Tech
Amazon Prime Big Deal Days Is Next Week, but We Already Found 40 Early Deals
It’s that time of year again, and Prime Day deals are back. The Amazon Prime Big Deal Days event—also known as Amazon Prime Day 2—is officially arriving on October 7 and 8, but early deals have already started flowing. The WIRED Reviews team has hundreds of years of collective experience covering shopping holidays such as this. What sets us apart is that we only write about actual deals on the gear and gadgets that we’ve hand-tested. We’re getting ready to cover the whole sale with a variety of stories and even a liveblog (and, hopefully, lots of caffeine.) Below, you’ll find the best deals we’ve managed to find so far. Come back for additional coverage when the event begins.
Get prepared with our guide on How to Shop Prime Day Like A Pro. We also have advice on avoiding scams on Amazon and making sure you’re getting all of your Amazon Prime perks.
Updated October 4, 2025: We’ve added 10 new deals on the Ninja CREAMi and Luxe Cafe Premier, multiple coffee devices and accessory ovens, and a Zojirushi rice cooker. We also swapped out dead deals and checked for accuracy throughout.
Featured in this article
Apple iPad (2025, A16) for $319 ($30 off)
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
This is the best iPad on the market. The 2025 Apple iPad (A16) is cute and comes in a few different colors in your choice of 128-, 256-, or 512-gigabyte storage. It has a modern design, USB-C charging, Touch ID, and two 12-MP cameras. It’s powerful enough for most people, and it doesn’t have support for Apple Intelligence (which may be a blessing or a curse). If you primarily use your tablet to watch videos, play mobile games, or do light work, it’ll be just fine (and you won’t overpay for features you aren’t using). One thing to note is that it only supports the first-generation or USB-C Apple Pencil. Check our guide to the Best iPad Accessories for additional picks.
Nothing Ear (a) for $89 ($20 off)
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Photograph: Parker Hall
The Nothing Ear (a) top our list of the best wireless earbuds. They look super cool, with a stylish semi-clear design, on-board touch controls, and a sleek charging case. They pack excellent sound and good noise cancellation, and they’re downright easy to use. The battery lasts about five and a half hours if you’ve got active noise cancellation on. They also pair easily with both Android and iOS devices. This deal comes within $10 of the best discount we’ve tracked.
Ugreen 145W Power Bank for $66 ($34 off)
Photograph: Ugreen
Ugreen’s charger is best power bank you can buy for tablets—surprisingly compact for a 145-watt charger with a 25,000-mAh battery. What makes this special is you can actually draw the full wattage while charging, which means this is the power bank for you if you want to charge fast.Wired reviewer Simon Hill notes this is the best lineup you can buy to keep your tablet charged at all times.
Anker MagGo Power Bank (10K) for $70 ($20 off)
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Photograph: Simon Hill
Anker
MagGo Power Bank (10K) (Qi2)
This is the best Qi2 power bank out of the many we’ve tried so far, and we’ve not yet seen it sell for less. It has a built-in kickstand, a two-way USB-C port, and a built-in LED display. You can attach MagSafe iPhones or Qi2 phones in landscape or portrait orientation. It’s not the beefiest power bank in the world, offering about one and a half charges for newer phones, but it’ll definitely come in handy if you just need a quick top-off while on the go—especially since you won’t need to bring your own cable.
Apple MacBook Air (M4, 2025) for $799 ($200 off)
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Photograph: Brenda Stolyar
Apple
MacBook Air (M4, 2025)
It’s hard to do much better than the MacBook Air (M4, 2025). The best laptop has beefy performance, terrific battery life, and is super quiet thanks to its fanless design. It also has support for two 4K external monitors, and the built-in M4 chip allows for on-device AI processing and support for Apple Intelligence. The webcam boasts 12 megapixels, which is an upgrade compared to previous models, too. It comes in your choice of four different colors and three storage configurations. Check our MacBook buying guide for additional recommendations.
Ninja CREAMi Bundle for $200 ($55 off)
CREAMi Ice Cream Maker Bundle
The Ninja CREAMi delivers on a wild promise. It’s a home device that can make ice cream out of seemingly anything. WIRED Reviewer Julia Forbes wrote that she and her husband like to take turns dazzling each other with far-flung ice cream recipes, and recommends it as a gift for newlyweds. Anyway, the bundle with extra ice cream tubs is more than 20 percent off in the leadup to Prime Day, less than the CREAMi alone generally costs. Prefer soft serve? The Ninja Swirl by CREAMi ($350) is also on sale for $45 off.
Arlo Pro 5S Security Camera for $100 ($80 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This is a great deal on our favorite outdoor security camera, and you can get in on it right before porch pirate season. The Arlo Pro 5 has clear footage, fast live-feed load times, and smart notifications. Recording at up to 2K resolution with HDR, it won’t struggle in low light thanks to night vision, and there’s also a color mode. Two-way audio is clear, and there’s a built-in siren too. You do need an Arlo Secure subscription to make the most of this camera, but the deal is solid. The multipacks are discounted, too.
