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Wall Street still loves streaming, but are its affections well placed?

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Wall Street still loves streaming, but are its affections well placed?


In an aerial view, the Netflix logo is displayed above Netflix corporate offices on October 7, 2025 in Los Angeles, California.

Mario Tama | Getty Images

There’s a love affair on Wall Street between investors and streaming.

The romance started about a decade ago when consumers began cutting the cord with cable TV bundles en masse in favor of direct-to-consumer streaming apps. However, where investors were once enamored with subscriber growth, rewarding companies that were able to expand their consumer reach, their attentions have now shifted toward profitability.

To meet this new expectation, streaming companies have raised the prices of their services, cracked down on password sharing and delved into the ad-supported space. It’s also sparked the likes of Paramount Skydance to seek out the acquisition of Warner Bros. Discovery for its extensive library of content and top-tier streaming service, HBO Max, in order to compete.

While streaming continues to drive media stocks, especially around quarterly earnings, it’s not clear when — or if — it will start driving profits for the smaller players.

“Is streaming a good business?” Robert Fishman, senior research analyst at MoffettNathanson, posed in a March research note to investors. “We raised and debated this critical question over the years leading us to determine the answer is yes, albeit only for those services with sufficient scale.”

For legacy media companies, streaming has yet to fully supplant the profits and advertising revenue of linear TV. Of course, both of those metrics have been in decline for companies like WBD, Paramount and its peers.

In response, streamers have largely raised subscription prices for consumers, begging the question of where the ceiling is for streaming costs. Between higher fees and the sheer number of services needed in order to have access to all content, consumers are starting to balk.

Still, with these continuous linear TV declines, investors cling to streaming as a bright spot, especially for companies that have made it profitable. Disney has been among the steadiest of legacy media companies when it comes to a profitable streaming business, but Paramount and WBD have seen profitable quarters and Comcast’s Peacock is narrowing losses.

“With streaming no one’s reporting sub numbers anymore, because now it’s all about profitability,” Doug Creutz, senior research analyst at Cowen, told CNBC. “And that’s the metric by which these these businesses are being judged. It’s, you know, can you get to 10% operating profit? Can you get 15%? Can you get 20%? Can you get 25%? Can you get to where Netflix is?”

Netflix reported operating margin of 29.5% in 2025. Meanwhile, Disney, for example, guided investors to an operating margin for its direct-to-consumer business of 10% in fiscal 2026.

Workers prepare a large sign advertising a Disney movie while San Diego prepares to host thousands of visitors for Comic-Con International, in San Diego, California, on July 22, 2025.

Mike Blake | Reuters

“This is the big question mark that all these companies face,” Creutz added. “You had a linear business that was really profitable and it’s gone away, and is the streaming business ever going to be that profitable?”

‘No streamer comes close to Netflix’

The leader in the space is uncontested.

Netflix was early to the streaming game, scooping up a number of cord cutters with its significantly cheaper online alternative to pricey cable packages. The streaming giant has since grown its library through deals with Hollywood’s studios and by wading into original content.

Being among the first to the space meant a massive audience for Netflix. In January, the company announced it had reached 325 million global paid customers.

“As we think about global scale, the ability to spread the content spend and other fixed streaming costs over a much larger subscriber base leads to a more meaningful streaming profit opportunity,” Fishman wrote. “On that front, no streamer comes close to Netflix.”

In the eyes of Wall Street, Netflix is the gold standard. But competition for viewership is growing and now includes YouTube, TikTok, other social media as well as live events and gaming — all jockeying for consumers’ time.

And even the industry leader isn’t immune to the challenges of the streaming business.

In 2022 Netflix reported its first quarterly subscriber loss in more than a decade, dragging down its stock price. The media giant responded with a series of changes to its business model, most notably the addition of a cheaper, ad-supported tier.

Netflix no longer reports quarterly subscriber counts, and Disney has since followed suit as the industry refocuses on profits. (Disney also stopped breaking down the revenue and operating income for other parts of its entertainment business, including linear TV.)

