Business
Stellantis targets 35% North American sales increase, led by Ram Trucks and Chrysler revival
Ram Rumble Bee launches with the 5.7-liter Hemi V-8 (left), with availability starting late 2026; Rumble
Bee 392 (right) and Rumble Bee SRT (center) arrive in the first half of 2027.
Courtesy: Ram Trucks
AUBURN HILLS, Mich. — Stellantis plans to increase its North American sales by 35% by 2030, including by reviving its beleaguered Chrysler brand that has relied on one product for several years.
The expected growth, focused on its traditional U.S. brands, is targeting 60% sales increases for Chrysler and Ram Trucks; 10% for its Dodge performance brand; and 15% for Jeep. It did not disclose targets for Fiat or Alfa Romeo, which are also sold minimally in North America.
Ram CEO Tim Kuniskis, who also oversees its other American brands, said the target is to increase the American brand sales from 1.4 million last year to 1.9 million in 2030, despite expectations of industry volume being flat during that time frame at 20 million vehicles overall.
Stellantis plans to do so largely through new vehicle introductions that extend its market coverage, Kuniskis said Thursday during an investor event where the company announced a new five-year, 60 billion euro ($69.7 billion) turnaround plan under CEO Antonio Filosa.
“We’re not choosing between growth and profitability. We will improve both together,” Filosa said Thursday about Stellantis’ North American operations.
The North American sales plan includes increasing models by 50%, with a focus on entry-level and high-performance bookends. The automaker also intends to increase revenue for the region by 25% by 2030, with an adjusted operating margin of between 8% and 10%.
Stellantis expects to boost the number of “affordable” vehicles under $40,000 it offers from two to nine by 2030, while also offering eight new SRT performance models to increase those sales from 3,000 last year to around 50,000 units during that time frame.
Kuniskis detailed three new crossovers for the company’s Chrysler brand, including some models under $30,000. That storied brand currently only offers a minivan.
He also said the company is planning a new midsize pickup and large SUV for Ram, refreshed models for Jeep’s large lineup and a new crossover for Dodge. The company has plans for eight new SRT models under the five-year plan, he said.
“The SRT products are the essence of ‘halo’ and brand building,” Kuniskis said. “These models don’t just elevate the whole brand, they draw a younger and more affluent customer.”
Halo vehicles such as SRT are often iconic products that are unique in design and feature high-performance parts. They’re regularly used to attract attention to a car nameplate or brand.
Kuniskis said profits of SRT vehicles, which largely share nonperformance parts with other models, are three times that of a regular vehicle.
The event comes a day after Kuniskis revealed a new lineup of Ram Rumble Bee “muscle trucks” that include V-8 engines, special parts and designs, and a range of performance specifications.
A top-end SRT Hellcat model with a 6.2-liter supercharged Hemi V-8 engine will feature 777 horsepower, a targeted top speed of 170 mph and other metrics that rival some sports cars.
John Swinney must work “tirelessly” with businesses to make growing the economy the “defining priority” of his Government, the industry has warned.
CBI Scotland said the First Minister is now in a “race against time” to deliver economic growth amid a near £5 billion budget black hole facing the country by the end of the decade.
The business group said the SNP leader must work with other parties and with firms to go “full throttle” on growth.
CBI Scotland has published a five-point plan to “fire up” Scotland’s economy and put it “firmly back on a path to prosperity”.
The group has called for the “broken” business rates system to be reformed as it warned the current system penalises investment and growth.
It wants planning reform to fix the “cumbersome” system that has become “one of the biggest brakes on economic growth” and has led to too many projects “waiting in the wings”.
CBI Scotland also called on the Scottish Government to close the tax and regulatory gap between the rest of the UK “to make Scotland a more attractive place for talent and investment” and to “even the playing field” with rivals elsewhere in Britain.
The group said the Government must also commit to “transformative infrastructure” projects such as the Clyde Metro and full rail electrification to “get Scotland moving again”.
It has also called for a national skills strategy and reform of the apprenticeships levy to make the skills system better suited for future demand, “instead of year-to-year firefighting”.
The calls come ahead of CBI Scotland’s annual business lunch, where Mr Swinney will speak alongside businessman Sir Tom Hunter.