Amazon Kindle Scribe (2024) for $300 ($100 off)
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Photograph: Nena Farrell
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Photograph: Nena Farrell
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Courtesy of Amazon
Amazon
Kindle Scribe (2024)
Full disclosure: A new Kindle Scribe is coming, but we still think this is worth buying. The Kindle Scribe is our favorite e-reader for taking notes. It works well as a digital notebook and as a way to read your favorite books. With a generous 10-inch display and a Premium Pen (with a soft-tipped eraser on the end) included, you can use it to plan, journal, or annotate. There are some AI software features like note summarization, too. We do wish it was waterproof, or that it had some color features like the new model will, but if you’re in the market for something like it, it’s worth considering. There’s a chance it will get slightly cheaper when Prime Day actually arrives, but it likely won’t be by much—especially considering this is a match of the lowest price we’ve tracked.
Ultrahuman Ring Air for $300 ($50 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This smart ring is our favorite without a subscription. Importantly, due to a ruling by the FTC, these rings will no longer be available for purchase in the US after October 21 (though Ultrahuman says existing rings will still be supported). If you have been eyeing one, this deal is a match of the best we have tracked so far. The Ring Air can track your heart rate, blood oxygen, physical activity, and sleep, and it’ll offer insights about changes in your heart rate variability or skin temperature. There are some additional convenient features like a smart alarm that’ll wake you up during a lighter part of your sleep cycle, too.
Baratza Encore Coffee Grinder for $120 ($30 off)
Courtesy of Amazon
Baratza
Encore Burr Grinder
WIRED has devoted a lot of time to thinking about and analyzing the best coffee grinders—because frankly, the quality of the grind is every bit as important to determining how your coffee tastes as the machine you use to brew. What we keep discovering is that Baratza’s entry-level Encore grinder series performs shockingly well for its price range. At a $120 Prime Day deal, it’s punching far, far above its weight. Note this grinder is for drip, French Press and AeroPress. For espresso, you’ll want the Baratza Encore ESP ($200).
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Looking for a wallet-friendly gaming headset with big feature support? The Corsair Void Wireless V2 is currently marked down to just $80 at both Best Buy and Amazon, a healthy $50 discount from its usual retail price. This lightweight yet capable gaming headset was already a great buy before the discount, with wide compatibility and a comfortable design built for long grinds.
It’s one of the more comfortable gaming headsets I’ve had the opportunity to review, thanks to a combination of its super lightweight build and breathable mesh ear cups, and it even fits my oversized noggin. Because there’s no active noise canceling, it has a much more open and natural sound profile, which is nice for anyone who needs to remain aware of their surroundings while deep in a round of Arc Raiders.
One of the big selling points is Dolby Atmos, a spatial audio implementation that’s fairly uncommon at this price point, and basically unheard of at the marked down price. It’s only supported in a handful of games, but even without it the headset has great spatial audio support that I found particularly good for games like Satisfactory, where it’s more of an immersive addition than a mechanical benefit.
Where a lot of headsets will lock you down to one or two consoles, the Corsair Void Wireless V2 is happy to work with a wide variety of systems, thanks to both Bluetooth and low-latency 2.4 GHz via the USB dongle. That means you can game on PC, PlayStation 4 and PlayStation 5, Nintendo Switch, and even iOS/Android for mobile gaming. With a claimed battery life of up to 70 hours in ideal conditions, you won’t need to worry about charging often, although I’m not sure the mesh ear cups would be great for a long flight.
While the Corsair Void Wireless V2 is featured in our best gaming headsets roundup, other headsets undercut it at the same price point. With the discount, I’m very happy to recommend the Corsair over some of the other picks, particularly if you have a bigger head or prefer a less isolating experience than what some of the other headsets provide.
If I were buying a camera today, this is the body I would get, travel or otherwise. The A7C R is one of the smallest full-frame, interchangeable-lens cameras on the market. This is why it’s our top pick for travelers in our guide to the Best Mirrorless Cameras. The 61-MP sensor offers amazing detail and very good dynamic range (14.7 EV). The super fast autofocus system is among the best you’ll find in mirrorless camera, and there’s great subject tracking as well, making it perfect for shooting fast-moving scenes on the go.
While Sony’s R series cameras are mainly for high resolution still images, the video specs here are solid enough for the casual video user, with support for 4K/60 fps video in full-frame mode (1.2X crop) or oversampled 4K/30 fps video. Both support 10-bit 4:2 color depth, various Log formats, and even 16-bit RAW output to an external recorder.
