Fashion
India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands
Flipkart Launches ‘Fashion Spotlight’ to Power India’s Emerging D2C Fashion Ecosystem
Flipkart has launched ‘Fashion Spotlight’, a flagship programme to accelerate digital-first fashion brands, particularly from T2+ regions, ahead of the 2025 festive season.
With 100+ brands already live, Flipkart aims to scale to 500 brands by year-end, offering tools like video cataloguing, live commerce and virtual try-ons to create a tech-powered, high-conversion growth platform.
This strategic rollout comes just in time for the festive season, traditionally the zenith of fashion demand. With 100+ D2C fashion brands already live on Flipkart Fashion today, the organisation is scaling its efforts to bring curated, trend-led selection to millions of shoppers across the country. Several D2C Fashion brands have already witnessed tremendous growth on Flipkart’s marketplace such as Rare Rabbit growing over 500% YoY, Miraggio at over 2300%, and Zouk recording over 200% growth in the past year.
With 1 in 3 customers on Flipkart making their first-ever purchase in Fashion, and purchase intent on the app growing 3X in the past year when compared to social media platforms, the Spotlight programme becomes a high-conversion environment for digital-first brands. Going beyond traditional accelerator models, the program integrates Flipkart’s full-stack capabilities, including video cataloguing, image search, Live Commerce, and virtual try-ons, to create a tech-powered, trust-led ecosystem where fashion entrepreneurs can scale with speed and confidence.
As part of this launch phase, 50 high-potential brands will be onboarded with a focus on those solving for specific customer needs including unique style, value, and regional relevance. Fashion Spotlight is focused on enabling early-stage fashion entrepreneurs who may have found initial traction among their immediate networks but are now seeking to scale and become brands in their own right.
Flipkart has observed that while product innovation is thriving across India’s fashion landscape from climate-conscious fabrics to regional design revival, the biggest bottleneck for many fashion entrepreneurs and D2C brands remains discovery and distribution. Spotlight aims to bridge that gap with Flipkart’s strengths in consumer data, merchandising expertise, and platform reach. The programme is structured around three key pillars: identifying real consumer need gaps, crafting differentiated product experiences, and delivering iterative feedback to improve assortment, visibility, and conversions. Spotlight offers a managed service layer, where Flipkart works closely with entrepreneurs to test product-market fit, iterate on catalogues using cohort feedback, and provide guaranteed visibility much like a VC would invest in early-stage innovation.
A Platform Built Around Brand Growth, Not Gatekeeping
- The initiative empowers early-stage fashion entrepreneurs with three key pillars:
- Curated Discovery: Elevating standout products to a wide audience
- Iterative Product Feedback: Fostering product-market fit through structured learnings
- Guaranteed Visibility: Amplified exposure without commission or exclusivity constraints
Tapping Festive and Bharat Tailwinds
- Flipkart’s move aligns with wider shifts in India’s fashion market:
- Consumers are increasingly buying based on trend, identity, and comfort—not just deals.
- Fashion is now a key growth driver: one in three new Flipkart users discovers the platform through fashion.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
“We designed this collection with parents in mind. Shopping for a newborn, as a gift or for your own, should feel joyful and easy. Everything is intended to be mixed together and matched — it’s fun, it’s emotional, and the value is incredible.”. – Sarah Holme, Head of Design & Product Development for Old Navy.
Old Navy has introduced Little Navy, a new collection of newborn essentials designed to simplify early-stage shopping and gifting.
The range includes layettes, hats, booties and mix-and-match basics in soft, seasonless colours and cosy fabrics.
Sized for babies up to 24 months, the line focuses on comfort, versatility, emotional appeal and strong value for modern parents.
Little Navy goes beyond onesies, offering layettes, hats, booties, and more, all in one convenient collection and no extra searching required. It features a soft, seasonless color palette, cozy fabrics, and versatile styles made for newborns and babies up to 24 months, with sizing that allows Little Navy to grow with baby.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
They said bank audit procedures have stalled numerous applications. Around Tk 57 billion in incentives for the textile and apparel sector remain unsettled in fiscal 2025-26, creating acute liquidity pressure and affecting exports.
Bangladesh trade body BGMEA representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without waiting for quarterly release schedules and simplify the disbursement process.
They said bank audit procedures have stalled numerous applications.
They also raised concerns over loan rescheduling and working capital.
The authorities were requested to disburse incentives upon application submission instead of waiting for quarterly release schedules, according to a release from the trade body.
BGMEA vice president Mohammad Shihab Uddoja Chowdhury raised concerns over loan rescheduling and working capital. He said banks often reschedule loans to maintain non-performing loan ratios, but fail to provide the working capital factories need to resume operations.
He proposed that banks pair rescheduling with working capital support to create a win-win outcome, allowing factories to operate and repay loans. The finance minister agreed with the proposal.
BGMEA leaders also called for business facilitation and lower operational costs to help Bangladesh remain competitive in the global market. They sought policy support to remove obstacles in customs, ports and other administrative layers and to ensure an investment-friendly environment.
Fibre2Fashion News Desk (DS)
Bangladesh think tank Centre for Policy Dialogue has called for major reforms in business environment, tax collection, trade deals and FDI management, cautioning that the country’s post-election economic transition may be at risk without evidence-based decisions and strong accountability.
A CPD study identified ‘leaking revenue’ as the weakest area across all decision-making indicators.
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