Tech
Amazon Prime Big Deal Days Is Next Week, but We Already Found 40 Early Deals
It’s that time of year again, and Prime Day deals are back. The Amazon Prime Big Deal Days event—also known as Amazon Prime Day 2—is officially arriving on October 7 and 8, but early deals have already started flowing. The WIRED Reviews team has hundreds of years of collective experience covering shopping holidays such as this. What sets us apart is that we only write about actual deals on the gear and gadgets that we’ve hand-tested. We’re getting ready to cover the whole sale with a variety of stories and even a liveblog (and, hopefully, lots of caffeine.) Below, you’ll find the best deals we’ve managed to find so far. Come back for additional coverage when the event begins.
Get prepared with our guide on How to Shop Prime Day Like A Pro. We also have advice on avoiding scams on Amazon and making sure you’re getting all of your Amazon Prime perks.
Updated October 4, 2025: We’ve added 10 new deals on the Ninja CREAMi and Luxe Cafe Premier, multiple coffee devices and accessory ovens, and a Zojirushi rice cooker. We also swapped out dead deals and checked for accuracy throughout.
Featured in this article
Apple iPad (2025, A16) for $319 ($30 off)
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
This is the best iPad on the market. The 2025 Apple iPad (A16) is cute and comes in a few different colors in your choice of 128-, 256-, or 512-gigabyte storage. It has a modern design, USB-C charging, Touch ID, and two 12-MP cameras. It’s powerful enough for most people, and it doesn’t have support for Apple Intelligence (which may be a blessing or a curse). If you primarily use your tablet to watch videos, play mobile games, or do light work, it’ll be just fine (and you won’t overpay for features you aren’t using). One thing to note is that it only supports the first-generation or USB-C Apple Pencil. Check our guide to the Best iPad Accessories for additional picks.
Nothing Ear (a) for $89 ($20 off)
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Photograph: Parker Hall
The Nothing Ear (a) top our list of the best wireless earbuds. They look super cool, with a stylish semi-clear design, on-board touch controls, and a sleek charging case. They pack excellent sound and good noise cancellation, and they’re downright easy to use. The battery lasts about five and a half hours if you’ve got active noise cancellation on. They also pair easily with both Android and iOS devices. This deal comes within $10 of the best discount we’ve tracked.
Ugreen 145W Power Bank for $66 ($34 off)
Photograph: Ugreen
Ugreen’s charger is best power bank you can buy for tablets—surprisingly compact for a 145-watt charger with a 25,000-mAh battery. What makes this special is you can actually draw the full wattage while charging, which means this is the power bank for you if you want to charge fast.Wired reviewer Simon Hill notes this is the best lineup you can buy to keep your tablet charged at all times.
Anker MagGo Power Bank (10K) for $70 ($20 off)
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Photograph: Simon Hill
Anker
MagGo Power Bank (10K) (Qi2)
This is the best Qi2 power bank out of the many we’ve tried so far, and we’ve not yet seen it sell for less. It has a built-in kickstand, a two-way USB-C port, and a built-in LED display. You can attach MagSafe iPhones or Qi2 phones in landscape or portrait orientation. It’s not the beefiest power bank in the world, offering about one and a half charges for newer phones, but it’ll definitely come in handy if you just need a quick top-off while on the go—especially since you won’t need to bring your own cable.
Apple MacBook Air (M4, 2025) for $799 ($200 off)
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Photograph: Brenda Stolyar
Apple
MacBook Air (M4, 2025)
It’s hard to do much better than the MacBook Air (M4, 2025). The best laptop has beefy performance, terrific battery life, and is super quiet thanks to its fanless design. It also has support for two 4K external monitors, and the built-in M4 chip allows for on-device AI processing and support for Apple Intelligence. The webcam boasts 12 megapixels, which is an upgrade compared to previous models, too. It comes in your choice of four different colors and three storage configurations. Check our MacBook buying guide for additional recommendations.
Ninja CREAMi Bundle for $200 ($55 off)
CREAMi Ice Cream Maker Bundle
The Ninja CREAMi delivers on a wild promise. It’s a home device that can make ice cream out of seemingly anything. WIRED Reviewer Julia Forbes wrote that she and her husband like to take turns dazzling each other with far-flung ice cream recipes, and recommends it as a gift for newlyweds. Anyway, the bundle with extra ice cream tubs is more than 20 percent off in the leadup to Prime Day, less than the CREAMi alone generally costs. Prefer soft serve? The Ninja Swirl by CREAMi ($350) is also on sale for $45 off.