My main gripe about the A7C R is the same as it was in my initial review. The viewfinder is cramped and low-resolution (2.36 million dots). It’s not a deal breaker for me, but it’s something to keep in mind and good reason to rent a camera before you invest.
The big question with this camera is, which lens do you pair it with for travel? There’s a compelling argument to be made for the Sony FE 24-105-mm f/4 G ($1,398), which gives you everything from wide to portrait with a little bit of extra reach as well. Another great option if you like primes is the Sony 40-mm f2.5 G ($798), which makes for a compact kit, and 40-mm is a surprisingly great focal length for travel in my experience.
★ Alternative: At $2,198, Sony’s A7C II (note, no R) is a bit cheaper. It uses Sony’s smaller 33-MP sensor but is otherwise very close in size and capabilities, with considerably more video chops than the A7C R. If you want to make videos as well as stills, the A7C II is a better choice.
Midway through a decade that is coming to be defined by the runaway acceleration of technological change, the threat of ransomware attacks seems to be dropping down the agenda in boardrooms around the world, with C-suite executives more concerned about growing risks arising from artificial intelligence (AI) vulnerabilities, cyber-enabled fraud and phishing attacks, disruption to supply chains, and exploitation of software vulnerabilities.
This is according to the fifth annual World Economic Forum (WEF) Global cybersecurity outlook report, based on a survey of 804 participants from 92 countries, including 316 chief information security officers (CISOs), 105 CEOs and 123 other C-suite executives such as chief risk or technology officers, conducted between August and September 2025, as well as workshop discussions and short polls conducted around the forum’s Global Future Councils and Cybersecurity meeting.
A total of 87% of these respondents believed risks from AI increased in the past year, compared with 13% who were neutral on the subject. Approximately 77% saw risks from fraud and phishing on the rise; 66% talked about supply chain disruption; and 58% identified vulnerability exploitation as a growing threat.
However, when it came to ransomware, just 54% saw rising risk levels, compared with 39% who expressed a neutral opinion, while the remainder of the respondents, approximately 7%, said the risk from ransomware actually decreased in 2025.
“Cyber security risk in 2026 is accelerating, fuelled by advances in AI, deepening geopolitical fragmentation and the complexity of supply chains,” wrote WEF managing director Jeremy Jurgens in the report’s preamble.
“These shifts are compounded by the enduring sovereignty dilemma and widespread cyber inequity, two factors that expose systemic vulnerabilities. The result is a threat environment where the speed and scale of attacks are testing the limits of traditional defences.”
AI risk factors
Digging deeper into some of the risk factors arising from AI, the C-suite said that data leaks, followed by advancing adversarial capabilities, were the most pressing concerns, followed by the technical security of AI systems, increasingly complex governance, legal risks around intellectual property and liability, and software supply chain and code development concerns.
Notably, the top two concerns swapped places in the 2026 report compared with last year – with 34% most concerned about data exposure this year compared with 22% in 2025, while the percentage of those most concerned about adversarial capabilities fell from 47% last year to 29% this year.
This likely reflects a changing, potentially maturing, attitude to AI risk, and the WEF said it was looking to a “turning point” in the AI risk landscape this year.
It said that even though the AI arms race between defenders and attackers shows no signs of slowing, attention is pivoting from “offensive innovation” towards less noisy – but arguably more dangerous – factors.
Some of the other data points in the report also appear to bear this out, with C-suite executives doubling down on structured processes and governance models to better manage AI.
Quoted in the report, Josephine Teo, Singapore’s minister for digital development and information and minister-in-charge of the country’s Cyber Security Agency and Smart Nation Group, said: “Developments in AI are reshaping multiple domains, including cyber security. Implemented well, these technologies can assist and support human operators in detecting, defending and responding to cyber threats.
“However, they can also pose serious risks such as data leaks, cyber attacks and online harms if they malfunction, or are misused.”
Teo urged a more forward-looking, practical and collaborative approach to the safe development and use of rapidly evolving tech such as AI.
“The risks transcend borders, and the challenge is to maximise AI’s benefits, including to strengthen our cyber resilience, while minimising its risks,” she said.
Ransomware still a live threat
However, despite the headline risks detailed in the WEF’s report, the ransomware threat has not gone away – as demonstrated by many of the most well-documented cyber attacks to have taken place in 2025, most of which were still ultimately driven by extortion.
Indeed, among those who identified as CISOs, ransomware remained the leading risk concern. While CEOs concern themselves more with broader business impacts of cyber crime, CISOs are understandably consumed by the operational disruption a successful ransomware attack can cause.
This may go some way to explaining the elevated concerns over cyber fraud revealed by the WEF’s data.
A total of 77% of respondents said they had seen an increase in cyber-enabled fraud and phishing, and 72% revealed that either they themselves or someone in their professional or personal networks had been affected by it – the most common forms of attack reported were phishing, payment fraud and identity theft.
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