Fashion
Benetton Group rejigs corporate structure to kick off label’s relaunch
Translated by
Nicola Mira
Published
October 9, 2025
Italian fashion group Benetton continues its corporate reorganisation process designed to optimise its relaunch, having completed a first restructuring phase. According to Italian financial daily MF-Milano Finanza, which was able to glean some of Benetton’s internal documents, the group based in Ponzano Veneto “has created seven newcos (all based at Benetton’s corporate hub in Castrette) among which, following a complex partial double demerger and spin-off operation, various assets and corporate functions have been divided up.”
Seven new companies, which will become operational next January, have been created following the group’s internal reorganisation. Benetton Group has become the coordinating holding company and will always have the final say on financial, legal and auditing decisions. In July, Benetton indicated that the group’s corporate structure would be revised, with some units turning into separate companies, though they would still remain under the group’s direct control.
The current reorganisation has brought to an end the first phase of Benetton’s relaunch plan under new CEO Claudio Sforza, who replaced Massimo Renon in June 2024. Sforza has jettisoned a vertically integrated business model, deciding to close the production sites Benetton had in Tunisia, Serbia and Croatia, while in Italy, the workers formerly based at the Ponzano Veneto headquarters were moved to the nearby Castrette di Villorba factory. At the same time, several hundred employees voluntarily left the group, encouraged also by the incentives offered. By the end of 2025, the group expects to have approximately 700 employees, as opposed to 1,100 in summer 2024. Benetton is also ditching unprofitable stores around the world. Approximately 500 of them are being closed down, bringing the number of stores operated by the group to nearly 3,000.
Benetton’s goal is to further reduce its losses, which in 2024 amounted to €100 million (more than 57% lower than in 2023) and to become profitable again some time in 2026 or 2027. The group doesn’t have much to be cheerful about in 2025, coincidentally the year in which it celebrates its 60th anniversary, having been founded in 1965 by Luciano, Gilberto, Giuliana and Carlo Benetton.
MF-Milano Finanza reported that Benetton is open to the use of third-party suppliers, and is willing to consider both corporate spin-offs and industrial collaborations with select entities.
A partial demerger from Benetton Group resulted in the creation of the Retail Omnia Network (RON) and Property 347 companies. RON incorporates all of Benetton’s directly owned Italian stores (currently part of Retail Italia Network) and the stores run by the group’s foreign subsidiaries. Benetton Group still retains direct control of its retail business in Turkey, India, Korea, and Japan.
Property 347 will take over Villa Minelli, the group’s former headquarters, Benetton Fabrica, and other properties and land between Ponzano Veneto and Villorba, regarded as heritage assets to be preserved rather than destined to operational use. As a result of the partial demerger, RON and Property 347 will remain, as Benetton Group, under the direct control of Schema Eta, formerly Benetton S.r.l., whose board comprised, until April 2024, several members of the Benetton family, including founder Luciano Benetton.
As a result of the demerger and spin-off operation, Benetton Group now controls five other new companies: Green 347, Benetton Operations, Benetton Distribution, Benetton Logistics and Benetton E-commerce.
Benetton Operations, under CEO Vincenzo Meles, will take charge of the group’s operational activities, including design, product development, marketing and communications. Benetton Distribution, under CEO Nicola Capone, will oversee the retail distribution business, including Benetton’s franchised stores, while Benetton E-commerce and Benetton Logistics (the latter led by Matteo Miele) will take care of e-tail and warehousing and logistics respectively.
CEO Sforza has ambitious plans for Benetton E-commerce, since he reportedly regards the group’s online sales as too low at 13% of total revenue, compared to a global benchmark that is close to 35%. Benetton is keen to accelerate e-tail growth, and is aiming for online sales to account for 20%-25% of total revenue, as the group stated last April in a communiqué gleaned by FashionNetwork.com.
Finally, the Green 347 company, named after the colour and corresponding Pantone code of the group’s original logo, directly overseen by Sforza like Benetton E-commerce and Benetton Logistics, will manage the group’s trademarks, Benetton, Sisley, Playlife and Killer Loop.
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China will step up building a higher-level China-Vietnam community with a shared future that carries strategic significance, Chinese President Xi Jinping said while holding talks with visiting Vietnamese President To Lam.
China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.
President Xi Jinping recently held talks with visiting Vietnamese President To Lam.
During the visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Xi said both countries should work together in their modernisation drive, accelerate the alignment of development strategies and prioritise infrastructure connectivity.
While meeting Chinese Minister of Commerce Wang Wentao during the state visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Wang said both sides should focus on implementing the high-level common perceptions, including raising bilateral trade turnover to $500 billion in future.
Hung urged China to expand imports of Vietnamese goods, broaden the list of products eligible for tariff preferences and further open its market. He also called for the mutual recognition of quarantine results for agro-forestry-fishery products, facilitation of Vietnamese exports via cross-border e-commerce, and expansion of Vietnam’s trade promotion offices across Chinese localities, according to a Vietnamese news agency.
China will continue to support Vietnam in setting up additional trade promotion offices, following those already established in Chongqing, Hangzhou and Haikou, Wang responded.
China also expressed readiness to support Vietnam’s stronger exports through cross-border e-commerce, encouraging greater visibility of the Vietnam National Pavilion on Chinese e-commerce platforms beyond JD.com to better promote Vietnamese products to Chinese consumers.
China has consistently been Vietnam’s largest trading partner and second-largest export market, while Vietnam continues to be China’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN).
Fibre2Fashion News Desk (DS)
British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.
Burberry’s High Summer 2026 campaign captures Britain’s nostalgic lido culture through a sunlit film featuring Simone Ashley and Tom Blyth.
Blending heritage check with pastel tones, the collection spans swimwear, relaxed tailoring, raffia bags and lightweight layers, evoking effortless, poolside summer style.
Directed by Francis Plummer, the campaign reflects a warm, communal British summer mood.
The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun. The film is underscored by the TONE remix of ‘Beating’ by Tirzah.
‘A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge with friends.’ said Daniel Lee Chief Creative Officer, Burberry.
Key styles
The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine purple and cornflower blue.
The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.
Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival
tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.
For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink.
The classic cotton piqué polo shirt comes in a spectrum of vivid and neutral colours. Burberry Check is subtly placed at the placket and trims the collar of T-shirts in soft cotton jersey.
Lightweight hooded jackets are ideal for cooler evenings and unexpected showers, the new-season designs woven in aubergine purple and cornflower blue check.
In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry Check slides and Pavilion sandals are made for the beach.
Lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry Check. Accessories include crocheted bucket hats and wraparound sunglasses, designed to shield from the sun.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
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