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India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands

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India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands



Ahead of the 2025 festive season, Flipkart, India’s homegrown e-commerce marketplace, announced the launch of ‘Fashion Spotlight’, its flagship program to accelerate the growth of digital-first fashion brands, especially from T2+ regions. The D2C landscape for Fashion remains a key growth opportunity especially for those from T2+ regions, who may not have access to the right tools that can enable them to exponentially scale their business. Flipkart plans to scale the program 10X by year-end, reaching around 500 brands, and eventually expanding its reach to several more; turning Fashion Spotlight into a truly democratized launchpad for D2C fashion talent.

Flipkart Launches ‘Fashion Spotlight’ to Power India’s Emerging D2C Fashion Ecosystem

Flipkart has launched ‘Fashion Spotlight’, a flagship programme to accelerate digital-first fashion brands, particularly from T2+ regions, ahead of the 2025 festive season.
With 100+ brands already live, Flipkart aims to scale to 500 brands by year-end, offering tools like video cataloguing, live commerce and virtual try-ons to create a tech-powered, high-conversion growth platform.

This strategic rollout comes just in time for the festive season, traditionally the zenith of fashion demand. With 100+ D2C fashion brands already live on Flipkart Fashion today, the organisation is scaling its efforts to bring curated, trend-led selection to millions of shoppers across the country. Several D2C Fashion brands have already witnessed tremendous growth on Flipkart’s marketplace such as Rare Rabbit growing over 500% YoY, Miraggio at over 2300%, and Zouk recording over 200% growth in the past year.

With 1 in 3 customers on Flipkart making their first-ever purchase in Fashion, and purchase intent on the app growing 3X in the past year when compared to social media platforms, the Spotlight programme becomes a high-conversion environment for digital-first brands. Going beyond traditional accelerator models, the program integrates Flipkart’s full-stack capabilities, including video cataloguing, image search, Live Commerce, and virtual try-ons, to create a tech-powered, trust-led ecosystem where fashion entrepreneurs can scale with speed and confidence.

As part of this launch phase, 50 high-potential brands will be onboarded with a focus on those solving for specific customer needs including unique style, value, and regional relevance. Fashion Spotlight is focused on enabling early-stage fashion entrepreneurs who may have found initial traction among their immediate networks but are now seeking to scale and become brands in their own right.

Flipkart has observed that while product innovation is thriving across India’s fashion landscape from climate-conscious fabrics to regional design revival, the biggest bottleneck for many fashion entrepreneurs and D2C brands remains discovery and distribution. Spotlight aims to bridge that gap with Flipkart’s strengths in consumer data, merchandising expertise, and platform reach. The programme is structured around three key pillars: identifying real consumer need gaps, crafting differentiated product experiences, and delivering iterative feedback to improve assortment, visibility, and conversions. Spotlight offers a managed service layer, where Flipkart works closely with entrepreneurs to test product-market fit, iterate on catalogues using cohort feedback, and provide guaranteed visibility much like a VC would invest in early-stage innovation.

A Platform Built Around Brand Growth, Not Gatekeeping

  • The initiative empowers early-stage fashion entrepreneurs with three key pillars:
  • Curated Discovery: Elevating standout products to a wide audience
  • Iterative Product Feedback: Fostering product-market fit through structured learnings
  • Guaranteed Visibility: Amplified exposure without commission or exclusivity constraints

Tapping Festive and Bharat Tailwinds

  • Flipkart’s move aligns with wider shifts in India’s fashion market:
  • Consumers are increasingly buying based on trend, identity, and comfort—not just deals.
  • Fashion is now a key growth driver: one in three new Flipkart users discovers the platform through fashion.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Milan Fashion Week to open on Tuesday in Giorgio Armani’s shadow

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Milan Fashion Week to open on Tuesday in Giorgio Armani’s shadow


Translated by

Nicola Mira

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September 19, 2025

On Tuesday, a fashion world still in mourning will be gathering in Milan for the start of womenswear fashion week. Giorgio Armani, who passed away on September 4, will be in everyone’s hearts. Especially on the evening of Sunday September 28, when the iconic Italian label will stage its runway show, the final event of the fashion week dedicated to the Spring/Summer 2026 women’s ready-to-wear collections. The show will be held in the main courtyard of Palazzo Brera and will feature the last creations by ‘King Giorgio’. It will also fête the 50th anniversary of Armani’s eponymous label, and is clearly set to be the crowning event of this emotion-filled week.

