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China’s personal luxury market down 3–5% in 2025: Bain

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China’s personal luxury market down 3–5% in 2025: Bain



The mainland China personal luxury goods market contracted by 3–5 per cent in 2025, a significant moderation compared with the sharp decline seen in 2024, according to Bain & Company’s China Personal Luxury Report. While consumer confidence remained cautious for much of the year, the market showed early signs of recovery in the third quarter of the year, supported by favourable base effects – when comparing H2 2025 with the same period in 2024 – alongside a more robust stock market and a gradual improvement in sentiment.

The report finds that 2025 marked a year of recalibration for China’s luxury market, as consumers became more selective and prioritised value driven luxury items that balance quality, exclusivity and practicality. Experience-based consumption, including travel and wellness, continued to be favoured, reflecting an ongoing preference for emotional and sensory experiences over material goods.

“After the turbulence of 2024, the market in 2025 began to stabilize, although consumer confidence remained fragile,” said Bruno Lannes, senior partner at Bain & Company. “What we are seeing is not a broad-based rebound, but the start of a recalibration phase, with early signs of recovery emerging in the second half of the year. This recalibration is also segment specific, with the Very Important Clients continuing to represent a large share of the market, while younger aspiring consumers have delayed entry into the luxury category.”

Luxury market performance varied significantly by category. Beauty emerged as the strongest performer, rebounding to 4–7 per cent growth, driven by steady demand for ultra-premium skincare and fragrances as consumers continued to seek emotional and sensory experiences even amid economic uncertainty. Other categories remained under pressure.

Fashion declined by 5–8 per cent, outperforming leather goods which declined 8–11 per cent – reflecting past and ongoing price increases and limited innovation, which made it difficult for consumers to justify purchases.

“In a more selective market, category dynamics and brand fundamentals are becoming increasingly decisive,” said Priscilla Dell’Orto, partner at Bain & Company. “Brands that maintain strong desirability and deliver clear value through innovation and targeted pricing strategies are proving more resilient.”

In contrast to 2023 and 2024, the share of overseas luxury spending declined sharply in 2025. Bain estimates that 65 per cent of Chinese luxury consumption occurred within mainland China, while 35 per cent took place outside, reflecting a renewed degree of consumption repatriation.

This shift was driven in part by low currency and narrowed price gaps between mainland China and key luxury markets, largely resulting from exchange-rate movements, which reduced the incentive for overseas shopping. Domestic tourism growth and ongoing shopping mall promotions further supported mainland consumption, despite the continued recovery of outbound travel.

Daigou activity stayed high in 2025 but showed signs of structural slowdown as brands stepped up efforts to curb gray-market sales and protect pricing in China. Sales among the top 45 brands tracked by Re-Hub grew 3 per cent in 2025, down from 5 per cent in 2024, reflecting tighter control over overseas supply chains and unofficial channels.

At the same time, China’s second-hand luxury market continued to expand, growing by 15–20 per cent in 2025, while remaining underpenetrated at less than 10 per cent of the primary luxury market. Growth was supported by an increased supply of pre-owned goods, rising consumer acceptance – particularly among younger and more price-sensitive buyers – and the widespread adoption of live-streaming as a trusted channel for product verification and engagement.

“The second-hand market is becoming a more established and complementary pillar of China’s luxury ecosystem,” said Elle Yang, partner at Bain & Company. “Its continued growth reflects changing consumer mindsets as well as the increasing maturity of the overall market.”

The report also points to the continued growth of local Chinese luxury brands, especially in beauty and select personal luxury segments. These players are gaining market share through culturally resonant designs, digital-first and engagement-driven consumer strategies, and competitive pricing supported by strong local supply chains.

As competition intensifies in a low-growth environment, the gap between winners and laggards is widening, with consumers consolidating their spending toward a smaller number of preferred brands that deliver perceived ‘true value’.

Looking ahead, Bain expects China’s personal luxury goods market to see modest growth in 2026, albeit with continued volatility and uncertainty. A growing middle class, improving consumer confidence and favourable policies are expected to help direct more luxury consumption back to the mainland, while growth will remain highly category- and brand-dependent.

Fibre2Fashion News Desk (RR)



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EU Parliament, Council reach deal on major reform of Customs Code

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EU Parliament, Council reach deal on major reform of Customs Code



The European Parliament and European Council yesterday reached an agreement on a major reform of the European Union (EU) Customs Code to address problems relating to e-commerce, safety of goods and efficiency.

