Business
AI companies pour big money into Super Bowl battle
Samuel Boivin | Nurphoto | Getty Images
Artificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools — both for consumers and for businesses — to the expected audience of as many as 130 million people.
This year’s Super Bowl ads cost a record $8 million on average for a 30-second spot, with some priced as high as $10 million, plus more to produce the ads. Deep-pocketed tech giants and startups alike are seizing the opportunity to be part of the national conversation.
A battle started the week before the big game when Anthropic’s Claude debuted an ad skewering OpenAI’s decision to include ads in ChatGPT. That ad triggered a response from OpenAI CEO Sam Altman that drew even more attention to the campaign. OpenAI will be returning to the Super Bowl ad slate this year after its debut campaign — a 60-second spot — last year.
But it’s not just Anthropic’s Dario Amodei and Altman facing off: All the major AI players are buying time in the big game. The campaigns are taking the place of some big advertiser categories, including automakers, which are pulling back.
Google is running ads for the second year for Gemini AI after promoting its AI-powered features the prior two years: the Pixel’s “Guided Frame” and “Magic Eraser.”
Amazon is leaning into concerns about AI in the home with a spot for Alexa+ featuring actor Chris Hemsworth expressing some comedic concerns about the risks of AI. And Meta, rather than promoting its chatbot like other tech companies, is returning with spots for its Oakley Meta AI glasses, which give access to its AI tools.
A number of smaller AI companies are also buying Super Bowl spots to introduce their products to a broad audience.
Startup Genspark is marketing its AI productivity platform, with an ad featuring Matthew Broderick. Base44 is showcasing its AI-powered app-development tool, saying anyone can use its products to create custom apps. And Wix, known for its tools to create websites, will showcase its new Harmony platform, which uses AI to enable web design.
Another one of those smaller AI companies, Artlist.io, is showcasing its AI tools for consumers by putting the tech at the center of its 30-second spot. The entirely AI-generated ad boasts that it was purchased a week ago and created for just a few thousand dollars in just five days.
It’s one of a range of companies, including those that have nothing to do with technology, that used AI to create their ads this year.
Svedka Vodka is running an ad this year for the first time in decades after a ban on campaigns for liquor. (Absolut is also running a big game ad.) Svedka is bringing back its Fembot character that appeared in its ads in the early 2000s, this time backed by AI trained on TikTok dances.
Other AI uses will be more subtle: Xfinity used AI to make the cast of 1993’s “Jurassic Park” look younger for a new commercial.
With commercial production costs for a Super Bowl ad typically starting at $1 million, and generally running far higher — celebrities can charge millions of dollars for a cameo, for example — the response to this year’s Super Bowl ads could have major implications for how these high-profile spots are produced.
Business
‘Child’s future can’t be monthly burden’: Noida doctor flags impact of soaring school fees on families
New Delhi: For many urban families in India, a child’s education has always been seen as the key to a brighter future. But today, that dream is coming with a growing price tag. The steady and often steep rise in school fees is no longer just a budgeting issue but it’s also becoming a major source of anxiety for parents. From cutting back on expenses to postponing savings goals, households are increasingly adjusting their lifestyles and financial plans just to keep up with the cost of schooling.
School fees don’t just test a parent’s income.
They test their silence.Every year, the number rises.
And parents quietly adjust life around it.
Fewer vacations. Delayed dreams. Extra shifts.
No complaints. Just quiet sacrifice.We are told it’s for “quality education.”
But…
— Dr SHRADDHEY KATIYAR (@Wegiveyouhealt1) February 3, 2026
When School Fees Begin to Weigh on Families
For many parents, rising school fees are not just figures on a receipt but they carry an emotional cost too. Dr Shraddhey Katiyar, a Noida-based doctor, recently shared a heartfelt post on X, drawing attention to the silent stress families experience as education expenses continue to climb. His words struck a chord with many parents who see their own struggles reflected in the issue.
“School fees don’t just test a parent’s income. They test their patience, their silence, and their endurance,” Katiyar wrote. He noted that many families adjust their lives silently by skipping holidays, postponing personal goals, or taking on extra work, simply to ensure their children’s education continues smoothly.
According to him, most parents do not openly complain about rising school fees. Instead, they quietly make adjustments in their daily lives. Family holidays are put on hold, personal ambitions take a back seat, and longer working hours become the norm, all to manage the growing expenses.
“Every year, the number rises. And parents quietly adjust life around it. Fewer vacations. Delayed dreams. Extra shifts. No complaints. Just quiet sacrifice,” he added.
Katiyar also questioned the reasons often given by schools for repeated fee hikes. He pointed out that even though parents are told the higher fees will improve the quality of education, classrooms continue to remain crowded and teachers’ salaries do not always reflect those increases. “Education should not feel like a monthly threat,” he wrote, stressing that learning must remain a basic right and not turn into a financial strain.
