Tech
Amazon Prime Big Deal Days Is Next Week, but We Already Found 40 Early Deals
It’s that time of year again, and Prime Day deals are back. The Amazon Prime Big Deal Days event—also known as Amazon Prime Day 2—is officially arriving on October 7 and 8, but early deals have already started flowing. The WIRED Reviews team has hundreds of years of collective experience covering shopping holidays such as this. What sets us apart is that we only write about actual deals on the gear and gadgets that we’ve hand-tested. We’re getting ready to cover the whole sale with a variety of stories and even a liveblog (and, hopefully, lots of caffeine.) Below, you’ll find the best deals we’ve managed to find so far. Come back for additional coverage when the event begins.
Get prepared with our guide on How to Shop Prime Day Like A Pro. We also have advice on avoiding scams on Amazon and making sure you’re getting all of your Amazon Prime perks.
Updated October 4, 2025: We’ve added 10 new deals on the Ninja CREAMi and Luxe Cafe Premier, multiple coffee devices and accessory ovens, and a Zojirushi rice cooker. We also swapped out dead deals and checked for accuracy throughout.
Featured in this article
Apple iPad (2025, A16) for $319 ($30 off)
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
This is the best iPad on the market. The 2025 Apple iPad (A16) is cute and comes in a few different colors in your choice of 128-, 256-, or 512-gigabyte storage. It has a modern design, USB-C charging, Touch ID, and two 12-MP cameras. It’s powerful enough for most people, and it doesn’t have support for Apple Intelligence (which may be a blessing or a curse). If you primarily use your tablet to watch videos, play mobile games, or do light work, it’ll be just fine (and you won’t overpay for features you aren’t using). One thing to note is that it only supports the first-generation or USB-C Apple Pencil. Check our guide to the Best iPad Accessories for additional picks.
Nothing Ear (a) for $89 ($20 off)
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Photograph: Parker Hall
The Nothing Ear (a) top our list of the best wireless earbuds. They look super cool, with a stylish semi-clear design, on-board touch controls, and a sleek charging case. They pack excellent sound and good noise cancellation, and they’re downright easy to use. The battery lasts about five and a half hours if you’ve got active noise cancellation on. They also pair easily with both Android and iOS devices. This deal comes within $10 of the best discount we’ve tracked.
Ugreen 145W Power Bank for $66 ($34 off)
Photograph: Ugreen
Ugreen’s charger is best power bank you can buy for tablets—surprisingly compact for a 145-watt charger with a 25,000-mAh battery. What makes this special is you can actually draw the full wattage while charging, which means this is the power bank for you if you want to charge fast.Wired reviewer Simon Hill notes this is the best lineup you can buy to keep your tablet charged at all times.
Anker MagGo Power Bank (10K) for $70 ($20 off)
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Photograph: Simon Hill
Anker
MagGo Power Bank (10K) (Qi2)
This is the best Qi2 power bank out of the many we’ve tried so far, and we’ve not yet seen it sell for less. It has a built-in kickstand, a two-way USB-C port, and a built-in LED display. You can attach MagSafe iPhones or Qi2 phones in landscape or portrait orientation. It’s not the beefiest power bank in the world, offering about one and a half charges for newer phones, but it’ll definitely come in handy if you just need a quick top-off while on the go—especially since you won’t need to bring your own cable.
Apple MacBook Air (M4, 2025) for $799 ($200 off)
-Reviewer-Photo-SOURCE-Brenda-Stolyar.jpg)
Photograph: Brenda Stolyar
Apple
MacBook Air (M4, 2025)
It’s hard to do much better than the MacBook Air (M4, 2025). The best laptop has beefy performance, terrific battery life, and is super quiet thanks to its fanless design. It also has support for two 4K external monitors, and the built-in M4 chip allows for on-device AI processing and support for Apple Intelligence. The webcam boasts 12 megapixels, which is an upgrade compared to previous models, too. It comes in your choice of four different colors and three storage configurations. Check our MacBook buying guide for additional recommendations.