But analysts agree that the comparison of Netflix to traditional media players isn’t exactly apples to apples. After all, Disney, Comcast, Warner Bros. and Paramount aren’t just streamers. These companies still have linear TV businesses as well as robust theatrical divisions. And some have other, even more lucrative pieces of their empires, including merchandising, theme parks, hotels and cruise lines.

The Paramount booth is shown on the convention floor during the opening day the of Comic-Con International in San Diego, California, U.S. July 24, 2025.

Mike Blake | Reuters

It’s only recently that Netflix has branched out from its content-only strategy to launch its own merchandising and live event businesses.

“They don’t have the decline of legacy media to offset,” Alicia Reese, senior vice president of equity research at Wedbush. “They don’t have theatrical to worry about.”

The result is traditional media companies that are often sized up against what a nontraditional tech company has been able to build in the streaming arena.

How much is too much?

Both Netflix and traditional media companies have raised prices for their streaming platforms over the last year in an effort to boost revenue and justify high content spending.

While consumers groan at the sight of these price increases and at being locked out of accounts they previously borrowed due to password sharing crackdowns, Wall Street applauds such measures.

“We think Netflix is positioning for substantial growth in global advertising, while its latest price increases could provide a meaningful boost to profitability this year,” Reese wrote in a research note published Friday.

Netflix is scheduled to report its quarterly earnings on Thursday, weeks after announcing yet another a price increase across its subscription tiers, including its cheapest plan with ads.

“While Netflix has consistently raised pricing across tiers, our analysis suggests U.S. revenue per streaming hour is one of the lowest among its peers, suggesting further pricing runway going forward,” Matthew Condon, analyst at Citizens, wrote in a research note published last month.

The majority of streamers offer several plans, ranging from a cheaper ad-supported option to an ad-free standard service and then a higher-priced and higher-quality version.

To ease some price burden, streamers have also started to offer bundles of their services at a discount, further suggesting they could be finding customers’ limits.

The difference in pricing of the ad-supported and ad-free tiers varies from streamer to streamer, but typically an ad-supported service ranges from $7.99 a month to $12.99 a month and premium subscriptions range from $13.99 a month to $26.99 a month. These prices are often set based on how much content is available in a given library and how much that streamer is paying to produce and license content for its service.

“I think you’re going to continue to see price increases similar to what Netflix has been doing,” Creutz said. “We’re going to find out how sticky services are if price continues to go up.”

Streaming subscription plans

Netflix

  • Standard with ads: $8.99/month
  • Standard no ads: $19.99/month
  • Premium no ads: $26.99/month

(extra members cost $7.99/month for ads, $9.99/month for no ads)

Disney

  • Disney+/Hulu with ads: $12.99/month
  • Disney+/Hulu without ads: $19.99/month
  • Disney/Hulu/ESPN Unlimited with ads: $35.99/month
  • Disney/Hulu/ESPN Unlimited without ads: $44.99/month

Warner Bros. Discovery

  • HBO Max with ads: $10.99/month
  • HBO Max standard: $18.49/month
  • HBO Max premium: $22.99/month

Paramount

  • Paramount+ with ads: $8.99/month
  • Paramount+ premium without ads: $13.99/month

Comcast

  • Peacock with ads: $7.99/month
  • Peacock premium with ads: $10.99/month
  • Peacock premium plus without ads: $16.99/month

Apple

Amazon

  • Prime Video included in Prime shipping subscription
  • Ad-free for an additional $4.99/month

Ads or no ads? That’s the question.

Advertising has long been part of the TV business model. Even as cable TV bundle prices soared before the advent of streaming, advertising provided a cushion.

However, for streaming, the push for consumers to opt into ad-supported plans has more recently ramped up across the ecosystem.

Netflix, which had long resisted ads, introduced its ad-tier in November 2022 and shortly after eliminated its cheapest basic plan, pushing customers toward watching with commercials.

