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India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands

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India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands



Ahead of the 2025 festive season, Flipkart, India’s homegrown e-commerce marketplace, announced the launch of ‘Fashion Spotlight’, its flagship program to accelerate the growth of digital-first fashion brands, especially from T2+ regions. The D2C landscape for Fashion remains a key growth opportunity especially for those from T2+ regions, who may not have access to the right tools that can enable them to exponentially scale their business. Flipkart plans to scale the program 10X by year-end, reaching around 500 brands, and eventually expanding its reach to several more; turning Fashion Spotlight into a truly democratized launchpad for D2C fashion talent.

Flipkart Launches ‘Fashion Spotlight’ to Power India’s Emerging D2C Fashion Ecosystem

Flipkart has launched ‘Fashion Spotlight’, a flagship programme to accelerate digital-first fashion brands, particularly from T2+ regions, ahead of the 2025 festive season.
With 100+ brands already live, Flipkart aims to scale to 500 brands by year-end, offering tools like video cataloguing, live commerce and virtual try-ons to create a tech-powered, high-conversion growth platform.

This strategic rollout comes just in time for the festive season, traditionally the zenith of fashion demand. With 100+ D2C fashion brands already live on Flipkart Fashion today, the organisation is scaling its efforts to bring curated, trend-led selection to millions of shoppers across the country. Several D2C Fashion brands have already witnessed tremendous growth on Flipkart’s marketplace such as Rare Rabbit growing over 500% YoY, Miraggio at over 2300%, and Zouk recording over 200% growth in the past year.

With 1 in 3 customers on Flipkart making their first-ever purchase in Fashion, and purchase intent on the app growing 3X in the past year when compared to social media platforms, the Spotlight programme becomes a high-conversion environment for digital-first brands. Going beyond traditional accelerator models, the program integrates Flipkart’s full-stack capabilities, including video cataloguing, image search, Live Commerce, and virtual try-ons, to create a tech-powered, trust-led ecosystem where fashion entrepreneurs can scale with speed and confidence.

As part of this launch phase, 50 high-potential brands will be onboarded with a focus on those solving for specific customer needs including unique style, value, and regional relevance. Fashion Spotlight is focused on enabling early-stage fashion entrepreneurs who may have found initial traction among their immediate networks but are now seeking to scale and become brands in their own right.

Flipkart has observed that while product innovation is thriving across India’s fashion landscape from climate-conscious fabrics to regional design revival, the biggest bottleneck for many fashion entrepreneurs and D2C brands remains discovery and distribution. Spotlight aims to bridge that gap with Flipkart’s strengths in consumer data, merchandising expertise, and platform reach. The programme is structured around three key pillars: identifying real consumer need gaps, crafting differentiated product experiences, and delivering iterative feedback to improve assortment, visibility, and conversions. Spotlight offers a managed service layer, where Flipkart works closely with entrepreneurs to test product-market fit, iterate on catalogues using cohort feedback, and provide guaranteed visibility much like a VC would invest in early-stage innovation.

A Platform Built Around Brand Growth, Not Gatekeeping

  • The initiative empowers early-stage fashion entrepreneurs with three key pillars:
  • Curated Discovery: Elevating standout products to a wide audience
  • Iterative Product Feedback: Fostering product-market fit through structured learnings
  • Guaranteed Visibility: Amplified exposure without commission or exclusivity constraints

Tapping Festive and Bharat Tailwinds

  • Flipkart’s move aligns with wider shifts in India’s fashion market:
  • Consumers are increasingly buying based on trend, identity, and comfort—not just deals.
  • Fashion is now a key growth driver: one in three new Flipkart users discovers the platform through fashion.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Primark festive campaign highlights affordable fashion and a community spirit

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Primark festive campaign highlights affordable fashion and a community spirit


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November 4, 2025

Primark has unwrapped its ‘Full on Festive Feels’ Christmas campaign featuring “affordable fashion, joyful gifting and community”. It’s just launched in 470 Primark store windows globally, and across digital and social media channels.

Image: Primark

The campaign’s theme is all about “friends and family capturing their festive celebrations and the moments that give people the full-on festive feels, without having to break the bank”.

“Whether it’s nights in wearing cosy FamJams, glitz and glam partywear for nights out with friends, those festive home finds or tying the bow on the perfect present”, Primark said the aim is to bring “all the festive feels at the incredible value that it’s famous for”.

This year, fashion also plays a major part in a line-up featuring essential seasonal pieces that make up its new price promotion-based ‘Major Find’, which offers products or a look “reflecting a style of the moment, at unbeatable value”.

This includes a corset leopard-print mini dress (£10), a black peplum top, and a black sculpted coat (£20). Other standout pieces to complete the festive look are a coordinated two-piece, including a black sequin top (£16) and matching black sequin trousers for (£20).