Ninja CREAMi Bundle for $200 ($55 off)
CREAMi Ice Cream Maker Bundle
The Ninja CREAMi delivers on a wild promise. It’s a home device that can make ice cream out of seemingly anything. WIRED Reviewer Julia Forbes wrote that she and her husband like to take turns dazzling each other with far-flung ice cream recipes, and recommends it as a gift for newlyweds. Anyway, the bundle with extra ice cream tubs is more than 20 percent off in the leadup to Prime Day, less than the CREAMi alone generally costs. Prefer soft serve? The Ninja Swirl by CREAMi ($350) is also on sale for $45 off.
Arlo Pro 5S Security Camera for $100 ($80 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This is a great deal on our favorite outdoor security camera, and you can get in on it right before porch pirate season. The Arlo Pro 5 has clear footage, fast live-feed load times, and smart notifications. Recording at up to 2K resolution with HDR, it won’t struggle in low light thanks to night vision, and there’s also a color mode. Two-way audio is clear, and there’s a built-in siren too. You do need an Arlo Secure subscription to make the most of this camera, but the deal is solid. The multipacks are discounted, too.
Amazon Kindle Scribe (2024) for $300 ($100 off)
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Photograph: Nena Farrell
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Photograph: Nena Farrell
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Courtesy of Amazon
Amazon
Kindle Scribe (2024)
Full disclosure: A new Kindle Scribe is coming, but we still think this is worth buying. The Kindle Scribe is our favorite e-reader for taking notes. It works well as a digital notebook and as a way to read your favorite books. With a generous 10-inch display and a Premium Pen (with a soft-tipped eraser on the end) included, you can use it to plan, journal, or annotate. There are some AI software features like note summarization, too. We do wish it was waterproof, or that it had some color features like the new model will, but if you’re in the market for something like it, it’s worth considering. There’s a chance it will get slightly cheaper when Prime Day actually arrives, but it likely won’t be by much—especially considering this is a match of the lowest price we’ve tracked.
Ultrahuman Ring Air for $300 ($50 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This smart ring is our favorite without a subscription. Importantly, due to a ruling by the FTC, these rings will no longer be available for purchase in the US after October 21 (though Ultrahuman says existing rings will still be supported). If you have been eyeing one, this deal is a match of the best we have tracked so far. The Ring Air can track your heart rate, blood oxygen, physical activity, and sleep, and it’ll offer insights about changes in your heart rate variability or skin temperature. There are some additional convenient features like a smart alarm that’ll wake you up during a lighter part of your sleep cycle, too.
Baratza Encore Coffee Grinder for $120 ($30 off)
Courtesy of Amazon
Baratza
Encore Burr Grinder
WIRED has devoted a lot of time to thinking about and analyzing the best coffee grinders—because frankly, the quality of the grind is every bit as important to determining how your coffee tastes as the machine you use to brew. What we keep discovering is that Baratza’s entry-level Encore grinder series performs shockingly well for its price range. At a $120 Prime Day deal, it’s punching far, far above its weight. Note this grinder is for drip, French Press and AeroPress. For espresso, you’ll want the Baratza Encore ESP ($200).
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I tried the battery version, which does require you recharge it every couple of weeks, but the wired-in version is the top recommendation on our guide to the Best Video Doorbells.
A Better Birdhouse
I had a new-to-me problem this spring: bird invasion. A little bird made a nest in my front-door wreath without us noticing. One evening, my sister opened the door, and the bird flew out of the nest and straight into our house. After a 30-minute battle to get it outside again (and keep my cat from eating it), it wasn’t until we saw the bird fly off the door again the next day that we realized it was calling our home its home, too.