Former Disney CEO Bob Iger said in prior investor calls that his company is trying to steer customers toward ad-supported plans. And by 2023’s upfront presentation, the industry’s annual pitch to advertisers, streaming took center stage.

The economics bear out: Netflix reported 2025 ad revenue exceeded $1.5 billion, or about 3% of total full-year revenue. That’s expected to double this year.

“We’re making good progress, and the opportunity ahead of us is massive,” Netflix co-CEO Greg Peters said during the company’s earnings call in January.

Greg Peters, Co-CEO of Netflix, speaks at a keynote on the future of entertainment at Mobile World Congress 2023.

Joan Cros | Nurphoto | Getty Images

In post-earnings notes after that report, analysts agreed that while Netflix’s ad revenue growth was slow to start, having more insight from the company helped understand how it’s incorporated into the business.

While legacy media peers were late to the streaming game by comparison, they were often faster than Netflix to institute ad plans. Disney’s Hulu, Paramount+ and Peacock offered these options from their inception. HBO Max launched its ads plan in 2021, while Disney+ joined Netflix in late 2022.

That could help speed up the on-ramp to meaningful streaming profits.

In general, though, the advertising landscape has been tricky to measure for media companies. Linear TV ad revenue have been on a precipitous decline in recent years. Tech companies like Google and Meta’s Facebook continue to gobble up the lion’s share of ad dollars. And while streaming has been a key source of ad revenue growth for media companies, it has yet to stack up to what traditional TV once garnered.

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Stocks to buy: What’s the outlook for Nifty for April 20-April 24 week? Check list of top stock recommendations – The Times of India

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Stocks to buy: What’s the outlook for Nifty for April 20-April 24 week? Check list of top stock recommendations – The Times of India


Top stocks to buy (AI image)

Stock market recommendations: APL Apollo Tubes, and HDFC Asset Management Company are Sudeep Shah, Head – Technical Research and Derivatives, SBI Securities’ top stock picks for this week. Below are his stock picks and also views on Nifty.Nifty ViewThe benchmark index Nifty continues to inch higher; however, this phase of the rally is notably different, as the spotlight has shifted away from the headline index. While Nifty has extended its pullback rally for the second consecutive week and closed in the green, the real strength is emerging beneath the surface. The broader markets have taken the lead, with Nifty Midcap 100 and Nifty Smallcap 100 delivering a robust rally and clearly outperforming the frontline index. Both indices have decisively moved above their key moving averages, signalling trend strength, whereas Nifty is still trading below its 100day and 200day EMA. Most importantly, Nifty Midcap 100 is now just a short distance away from its alltime high, suggesting that the next leg of opportunity may be unfolding beyond the conventional largecap space.Focusing back on Nifty, the index has been sustaining above its 50day EMA for the last three trading sessions, while the 20day and 50day EMA have started to edge higher, reflecting improvement in the shortterm trend. Meanwhile, the downward momentum in the 100day and 200day EMA has slowed considerably, indicating a stabilisation in the mediumterm structure. Momentum indicators further support the constructive bias, with the daily RSI trading above the 57 mark and moving higher, and the daily MACD histogram signalling strong bullish momentum.Collectively, these technical factors suggest that the pullback rally is likely to continue in the short term. On the upside, the 24650–24700 zone is expected to act as a crucial hurdle for the index. A sustainable breakout above 24700 could lead to an extension of the pullback rally towards 25000, followed by 25200 in the near term. On the downside, the 24050–24000 zone will serve as immediate support, and as long as the index remains above the 24000 mark, the ongoing pullback rally is likely to stay intact.Bank Nifty ViewThe banking benchmark Bank Nifty also ended the week on a positive note, indicating the continuation of its ongoing pullback rally. However, over the last three trading sessions, the index has struggled to decisively cross its 200day EMA, suggesting a phase of consolidation near a key long-term resistance zone. This price behaviour reflects hesitation at higher levels and points towards a pause in momentum after the recent recovery.This consolidation largely indicates a degree of caution among market participants, as investors appear to be awaiting clarity on the Q4 earnings outcome of major banking heavyweights, namely ICICI Bank and HDFC Bank. With both results scheduled over the weekend, the index is likely to witness a directional move post the earnings announcements, depending on earnings performance and management commentary.From a technical perspective, the index continues to maintain a constructive short-term setup, as it is trading above its 20day and 50day EMA, reflecting underlying strength. Momentum indicators remain supportive, with the daily RSI placed above the 55 level and trending higher, suggesting improving buying momentum and positive shortterm bias.Looking ahead, the 57000–57100 zone is expected to act as a crucial resistance area, as it coincides with both the prior swing high and the 100day EMA, making it an important supply zone. A sustainable move above 57100 could lead to a further extension of the pullback rally towards 57800, followed by 58500 in the short term. On the downside, the 55800–55700 zone is placed as an important support band, and any dip towards this region is likely to attract buying interest as long as the structure remains intact.Stock recommendations:APL Apollo TubesAPL Apollo Tubes has shown strong bullish intent after a 14.5% pullback from its early April lows near the 200-day EMA, indicating solid support at lower levels. The recent consolidation between 2072–1961 acted as a base, with the stock now delivering a decisive breakout on strong footing. A positive DI crossover on ADX signals clear buyer dominance, while the MACD nearing a move above the zero line with rising histogram bars points to strengthening momentum.The overall setup suggests the stock is well-positioned to extend its uptrend in the near term. Hence, we recommend to accumulate the stock in the zone of 2110-2090 with a stoploss of 2020. On the upside, it is likely to test the level of 2255 in the short term.HDFC Asset Management CompanyHDFC Asset Management Company has exhibited strong bullish momentum, closing Friday’s session with an impressive 4.89% gain. The stock has surged nearly 26% from its March lows, indicating robust buying interest. Momentum indicators remain firmly supportive, with RSI sustaining above 60, reflecting strength. Additionally, a positive DI crossover on ADX highlights clear buyer dominance, while rising MACD histogram bars with the MACD line above the zero mark further reinforce the ongoing uptrend. The overall structure suggests the stock is well-positioned to extend its upward trajectory. Hence, we recommend to accumulate the stock in the zone of 2800-2770 with a stoploss of 2690. On the upside, it is likely to test the level of 2990 in the short term.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)



