY2022 to 44.8% in FY2025, states the report.
Temporary work visas also tightening
Denial rates have also increased across key temporary work visa categories, particularly toward the end of FY2025:
- O-1 visas: Denial rates rose from 5.0% in Q4 FY2024 to 7.3% in Q4 FY2025 . These visas are meant for individuals with extraordinary ability in fields such as science, technology, arts, education, business or sports. It is typically used by top researchers, startup founders, artists and senior professionals with a strong record of achievement.
- L-1A visas: Denial rates increased from 8.0% in Q4 FY2024 to 9.6% in Q4 FY2025. These visas are used by multinational companies to transfer senior executives or managers from an overseas office to a US office. It is a key route for leadership mobility within global firms.
- L-1B visas: Denial rates rose from 8.1% in Q4 FY2024 to 9.2% in Q4 FY2025. These visas are also for intracompany transfers, but specifically for employees with specialised knowledge and are often used for technical experts and niche-skilled staff.
H-1B remains stable—but pressure persists
The H-1B visa, widely used by Indian IT professionals, has not seen a comparable increase in denial rates, the denial rates remained stable at around 2.0%–2.1% in FY2025. This is attributed to a 2020 legal settlement, which limits changes to adjudication standards without formal rulemaking.However, policy pressure continues through other measures. President Trump has signed an executive order mandating a $100,000 fee to petition for an H‑1B worker outside the US. Further, selection in the lottery for H-1B cap visas is linked to wages and there is a proposal to increase wages across all levels.
Backlogs and delays worsen the squeeze
For the Indian diaspora, these statistics are worrying. Between Q4 FY2024 and Q4 FY2025, backlogs rose across key immigration filings. Pending I-129 petitions—used by employers to sponsor non-immigrant workers such as H-1B, L-1 and O-1 visa holders — increased by more than 54,000. The backlog for I-140 petitions, which are employer-sponsored applications for employment-based green cards, rose by 58,400.At the final stage, delays also deepened: the backlog for I-485 applications—filed by individuals to adjust status to permanent residence (green card) within the US—continued to grow.
Bottom line
The data signals a clear shift: legal immigration pathways are narrowing over FY2025, particularly in the latter half of the fiscal year, driven by stricter adjudication rather than new laws.
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