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Cracker Barrel shares plummet after pushback on new logo, brand refresh

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Cracker Barrel shares plummet after pushback on new logo, brand refresh


The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Homestead, Florida.

Joe Raedle | Getty Images

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

The new logo removes the image of a man leaning against a barrel that was prominently featured in the original, leaving behind just the words “Cracker Barrel” against a yellow background. The phrase “old country store” has also been removed.

The company said the colors in the logo were inspired by the chain’s scrambled eggs and biscuits.

The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024. Under that mission, Cracker Barrel’s brand refresh includes updates to visual elements, restaurant spaces and food and retail offerings.

Cracker Barrel’s old and new logo.

Courtesy: Cracker Barrel

Cracker Barrel said in March that the refresh will still maintain the brand’s “rich history of country hospitality” and “authentic charm that has made the brand a beloved destination for generations of families.”

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed,” Chief Marketing Officer Sarah Moore said in a media release.

However, many social media users have criticized the new logo, especially those in conservative circles. The president’s son, Donald Trump Jr., amplified a post on Wednesday suggesting that the logo change was led by CEO Julie Felss Masino to erase the American tradition aspect of the branding and make it more general, as a way of leaning into diversity, equity and inclusion efforts.

Conservative activist Robby Starbuck added his commentary on Thursday, writing in a post on social media site X, “Good morning @CrackerBarrel! You’re about to learn that wokeness really doesn’t pay.”

The company has a relatively small market cap of about $1.2 billion compared with other restaurant chains.

Customers have also complained on social media about the interior redesign of many Cracker Barrel restaurants, saying the new decor favors a more sterile and modern style over its tried-and-true country feel.

On the restaurant’s latest earnings call in June, Masino said Cracker Barrel had completed 20 remodels and 20 refreshes. She said the company will be sharing more information about the remodeling initiative in September.

“Employees had given us great feedback about working in those newly remodeled and refreshed stores and guests continue to tell us that they’re lighter, brighter, more welcoming and they’re enjoying them,” Masino said on the call.

Cracker Barrel is not the only stock to see large swings based on political social media posts.

Earlier this month, shares of American Eagle soared after Trump posted that an ad featuring Sydney Sweeney, which faced significant social media pushback from the left, was “the ‘HOTTEST’ ad out there.”

Back in 2023, Anheuser-Busch InBev faced heavy criticism from conservatives after a collaboration between Bud Light and social influencer Dylan Mulvaney, who is transgender.

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Defence stocks surge on Middle East tensions! HAL, BEL, Paras Defence rise up to 13% even as stock market crashes – The Times of India

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Defence stocks surge on Middle East tensions! HAL, BEL, Paras Defence rise up to 13% even as stock market crashes – The Times of India


Defence stocks (AI image)

Defence stocks today: Contrary to the crash in Nifty50 and BSE Sensex, defence stocks on Monday moved up in trade as rising Middle East tensions brought focus back on them. Shares of defence companies such as Hindustan Aeronautics, Bharat Dynamics, BEL and Paras Defence surged by as much as 13.5% as tensions in the Middle East intensified following the death of Iran’s supreme leader, Ayatollah Ali Khamenei. The escalation has raised expectations of increased export opportunities and strengthened investor sentiment toward the sector. Paras Defence led the gains, climbing 13.5%. Meanwhile, HAL, BEL and Bharat Dynamics advanced by up to 3.5% on the BSE.During his recent visit to Israel, Prime Minister Narendra Modi said that the two countries would move ahead with joint development, production and technology transfer in the defence sector.A joint statement issued after the visit noted that India and Israel would collaborate on the co-development and manufacturing of defence equipment to deepen strategic ties. The two sides also agreed to work toward concluding a bilateral trade agreement soon, broaden cooperation under the UPI digital payments framework, and partner on space projects and emerging technologies, among other areas.Brokerage house JM Financial said Indian defence companies such as Hindustan Aeronautics Limited and Bharat Electronics Limited may receive sentiment support despite continued volatility in domestic equities amid a broader global risk-off environment, according to an ET report.Defence counters have seen significant fluctuations in recent months. The sector saw a robust rally last year after Indian armed forces conducted targeted strikes against terrorist groups in Pakistan and Pakistan-occupied Kashmir. However, the uptrend later lost steam in the absence of new catalysts.Even as defence counters could witness a strong rally amid the escalating conflict, the wider equity market is expected to stay subdued.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)



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Stock Market News Live Updates: Sensex Down Over 1,000 Points, Nifty Below 24,900; India VIX Jumps Nearly 20%

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Stock Market News Live Updates: Sensex Down Over 1,000 Points, Nifty Below 24,900; India VIX Jumps Nearly 20%


Nifty, Sensex Stock Market Today Live Updates: Indian benchmark indices continued their downward trajectory on Monday, tracking weak global cues as geopolitical tensions between the US and Iran escalated.

As of 11:00 AM, the Sensex was trading 1.34 per cent, or 1,086.02 points, lower at 80,201.17, while the Nifty50 declined 1.31 per cent, or 350.55 points, to 24,828.10. Shares of Larsen & Toubro, InterGlobe Aviation and Adani Ports and Special Economic Zone were among the biggest laggards in the Nifty 50 index.

Broader market indices also traded in the red, with the Nifty MidCap and Nifty SmallCap indices falling 0.93 per cent and 1.3 per cent, respectively. Among sectoral indices, the Nifty Auto was the worst performer, sliding more than 2 per cent as shares of Maruti Suzuki India and Mahindra & Mahindra came under pressure.

On the other hand, the Nifty Metal index declined the least, making it the relatively best-performing sectoral index in early trade despite the overall weak market sentiment.