According to the informal agreement, there will be a new handling fee for each item entering the EU from non-EU countries and sent directly to EU consumers, to cover the extra cost of handling an ever-increasing number of individual parcels.

This will be paid by the same entity responsible for paying other customs charges for the same parcel, to avoid shifting the cost to consumers.

The European Parliament and European Council have reached a deal on a major reform of the EU Customs Code to address problems relating to e-commerce, safety of goods and efficiency.
A new handling fee will be charged for each item entering the EU from non-EU nations and sent directly to EU consumers.
The European Commission will establish the level of the fee and reassess it every two years.

The European Commission will establish the level of the fee and reassess it every two years. Member states will start collecting it as soon as the necessary information technology (IT) system becomes operational, and in any case no later than November 1, this year.

Under the new rules, sellers and platforms that facilitate distance sales of goods from non-EU countries directly to EU customers will be treated as importers. This will oblige them to provide customs authorities with all the necessary data, pay or guarantee any charges, and make sure that the goods comply with EU laws, an official release said.

These companies must be established in the EU or be represented by an EU-based entity having either authorised economic operator (AEO) or trusted trader status. This should prevent the use of shell companies.

To incentivise bulk shipments that are easier for customs authorities to check, non-EU country sellers and platforms are encouraged to operate warehouses in the EU. Their intra-EU client shipments would benefit from a lower handling fee, provided their goods were imported in collective packaging and large enough quantities to make customs checks more efficient.

Companies that repeatedly ignore EU rules could be punished with a fine of at least 1 per cent (and up to 6 per cent) of the total value of goods imported into the EU in the previous 12 months.

Additionally, customs authorities may suspend, revoke, or annul their trusted trader or AEO status and flag them as high-risk operators.

Import-export companies that follow the rules and agree to cooperate transparently with the customs authorities may benefit from a simplified ‘trust and check’ regime. This would initially require them to go through thorough vetting and grant customs authorities access to their electronic systems.

In exchange, their shipments would be checked less frequently and they would have more flexibility regarding the payment of duties and fees.

The current AEO qualification will remain in place to keep customs status accessible to smaller economic operators.

The reform also establishes a new customs data hub to be managed by the new EU Customs Authority (EUCA). It will be available for optional use by 2031 and mandatory by 2034.

The data hub will replace at least 111 software systems currently used by customs.

The provisional agreement needs to be officially approved by Parliament in plenary as well as by the EU Council, before it will become law.

Fibre2Fashion News Desk (DS)



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EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit

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EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit



The European Union’s (EU) apparel imports dropped by 15.48 per cent year on year (YoY) in January this year to €7.03 billion ($8.15 billion), according to data from Eurostat.

This was driven by an 8.36-per cent YoY decline in import volume and a 7.76-per cent YoY decrease in average unit prices.

The EU’s apparel imports fell by 15.48 per cent YoY in January to €7.03 billion, according to Eurostat.
Bangladesh’s apparel exports to the EU fell to €1.43 billion in January—a 25.25-per cent drop in value.
China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value.
India, Pakistan, Vietnam and Cambodia also remained in negative territory.

Bangladesh’s apparel exports to the bloc fell to €1.43 billion in January—a sharp 25.25-per cent drop in value. It saw a 17.49-per cent YoY decrease in the quantity of goods shipped, coupled with a 9.41 per cent drop in the unit price per kilogram.

China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value. Its unit prices dropped by 8.01 per cent YoY, while its export volume grew a bit by 1.21 per cent YoY.

Turkey faced a severe hit with a 29.12-per cent YoY decrease in apparel export value to the EU in the month, totaling €619.98 million.

Other countries like India, Pakistan, Vietnam and Cambodia remained in negative territory, reflecting a broad-based slowdown in the European fashion retail market.

Fibre2Fashion News Desk (DS)



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EU gains meet a harsh reality in India: War, rupee, energy shock

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EU gains meet a harsh reality in India: War, rupee, energy shock




India’s textile outlook is turning structurally complex.
The EU pact targets ~99.5 per cent trade coverage with phased duty relief, while rupee weakness supports exports.
However, crude volatility, >80 per cent import energy dependence, polyester cost inflation and US market softness (≈28 per cent share) are fragmenting performance, reinforcing a shift towards cotton-led, EU-focused exporters.



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