Michelle Ferguson , CBI Scotland director, said: “Our message to the new Scottish Government, and to new and returning MSPs, is a simple one: against a backdrop of rising costs and global volatility, growth really is the ‘only game in town’ – so it’s time to roll up our sleeves and get on with it.
“That means using every lever available to boost productivity and unlock vital investment. Business stands ready to play its part, but urgency is key.
“We can’t afford to sit on our hands, or we risk a worsening fiscal position and the potential for great commercial opportunities to slip through our fingers.
“Yet, for all of the challenges that Scotland faces, the country stands on the edge of huge opportunity - there aren’t many small economies that can boast our talent, innovation and knowhow.
“By backing our people and businesses, we can turn that economic promise into the kind of tangible, on-the-ground delivery that can transform lives and communities across the country.
“Realising that potential doesn’t just mean doubling down on legacy strengths. It means being clear-eyed about the opportunities of the future and staking our claim in the innovative, high-value industries that are powering global growth - areas like AI, life sciences and the energy transition.”
First Minister John Swinney said: “I am delighted to attend the CBI event today – my first formal engagement since being sworn in as First Minister – to outline that achieving higher levels of sustainable economic growth is foundational for my Government.
“So much else that we want to achieve, from further reducing child poverty to investing in modern, responsive, flexible and citizen-centred public services, depends on increasing our collective national wealth.
“The Cabinet and ministerial team that I have appointed sends a very clear signal of my intention in this area.
“The Government I lead will use all the levers at our disposal to ensure Scotland has the resources, ambition and people to succeed.”
The trial had been set as a test case for 1200 other school districts making similar claims.
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Fashion retailer Quiz is set to close its remaining 37 stores by the end of June, administrators have confirmed.
The high street chain appointed Interpath in February after a “tough start” to 2026.
Insolvency specialists announced on Thursday that a closure plan for its final outlets will be implemented over the coming weeks.
Three other stores, in Castlecourt, Belfast, Leeds, and Romford, recently shut permanently.
The precise timing for these remaining closures, and the number of staff affected, is yet to be confirmed.
Over 100 head office and warehouse jobs were put at risk when Quiz first entered administration.
It is the second time Quiz had fallen into administration in just over a year, having collapsed in February 2025 before immediately being bought in a so-called pre-pack deal by a subsidiary of the founding Ramzan family.
Quiz concessions in New Look and Matalan stores in the UK are not included in the administration and remain unaffected.
Remaining stock is being delivered to its stores, with heavy discounts of at least 60% as administrators seek to sell off as much as possible to help pay the collapsed firm’s outstanding debts.
Alistair McAlinden, head of Interpath in Scotland and joint administrator, said: “As we head into the May bank holiday weekend, we would encourage shoppers to visit their local store as we commence our final closing down sale.”
Geoff Jacobs, managing director at Interpath and fellow joint administrator, said: “We’d once again like to say a huge thank you to Quiz staff who have shown such dedication and professionalism under difficult circumstances.”
Here are the locations of the stores facing closure:
-Aberdeen, Scotland
-Basingstoke, Hampshire
-Bracknell, Berkshire
-Cardiff, Wales
-Carlisle, Cumbria
-Castleford, West Yorkshire
-Clydebank, Scotland
-Craigavon, Northern Ireland
-Derby, Derbyshire
-Dunfermline, Scotland
-Eastbourne, East Sussex
-Gateshead Metro, Tyne and Wear
-Glasgow Braehead, Scotland
-Glasgow Buchanan Galleries, Scotland
-Glasgow Fort, Scotland
-Glasgow St Enoch, Scotland
-Hanley, Staffordshire
-Hull, East Yorkshire
-Inverness, Scotland
-Irvine, Scotland
-Leicester, Leicestershire
-Livingston, Scotland
-Manchester Arndale, Greater Manchester
-Manchester Trafford Centre, Greater Manchester
-Mansfield, Nottinghamshire
-Merryhill, West Midlands
-Newry, Northern Ireland
-Newtownabbey, Northern Ireland
-Northampton, Northamptonshire
-Norwich, Norfolk
-Portsmouth, Hampshire
-Sheffield Meadowhall, South Yorkshire
-Stirling, Scotland
-Telford, Shropshire
-Thurrock Lakeside, Essex
-Warrington, Cheshire
-Watford, Hertfordshire
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