Global Cues

Over the weekend, Iran’s Supreme Leader Ayatollah Ali Khamenei and several senior officials were killed in a joint US-Israel military operation. The conflict appears set to intensify, with US President Donald Trump vowing to retaliate after American servicemen were killed in Iran’s counterattacks, according to agency reports.

Asian markets tumbled in early Monday trade. Japan’s Nikkei 225 and South Korea’s Kospi dropped as much as 2.7% and 2.43%, respectively.

On Sunday, US stock futures declined more than 1% after the strikes on Iran. Both the S&P 500 and the Dow Jones Industrial Average were reported to have fallen 1.11% each.

During the Asia session, Dow Jones Industrial Average futures and S&P 500 futures were down 0.6% and 0.54%, respectively.

In commodities, oil prices surged amid rising concerns over supply disruptions in the key producing region. Brent crude futures jumped 13.76% to $82.37 per barrel — the highest level since January 2025 — according to Bloomberg data.

Gold and silver futures rose more than 1% as investors turned to safe-haven assets.



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Labour parliamentarians urge UK Government to oppose Rosebank oil field

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Labour parliamentarians urge UK Government to oppose Rosebank oil field



Labour MPs are among a group of more than 60 parliamentarians to have made public their opposition to the planned Rosebank oil field – with one of Sir Keir Starmer’s backbenchers urging the Government to rule against the development and take a stand “against Trump, Reform and their fossil fuel paymasters”.

Clive Lewis is one of more than 50 MPs at Westminster who have signed a pledge from campaign group Uplift to “oppose the Rosebank oil field” and instead “advocate for a properly funded just transition for oil and gas workers and communities”.

Urging the Government to reject the development, Norwich South MP Mr Lewis said: “We must stand our ground against Trump, Reform and their fossil fuel paymasters.

“Approving an enormous new oil field would mean caving in to their anti-climate, anti-renewables agenda that runs completely counter to our values and our long-term interests.”

Scottish Labour MP Chris Murray, another of the Labour MPs to have signed the pledge, said the decision on Rosebank was “an opportunity for the Government to change course”.

It comes as the UK Government continues to consider whether the development of the oil field can go ahead – with Labour now under mounting pressure after the loss of the Gorton and Denton by-election to the Greens on Thursday.

Rosebank, which lies about 80 miles west of Shetland, is the UK’s largest untapped field, containing up to an estimated 300 million barrels of oil.

Drilling there was approved by the Conservative government in 2023 but was then subject to a legal challenge in the wake of a Supreme Court ruling which said the emissions created from burning fossil fuels should be considered when granting permission for new sites.

Now the decision on whether it can proceed lies with Labour ministers – with some 16 Labour MPs having made plain their opposition to the development.

The group includes Mr Lewis, Mr Murray, former Labour shadow chancellor John McDonnell and Scottish Labour’s Brian Leishman.

Former Labour MPs Jeremy Corbyn and Diane Abbott have also signed the pledge, along with a number of Liberal Democrat and Green MPs, SNP MP Chris Law, Plaid Cymru’s Liz Saville Roberts and Paul Maskey of Sinn Fein.

In Scotland a number of Labour MSPs have signed the pledge, along with Green MSPs – including the party’s Scottish co-leader Ross Greer – and former SNP health secretary Michael Matheson.

While previous Scottish first ministers Nicola Sturgeon and Humza Yousaf made plain their opposition to Rosebank, First Minister John Swinney has insisted the Scottish Government takes a “case-by-case approach” to new oil and gas developments, stressing these should only proceed if found to be compatible with climate change targets.

Mr Lewis said opposing Rosebank would “show that a Labour Government will stand by the promises we made to the country”.

He added: “There are only so many times we can afford to make mistakes and then change course.

“With Rosebank, we have an opportunity to get it right the first time.”

Mr Murray, the Labour MP for Edinburgh East and Musselburgh, said many locals in his constituency were “deeply concerned about Rosebank and rightly so”.

He added: “Climate change is one of the reasons I came into politics, and opening new oil and gas fields is simply incompatible with our climate commitments.

“With the North Sea’s oil supply dwindling, Scotland’s energy sector must transition to clean energy, or workers risk being left behind.”

Scottish Labour MSP Mercedes Villalba, who has also signed the pledge, argued that “approving projects like Rosebank will lock us into a toxic dependence on volatile, conflict-ridden fossil fuels”.

This would create “another excuse to delay the urgent investment needed to create secure, well-paid jobs for Scotland’s workers”, she added.

Ms Villalba said: “In an increasingly uncertain world, where climate action is relegated in favour of fossil politics, the UK and Scotland must lead the way on the clean energy transition.”

Wera Hobhouse, Liberal Democrat MP for Bath, said people in her constituency and across the country “are already facing the consequences of an increasingly unstable climate”.

Highlighting the impact of flooding and “skyrocketing food prices”, she said that “climate impacts are now a daily reality”.

Ms Hobhouse said: “Extreme weather is damaging crops, putting pressure on farmers, and destroying our precious natural environment.

“We cannot ignore these warning signs.

“A massive new oil field like Rosebank would only make matters worse.

“The emissions would be enormous, locking us into decades more pollution when we should be cutting carbon and unlocking the benefits of cheap, renewable energy.”

Approving the Rosebank development would “make a mockery of Labour’s environmental promises”, she said.

A UK Government spokesperson said: “Our priority is to deliver a fair, orderly and prosperous transition in the North Sea in line with our climate and legal obligations, which drives our clean energy future of energy security, lower bills, and good long-term jobs.”



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