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Oil surges over 7% as Iran-US naval flare-up unsettles markets – SUCH TV

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Oil surges over 7% as Iran-US naval flare-up unsettles markets – SUCH TV



Oil prices jumped, the US dollar rose, and stock futures fell on Monday as investors dealt with conflicting messages about the Iran war and news that the Strait of Hormuz was closed again.

In early Asian trading, Brent crude futures jumped about 7% to $96.85 a barrel, and S&P 500 futures fell about 0.9%.

The euro was down 0.3% at $1.1735, and the yen eased around 0.2% to 158.95 per dollar.

Iran rejected new peace talks with the United States, its state news agency reported on Sunday, hours after US President Donald Trump said he was sending envoys for talks in Pakistan and would launch new strikes on Iran unless it accepts his terms.

Tensions also rose after the US said it seized an Iranian cargo ship that tried to run its blockade.

The dollar’s rise took it from lows it hit on Friday when Iran’s announcement that it would open the strait sent stocks up and oil prices tumbling.

“Although clearly the news on the Strait of Hormuz closing again is not good, ships being attacked is not good, Trump again with his threats towards Iranian infrastructure is not good, the market is very much looking at this as a case of: when you boil it down, the two sides are still talking,” said Michael Brown, senior research strategist at Pepperstone in London.

“From an equity perspective, I’d probably be saying we unwind a decent chunk of the gains that we saw on Friday, which in hindsight was the market getting a little bit ahead of itself.”

Iran’s announcement that it would open the Strait had sent stocks and bonds surging on Friday and oil prices down as investors bet on an end to a seven-week war that shut the Strait of Hormuz, a vital artery for global crude and gas shipments.