If this is a common problem at your house, our resident bird-gear tester Kat Merck has a solution: a smart nesting box. Birdfy makes a few different smart bird feeders we like for bird-watching, and the Nest Duo is a birdhouse that lets you watch the birds while they nest inside of it. It’s a slim, attractive box that will add to your front yard’s style while also packing two solar-powered cameras (one facing the entrance, one focused inside) so you can bird-watch from multiple angles. It comes with different hole sizes to appeal to different species, metal predator guards to prevent chewing around the hole, and a remote control to reset or recharge the camera without disturbing your feathered neighbors.
Stylish Smart Lights
Govee
Outdoor Clear Bulb String Lights
I’ve liked Govee’s smart outdoor string lights before, usually for my holiday decor, and have previously recommended something similar with a bistro-light-like look that happened to be smart. These clear bulb string lights are part of Govee’s current lineup and have a contemporary twist with a triangle in the center instead of the wire filament. These are a fun option for outdoor lights you can enjoy on warm nights, and they can do every color and shade of white without looking as bulky as permanent outdoor lights. (Added bonus, these lights are also Matter compatible!)
Fresh Bulbs
Cync
Smart LED Light Bulb, PAR38
If you have light fixtures you want to remote-control, add an outdoor smart bulb. There are tons to choose from, and you can usually find one from any brand you already have at home. The only downside is that outdoor-rated smart bulbs are usually 4.75-inch-diameter PAR38-style bulbs, so they’re best for downward-facing floodlights on your porch or balcony. They’ll likely be too big to fit in a wall fixture as a replacement for a normal-sized bulb. Don’t just grab any smart bulb—not all are outdoor-rated. Check for mentions of outdoor use and waterproof ratings to make sure they’re safe to use. I’m a big fan of Cync bulbs, and the brand has an outdoor version of the Cync Full Color bulbs I like to use indoors. You’ll be able to add fun colors as well as shades of white, so you can turn the porch a spooky orange or red for Halloween, pink for Valentine’s Day, or the colors of your favorite sports team on game day.
Remote-Controlled Garage
If your garage is the centerpiece of your home’s curb appeal, you can control it as easily as a smart door by adding a smart controller. You can do two different styles: I have the Chamberlain MyQ professionally installed smart garage opener, which means the device that controls my garage has these smarts built into it (plus a camera, but I find it doesn’t work great with how far the device is from my Wi-Fi router), or you can get a smart garage controller that can add smart features onto an existing garage door. Both let you check whether the garage is open or closed and operate it remotely, and you can add a video keypad that doubles as a video doorbell and can let you open or close the garage without your phone.
Smart Shades
The front of my home faces west, so it’s absolutely baking at the end of the day. What I need to add are some of our favorite smart shades to automate closing the shades on that side of the house at the right time of day. These also give your home a nice, cohesive look and immediate, controllable privacy from the outside world. WIRED reviewer Simon Hill recommends the SmartWings shades as his top picks, and Lutron’s Caseta shades if you’re looking for a more upgraded look.
Invisible Swaps
Looking to add some smarts without touching your existing setup? These switch-ups can make your front door and yard smart without being visible.
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April might be springtime in the northern hemisphere, but some of the best streaming services seem to think it’s the perfect time for a dry run of spooky season. How else to explain the arrival of some exquisitely dark slices of horror, like 28 Days Later: The Bone Temple arriving on Netflix, Weapons coming to Prime Video, or Shelby Oaks landing on Hulu? If you prefer your off-season Halloween viewing to be in the vein of campy B movies rather than serious scares though, horror specialist Shudder has you covered with Deathstalker, a gloriously cheesy reboot of a near-forgotten ’80s series.
Reality is often scarier than fiction though, as shown by Louis Theroux’s Inside the Manosphere—his first documentary film with Netflix, exploring the dark side of social media and the world of toxic male influencers. (Be sure to read our interview with the filmmaker.) And if the thought of that leaves you wanting something a bit more wholesome to watch, thankfully Zootopia 2 has popped up on Disney+—and there’s even a rabbit in that, for some appropriately springtime imagery.
Here are WIRED’s picks of the best movies to watch right now.