Giorgio Armani in January at Paris Haute Couture Week – ©Launchmetrics/spotlight

The Italian luxury label has confirmed that the week’s closing show will go ahead, as will the double show scheduled for its young line Emporio Armani on Thursday September 25, and the exhibition dedicated to Armani at the Pinacoteca di Brera gallery, featuring 150 looks from the Armani archives. “We will celebrate [Milan] Fashion Week by paying tribute to one of its founders, Giorgio Armani, and to his creative, entrepreneurial and personal legacy, so valuable in this transformation period the fashion industry is going through,” said Carlo Capasa, president of the Italian Fashion Chamber (CNMI), presenting what promises to be an intense Milan Fashion Week programme.

Between September 23 and 29, Milan will host 171 events, including 54 in-person shows, the same number as in February. In addition, four digital shows are scheduled at the end of the week, on Monday 29, by Maxivive and by rookie labels Mein Corp by Italian designer Lorenzo Sala, Nadya Dyzak, a Ukrainian label launched in 2008, and Zenam, the label by Cameroonian designer Paul Tanonkou, which previously featured on the menswear calendar.

The calendar includes 10 new names, between emerging labels and previous participants (like Milano Moda Graduate, the collective show by the city’s fashion academies), compensating for 10 absentees. While Giorgio Armani is no longer with us, after dominating the fashion scene for half a century, this week Milan is welcoming his successors, between emerging talents, several comebacks, and new creative directors who have taken charge at some major labels.

The first is Demna (Gvasalia) at Gucci, who will unveil his first looks for the Kering group’s premier label in a presentation scheduled on Tuesday September 23. Dario Vitale, taking his first steps at Versace after the latter was recently acquired by the Prada group, will adopt the same understated format on September 26.

On Wednesday September 24, it will be Simone Bellotti’s turn to debut for Jil Sander, while Louise Trotter will unveil her first collection for Bottega Veneta on Saturday 27 – the label is back on the Milan Fashion Week calendar after skipping the February edition. Another highlight will be Fendi’s co-ed show on Wednesday 24, overseen by Silvia Venturini Fendi, celebrating the Roman house’s centenary one last time. FashionNetwork.com has learnt that one of the show’s surprise guests may be French mezzo-soprano Axelle Saint-Cirel, singing six arias with harp accompaniment.

This season, Knwls has opted to show in Milan rather than London
This season, Knwls has opted to show in Milan rather than London – ©Launchmetrics/spotlight

An event worth keeping an eye on will be the maiden Milanese show by British ready-to-wear label Knwls, scheduled on Wednesday September 24. The London-based label, a favourite among celebrities, has gone from strength to strength in recent years, thanks to its sensual Y2K silhouettes and its focus on female empowerment. Knwls was launched in 2017 by British designer Charlotte Knowles with her partner, Canadian Alexandre Arsenault. In 2022, Knwls was an LVMH Prize finalist, and it is available at over 50 leading multibrand retailers worldwide.

A major debut is scheduled on Friday September 26, with the first runway show by Sa Su Phi, a womenswear label set up in 2021, during the pandemic, by Sara Ferrero, an experienced finance executive, and Susanna Cucco, design expert and creative consultant, whose eponymous agency has been collaborating with many top labels in the course of over 25 years. Having begun with luxury knitwear, they have developed a minimalist, sophisticated and timeless style, winning over some 70 top retailers worldwide.

Milan Fashion Week will also welcome comebacks by the likes of Boss, Calcaterra, The Attico and Stella Jean, which have all given Milan a miss in recent seasons, as well as Anglo-Nigerian designer Ineye Tokyo James. After staging his rookie show in Milan in February 2022, James dropped below the radar before coming back in March with a digital show. Also back is Vietnamese designer Phan Dang Hoang, who debuted in Milan in September 2024, and then failed to return. Indian designer Dhruv Kapoor and Pierre-Louis Mascia, who had both featured on the men’s calendar until January, are now included in the womenswear programme.

Another 14 new names will feature on the presentation calendar, including young French designer Henri Paris with his sophisticated creations, Davii, Daizy Shely, Forte_Forte, Îacaré, Kasai, Moja Rowa, Nissa, Pé de Chumpo, Saman Loira, Seafarer, Simon Cracker, which usually shows in the menswear week, Vespa and JW Anderson, which has also scheduled an event at its newly renovated store. Trussardi too is making a comeback, releasing a short film starring Eva Herzigova and Fernando Lindez at the Anteo cinema on September 28.

Milan Fashion Week will feature 171 events this season- CNMI
Milan Fashion Week will feature 171 events this season- CNMI

Versace and Gucci are among the dropouts from this edition’s runway show calendar, having opted instead for a presentation, as mentioned above. Also off the show calendar are Marni and Bally, both going through a transition phase in terms of style, with Marni’s new creative director Meryll Rogge set to show in Milan next February – while Fiorucci has moved to a slot in the menswear week in June. The other absentees are Swedish label Avavav, which had been showing in Milan since September 2023, Susan Fang, which showed in March supported by Dolce & Gabbana, Philipp Plein, K-Way and Dsquared2.