Arlo Pro 5S Security Camera for $100 ($80 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This is a great deal on our favorite outdoor security camera, and you can get in on it right before porch pirate season. The Arlo Pro 5 has clear footage, fast live-feed load times, and smart notifications. Recording at up to 2K resolution with HDR, it won’t struggle in low light thanks to night vision, and there’s also a color mode. Two-way audio is clear, and there’s a built-in siren too. You do need an Arlo Secure subscription to make the most of this camera, but the deal is solid. The multipacks are discounted, too.
Amazon Kindle Scribe (2024) for $300 ($100 off)
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Photograph: Nena Farrell
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Photograph: Nena Farrell
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Courtesy of Amazon
Amazon
Kindle Scribe (2024)
Full disclosure: A new Kindle Scribe is coming, but we still think this is worth buying. The Kindle Scribe is our favorite e-reader for taking notes. It works well as a digital notebook and as a way to read your favorite books. With a generous 10-inch display and a Premium Pen (with a soft-tipped eraser on the end) included, you can use it to plan, journal, or annotate. There are some AI software features like note summarization, too. We do wish it was waterproof, or that it had some color features like the new model will, but if you’re in the market for something like it, it’s worth considering. There’s a chance it will get slightly cheaper when Prime Day actually arrives, but it likely won’t be by much—especially considering this is a match of the lowest price we’ve tracked.
Ultrahuman Ring Air for $300 ($50 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This smart ring is our favorite without a subscription. Importantly, due to a ruling by the FTC, these rings will no longer be available for purchase in the US after October 21 (though Ultrahuman says existing rings will still be supported). If you have been eyeing one, this deal is a match of the best we have tracked so far. The Ring Air can track your heart rate, blood oxygen, physical activity, and sleep, and it’ll offer insights about changes in your heart rate variability or skin temperature. There are some additional convenient features like a smart alarm that’ll wake you up during a lighter part of your sleep cycle, too.
Baratza Encore Coffee Grinder for $120 ($30 off)
Courtesy of Amazon
Baratza
Encore Burr Grinder
WIRED has devoted a lot of time to thinking about and analyzing the best coffee grinders—because frankly, the quality of the grind is every bit as important to determining how your coffee tastes as the machine you use to brew. What we keep discovering is that Baratza’s entry-level Encore grinder series performs shockingly well for its price range. At a $120 Prime Day deal, it’s punching far, far above its weight. Note this grinder is for drip, French Press and AeroPress. For espresso, you’ll want the Baratza Encore ESP ($200).
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If I were buying a camera today, this is the body I would get, travel or otherwise. The A7C R is one of the smallest full-frame, interchangeable-lens cameras on the market. This is why it’s our top pick for travelers in our guide to the Best Mirrorless Cameras. The 61-MP sensor offers amazing detail and very good dynamic range (14.7 EV). The super fast autofocus system is among the best you’ll find in mirrorless camera, and there’s great subject tracking as well, making it perfect for shooting fast-moving scenes on the go.
While Sony’s R series cameras are mainly for high resolution still images, the video specs here are solid enough for the casual video user, with support for 4K/60 fps video in full-frame mode (1.2X crop) or oversampled 4K/30 fps video. Both support 10-bit 4:2 color depth, various Log formats, and even 16-bit RAW output to an external recorder.
My main gripe about the A7C R is the same as it was in my initial review. The viewfinder is cramped and low-resolution (2.36 million dots). It’s not a deal breaker for me, but it’s something to keep in mind and good reason to rent a camera before you invest.
The big question with this camera is, which lens do you pair it with for travel? There’s a compelling argument to be made for the Sony FE 24-105-mm f/4 G ($1,398), which gives you everything from wide to portrait with a little bit of extra reach as well. Another great option if you like primes is the Sony 40-mm f2.5 G ($798), which makes for a compact kit, and 40-mm is a surprisingly great focal length for travel in my experience.
★ Alternative: At $2,198, Sony’s A7C II (note, no R) is a bit cheaper. It uses Sony’s smaller 33-MP sensor but is otherwise very close in size and capabilities, with considerably more video chops than the A7C R. If you want to make videos as well as stills, the A7C II is a better choice.
Tech
Eutelsat extends Airbus contract for further low Earth orbit OneWeb satellites | Computer Weekly
As the space communications industry shows no signs of slowing down this year following on from a robust 2025, Airbus Defence and Space has been awarded a contract by operator Eutelsat to build 340 low Earth orbit (LEO) satellites to ensure operational continuity of the OneWeb constellation.
OneWeb formed in 2012 with the aim of addressing the communication needs of hard-to-reach places, stating that its network has a unique capability to serve hard-to-reach communities and provide improved capacity, mobile resilience, backhaul and coverage, including Fixed Wireless Access, in challenging geographic locations.
