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American Express, credit card provider to the wealthy, wants even more high spenders

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American Express, credit card provider to the wealthy, wants even more high spenders


American Express announces the new platinum business card.

Courtesy: American Express

American Express is finding that even for a provider of credit cards to the affluent, it pays to focus on the highest of high rollers.

The company recently shifted marketing dollars to its refreshed Platinum card, which carries an $895 annual fee, and away from no-fee cash back cards, CEO Stephen Squeri told analysts Friday after the company reported fourth-quarter results.

Doing that helps to boost overall spending levels as high-end consumers continue to thrive, a tactic that leads to both rising fee revenue from premium cards and lower loan defaults, executives said.

“We have the ability … to be really flexible with our marketing investments, and we saw a tremendous demand for premium products, particularly the Platinum card,” Squeri said.

“The overall portfolio is slowly getting more premium [as] the Platinum portfolio is growing at a very fast pace,” he added.

AmEx’s strategy shift is the latest example of the so-called “K-shaped” U.S. economy playing out, in which wealthy consumers continue to spend freely while others rein in their expenses. Data from the card company shows that demand for high-end products and luxury experiences is accelerating, while purchases in more basic categories rises at a slower pace.

Spending at luxury retailers surged 15% in the quarter, business and first-class airfare purchases rose 9%, and luxury hotel spending was up 12%, CFO Christophe Le Caillec told CNBC in an interview.

Meanwhile, spending at airlines and lodging more generally was up 3% and 5%, respectively, during the quarter, showing that the richest cardmembers are driving results.

Card growth slowing

The commentary helped allay fears from analysts that the relaunch of the pricey Platinum card last fall hadn’t gone well.

AmEx said Friday that new card accounts hit 2.9 million at year-end, a decline from the third quarter and the lowest figure in the past five quarters, as the company focused on its more profitable card products.

“We are incrementally worried that the Platinum Card refresh isn’t generating much traction,” said BTIG analysts led by Vincent Caintic, citing new competition from other card issuers and consumer weariness over high fees and cumbersome perks.

While the company doesn’t disclose its total number of cardmembers, including for the Platinum card, Squeri told analysts Friday that “all of the metrics that we look at speaks to the fact that this was a wildly successful product launch.”

Still, shares of AmEx were down about 3.5% in midday trading after the company’s results and guidance disappointed some.

Earnings per share of $3.53 were a penny below the consensus estimate, according to LSEG.

That was due in part to higher-than-expected expenses, at $14.5 billion, driven by the costs of the Platinum refresh, the company said.

“If there is a rub, perhaps it is that 4Q clearly shows the cost of the Platinum refresh, but doesn’t show a corresponding bump on new accounts,” wrote Truist analyst Brian Foran in a research note.



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Watch: How oil and gas prices are pushing up the cost of living

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Watch: How oil and gas prices are pushing up the cost of living



From fuel to mortgages, the BBC looks at how oil and gas prices could push up the cost of living.



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Interest rate cuts not on the horizon, Bank of England governor says

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Interest rate cuts not on the horizon, Bank of England governor says



Reopening the Strait of Hormuz is “the best thing to do” to prevent interest rates rising, Bank of England governor Andrew Bailey has said.

In an interview on Thursday evening after the Bank’s Monetary Policy Committee (MPC) voted unanimously to leave the rate unchanged at 3.75%, Mr Bailey said any further cuts are “not on the horizon” as he hinted at possible hikes.

It is the first time that all members have voted the same way since September 2021.

Iran effectively closed the vital oil and gas shipping route after the US and Israel attacked the country, which has pushed up global prices.

Mr Bailey said the war in the Middle East is hitting petrol pumps now, will likely increase household energy costs in summer, and put pressure on food prices.

He told LBC’s Andrew Marr: “The duration of this problem is crucial.

“I would also say very clearly that the best way to solve this situation is not through monetary policy. It is through sorting out at the source of what’s going on.

“Frankly, reopening the Strait of Hormuz is the best thing to do. Get the energy market back on its normal footing, as it were.”

Asked if he has a message for US President Donald Trump, Israeli Prime Minister Benjamin Netanyahu, and “whoever’s in charge in Tehran”, Mr Bailey said: “The best thing we can do actually for the world economy… is to sort out the problem in terms of reopening the energy supply lines, because that is in the best interest of people in the world.”

UK military planners have joined the US Central Command to help formulate proposals for opening the Strait.

The MPC now expects Consumer Prices Index inflation to be around 3% in the second quarter of 2026, up from the 2.1% that had been forecast in February, with a potential rise in inflation up to 3.5% in the third quarter.

Mr Bailey was asked if he foresees, in the final two years of his term, the ambition to reduce inflation to at or below 2% being fulfilled.

He told the programme: “If you’d asked me this question three weeks ago, I was very optimistic on this.”

The governor added: “We are fully committed to the inflation target, and our job, frankly, is to deal with the shocks as they come along.

“I have to do that. I don’t wish them. I wish they were not happening, but they are and we will have to deal with them.”

He said the impact of the war will likely feed through into a higher Ofgem energy price cap from July.

It was put to Mr Bailey that the Middle East crisis comes at a time when the UK economy has already “not been growing strongly”.

He responded: “It is a very difficult time to have this happen, but frankly, any time would be pretty difficult to have this happen.

“This is a major shock to energy prices, and we have to deal with it.”

He said the “sustainable rate of growth” in the UK needs to be raised which could come from investment from pensions and artificial intelligence.

“I’m not starry-eyed about it, but it is probably the most likely area that we’re going to raise the growth rate of the economy and that’s important”, he said of AI.

The MPC signalled that if the conflict persists and has a bigger impact on UK prices, it would need to take a “more restrictive policy stance”, which indicates higher interest rates to control inflation.

The governor added: “The longer it goes on… I’m afraid to say, but it is rather an obvious point, the effect will be larger.”

He said that is why it is “imperative” that “everything is done that can be done to alleviate this effect”, adding: “That is the critical thing.”



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Video: The Effects of High Oil Prices

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Video: The Effects of High Oil Prices


new video loaded: The Effects of High Oil Prices

Our chief economics correspondent, Ben Casselman, breaks down how gasoline prices have responded to the oil crisis in the Persian Gulf, and what is in store for inflation if the price of oil remains above $100 per barrel.

By Ben Casselman, Sutton Raphael, James Surdam, Joey Sendaydiego, Estelle Caswell and June Kim

March 19, 2026



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