Business
AI Gold Rush Breeds Harsh 996 Work Routine In Silicon Valley

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Silicon Valley tech giants battle for AI dominance, offering huge pay and adopting the 9-9-6 culture in San Francisco startups.

AI Boom, Human Cost: San Francisco Startups Push 9-9-6 Work Schedule
The race for AI heats up, with tech companies in Silicon Valley pouring billions into overpowering others and grabbing the largest pie in the emerging market. Companies have reportedly begun poaching human resources by offering millions of dollars in a pay package. No one wishes to lag behind when things are high at stake. Everyone is ready to pour sweat and blood, literal and metaphorical.
At the center of this heated race, a new culture called 9-9-6 has emerged in the startups of San Francisco, USA.
What Is 9-9-6 Culture?
It means employees of these startups work from 9 in the morning to 9 in the evening, Monday through Saturday. It translates to 72 hours of work weekly, going away from 4 or 5 day work week culture being promoted across Europe, particularly Nordic countries for more leisure time.
An X handle named TBPN in the post said that they checked the receipts and found that the claims are “true” – Saturdays have become a workday. “The great lock-in is in full effect,” it added.
Many San Francisco startups claim they practice 9-9-6, so we checked the receipts.We worked with Ramp to look at the data and it’s true – Saturdays have become a workday.
The great lock-in is in full effect. pic.twitter.com/MbwAICe3Dy
— TBPN (@tbpn) September 8, 2025
AI War Among Tech Titans
Several big tech giants, including Meta, Google, Microsoft and Amazon, have poached the startup founders with a high paycheck to work with their teams building the smartest Large Language Models (LLMs) and improving the hot application-based technology. For instance, Meta shocked the tech industry when it announced to invest a $14.3 billion in data labelling startup Scale AI. As part of the agreement, Meta took a 49% stake in the company, hired its CEO Alexandr Wang to lead a new superintelligence lab and said it would deepen the work it does with Scale.
Since the inception of ChatGPT by OpenAI in late 2020, the official age of AI has begun. Two years after the trailblazing technology, there’s no official winner, but a sudden push to have everything as AI-laced.
A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al…Read More
A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al… Read More
September 10, 2025, 10:22 IST
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Business
PV Narasimha Rao award: Ex PM Manmohan Singh honoured posthumously; wife Gursharan Kaur receives on his behalf – The Times of India

Former Prime Minister and noted economist Dr Manmohan Singh has been posthumously conferred the P V Narasimha Rao Memorial Award for Economics in recognition of his pivotal role in shaping India’s economic transformation and nation-building.The award was received on his behalf by his wife, Gursharan Kaur, at a ceremony held in the national capital last week, the Hyderabad-based P V Narasimha Rao Memorial Foundation (PVNMF) said in a statement, PTI reported.The honour was presented by Montek Singh Ahluwalia, former deputy chairman of the erstwhile Planning Commission and distinguished fellow at the Centre for Social and Economic Progress.Instituted by the PVNMF, the award recognises outstanding contributions in the field of economics. PVNMF president K Ramchandra Murthy and general secretary Madhamchetty Anil Kumar were also present at the event.
Business
TUC calls for jobs guarantee for young people

Unions have called for action to tackle a “growing crisis” in young people’s participation in the labour market.
The TUC said there should be an “ambitious” national jobs guarantee for young people not in education, employment or training – so-called Neets.
The UK faces a growing crisis in young people’s labour market participation which “spiralled” under the Conservatives, the TUC warned.
The Government had laid the foundations to tackle the problem, starting with a youth guarantee programme to ensure every young person aged 18-21 has access to learning, an apprenticeship or support to find a job, which is being trialled in regions up and down the country, said the TUC.
The union organisation said this should be built on with a national jobs guarantee, which prioritises young people aged 18-24 who have been not in employment, education or training for six months or longer and young people aged 18-24 who are at high risk of becoming long-term Neet.
TUC general secretary Paul Nowak said: “Under the Conservatives, young people were failed with many let down by the education system and stuck out of work, education and training.
“This toxic Tory legacy has hugely damaged young people’s prospects and for the country as a whole too.
“We know that real experience of paid work is the best way to turn the tide on rising rates of worklessness and that over time this investment will more than pay for itself.”
Business
Big revival of campus hiring! Infosys invites senior employees on panels for interviews in colleges; details here – The Times of India

Infosys, India’s second largest IT services firm, is gearing up to recruit employees through campus hiring. Infosys has asked its senior staff members to participate in panel interviews at universities for recruitment purposes, marking a revival in campus hiring after two years.Major IT companies, including Tata Consultancy Services, Infosys and Wipro, had reduced both campus and lateral recruitment since Covid due to business deceleration. Infosys reported a significant reduction in fresher recruitment, hiring only 11,900 in FY24, down from 50,000 in the previous year.In FY25, the figure increased to 15,000, with the Bengaluru-based IT firm maintaining its fresher recruitment target of 15,000-20,000 through combined off and on-campus initiatives for the fiscal year ending March 2026.
Infosys campus hiring
These staff members will travel to educational institutions nationwide to recruit digital specialist engineers (DSE), sources familiar with the matter informed ET.For the first time, Infosys has sent a mass email communication to employees at managerial levels and above. According to the email quoted in the report, the Infosys representatives will evaluate candidates’ fundamental programming abilities and problem-solving capabilities required for entry-level DSE positions.Employees at job-level five (JL5) or higher positions who have served the company for at least one year and achieved a minimum performance rating of ‘met expectations’ are eligible to volunteer for these interview panels. The selected panellists will conduct face-to-face interviews at various campuses for positions across the company’s development centres in India.

Freshers hiring in IT sector
According to a source, the emails to senior staff indicated Infosys’s commitment to interviewing numerous students during the upcoming campus recruitment period, scheduled between October and November end. The organisation had previously conducted virtual interviews during the Covid pandemic.The fresh graduate recruitment follows Infosys’s decision to terminate approximately 800 trainees from the 2022 cohort since February, due to their inability to pass internal evaluations.As a component of the current campus recruitment strategy, Infosys plans to organise on-site evaluation processes including aptitude assessment, group interaction, technical interview, managerial discussion and HR consultation. The initial four stages will be conducted at various tier-2 and -3 engineering institutions. Students from diverse disciplines including electrical, electronics, telecom, computer science, information technology, civil and mechanical will participate in this process.“In reputed colleges, we will get up to 1,000 students from all branches. We interview students in the seventh semester as those found fit will have to head for training at the global education centre at Mysuru campus after the eighth semester,” a person familiar with the process was quoted as saying.These positions are designated for freshers who join as trainees. Their permanent employment status depends on successfully finishing the training programme at Mysuru.In June, Infosys implemented an incentive scheme for senior staff members, providing monetary benefits for conducting lateral recruitment interviews.
TCS has campus hiring plans too
Despite TCS announcing layoffs of over 2% (approximately 12,000) at senior and mid-level positions, the Tata Group enterprise and three other leading IT companies collectively aim to recruit more than 70,000 graduates in FY26, suggesting improved employment prospects for new graduates, the ET report said.Campus recruitment continues whilst the $283 billion IT outsourcing sector experiences AI-driven transformation. Organisations are prioritising AI-native and specialised competencies for new appointments whilst focusing on reskilling and upskilling their current workforce.
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