28 Years Later: The Bone Temple
The fourth film in the long-running postapocalyptic horror series switches focus from rampaging rage zombies to a more dangerous threat: humans. OK, OK, “people are the real monsters” isn’t a hot take for the genre, but The Bone Temple offers a unique twist, with 28 Years Later survivor Spike (Alfie Williams) trapped in the company of a murderous gang led by deranged satanist “Sir Lord” Jimmy Crystal (Sinners’ Jack O’Connell). The villain is modeled on disgraced British TV presenter Jimmy Savile, whose sexual abuse crimes hadn’t been revealed by the time of the initial outbreak in 28 Days Later, adding a dash of real-world terror.
As the group stalks what remains of the English countryside, Spike’s only hope might be Dr. Ian Kelson (Ralph Fiennes), whose experiments on curing alpha zombie Samson (Chi Lewis-Parry) might hold humanity’s last hope. Although best watched back to back with its predecessor for the full, horrifying picture, director Nia DaCosta’s chapter stands on its own—and earns bonus points for one of the best uses of Iron Maiden’s “Number of the Beast” in film history.
Louis Theroux: Inside the Manosphere
It’s the silence that does the trick; British documentarian Louis Theroux always knows when not to speak and instead let his subject expose themselves for the world to see. It’s a masterful technique whether Theroux is investigating the Westboro Baptist Church or UFO conspiracy theorists, but it is rarely put to better use than in his latest outing: exploring the online “manosphere” subculture of self-appointed “alphas” offering toxic advice on how to be a “real man.” Speaking with key figures in the loosely defined movement, Theroux’s mild-mannered approach often leaves them to do most of the talking, exposing shockingly misogynistic and extremist views. Even more distressing? The quiet revelation that for many of them their performative masculinity is all just one big grift, and how they rationalize the harm they cause in pursuit of a payout. Depressing but compelling viewing—not all men, but definitely all of these men.
Crime 101
Jewel thief Mike (Chris Hemsworth) is the best in the business, a meticulous planner who pulls off his heists without leaving a shred of evidence—much to the consternation of LAPD detective Lou Lubesnick (Mark Ruffalo), who doesn’t even know exactly who he’s hunting for a string of thefts. Elsewhere in the City of Angels, Sharon (Halle Berry) is an underappreciated VP at an insurance firm, frustrated at being passed over for promotion for years. She’s the perfect insider to help Mike orchestrate an elaborate $11 million diamond heist. But as Lou uncovers evidence connecting to Mike’s past, and the chaotic, violent biker Ormon (Barry Keoghan) aims to take the score for himself, even the most masterful planning can’t prevent everything spiraling dangerously out of control.
Kevin Weil, OpenAI’s former chief product officer who was recently tapped to build a new AI workspace for scientists, Prism, is leaving the company, WIRED has confirmed. Weil was previously an early executive leading product at Instagram.
OpenAI is also sunsetting Prism, which the company launched as a web app in January this year to give scientists a better way to work with AI. The company is folding the roughly 10-person team behind it into Thibault Sottiaux’s Codex team. An OpenAI spokesperson confirmed the changes, and tells WIRED this is part of the company’s effort to unify its business and product strategy. OpenAI has broader ambitions to turn Codex, its AI coding application, into an “everything app.”
Weil, who joined OpenAI in June 2024, announced last September that he would be starting a new initiative inside of the company called “OpenAI for Science.” Now, OpenAI is dispersing those employees throughout the company’s product, research, and infrastructure teams. An OpenAI spokesperson reiterated the company’s commitment to accelerating scientific discovery, and says it’s one of the clearest ways AI can benefit humanity.
OpenAI is currently trying to refocus the company around a few key areas, such as enterprise offerings and coding. Last month, OpenAI’s CEO of AGI deployment Fidji Simo told staff that the company needs to simplify its product offerings. The push to divert resources to more consequential efforts resulted in OpenAI discontinuing its Sora video-generation app.
This is a developing story. Please check back for updates.
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