He further warned that when education starts feeling like a luxury instead of a necessity, many deserving children risk being left behind, and families are left emotionally drained. “Education should lift families up, not leave them exhausted. Children often realise later that their parents bore the cost quietly,” Katiyar noted.
Parents Share Their Concerns
Many parents say the financial pressure begins much earlier than expected, sometimes as early as playschool. Ishani Bhatt, a mother of a 2.5 year old living in Greater Noida West, says education costs start piling up right from toddlerhood.
“My child goes to a reputed playschool, but the expenses are steep. For 3-4 hours, you will shell out Rs 6-7k per month, not to take into account the one-time admission fee, which was nearly Rs40,000. Initially, we were told that this would cover all extra curriculum activity expenses, but every other day, there’s some expense or the other, albeit small ones,” she says.
Bhatt explains that apart from direct fees, there are several indirect expenses too. “Even if they are not direct expenses, there are several indirect expenses. For instance, schools will have different ‘days’ – say tomorrow is ‘purple colour day’. Schools ask parents to send wards in clothes of that shade. Now if they don’t have that colour, parents often end up buying new clothes. While our school doesn’t make it mandatory, yet as a parent, you might feel your child should not be the one feeling left out. These create indirect pressure. Then again recently, school charged around Rs 500 for a photobook of class picture. There are several such instances. So we are left wondering what were the extracurricular fees that we paid at the beginning of the season for?”
She adds that education should remain a right and not feel like a privilege that only some families can afford, and that this principle should apply right from playgroup and nursery.
Business
Ola, Uber, Rapido Strike Today: Will You Get A Cab Or Auto On February 7? What Commuters Should Know
Last Updated:
Drivers gather at Jantar Mantar where multiple unions flagged concerns over fare policies, alleged regulatory gaps and the use of private vehicles for commercial taxi services.

Ola, Uber, Rapido Strike Today.
Ola, Uber, Rapido Strike Today: Passengers booking taxis or autorickshaws through app-based platforms may have noticed disruptions and uncertainty on Saturday as drivers across several states held protests and strikes, demanding tighter regulation of the sector and a crackdown on bike taxi services.
Drivers gathered at Jantar Mantar, New Delhi, where multiple unions flagged concerns over fare policies, alleged regulatory gaps and the use of private vehicles for commercial taxi services. The protests brought together both app-based and conventional cab drivers, highlighting growing discontent over pricing policies, the use of private vehicles for commercial transport, and what unions describe as uneven enforcement of rules.
What Are Drivers Demanding?
Driver unions are seeking structural changes rather than temporary relief. Their key demands include the creation of a Rashtriya Chalak Ayog, a national drivers’ welfare body, an all-India ban on private bike taxis, and stricter action against the use of unlicensed private vehicles as taxis.
A major concern is surge pricing on ride-hailing platforms. Drivers allege that while fares rise sharply during peak hours, the additional amount largely goes to aggregators, leaving drivers with little benefit even as commuters assume they are earning more.
Why Bike Taxis Are At The Centre Of The Dispute
Licensed taxi and autorickshaw drivers say bike taxis, often operated using private two-wheelers, are cutting into their earnings while operating in a regulatory grey zone. According to unions, enforcement against such services varies widely across states, creating uneven competition.
Drivers have also raised safety and insurance concerns, alleging that accident victims involving illegal bike taxis often struggle to get insurance compensation due to unclear liability and lack of permits.
Panic Buttons
One of the lesser-known issues affecting drivers is the mandatory installation of panic buttons in commercial vehicles. While the Centre has approved around 140 device providers, unions claim state governments have declared a large number of these companies unauthorised.
As a result, drivers say they are being forced to remove existing devices and spend up to Rs 12,000 again on new installations, turning a safety requirement into a repeated financial burden.
Will Cabs And Autos Be Available?
Despite union claims that vehicles were kept off the roads, cabs and autorickshaws continued to be available on platforms such as Uber, Ola and Rapido in many cities, though availability and waiting times varied by location.
For commuters, this means service disruptions are likely to be uneven rather than total, depending on city-wise participation and enforcement.
Why This Issue Keeps Returning
Drivers say that without a uniform national framework covering fares, commissions, licensing and welfare, disputes will continue to surface.
Unions also point to the rapid increase in autorickshaw permits under open permit policies, saying the growing supply of vehicles has reduced per-driver income without a corresponding rise in demand.
February 07, 2026, 14:23 IST
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Business
Gold price surges by Rs11,700 per tola in Pakistan – SUCH TV
Gold prices in Pakistan increased on Saturday in line with the international market. In the local market, the gold price per tola reached Rs519,462 after a gain of Rs11,700.
According to All Pakistan Gems and Jewellers Association (APGJSA), 10-gram gold was sold at Rs445,354 after an increase of Rs10,030.
The international rate of gold was up by $117 to reach $4,967 per ounce (with a premium of $20).
Meanwhile, the price of silver increased by Rs444 to reach Rs8,269 per tola.
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