Fashion
US’ Pacsun & Aleali May collab fuses sports energy with streetwear
“What excites me about this collection is showing how sports energy translates into streetwear that people want to live in,” said Aleali May. “I designed these pieces to carry the spirit of the game, but in a way that feels effortless and everyday. It’s about creating styles that connect team pride to personal style.”
Pacsun and Aleali May unveiled the second NFL x ALEALI MAY collection, featuring unisex tees and hoodies for 10 NFL teams.
Designed to blend sports energy with streetwear, the line uses oversized silhouettes, heavy cotton, and bold double-sided prints.
The collaboration highlights Pacsun’s goal to fuse fandom, fashion, and identity for Gen Z and beyond.
The unisex collection features graphic tees and hoodies with boxy, oversized silhouettes, thicker cotton fabrications, and a distressed wash on tees. Double-sided prints nod to May’s bold design approach, with the lineup representing ten NFL teams: the Los Angeles Rams, San Francisco 49ers, Las Vegas Raiders, Dallas Cowboys, Philadelphia Eagles, New York Giants, New England Patriots, Pittsburgh Steelers, Baltimore Ravens, and Los Angeles Chargers.
The NFL has grown into more than just a sports league – it’s now a cultural driver with a broad and diverse audience, just like Pacsun’s community. From Gen Z and Gen Alpha to women and men alike, the game holds wide appeal and a strong place in entertainment and pop culture, bringing in elements of art and music. Pacsun’s collaboration with Aleali May taps into this momentum, delivering a collection that blends the passion of NFL fandom with creativity and self-expression through bold, artistic fashion.
“Sports are shaping culture in real time, and Pacsun is here to make sure our community has a voice in that conversation,” said Richard Cox, CMO of Pacsun. “This second collaboration with Aleali May gives fans a way to express identity, celebrate their teams, and see themselves in the culture of the NFL.”
The NFL x ALEALI MAY collection launches today, September 16, exclusively at Pacsun stores and online, with select availability at team retail (in-stadium and online) and NFLShop.com. Now in their sixth year of partnership, Pacsun and the Rams continue to build authentic connections and strengthen ties with the LA community and fans nationwide, reinforcing the brand’s long-term investment in NFL culture. Tees retail for $45 and hoodies for $80, available in sizes S–XL.
By uniting the NFL’s community impact and influence with Aleali May’s design voice, Pacsun is continuing to shape how the next generation expresses identity through fashion and fandom.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Published
January 12, 2026
Recent news that Next was eyeing an acquisition of Russell & Bromley has been added to with reports that it has teamed up with a stock clearance specialist and that the premium footwear chain’s stores could disappear from the high street.
The company is reportedly working with Retail Realisation on its offer for the retailer, a fact that reinforces Next’s interest in the IPR rather than the physical business.
Retail Realisation is a liquidation with links to Modella Capital, the company that controls TOFS and Claire’s UK, both of which are said to be in danger of administration filings.
Not that Next is a shoe-in as the new owner with its proposal said to be one of a number currently being considered by Russell & Bromley’s adviser Interpath.
Acquisition-hungry Next is also believed to be looking at a takeover deal for another key name in UK footwear, the distressed LK Bennett business.
Sky News cited “industry sources” saying the link-up between Next and Retail Realisation underlined its “interest in Russell & Bromley’s brand rather than its store estate or stock”.
Family-owned Russell & Bromley currently trades from 37 stores and employs more than 450 people. It’s run by fifth-generation family member Andrew Bromley and has Billie Piper as the face of the brand.
If Next bought only the IPR, it would leave the stores without the right to carry the Russell & Bromley name, reports said.
None of the parties involved have commented so far.
Copyright © 2026 FashionNetwork.com All rights reserved.
Published
January 12, 2026
JD Sports is diving deep into AI with a new plan that means shoppers will be able to buy products through AI platforms without exiting an app.
AI is increasingly making itself felt in retail in both behind-the-scenes and customer-facing activities and this is one move that’s as customer-facing as it’s possible to get. It reflects consumers’ increasing use of AI platforms like ChatGPT and Microsoft Copilot, the latter of which will be its first partner.
Jetan Chowk, JD’s chief technology and transformation officer told the Press Association the company sees AI as “the future of how people will shop” and the retailer wants to be at the heart of this.
It’s working with Commercetools and payment firm Stripe on “one-click purchases” through AI platforms with the tech to launch in the US — now its biggest market — in the months ahead.
But JD isn’t the only one carving out an AI sales future. Back in October major rival Frasers Group (it owns Sports Direct, which competes directly with JD in the UK) saying it was to become the first European retailer to deploy Commercetools’ full agentic commerce suite.
As for JD, it’s expecting to expand the tech to other key markets (the UK and Europe) this year.
Chowk said: “We think AI is the future of how people will shop, and we want to stay at the forefront of how they shop. What we are currently seeing is that customers are regularly using AI apps to research and discover the products they want to buy. We can see that already and want to ensure we are moving early to meet customers and their needs in that space.”
Importantly too, JD has a big presence in the youth shopping market and has seen AI usage soaring for shoppers aged 18 to 24.
So now, those shoppers will be able to not only find products using AI but buy them too within the AI platforms.
CEO Regis Schultz hailed the strengthening of its digital proposition for customers, and how how the tech “keeps us moving in line with the fast-changing retail landscape”.
He thinks the innovation will make the company more efficient as well as improving the customer experience.
Copyright © 2026 FashionNetwork.com All rights reserved.
The team’s most distinctive out-of-consensus view is for China’s current account surplus to rise to 4.2 per cent of GDP this year from 3.6 per cent in 2025.
Goldman Sachs Research expects China’s real GDP to grow by 4.8 per cent in 2026, above the consensus of estimates of 4.5 per cent.
However, structural challenges like labour market weakness remain.
Its forecast for producer price inflation of minus 0.7 per cent is modestly higher than the consensus expectation of minus 1 per cent.
Consumer price inflation is projected to be below 1 per cent this year.
However, structural challenges like low household consumption and labour market weakness remain, Goldman Sachs Research said in a insights piece.
While the housing market’s decline hasn’t yet reached its bottom, the economic drag from a declining property market is expected to lessen.
China’s economy is projected by the financial services firm to grow faster than consensus estimates this year as exports increase and the economic drag from a declining property market lessens.
The Chinese economy has changed significantly in recent years amid trade wars and a prolonged property downturn, wrote Hui Shan, Goldman Sachs Research’s chief China economist, in a recent report.
Both China’s share of US imports and its new property starts—a measure of new residential construction projects—fell last year to levels last seen in the early 2000s.
In light of these shifts, policymakers face the challenge of finding new sources of growth in the coming years, Shan wrote.
“Although Chinese exporters have successfully diversified into non-US markets, supporting our positive outlook for Chinese exports, building a consumption- and services-driven economy will take years, if not decades,” she added.
Goldman Sachs Research’s above-consensus forecast for Chinese economic growth is consistent with its above-consensus projections for monetary and fiscal policy easing, inflation and exports.
Similarly, its forecast for producer price inflation of minus 0.7 per cent is modestly higher than the consensus expectation of minus 1 per cent.
China has been experiencing deflation in its producer price index (PPI) for more than three years. The team expects year-on-year PPI to turn positive in early 2027. Meanwhile, it estimates headline consumer price inflation will largely remain below 1 per cent this year.
Goldman Sachs Research expects price inflation for Chinese exports in US dollar terms to turn positive in 2026, rising to 0.7 per cent from minus 2.7 per cent last year.
Fibre2Fashion News Desk (DS)
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