But, of course, the other major aspect of this year’s campaign theme is ‘community’ and Primark’s also donating gift packs totalling £250,000 to local charities. Stores have partnered with them to provide specially selected gift packs of clothes and festive essentials to people who need them.

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Dutch goods trade rises in H1 2025 despite weaker fuel exports: CBS

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Dutch goods trade rises in H1 2025 despite weaker fuel exports: CBS



In the first half (H1) of 2025, Netherlands international trade in goods increased compared with the same period in 2024, according to Statistics Netherlands (CBS) latest figures on Dutch international trade. The total export value rose by 1.9 per cent year-over-year (YoY), encompassing both re-exports to other countries and exports of goods produced within the Netherlands.

The total value of goods imported was 2 per cent higher than it was in the first half (H1) of 2024, CBS said in a press release.

In each month of Q1 2025, more goods were traded than in the same month of 2024. In April and May, trade was down from last year, but in June it was higher once again.

Dutch international trade in goods rose in the first half (H1) of 2025 compared with H1 2024, according to Statistics Netherlands (CBS).
Exports increased 1.9 per cent and imports 2 per cent YoY.
While mineral fuel trade declined, exports of other goods were largely stable or higher.
Trade with Belgium, France, and the UK weakened, whereas exports to Germany and the US and imports from China grew.

Imports and exports of mineral fuel declined in H1 2025: the import value was 11 per cent lower, while the export value was 15 per cent lower. In other product categories, exports were higher than the previous year or were down by less than those of mineral fuels.

There has been geopolitical turbulence around the world in recent months, and trade with certain neighbouring countries seems to have suffered particularly in the first half of 2025. The value of imports from Belgium and the United Kingdom was down, for instance, as was the value of exports to Belgium and France, added the release.

Exports to the Netherlands’ key trading partner, Germany, saw an increase, while imports from China rose 5 per cent YoY in the first half (H1) of 2025. Exports to the United States climbed 11 per cent, with the most notable growth occurring in February, March, and April.

Fibre2Fashion News Desk (SG)



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​Michael Kors parent Capri Holdings’ revenue exceeds estimates at $856 million in Q2 FY26

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​Michael Kors parent Capri Holdings’ revenue exceeds estimates at 6 million in Q2 FY26


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November 4, 2025

Michael Kors parent Capri Holdings’ revenue exceeded estimates and totalled $856 million in the second quarter of the 2026 financial year. The business’ net loss rose to $34 million, compared to net income of $42 million a year prior.

Michael Kors’ Regent Street flagship store – Michael Kors

“We are encouraged by our second quarter results,” said the company’s chairman and CEO John D Idol in a release posted on the business’ website on November 4. “Trends continued to improve sequentially, which resulted in revenue, gross margin, and operating income exceeding our expectations. This performance demonstrates the progress we are making as we execute against our strategic initiatives to energise our fashion luxury houses.”
 
The business’ revenue dropped by 4.2% year on year in constant currency terms (-2.5% on a reported basis) and its loss from operations totalled $12 million in the quarter ending September 27. Capri Holdings’ gross profit totalled $522 million in the second quarter of the 2026 financial year and the reported gross margin was 61%, compared to $547 million and 62.3% a year prior. Tariffs negatively impacted the gross margin rate by approximately 130 basis points, according to the business, and a higher than anticipated effective tax rate versus its original guidance negatively impacted adjusted net income by $24 million.

Capri Holdings’ brand Michael Kors’ revenue decreased by 1.8% on a reported basis and 3.3% on a constant currency basis in the second quarter of the 2026 financial year, totalling $725 million. The label’s gross profit was $430 million in the second quarter, compared to $451 million a year earlier.
 
The business’ label Jimmy Choo’s revenue totalled $131 million in the past quarter, representing a year on year drop of 6.4% on a reported basis and 9.3% on a constant currency basis. The luxury brand’s gross profit was $92 million in the second quarter this fiscal, compared to $96 million in the second quarter of the 2025 financial year.
 
“With the Versace sale expected to close in our fiscal third quarter, we are now fully focused on the growth of our two iconic brands Michael Kors and Jimmy Choo,” said Idol. “We plan to use the proceeds of the sale to repay the majority of our debt, substantially strengthening our balance sheet and providing greater financial flexibility to both invest in our growth as well as return capital to shareholders in the future. Given the encouraging signs of stabilisation across our business and our planned reduction in debt levels, our Board of Directors has authorised a new $1 billion share repurchase program which the Company expects to begin implementing in fiscal 2027.”
 
In its outlook for the full 2026 financial year, Capri Holdings expects to see its total revenue sit in the range of $3.375 billion and $3.45 billion with an operating income of around $100 million. The business forecasts total revenue of $2.8 billion to $2.875 billion for the Michael Kors brand and $565 million to $575 million for Jimmy Choo for the full financial year.

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