Milan Fashion Week will, as always, be able to count on several top Italian names, among others Prada, Moschino, Roberto Cavalli, Ferragamo, Dolce & Gabbana, Etro and Max Mara, as well as on a plethora of off-calendar events. The first is the Maestri d’Eccellenza Prize, recognising Italy’s top artisans, sponsored by Thélios and LVMH with CNMI and Confartigianato, Italy’s national artisanal association. The award ceremony is scheduled on September 23.

Kering will play its part with Cinemoda Club, a fashion-related film festival sponsored by the French luxury group with Vogue Italy and scheduled on September 25-27, and S|Style, a focus on sustainable emerging labels, including Jeanne Friot from France, on September 26-28. Also on the programme, the third edition of the Black Carpet Awards on September 24, the CNMI Sustainable Fashion Awards (the sustainable fashion prize set up by CNMI in 2017) on September 27, as well as several new store openings within Milan’s luxury shopping district, with cocktail parties and gala evenings galore.

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ICE cotton slips despite higher US exports, strong dollar

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ICE cotton slips despite higher US exports, strong dollar



ICE cotton futures declined further due to a stronger dollar and spillover weakness from grain markets. Although US cotton export sales rose in the latest week, they failed to support ICE cotton as the figures came in below market expectations.

ICE’s most active December 2025 contract settled at 66.90 cents per pound (0.453 kg), down 0.35 cent or 0.52 per cent. The contract has lost a total of 78 points over the last two sessions. Other contracts also closed lower, with losses ranging from 19 to 67 points.

ICE cotton futures declined as a stronger dollar and weak grain markets pressured prices.
December 2025 contract settled at 66.90 cents per pound.
USDA export sales rose 44 per cent weekly but missed expectations, and shipments were poor.
USDA’s September WASDE report left cotton forecasts unchanged.
US equities hit record highs, while crude oil and soybean prices added further downside pressure.

Trading volume was 36,204 contracts, compared with 38,237 in the previous session. ICE deliverable No. 2 cotton contract stocks remained unchanged at 15,474 bags as of September 17.

The US dollar rose 0.6 per cent, marking its second consecutive higher close, though it remains near 3.5-year lows. A stronger dollar makes dollar-denominated commodities such as cotton more expensive for buyers using other currencies. Crude oil futures declined by $0.59 on the day of the Fed decision, adding further pressure on cotton prices.

The Federal Reserve announced a 25-basis-point rate cut, which had been widely anticipated.

USDA’s weekly export sales report for the week ending September 11 showed a net increase of 186,100 bales—44 per cent higher than the prior week and 13 per cent above the 4-week average.

CBOT soybean futures fell for the second consecutive day, weighed down by weaker soyoil prices. Soyoil futures also dropped for the second session, pressured by the US EPA’s unclear proposal on redistributing biofuel blending obligations under the small refinery exemption programme. Market analysts said grain market weakness and a strong dollar are weighing on cotton. While USDA’s export sales report was ‘decent’, it fell short of export targets and shipments were poor, signalling that export demand remains lacklustre despite some increase in sales.

USDA’s September World Agricultural Supply and Demand Estimates (WASDE) report kept forecasts unchanged for US cotton consumption, exports, and 2025-26 year-end stocks.

US equities moved higher, with all three major indices hitting new all-time highs both intraday and at close.

Currently, ICE cotton for December 2025 is trading at 66.83 cents per pound (down 0.07 cent), cash cotton at 64.90 cents (down 0.35 cent), the October 2025 contract at 65.50 cents (up 0.31 cent), the March 2026 contract at 68.74 cents (down 0.10 cent), the May 2026 contract at 70.14 cents (down 0.03 cent) and the July 2026 contract at 71.03 cents (down 0.05 cent). A few contracts remained at their previous closing levels, with no trading recorded today.

Fibre2Fashion News Desk (KUL)



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Stakeholders in T&A, retail weigh in on India’s GST 2.0 reform

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Stakeholders in T&A, retail weigh in on India’s GST 2.0 reform



The 56th meeting of the GST Council held recently has culminated in a landmark restructuring of India’s indirect tax regime, with far-reaching implications across key sectors.

The earlier five-tier GST structure—comprising 0 per cent, 5 per cent, 12 per cent, 18 per cent, and 28 per cent slabs—has been replaced by a more streamlined framework featuring just two principal rates of 5 per cent and 18 per cent, supplemented by a new “sin and luxury” rate of 40 per cent for a narrow band of goods.

