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Canada’s Lululemon revamps commercial strategy with new global leader

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Canada’s Lululemon revamps commercial strategy with new global leader



lululemon athletica inc. (NASDAQ:LULU) announced that Celeste Burgoyne, President of the Americas and Global Guest Innovation, has decided to leave the company for a new opportunity outside of the industry. She will remain with lululemon until the end of December 2025 to ensure a smooth transition.

Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion.

Lululemon Athletica has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will leave at the end of December 2025 after 19 years with the brand.
The company will consolidate regional leadership and has appointed André Maestrini as president and chief commercial officer, giving him global oversight of stores, regions, digital channels and commercial strategy.

“We are grateful for Celeste’s leadership and significant contributions to lululemon’s business and culture over the past 19 years. She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization,” said Calvin McDonald, Chief Executive Officer, lululemon. “I deeply appreciate her partnership and friendship, and we wish her all the best in the future.”

“My time at lululemon has been both inspiring and rewarding beyond belief,” said Ms. Burgoyne. “I am so proud of what we have accomplished as an organization since I joined in 2006 and know the team will take the company to even greater heights in the years to come. I look forward to continuing to support the brand as a lifelong fan.”

In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately. Mr. Maestrini will continue to report directly to Mr. McDonald.

In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America.

Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues.

“André has demonstrated a proven ability to unlock opportunities, advance our global expansion, and deliver growth across multiple markets,” said Mr. McDonald. “Leveraging operational discipline, deep guest insights, and extensive brand-building experience, André is the ideal person to lead our business across all markets, including North America, as we remain focused on delivering value for our guests, employees, and shareholders.”

Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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France’s Kering acquires ICCF’s minority stake to expand ICICLE

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France’s Kering acquires ICCF’s minority stake to expand ICICLE



Kering and ICCF today announced a strategic partnership aimed at combining their complementary strengths across the luxury industry. As part of this partnership, Kering will acquire a minority stake in ICCF.

This partnership brings together ICCF’s deep understanding of the Chinese luxury ecosystem and cultural landscape with the Kering long-standing expertise in craftsmanship, operations and brand development in Europe.

Kering has partnered with ICCF and will take a minority stake to support the growth of ICICLE.
The collaboration combines ICCF’s insight into China’s luxury market with Kering’s expertise in craftsmanship and brand building.
Backed by Kering’s House of Wonders initiative, the deal aims to expand ICICLE internationally and broaden its product range.

The investment of Kering will support the next phase of development of ICCF’s flagship brand ICICLE, including the continued international expansion of the brand, as well as the enrichment of its product offering across new categories.

Founded in 1997 in Shanghai, ICICLE is a fashion brand known for a design aesthetic rooted in Eastern philosophy, bringing together natural materials, refined craftsmanship and a quiet, contemporary sensibility. The brand specializes in women’s and men’s ready-to-wear and accessories and operates more than 200 stores, including flagship locations in Beijing, Shanghai and Paris.

This strategic partnership is driven by House of Wonders, a strategic initiative newly launched by Kering, designed to selectively support emerging luxury Houses with strong cultural relevance across markets, categories and geographies. Through House of Wonders, Kering aims to build long-term value through a disciplined, partnership-driven approach, engaging with brands defined by a distinctive vision, deep authenticity and global resonance potential.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Italy’s OVS’ FY25 sales rise 7% to $2.06 bn; beats market

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Italy’s OVS’ FY25 sales rise 7% to .06 bn; beats market



Italian apparel group OVS SpA has delivered its strongest-ever full-year performance in FY25, driven by solid like-for-like growth and the successful consolidation of Goldenpoint. The company also signalled a strong start to 2026.

The company’s net sales rose 7 per cent year on year (YoY) to €1,745.9 million (~$2.06 billion) in FY25 ended January 31, 2026. Excluding Goldenpoint, sales growth stood at 2.9 per cent, significantly outperforming the reference market, which expanded by just 0.3 per cent during the period. Directly operated stores generated €1,431.3 million in revenue, up 8.2 per cent YoY, while franchising and B2B channels contributed €314.7 million.