However, the company’s evolution was a struggle and OneWeb filed for bankruptcy in the US in March 2020 after failing to find private investment. It was rescued by a $500m investment from both the UK government and Bharti Global, and returned to business in December 2020 with a 36-satellite payload, with an aim to implement a constellation of 650 LEO satellites with a network of global gateway stations and a range of user terminals. These were seen as a way to provide an affordable, fast, high-bandwidth and low-latency communications service, connected to internet of things (IoT) devices, and a pathway for mass adoption of 5G services.
In September 2021, OneWeb confirmed the completion of substantial investment by French satellite operator Eutelsat, as part of the latter’s strategy of looking for growth beyond traditional broadcast and broadband applications, with it becoming a shareholder partner. Less than a year later, Eutelsat entered into merger with OneWeb.
Flying in 12 synchronised orbital planes 1,200km above the Earth, OneWeb LEO satellite network currently delivers high-speed, low-latency connectivity on a global basis. Airbus believes that the availability of these latest satellites will assure full operational continuity for customers of the constellation, progressively replacing early batches coming to end of operational life.
Looking to achieve its objectives, Eutelsat procured a batch of 100 Airbus Space satellites in December 2024, taking the total number of satellites ordered by Eutelsat to 440. These new satellites will be manufactured at Airbus Defence and Space’s Toulouse facility on a newly installed production line, with delivery from the end of 2026. Airbus said this represents a further step for European sovereignty.
The new craft will integrate technology upgrades including advanced digital channelisers, enabling enhanced onboard processing capabilities as well as greater efficiency and flexibility, according to the company. Airbus added that it will incorporate optimised architecture designed to maximise long-term operational performance.
With these latest satellites, Eutelsat will also be evaluating opportunities for new business cases, notably through embarkation capabilities for hosted payloads.
Commenting on the new contract, Eutelsat CEO Jean-François Fallacher said: “We are pleased to rely on our long-standing partner, Airbus, for the procurement of these latest satellites. They ensure service continuity for the growing number of our customers and distribution partners benefiting from the unparalleled performance of our ubiquitous, low-latency LEO capacity, and enable us to pursue our growth path.”
Alain Fauré, head of space systems in Airbus, added: “This latest contract from Eutelsat is an endorsement of our design and manufacturing expertise for LEO satellites. Airbus has been a key partner and supplier to Eutelsat for more than 30 years and this award further cements our important relationship.”
Data sovereignty is a hot topic. For commercial and public sector organisations, compliance to ensure personal data is secure is a primary objective. And that means it cannot be subject to foreign laws or interference.
Data sovereignty is also a matter for international relations, where states strive to ensure citizen and organisation data is secure from foreign interference. And, for states, achieving data sovereignty is also a way of protecting and developing national economies.
In this article, we look at data sovereignty, and the key steps CIOs need to take to build their data sovereignty strategy. This centres on auditing, classification and building controls over data location and movement.
What is data sovereignty, and why is it an issue?
At the most general level, data sovereignty is the retention of data within the jurisdiction – usually state boundaries – whose laws govern its use.
Interest in data sovereignty has been building for some time. In one sense, it looks a lot like law catching up with the “wild west” early years of cloud use and popularity. Here, organisations rushed to this new, highly flexible location to process and store data, then later discovered the risks to which they – and their customer data – had become exposed.
More recently, the drive to digital sovereignty stepped up to the level of states. That trend got a big boost during US president Donald Trump’s first term. That saw the country’s introduction of the Clarifying Lawful Overseas Use of Data (Cloud) Act, for example, which potentially allows US law enforcement to access data stored by US companies anywhere. Alarm bells started ringing, especially in Europe.
Organisations achieve digital sovereignty in their operations by making data subject to the laws and control of the state they operate in, or from. But we are far from achieving that, when, for example, Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP) have around 70% of the European cloud market, and many European state organisations are completely or overwhelmingly dependent on US hyperscalers for cloud services.
What are the concerns about data sovereignty, and what do CIOs plan to do?
Surveys regularly find IT decision-makers are concerned about data sovereignty. A Gartner survey conducted among 241 IT decision-makers globally found the majority (75%) of those outside the US plan to have a digital sovereignty strategy in place by 2030. Meanwhile, 53% said concerns over geopolitics would restrict future use of global cloud providers, and 61% said such worries would increase their use of regional or local cloud providers.
Complexity – and the potential for contradictory regulations and increased costs – is also a major concern, says Simon Robinson, principal analyst for storage and data infrastructure at Omdia.
“Our research found 74% of organisations say sovereign clouds have become more important over the last two years,” he says.
“However, it is a complex and fast-moving area. The regulatory and compliance environment is evolving rapidly. But the challenge for global organisations is that some regulations may actually conflict, potentially forcing them to contemplate whether they might break one law or regulation to satisfy another.”
Robinson adds: “At the very least it pushes up costs, may lead to inconsistent data policies around retention, and could slow down the adoption of advanced technologies, such as AI [artificial intelligence].”