“Now that Hormuz is closed again after about 12 hours of being open, you’d probably expect most of the move that we saw on Friday (in bonds) to unwind,” Brown said.

“If it is indeed firmed up that Iran aren’t going to attend (the talks), you’re going to see a much more risk-averse reaction than we’re seeing now.”

Markets rallied last week

Wall Street indexes touched record highs on Friday while bonds, which, unlike stocks, are still far from recovering their losses since the war, surged as oil prices fell and investors pared bets on rate hikes from the European Central Bank and Bank of England.

US stocks have been supported through the past week by expectations of robust first-quarter earnings, the bulk of which come this week.

The benchmark US 10-year Treasury yield touched its lowest since mid-March on Friday.

The dollar dropped as the shine came off safe-haven assets late last week, driving the dollar index, which measures the greenback against a basket of currencies including the yen and the euro, to its lowest in seven weeks. It was 0.2% higher early on Monday in Asian trading.

“The risk is that the market is getting ahead of itself … The 13-day rally in the Nasdaq is an extreme. The dollar index has fallen for nine of the past 10 sessions,” Marc Chandler of Bannockburn Capital Markets said in a note on Sunday.



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Stock market today (April 20, 2026): Nifty50 recovers from losses, goes above 24,400; BSE Sensex up over 300 points – The Times of India

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Stock market today (April 20, 2026): Nifty50 recovers from losses, goes above 24,400; BSE Sensex up over 300 points – The Times of India


Stock market today (AI image)

Stock market today: Sensex and Nifty opened in red on Monday on weak global cues as the closure of Strait of Hormuz led to an increase in oil prices. However the market quickly revered losses to move in green territory. While Nifty50 went above 24,400, BSE Sensex was up over 300 points. At 11:00 AM, Nifty50 was trading at 24,430.50, up 77 points or 0.32%. BSE Sensex was at 78,805.37, up 312 points or 0.40%.A key factor to watch will be the next round of diplomatic talks between the US and Iran, particularly as the April 22 ceasefire deadline draws closer.Dr. VK Vijayakumar, Chief Investment Strategist, Geojit Investments Limited says, “With the deescalation- escalation drama in the West Asian conflict continuing, the market will remain volatile in the near-term. With Iran hardening its position again, closing the Strait of Hormuz and threatening to retaliate to US’ seizure of an Iranian ship ‘violating the US blockade’, there is potential for a flare up of the conflict when the ceasefire ends on 22nd April. However, the market signals do not reflect renewed concern and flare up of the conflict. Even though Brent crude has spiked back to $95 levels from below $90 on Friday, there is no panic in the crude market.” “A significant trend in the market now is the outperformance of the broader market. Nifty Midcap and Nifty Smallcap indices are back to pre-war levels. This is in contrast to the Nifty which is still 4% below pre-war levels. The market is responding positively to good results from the broader market space. Even with the uncertainty of the West Asia tensions weighing on the market, particular stocks will respond to good results, particularly when the results beat expectations.At the start of the new week, oil prices climbed, the US dollar rebounded from recent lows, and global equities showed mixed movement as tensions in the Middle East disrupted shipping flows in and out of the Gulf. Even so, market participants continued to anticipate a possible resolution.Early Monday trends indicated declines in US equity futures, with S&P 500 futures down 0.6% by mid-morning in Tokyo. In Asia, Hang Seng futures rose 1.2%, Nikkei 225 futures edged up 0.3%, Japan’s Topix gained 0.5%, while Australia’s S&P/ASX 200 remained largely unchanged. In Europe, Euro Stoxx 50 futures slipped 1.2%.Crude oil prices rebounded by more than 6% on Monday after plunging over 9% on Friday, as reports emerged that the Strait of Hormuz had been shut again following mutual accusations by the US and Iran of ceasefire violations involving attacks on vessels over the weekend.Gold prices declined by over 1% on Monday as the strengthening dollar weighed on the metal, while uncertainty surrounding US-Iran negotiations pushed oil prices higher and reignited concerns about inflation.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)



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