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AI companies pour big money into Super Bowl battle

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AI companies pour big money into Super Bowl battle


Samuel Boivin | Nurphoto | Getty Images

Artificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools — both for consumers and for businesses — to the expected audience of as many as 130 million people. 

This year’s Super Bowl ads cost a record $8 million on average for a 30-second spot, with some priced as high as $10 million, plus more to produce the ads. Deep-pocketed tech giants and startups alike are seizing the opportunity to be part of the national conversation.

A battle started the week before the big game when Anthropic’s Claude debuted an ad skewering OpenAI’s decision to include ads in ChatGPT. That ad triggered a response from OpenAI CEO Sam Altman that drew even more attention to the campaign. OpenAI will be returning to the Super Bowl ad slate this year after its debut campaign — a 60-second spot — last year. 

But it’s not just Anthropic’s Dario Amodei and Altman facing off: All the major AI players are buying time in the big game. The campaigns are taking the place of some big advertiser categories, including automakers, which are pulling back. 

Google is running ads for the second year for Gemini AI after promoting its AI-powered features the prior two years: the Pixel’s “Guided Frame” and “Magic Eraser.” 

Amazon is leaning into concerns about AI in the home with a spot for Alexa+ featuring actor Chris Hemsworth expressing some comedic concerns about the risks of AI. And Meta, rather than promoting its chatbot like other tech companies, is returning with spots for its Oakley Meta AI glasses, which give access to its AI tools.

A number of smaller AI companies are also buying Super Bowl spots to introduce their products to a broad audience. 

Startup Genspark is marketing its AI productivity platform, with an ad featuring Matthew Broderick. Base44 is showcasing its AI-powered app-development tool, saying anyone can use its products to create custom apps. And Wix, known for its tools to create websites, will showcase its new Harmony platform, which uses AI to enable web design.

Another one of those smaller AI companies, Artlist.io, is showcasing its AI tools for consumers by putting the tech at the center of its 30-second spot. The entirely AI-generated ad boasts that it was purchased a week ago and created for just a few thousand dollars in just five days.

It’s one of a range of companies, including those that have nothing to do with technology, that used AI to create their ads this year. 

Svedka Vodka is running an ad this year for the first time in decades after a ban on campaigns for liquor. (Absolut is also running a big game ad.) Svedka is bringing back its Fembot character that appeared in its ads in the early 2000s, this time backed by AI trained on TikTok dances. 

Other AI uses will be more subtle: Xfinity used AI to make the cast of 1993’s “Jurassic Park” look younger for a new commercial.

With commercial production costs for a Super Bowl ad typically starting at $1 million, and generally running far higher — celebrities can charge millions of dollars for a cameo, for example — the response to this year’s Super Bowl ads could have major implications for how these high-profile spots are produced.



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Gold price prediction amid US-Iran war: What’s the gold rate outlook for March 13, 2026? Resistance seen near Rs 1,60,300 – The Times of India

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Gold price prediction amid US-Iran war: What’s the gold rate outlook for March 13, 2026? Resistance seen near Rs 1,60,300 – The Times of India


Gold is trading near the lower Bollinger band after an extended decline, indicating strong downside momentum. (AI image)

Gold price prediction today: Gold prices are seeing intraday weakness and a sell on rise strategy makes sense, says Jateen Trivedi, VP Research Analyst – Commodity and Currency, LKP Securities.Gold April futures on MCX are trading near ₹1,59,860 after witnessing persistent selling pressure through the session. The price structure reflects a clear downward bias with successive lower highs and lower lows forming on the intraday chart. Momentum indicators remain weak, suggesting that any short-term recovery toward resistance levels could attract fresh selling interest.Technical SetupPrice is trading below the short-term EMA cluster, with the 8 EMA trending beneath the 21 EMA. Both averages are sloping downward, confirming the continuation of the bearish intraday trend. The ₹1,60,300 level aligns with the immediate moving average resistance zone.Gold is trading near the lower Bollinger band after an extended decline, indicating strong downside momentum. A pullback toward the mid-band could provide a selling opportunity before the trend resumes.The chart shows a consistent lower-high pattern, confirming supply dominance. Until prices reclaim ₹1,61,000, the broader intraday sentiment remains negative.RSI Indicator:RSI is hovering near 23, entering oversold territory. While this may trigger a minor bounce, it does not invalidate the prevailing bearish trend.MACD remains in negative territory with expanding red histogram bars, reflecting continued bearish momentum.Gold Intraday Trading View

  • Strategy: Sell on Rise
  • Sell Level: ₹1,60,300
  • Stop-Loss: Above ₹1,61,000
  • Target: ₹1,59,000

Bias: Bearish below ₹1,60,300; trend reversal only above ₹1,61,000.Gold’s intraday structure remains weak with strong downward momentum reflected through falling moving averages and a sub-30 RSI reading. Any pullback toward ₹1,60,300 is likely to face selling pressure. Traders may consider selling on rise near ₹1,60,300 with a stop-loss above ₹1,61,000, targeting ₹1,59,000 during the session.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)



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Oil holds above $100 as tensions escalates between Iran, US and Israel – SUCH TV

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Oil holds above 0 as tensions escalates between Iran, US and Israel – SUCH TV



With the conflict heading towards its third week and showing no signs of ending, investors are growing increasingly worried about an extended crisis that could fan inflation and hammer the global economy.

Tehran has targeted energy facilities this week across the Gulf, with ships hit near Iraq, fuel tanks attacked in Bahrain and drones fired at oilfields in Saudi Arabia.

And it warned on Thursday that it would “set the region’s oil and gas on fire” if its own energy infrastructure and ports were targeted.