So, while risks around stored data being in datacentres in a foreign country, on foreign infrastructure and subject to that country’s laws are a major worry, resolving that situation can bring its own issues too.
What is a data sovereignty audit, and why is it so important?
Core to an organisation’s responses to an unknown or uncontrolled data sovereignty situation is an audit of its data. This is the first step towards ensuring data is kept and processed within the appropriate state boundaries.
That will likely take the form of identification of the risks around different classes of data, according to Jon Collins, vice-president of engagement and field chief technology officer at GigaOm.
“Not all data is created equal, and not all parts of the architecture are created equal,” he says. “The first step is to classify what you’ve got. Identify whether it needs to fall within the scope of sovereignty, understand what kind of data it is, and consider how it might be impacted in terms of privacy, localisation and compliance.”
Key parts of a digital sovereignty strategy include mapping digital assets and data flows throughout their lifecycle and the laws to which they are subject at all stages. Then classify the data to assess risk levels for each class.
This can include geo-tagging, and should be part of an ongoing process, says Bettina Tratz-Ryan, vice-president and analyst at Gartner. “Automated discovery tools help identify and tag sensitive data, whether in physical storage or incidental locations like shared drives and folders,” she adds.
“Regular audits and compliance checks are non-negotiable and require strong governance policies and periodic manual reviews.”
How to minimise exposure to data storage risks
A data storage strategy that addresses data sovereignty builds on the classification of data in the data audit to limit what data can go where.
As part of the classification process, data will be subject to a policy that manifests in metadata tagging that indicates its sensitivity and tolerance for movement.
“Organisations should adopt a data governance as code approach, automating compliance through infrastructure as code techniques for consistent enforcement and rapid remediation,” says Tratz-Ryan.
That means sensitive data should be stored locally or in regional datacentres to meet residency requirements, with the cloud used for scalability under strict, region-specific compliance requirements.
“Continuous monitoring, encryption and geo-fencing are essential, and governance must be built in, not bolted on,” adds Tratz-Ryan.
Such approaches address the difficulties that potentially arise with data in transit. With the ability to monitor compliance and auditability built in via classification and tagging, critical workloads can be more easily segregated from less sensitive data at rest and in transit.
“Strict governance over location and movement is the cornerstone of risk mitigation,” says Tratz-Ryan.
Challenges in maintaining knowledge and control
There are many challenges to data sovereignty auditing. Data moves, and it moves across borders. We might believe we have nailed down data in our infrastructure, while data finds other backdoor routes across frontiers. Meanwhile, proprietary systems present huge challenges to audits and tagging, and staff create shadow IT, use emails, attach files, and so on.
In short, data movement in an organisation can be very complex indeed. It is potentially simple to audit and control the vast bulk of our data, but the problems come with incidental cases of data movement, says Tratz-Ryan.
“In globally connected organisations, sovereignty risks will occur even if data is stored in local servers. Remote access, backups, and software-as-a-service integrations can create cross-border exposure, triggering compliance challenges under laws like the US Cloud Act. Also, governance can be bypassed by incidental data movement via virtual private networks, personal devices, or email,” she says.
“And, for example, an automotive manufacturer may store design files on-premise in one location, but metadata and backups can flow through global product lifecycle management systems, creating sovereignty exposure.
“Incidental data movement, such as emails, shared drives and collaboration tools, often push data into unsanctioned cloud folders, outside sovereign governance. Shadow IT compounds the problem when employees use external apps without IT oversight, creating blind spots.”
GigaOm’s Collins believes that for most, the key elements needed to incorporate data sovereignty compliance are already present in their organisation.
“It’s practical to consider it within your broader governance, risk and compliance framework,” he says. “The advantage is, as a larger organisation, you already have practices, processes and people in place for audit, reporting and oversight. Sovereignty requirements can be incorporated into those mechanisms.”
Collins says we should not assume all data needs to meet sovereignty rules, and that in many cases, it’s not possible to do so.
“For example, it’s not realistic to make email a fully sovereign, locally contained application because it’s inherently distributed,” says Collins. “But you can prevent sovereign data from being transmitted by email. That’s where data loss prevention and data protection policies come in, to make sure data from certain repositories, or of certain classifications, is not emailed out.”
Similarly with cloud. Rather than try to make all cloud folders sovereign, we should instead decide what data can and cannot be stored there. And if data needs to be stored locally, then it goes to a local on-premise or domestic cloud service or availability zone.
“The core debate is deciding whether a particular dataset is sovereign,” says Collins. “If you operate in a given country and you hold customer data about people in that country, then that data stays in that country. That gives you a clear list of what cannot go into cloud folders, be sent by email, or managed by a system that can’t guarantee localisation. Once you frame it that way, the whole thing becomes much more straightforward.”
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