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Nissan joins Toyota, Honda in plans to export U.S. cars to Japan

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Nissan joins Toyota, Honda in plans to export U.S. cars to Japan


The Nissan Murano is seen at the New York International Auto Show on April 16, 2025.

Danielle DeVries | CNBC

DETROIT — Nissan Motor plans to join fellow Japanese automakers Toyota Motor and Honda Motor in exporting U.S.-produced vehicles to Japan following changes to the country’s vehicle import rules reached through a trade deal last year with the Trump administration.

The company on Tuesday said it will import the midsize Nissan Murano, built in Smyrna, Tennessee, to Japan beginning early next year. It marks the first American-made Nissan sold in Japan since the 1990s, according to a Nissan spokeswoman.

“With the introduction of this model, Nissan aims to further strengthen its product lineup in Japan and meet the diverse needs of Japanese customers,” Nissan CEO Ivan Espinosa said in a statement.

Nissan is the latest Japanese automaker to announce such plans after changes to regulations meant automakers could more easily import vehicles from the U.S. to Japan. Those rules were put in place as part of a trade deal that also included easing U.S. tariffs enacted by President Donald Trump.  

Under the new Japanese regulations that were confirmed last month, U.S.-made vehicles don’t have to meet the country’s vehicle certification as long as they comply with American standards.

Nissan confirmed plans to import the Murano from the U.S. with the steering wheel on the left-hand side of the vehicle, which is typical for Americans but not in the Japanese market.

Automakers typically have to tailor vehicles to meet safety and other regulations for different countries globally. They can range from things such as lighting and side mirrors to more complex parts such as the location of the steering wheel.

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Nissan’s decision follows Toyota announcing plans in December to begin exporting the Camry sedan, Highlander SUV and Tundra pickup from the U.S. to Japan beginning this year.

Honda — Japan’s second-largest automaker behind Toyota — earlier this month also announced plans to export the U.S.-built Acura Integra Type S and Honda Passport TrailSport Elite SUV to Japan beginning in the second half of this year.

While plans for such exports from the U.S. to Japan likely help with trade relations between the countries, the number of vehicles to be imported may not be meaningful, experts said.

About 95% of the Japanese market is made up of locally produced vehicles, leaving less than a quarter of a million units for imports from all around the world, and a majority of those are from Germany, according to Sam Fiorani, vice president of global vehicle forecasting for AutoForecast Solutions.

Vehicles sold under U.S. brands, including models built in other countries, are a small fraction of that group. They include sales of only about 8,700 Jeeps and 500 Cadillacs, according to Fiorani.

Many of the vehicles planned to be imported to Japan also are considered big or not mainstream for Japanese consumers, according to Stephanie Brinley, a principal automotive analyst at S&P Global Mobility.

“These vehicles are still — with the exception of the Integra — are relatively large for Japan. I think they’re still going to be niche, low-volume products within that market,” she said. “But because they are a little bit different and a little bit bigger, they can position them as a special halo product in Japan.”

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Ads for British beef and milk banned following Chris Packham complaint

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Ads for British beef and milk banned following Chris Packham complaint



Two ads promoting British beef and milk have been banned after television presenter and environmental campaigner Chris Packham complained that they misled consumers about the products’ carbon footprints.

Both ads for the Agriculture and Horticulture Development Board’s (AHDB) Let’s Eat Balanced campaign used the carbon footprint of British beef and milk to promote the products, firstly stating: “British beef not only tastes great, but has a carbon footprint that’s half the global average*.”

The asterisk linked to text that stated: “Full lifecycle emissions of CO2 eq (carbon dioxide equivalent) per kg of beef.”

The ad for milk stated: “British milk not only tastes good, but is also produced to world-class standards, and has a carbon footprint a third lower than the global average.”

Packham complained to the Advertising Standards Authority (ASA) that the ads, and specifically the carbon footprint claims, were misleading as they did not reflect the full environmental impact of British meat and dairy.

The AHDB said the ads’ mention of carbon emissions would be understood in relation to the environmental impact of beef and milk that occurred between the “cradle-to-retail” stages.

But the ASA said the average consumer “being reasonably well-informed, observant and circumspect” would understand the claims to apply beyond the retail stage and include actions such as cooking and wastage.

The ASA said: “While we acknowledged the potential difficulties in producing post-retail emissions data, the claims in the ads suggested those emissions were included and we therefore expected the evidence provided to also include them.

“We therefore concluded that the evidence presented was insufficient to support the full life-cycle claims in the ads, which was how the average consumer was likely to interpret them.

“We reminded AHDB that environmental claims should be based on the full life cycle unless the ad stated otherwise.”

AHDB’s director of communications and market development, Will Jackson, said: “Let’s Eat Balanced is doing what it was designed to do, providing clear, factual, evidence-led information about British food, nutrition and farming standards.

“Since the investigation began, we have conducted independent consumer research which found that the majority of respondents interpreted these adverts as relating to the production phase only, from farm to retail.

“This research provides important insight into consumer understanding and supports our belief that consumers were not misled by the information we shared in these two specific adverts.”



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Gen Z pros embrace ‘portfolio careers’ as side hustles surge – The Times of India

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Gen Z pros embrace ‘portfolio careers’ as side hustles surge – The Times of India


BENGALURU: India’s Gen Z workforce is embracing what experts describe as “portfolio careers” – balancing multiple professional identities and income streams simultaneously. New research from LinkedIn shows that 75% of Gen Z entrepreneurs in India now manage multiple income streams, significantly higher than the 62% among Gen X entrepreneurs. The findings point to a growing preference among younger professionals for flexibility, autonomy and diversified sources of income. “We’re also seeing the rise of the ‘portfolio era’, with more professionals creating multiple income streams and redefining what a career can look like. This shift is making entrepreneurship more accessible than ever before,” said LinkedIn India country manager Kumaresh Pattabiraman.Rather than depending on a single full-time role, many professionals are simultaneously building businesses, freelancing, consulting, creating online content and monetising specialised skills through digital platforms. The trend comes amid a broader rise in entrepreneurial activity in India. LinkedIn recorded a 104% year-on-year increase in members adding “Founder” to their profiles – the highest growth among all global markets.AI is also emerging as a major enabler of this shift. The report found that 85% of Gen Z entrepreneurs consider AI and digital tools important to their business operations.



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Elon Musk said control of OpenAI should go to his children, Sam Altman tells jury

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Elon Musk said control of OpenAI should go to his children, Sam Altman tells jury



Sam Altman said Elon Musk tried many times for total control of OpenAI, which he’s now suing.



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