Fashion
Tom Ford taps Tilda Swinton for new fragrance campaign
Published
August 30, 2025
Tom Ford Beauty has tapped Academy Award–winning actor Tilda Swinton as the face of its latest fragrance launch, Black Orchid Reserve.
Debuting September 1, the campaign was created under the direction of Tom Ford creative director Haider Ackermann and shot by Inez and Vinoodh.
Swinton, known for her fearless artistry and transformative performances, appears in cinematic portraits designed to reflect the fragrance’s positioning as a study in rarity. The campaign showcases the actor in fluid motion, through gaze and gesture, stillness and strength.
“It is a profound honour for me to play a part in the history of Tom Ford’s legendary Black Orchid,” said Swinton. “Transformation, the blurring of boundaries and the celebration of magical properties have always drawn me close; Black Orchid Reserve is precisely such an enchantment.”
Black Orchid Reserve builds on the success of Tom Ford’s original Black Orchid fragrance, launched in 2006. The new iteration introduces the Ghost Orchid, a phantom-like flower, captured using headspace technology at the moment it blooms. The resulting note is a decadent white floral, providing a brilliant contrast to Black Orchid’s rich, dark accords and spice.
The Estée Lauder Companies, which became the sole owner of the Tom Ford brand in 2023, is doubling down on its fragrance portfolio with the debut of Black Orchid Reserve.
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By
Bloomberg
Published
October 19, 2025
Kering SA is in talks to sell its beauty business to L’Oréal SA in a deal worth about $4 billion, according to the Wall Street Journal.
The deal could be announced as soon as next week, the newspaper added, citing people familiar with the matter.
The potential sale comes as Kering’s new Chief Executive Luca de Meo seeks to turn around the luxury house’s fortunes, following a slump in Chinese demand and the threat of higher US tariffs.
The owner of fashion brands including Gucci, Bottega Veneta, Saint Laurent and Balenciaga launched its beauty division in 2023. The company declined to comment on the report when contacted by Bloomberg News.
L’Oréal offers a range of beauty products, including L’Oréal, Garnier and Maybelline New York, and the deal could add cologne maker Creed to the mix.
Egypt exported apparel worth $*,***.*** million during January–June ****, compared with $*,***.*** million in the same period of ****. This marks a strong rebound following global retail recovery and better utilisation of production capacities within Egypt’s textile clusters, according to the *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro.
The country exported **.** per cent of its apparel, in value terms, to its top five markets. The US remained the largest destination despite a decline in its share. Egypt’s apparel exports to the US were valued at $***.*** million (**.** per cent) in the first half of ****, down from $***.*** million (**.** per cent) in the same period of ****, indicating reduced reliance on this market. The lower US share is partly due to slower American apparel imports and Egypt’s strategic push towards regional diversification.
Production output fell by 0.3 per cent QoQ in the quarter to August—a smaller decrease than in the quarter to July, when it fell by 1.4 per cent (revised down from a fall of 1.3 per cent in the previous estimate).
Real UK GDP grew by 0.3 per cent quarter on quarter (QoQ) in the quarter to August—a slight rise following a QoQ growth of 0.2 per cent in the quarter to July.
Production output fell by 0.3 per cent QoQ in the quarter—a smaller drop than in the preceding quarter.
Manufacturing showed no QoQ growth in the quarter.
GDP grew by 0.1 per cent month on month in August, following a fall of 0.1 per cent in July.
Manufacturing, the largest production sub-sector, showed no QoQ growth in the three months to August 2025.
Construction output increased by 0.3 per cent QoQ in the three months to August 2025—a smaller increase than the QoQ growth of 0.5 per cent in the three months to July (revised down from 0.6 per cent in the previous estimate).
GDP is estimated to have grown by 0.1 per cent month on month (MoM) in August 2025, following a MoM fall of 0.1 per cent in July (revised down from no growth in the previous bulletin) and a MoM growth of 0.4 per cent in June this year.
Production grew by 0.4 per cent MoM in August 2025, whereas construction fell by 0.3 per cent MoM.
“Today’s data shows the economy picking up slightly, driven by services and construction. That will be welcomed by business, ahead of what is expected to be a challenging Budget next month,” said Stuart Morrison, research manager at the British Chambers of Commerce (BCC).
“Our latest survey shows business confidence and investment levels continue to suffer. A fifth of firms are expecting lower turnover over the next year, and a quarter have scaled back investment plans,” he said.
“For the last twelve months, SMEs [small and medium enterprises] have told us the same story: rising costs, weak investment and little sense of relief on the horizon,” he added.
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