Fashion
US’ Pacsun & Aleali May collab fuses sports energy with streetwear
“What excites me about this collection is showing how sports energy translates into streetwear that people want to live in,” said Aleali May. “I designed these pieces to carry the spirit of the game, but in a way that feels effortless and everyday. It’s about creating styles that connect team pride to personal style.”
Pacsun and Aleali May unveiled the second NFL x ALEALI MAY collection, featuring unisex tees and hoodies for 10 NFL teams.
Designed to blend sports energy with streetwear, the line uses oversized silhouettes, heavy cotton, and bold double-sided prints.
The collaboration highlights Pacsun’s goal to fuse fandom, fashion, and identity for Gen Z and beyond.
The unisex collection features graphic tees and hoodies with boxy, oversized silhouettes, thicker cotton fabrications, and a distressed wash on tees. Double-sided prints nod to May’s bold design approach, with the lineup representing ten NFL teams: the Los Angeles Rams, San Francisco 49ers, Las Vegas Raiders, Dallas Cowboys, Philadelphia Eagles, New York Giants, New England Patriots, Pittsburgh Steelers, Baltimore Ravens, and Los Angeles Chargers.
The NFL has grown into more than just a sports league – it’s now a cultural driver with a broad and diverse audience, just like Pacsun’s community. From Gen Z and Gen Alpha to women and men alike, the game holds wide appeal and a strong place in entertainment and pop culture, bringing in elements of art and music. Pacsun’s collaboration with Aleali May taps into this momentum, delivering a collection that blends the passion of NFL fandom with creativity and self-expression through bold, artistic fashion.
“Sports are shaping culture in real time, and Pacsun is here to make sure our community has a voice in that conversation,” said Richard Cox, CMO of Pacsun. “This second collaboration with Aleali May gives fans a way to express identity, celebrate their teams, and see themselves in the culture of the NFL.”
The NFL x ALEALI MAY collection launches today, September 16, exclusively at Pacsun stores and online, with select availability at team retail (in-stadium and online) and NFLShop.com. Now in their sixth year of partnership, Pacsun and the Rams continue to build authentic connections and strengthen ties with the LA community and fans nationwide, reinforcing the brand’s long-term investment in NFL culture. Tees retail for $45 and hoodies for $80, available in sizes S–XL.
By uniting the NFL’s community impact and influence with Aleali May’s design voice, Pacsun is continuing to shape how the next generation expresses identity through fashion and fandom.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
a.k.a. Brands Holding Corp has reported net sales of $147.1 million in Q3 FY25, down 1.9 per cent year-on-year, while gross margin improved to 59.1 per cent.
Net loss narrowed to $5 million, with adjusted EBITDA at $7 million.
For the nine months, sales reached $436.3 million, with a net loss of $16.9 million.
FY25 sales guidance was revised to $598–602 million.
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Reuters
Published
November 12, 2025
The original bag custom-made for late actress Jane Birkin which became a design icon was revealed to media in Tokyo on Wednesday by the Japanese company that purchased it for a record 8.6 million euros ($10 million) at Sotheby’s in Paris earlier this year.
According to fashion lore, the first Birkin bag was conceived when the Franco-British actress and singer sat next to Hermes executive Jean-Louis Dumas on a flight in 1984 and told him she needed a stylish-yet-functional bag as a young mother. Dumas immediately sketched out the rectangular handbag, with a dedicated space for baby bottles.
After Birkin got her custom-made bag, the company went on to manufacture smaller versions for the mass-market, turning it into an instant hit and helping fuel the fashion brand’s expansion.
Shinsuke Sakimoto, co-founder and CEO of second-hand luxury goods reseller Valuence Japan, which purchased the Birkin, said the story of the handbag’s inception represented the company’s philosophy.
“We believe that products should not be spoken about in terms of price, but rather through the stories that include the brand’s philosophy and values; in other words, they should be spoken about in terms of their significance,” said Sakimoto.
Valuence plans to display its prized purchase in museums and similar venues rather than resell it, he said. Birkin herself auctioned the bag in 1994 to support Sidaction, a French charity that raises funds to fight AIDS.
© Thomson Reuters 2025 All rights reserved.
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