Fashion
Abercrombie & Fitch named official fashion partner of Dallas Cowboys
This new partnership builds on the success of Abercrombie’s NFL product collection featuring the Dallas Cowboys, currently available for men, women, children and pets. As an Official Fashion Partner, Abercrombie will offer its licensed Cowboys collection for sale at select Cowboys pro-shops and have a prominent presence at both AT&T Stadium & The Star. Additionally, the retail brand will have a presence at team events including home games, the Cowboys Club and Dallas Cowboys Women’s Association events.
“Our partnership with the Dallas Cowboys allows us to connect fashion and football in a way that extends well beyond game day,” said Carey Collins Krug, Abercrombie & Fitch Co.’s Chief Marketing Officer. “We are bringing our approach to style into the Cowboys’ world, from the players to the larger fan community. This isn’t just about team merch, it is about creating fashion that reflects the full lifestyle of today’s fan.”
Abercrombie & Fitch has entered a multi-year partnership with the Dallas Cowboys and Dallas Cowboys Cheerleaders, becoming their Official Fashion Partner in an NFL first.
The deal expands Abercrombie’s licensed Cowboys collection to select pro-shops, events, and stadium activations.
Players like CeeDee Lamb will feature in its “Style Concierge” programme, blending fashion and football for fans.
Abercrombie has also teamed up with Dallas Cowboys wide receiver, CeeDee Lamb and tight end Jake Ferguson to be early participants in the brand’s “Style Concierge” program, which provides select NFL players with access to Abercrombie stylists for off-the-field looks. Lamb’s own player-designed apparel will debut later this season in select Abercrombie stores and on abercrombie.com, bringing athlete-led fashion directly to fans.
“The NFL and fashion are more aligned than ever, which makes this partnership with Abercrombie an impactful step forward,” said Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones. “Together, we’re taking the intersection of the Cowboys brand, lifestyle and apparel even further, embedding our unique energy and spirit with Abercrombie’s signature style in a crave-worthy way that delivers what our fans want.”
Abercrombie’s NFL collection featuring the Dallas Cowboys is available at Abercrombie.com and in select stores.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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