In his first public comments since succeeding his father four days ago, Ayatollah Mojtaba Khamenei said the Strait of Hormuz — through which a fifth of global oil and gas passes — must remain effectively shut. Khamenei also called for bases hosting US forces in region to close or attacks will continue.

“The lever of blocking the Strait of Hormuz must definitely be used,” Khamenei said in a message read by an anchor on state television.

He also said “studies have been conducted into opening other fronts where the enemy has little experience and would be highly vulnerable, and their activation will take place if the state of war persists”.

Khamenei vowed to avenge the Iranian casualties in the conflict.

Khamenei himself was wounded in the strikes, according to some Iranian officials and state TV. His whereabouts and details of his physical condition are unknown, prompting Israeli leader Benjamin Netanyahu to call on him to “show his face”.

 Crude surged more than nine percent Thursday, with Brent ending above $100 for the first time since 2022 when Russia launched its invasion of Ukraine. Brent is up around 40 percent since the Middle East war began on February 28.

And it held there in early Friday business, with analysts saying the record 400 million barrels released from International Energy Agency stockpiles had little impact.

The IEA said Thursday that the war “is creating the largest supply disruption in the history of the global oil market”.

Meanwhile, Donald Trump has faced intense political pressure as the global economic fallout of the crisis has mounted, while markets have brushed off his assertions that the battle would be short-lived.

The US president struck a defiant tone in a social media post Thursday, writing that the United States “is the largest Oil Producer in the World, by far, so when oil prices go up, we make a lot of money”.

“BUT, of far greater interest and importance to me, as President, is stopping an evil Empire, Iran, from having Nuclear Weapons, and destroying the Middle East and, indeed, the World.”

However, Pepperstone’s Chris Weston said: “With crude closing near its highs, markets are increasingly pricing in a longer duration for the conflict and the continued impact of a potential closure of the Strait of Hormuz.

“Donald Trump may continue to explore the idea of assisting vessels through the strait, and if that were to materialise the market could see a strong relief rally.

“For now, however, the dominant features are higher energy prices and extremely elevated volatility markets.”

 French soldier killed in Iraqi Kurdistan

A French soldier was killed in an attack in Iraq’s autonomous Kurdistan region, President Emmanuel Macron said on Friday, confirming the first French military death in the Middle East war.

Since US-Israeli strikes on Iran last month engulfed the Middle East in war, multiple attacks attributed to pro-Iranian factions have targeted the region where foreign forces are based as part of an international anti-jihadist coalition.

New missile wave targets Israel

The Israeli military said early Friday that Iran fired a new barrage of missiles toward Israel, with emergency services reporting that two were injured in the country’s north.

“A short while ago, the IDF identified missiles launched from Iran toward the territory of the State of Israel. Defensive systems are operating to intercept the threat,” the military posted on Telegram.

Saudi Arabia intercepts drones

Saudi Arabia intercepted dozens of drones entering its airspace, the defence ministry said Friday, as Iran carries out attacks on oil-rich Gulf countries in response to US-Israeli strikes.

“Twelve drones were intercepted and destroyed after entering Saudi airspace,” a ministry spokesperson posted on X, after authorities reported at least 16 other drones were also shot down.

Trump: war moving ‘rapidly’

US President Donald Trump told reporters the war against Iran was moving “very rapidly.”

“It’s doing very well, our military is unsurpassed,” he said at the White House, not directly responding to the latest comments from Iran’s new supreme leader.

Israel strikes Basij force

Israel’s military said it had struck checkpoints set up in the Iranian capital Tehran by the Basij paramilitary force of Iran’s Revolutionary Guards as part of efforts to undermine control by the authorities.

Later, the Israeli military said it launched a new broad wave of strikes in Tehran on Thursday evening, pressing ahead with its campaign against Iran for a 13th day.

 Iraq-Syria border strikes

Air strikes killed at least 11 Iran-backed fighters in Iraq on Thursday near the Iraqi-Syrian border and in the capital Baghdad, senior security and armed faction officials told AFP.

Iraqi authorities denounced the “blatant attacks” on bases that belong to the Hashed al-Shaabi, a former paramilitary group now integrated into the regular army, which also encompasses brigades from Iran-backed armed groups.

Hormuz mines

Iran is not laying mines in the Strait of Hormuz, its deputy foreign minister said, after Trump said US forces had struck 28 Iranian mine-laying vessels in the waterway.

He told AFP that Iran was allowing ships from some countries to cross the narrow shipping lane that has remained effectively closed during the war.

Beirut strikes

Israel continued striking Beirut as it threatened to expand operations and seize territory in Lebanon if the militant group Hezbollah did not stop its attacks.

AFPTV footage showed dark smoke rising into the sky above Bashoura, in the heart of Beirut.

IEA: biggest oil shock ever

The war “is creating the largest supply disruption in the history of the global oil market”, as Iran’s chokehold on regional supplies forces Gulf producers to slash production, the International Energy Agency said.

An IEA market report said crude oil production was currently down by at least eight million barrels per day.

Israel moves deeper into Lebanon

The Israeli military moved further into southern Lebanon, telling residents to “move immediately north of the Zahrani River”, 40 kilometres (25 miles) from the Israeli border.

It said the Iran-backed Lebanese group Hezbollah had launched “approximately 200 rockets” towards it overnight, in what it said was the biggest barrage of the war so far.



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Qantas agrees to pay $74m over Covid-19 travel voucher refunds

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Qantas agrees to pay m over Covid-19 travel voucher refunds



The case relates to cancelled flights during the pandemic, for which customers were given credits instead of cash.



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