The revised GST rates are scheduled to take effect from September 22.

For the apparel and textile sector, the council has fixed a uniform 5 per cent GST rate on readymade garments and made ups, excluding items under HS codes 63053200, 63053300, and 6309.

In a significant rationalisation, the GST on manmade fibres has been slashed from 18 per cent to 5 per cent, while yarns have been brought down from 12 per cent to 5 per cent. This alignment effectively corrects the long-standing inverted duty structure (IDS) across the MMF value chain—fibre, yarn, and fabric—removing a key distortion that had undermined manufacturing competitiveness and locked up working capital.

Given that a substantial portion of MMF production takes place in the MSME segment, the rate cuts are expected to alleviate cost burdens, enhance liquidity, and improve cash flow efficiency.

More importantly, the move bolsters the global price competitiveness of Indian MMF-based garments, reinforcing the country’s strategic objective of becoming a dominant hub for synthetic textiles and MMF-based apparel.

The timing of the GST overhaul is particularly crucial, offering timely relief to an industry reeling from the impact of US President Donald Trump’s steep 50 per cent tariff on Indian goods.

While the Government has maintained that the GST reform has been in the works for over a year and is not a reactionary policy move to US tariffs, the revised GST structure is nonetheless seen as a much-needed support mechanism for export-oriented industries navigating severe external shocks.

Industry stakeholders largely welcomed the reform, viewing it as a long-overdue rationalisation of what many felt was an irrational tax structure.

S.K. Sundararaman, Chairman of the Southern India Mills Association (SIMA), reportedly noted that the prior tax regime—where MMF inputs were taxed higher than outputs—effectively made affordable clothing more expensive for end consumers. The rectification is expected not only to enhance affordability but also to reduce import dependency by promoting domestic value addition.

Rakesh Mehra, Chairman of the Confederation of Indian Textile Industry, echoed similar sentiments, emphasising that the alignment of tax rates across the MMF value chain is a critical step toward resolving longstanding working capital constraints faced by thousands of spinners and weavers.

Mehra reportedly also pointed out that over 70 per cent to 80 per cent of the textile and apparel ecosystem is comprised of MSMEs, many of which operate on tight margins and limited cash reserves. For them, any measure that eases input cost burdens and streamlines refunds has a direct bearing on operational viability and market competitiveness.

Some concerns have, however, emerged centring on the move to impose an 18 per cent GST on garments priced above ₹2,500.

The Clothing Manufacturers Association of India (CMAI), while fully endorsing the revised GST rate structure and commending the Government for accepting two key industry demands—the elimination of the inverted duty structure by applying a uniform 5 per cent  GST across the entire value chain from fibre onward, and the adoption of a fibre-neutral approach by aligning MMF and cotton fibre chains—has urged the GST Council to address one anomaly: the imposition of 18 per cent GST on garments priced above ₹2,500.

CMAI stressed that this higher tax rate undermines affordability and creates an unnecessary burden on consumers, despite the broader positive intent of the reform.

The Retailers Association of India (RAI), while supportive of the move towards a simpler dual-rate GST system, also flagged the structural shortcomings of price-based tax slabs. The RAI has recommended the adoption of a uniform GST rate across product categories, cautioning that the 18 per cent GST on apparel items priced above ₹2,500 could distort consumer behaviour and suppress demand in key segments of the fashion retail market.

Some industry insiders also believe that the differential tax treatment based on price bands may inadvertently fuel the growth of the grey market, leading to an uptick in counterfeit and substandard goods as consumers seek cheaper alternatives.

Others have highlighted that apparel brands and retailers typically operate on razor-thin margins and may have no option but to pass on the higher tax burden to the consumers.

In such a scenario, the anticipated growth in domestic fashion retail could be impacted.

Notwithstanding the apprehensions, the on-ground impact of the new GST structure will become more apparent in the quarters following its implementation, most stakeholders felt, while underlining that with any policy overhaul of this magnitude, one cannot completely rule out transitional friction.

However, the broader consensus within the industry suggests that the benefits, particularly in terms of ease of doing business and improved cost efficiencies, might very well outweigh the short-term disruptions, if any.

The 56th GST Council meeting introduced a simplified regime, collapsing the earlier five-rate system into two primary slabs.
A uniform 5 per cent GST has been fixed for most garments and manmade fibres/yarns.
Some trade bodies have raised concerns over the 18 per cent GST on garments above ₹2,500; the majority, however, feel the reform will boost competitiveness and sectoral growth.

Fibre2Fashion News Desk (DR)



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