OVS has posted record FY25 sales of €1,745.9 million (~$2.06 billion), up 7 per cent YoY, driven by like-for-like growth and Goldenpoint consolidation.
Adjusted gross margin rose 8.8 per cent, while net profit increased 14.8 per cent.
Key brands delivered solid EBITDA gains.
Womenswear and beauty led growth, with early FY26 performance remaining strong on robust collection demand.

The group delivered strong improvements across key financial metrics. Adjusted gross margin rose to €1,033 million, up 8.8 per cent YoY, with margin expanding to 59.2 per cent. Adjusted net profit was €89.4 million, an increase of 14.8 per cent YoY.

At the brand level, OVS reported EBITDA of €172.6 million, up €9.8 million YoY, while Upim recorded €44.0 million, compared with €40.1 million in 2024. Stefanel also delivered improved performance, with EBITDA rising by around €4 million. Goldenpoint contributed €3.9 million to EBITDA during its seven-month consolidation period, OVS said in a press release.

“2025 was a year of excellent results, with growth across all the main banners and brands. This performance confirms the validity of a positioning based on quality, stylistic research, and sustainability, which have elevated the perceived value of the brands, effectively intercepting a growing demand for quality products at affordable prices,” said Stefano Beraldo, CEO of OVS.

He added that the group continued to strengthen its brand portfolio, including the launch of Les Copains and extensions of the PIOMBO line, alongside the expansion of Altavia, B Angel, and Utopja. Womenswear and beauty remained standout categories, with the latter supported by Shaka stand-alone stores, now operating 10 locations.

“Another fundamental pillar remains the constant enhancement of the stores, in a context where offline is regaining centrality in customer preferences,” added Beraldo, highlighting investments in store design and customer experience.

Goldenpoint delivered sales growth of around 10 per cent during its initial consolidation phase, supported by product updates and store modernisation, along with purchasing synergies that improved margins.

“The internationalisation strategy of OVS is accelerating, supported by a solid financial position and the success of the womenswear offering. Expansion into the most promising markets is planned for 2026,” Beraldo said.

The 2026 financial year is showing significant growth compared to 2025 thanks to the very positive reception of the new collections, added the release.

Fibre2Fashion News Desk (SG)



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UNCTAD, Singapore’s MPA launch global maritime transport partnership

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UNCTAD, Singapore’s MPA launch global maritime transport partnership



UN Trade and Development (UNCTAD) and the Maritime and Port Authority of Singapore (MPA) recently launched a partnership to accelerate the transition towards more sustainable, resilient and inclusive global maritime transport.

As pressure grows to decarbonise and modernise, countries face a dual challenge: reducing emissions while maintaining efficiency and competitiveness.

UNCTAD and the Maritime and Port Authority of Singapore have launched a partnership to accelerate the transition towards more sustainable, resilient and inclusive global maritime transport.
Both sides will promote cleaner fuels and digital technologies across ports and shipping networks.
A key pillar is support, including training, advisory services and institutional strengthening, for developing nations.

Singapore’s role as one of the world’s most connected and efficient ports positions it as a key partner in testing and scaling innovations, said UNCTAD, which complements this with global reach, policy expertise and on-the-ground support to developing countries.

Under the agreement, the partners will promote cleaner fuels and digital technologies across ports and shipping networks.

Efforts will focus on solutions that can be adapted to different national contexts, alongside knowledge-sharing in sustainable finance, digital innovation and workforce development—key enablers of a successful transition.

“This partnership brings together Singapore’s operational excellence and UNCTAD’s global development expertise,” said Pedro Manuel Moreno, acting secretary general of UNCTAD, in a release.

“It will help accelerate a maritime transition that is not only greener and more efficient, but also resilient and inclusive—while contributing to global discussions at the UN Global Supply Chain Forum 2026,” he added.

A central pillar of the initiative is support, including training, advisory services and institutional strengthening, for developing countries.

Building on UNCTAD’s long-standing work with port communities, the partnership will help improve performance, strengthen connectivity and enhance preparedness for disruptions.

The initiative will also feed into preparations for the UN Global Supply Chain Forum taking place in late 2026, where global stakeholders will address the future of trade logistics and resilience.

Fibre2Fashion News Desk (DS)



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