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Birkenstock lifts sales outlook as on demand boost for clogs and shoes

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Birkenstock lifts sales outlook as on demand boost for clogs and shoes


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Reuters

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September 25, 2025

German sandal maker Birkenstock on Thursday raised its expectations for fiscal year 2025 revenue, driven by demand for its clogs and shoes from affluent shoppers despite price hikes.

DR

The company now expects sales of at least 2.09 billion euros ($2.45 billion), implying growth of about 17.5% at constant currency rates over last year. The New York-listed company had previously said it expects full-year revenue growth at the higher end of its forecast range of 15%-17%.

At least 520 million euros of sales are set to be recorded in the fourth quarter, an 18% growth year-on-year for the three- month period, Birkenstock said.

The company has been increasing prices to mitigate the impact of a 15% U.S. tariff on European imports. But that has not deterred demand for products including the suede leather closed-toe Boston clogs – priced as high as $275 online.

Birkenstock, which manufactures 95% of its shoes in Germany, has also sought to make its factories and logistics more efficient and reduce production costs to manage the fallout from the tariffs. 

On Thursday, the company said it had acquired a production facility near Dresden, Germany, for 18 million euros to boost its manufacturing capacity. The site is expected to be operational by the end of fiscal 2027.

Birkenstock maintained its target of 31.3%-31.8% growth in adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) for the year ending September 30.

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Kim Kardashian’s Skims raises new funding at $5 billion valuation

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Kim Kardashian’s Skims raises new funding at  billion valuation


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Reuters

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November 12, 2025

Skims, founded by reality TV star and entrepreneur Kim Kardashian along with Jens Grede, said on Wednesday it had raised $225 million in new capital, valuing the shapewear label at $5 billion.

Skims

Kardashian’s ventures, including her cosmetics brand SKKN, have attracted young shoppers and benefited from her vast social media following.

Other celebrity-backed brands have also drawn venture capital investment, as firms bet on the marketing power and built-in audiences of high-profile founders to drive consumer demand.

Elf Beauty agreed to buy Hailey Bieber’s makeup and skincare brand, Rhode, for about $1 billion in May, while Rihanna-backed Fenty Beauty and Khloé Kardashian’s Good American have received VC dollars.

The latest fundraising in the apparel company was led by investment giant Goldman Sachs Alternatives with participation from BDT & MSD Partners’ affiliated funds.

Skims said it plans to use the new capital to broaden its intimates and shapewear lines, expand further into apparel and activewear and enhance its retail presence and international growth.

“(The fundraise) adds to an already strong investor roster, including Thrive Capital and Greenoaks, positioning Skims as a credible IPO candidate in the future,” said Eric Bellomo, senior e-commerce analyst at PitchBook.

Skims, founded in 2019, said it is on track to exceed $1 billion in net sales in 2025.
Earlier this year, Coty sold a 20% stake in Kardashian’s beauty brand to Skims, consolidating the two businesses under a single brand.

The company has also partnered with sportswear giant Nike to launch activewear for women.

“By leveraging both Kardashian’s global celebrity and distribution advantages through partnerships… Skims is expanding its product ecosystem. The recent SKKN by Kim buyback underscores this integrated approach, aligning apparel, beauty, and lifestyle,” Bellomo said.

Skims, known for its focus on inclusive sizing, now operates 18 retail stores in the U.S. and two franchise locations in Mexico. The company said it is laying the groundwork to be a predominantly physical business over the next few years.

© Thomson Reuters 2025 All rights reserved.



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Institut Français de la Mode announces Fashion Reboot’s return

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Institut Français de la Mode announces Fashion Reboot’s return


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November 12, 2025

On November 27, the Institut Français de la Mode (IFM) will hold its annual Fashion Reboot event in Paris, bringing together professionals from across the textile, fashion and luxury sectors. This event has established itself as a key forum for understanding the shifts reshaping a sector in constant flux.

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The day-long event, hosted by IFM professor Lucas Delattre, will open with remarks from Xavier Romatet, Managing Director of the Institute. The morning programme will explore major economic and geopolitical upheavals. Alain Frachon, a columnist at Le Monde, will examine a new era of blockades that is impacting global fashion. Denis Ferrand, managing director of Rexecode, will analyse current economic tensions.

A capsule session will then present “The New Streetwear Wave: the Uniform of a Generation?”, led by Léo Dentant, founder of Henny. This will be followed by talks on global department-store distribution, the rise of new market players, and an assessment of French consumer behaviour by Agnès Crozet and Boris Descarrega of L’ObSoCo.

The afternoon will be devoted to the sector’s cultural and technological transformations. Students from the Mastère Spécialisé Management de la Mode et du Luxe will present their documentary “Faire Core”, before a discussion of the use of artificial intelligence in fashion, illustrated by the example of ETAM with its CEO, Laurent Milchior.

Environmental issues will also be central to the discussions. Dominique Jacomet and Caroline Ardelet will address EU regulations and environmental labelling. Finally, the day will conclude with two perspectives: one on the popular success of fashion shows and exhibitions with Émilie Hammen and Benjamin Simmenauer, and the other on Kiabi’s resilient model, presented by its president, Élisabeth Cunin.

This Fashion Reboot will take place on rue Mazarine in the 6th arrondissement of Paris. The event is ticketed, with tiered pricing depending on the number of participants.

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Malone Souliers names Blahnik, Vuitton and Lauren veteran as its new CEO

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Malone Souliers names Blahnik, Vuitton and Lauren veteran as its new CEO


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November 12, 2025

British luxury shoes and bags label Malone Souliers has a new CEO with Andrew Wright, who joins with a powerful track record, taking the helm.

Malone Souliers

Wright has spent eight years at another luxury British brand also specialising in footwear and bags — the globally known Manolo Blahnik.

While there he held the executive posts of global chief commercial officer and most recently, president of the Americas. Understandably, his new company said he’ll “bring a wealth of business expertise, leadership and strategic insight to Malone Souliers”.

The time spent at Manolo Blahnik was just one aspect of his distinguished career with that career stretching back 30 years. He started at Ralph Lauren, where he spent over a decade developing international sales and product merchandising strategies.

After that he held roles including at Louis Vuitton as global merchandising & business development director and global retail learning director. In these roles he “made a lasting impact by shaping both product assortment and talent development strategies, driving operational excellence across all international markets”. 

After Louis Vuitton, he was a retail excellence consultant to British footwear brand Nicholas Kirkwood.

But particularly important is his extensive knowledge of the US market, as well as his “proven dedication to brand building, and strong commercial acumen [that] make him the optimal appointment to guide Malone Souliers into its next phase of growth and innovation”.

The company is targeting growth in the key US market as well as internationally in general and will open a new office and showroom in New York this month.

Mary Alice Malone, founder and chief brand director, said: “I am beyond thrilled to welcome Andrew Wright as our new CEO . His exceptional leadership experience, global perspective, and deep industry knowledge will be instrumental as we continue to expand our presence and strengthen our brand worldwide.”

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